Project Description

1. Overview
<Öra> Coffee would be focusing on bringing roasted coffee beans from Southern India to the
consumers of the world who enjoy grinding their beans and brewing a hot cup of coffee. India is
the 8th largest producer of coffee in the world. We would target South Indian coffee sourced from
the best coffee planter and roasters from Coorg, Chikkamagaluru and Malabar (CCM). The purpose
of this project is to evaluate, select and deploy the highest profile coffee to the customers of Öra
coffee.

2. Success Criteria
The project will be considered a success if the following items are met/achieved
2.1. The first batch shall be rolled out by February 1st week 2023, to be shipped.
2.2. Coffee beans will be readily available, roasted and packed for the customer.
2.3. Öra Coffee shall capture all the online and retail marketplaces with growth potential.
2.4. Set up an automated workflow to minimize human effort from production to supply.
2.5. Incorporate an in-house roasting and packaging facility.

3. Objectives
3.1. Work with intra-state Coffee estates, Coffee roasters and SMEs to identify the best blend.
3.2. Create a brand logo and package labeling that speaks for itself.
3.3. Select the Coffee Beans and the Roasters from CCM by acceptance testing criteria.
3.4. Conduct market analysis to determine the best packaging for freshness and longevity.
3.5. Determine a shipping method and shipping service to suit our needs.
3.6. Market the product after it is ready to shelf/fulfill.

4. In Scope/Out of Scope
The project will consist of the activities described below. Activities not listed are considered out
of scope.

4.1. In Scope:
• Obtain samples from the vendors who will fulfill the order.
• Review, Compare and Select the Most Viable Product (MVP).
• Design and development of the website and branding.
• Create content (pictures, videos, context and stories) for the brand.
• Package the product in a Good Manufacturing Processes (GMP) environment.
• Acceptance on Amazon marketplace and other distributors.
• Conduct crowdfunding campaigns.
• Ship products internationally with appropriate licensing and compliance.
• Elicit distributors and marketers who can promote the brand.
 4.2. Out of Scope:
• Create- ‘a cause’, ‘standing for something’, ‘organic and single source’ type notions.
• Establishing a relationship with the “coffee community” from various cities.

5. High Level Requirements

High Level Requirements stated below do not follow any sequence or order. Any requirement that is
feasible or prioritized or even requirements accomplished simultaneously shall be Delivered.

Requirement High Level Description Delivered

R01 Öra Coffee must register itself as Limited Liability Company (LLC) ☐
R02 Öra must assess competition, taste their coffee and figure out what ☐
can be done differently from the competition.
R03 Öra must complete the Vendor Selection and proceed to procure ☐
coffee beans by placing an order.
R04 Öra must complete branding design and generate a logo. ☐
R05 Öra must place an order for moisture proof coffee bags. ☐
R06 Öra must be accommodated by establishing a facility for packaging ☐
and warehousing.
R07 Öra must find a cargo service to export packages across the globe. ☐
R08 Öra must register for an Import Export Code (IEC). ☐
R09 Öra must gather brand pictures and video content after the final ☐
product is curated.
R10 Öra must have a responsive web application with a payment gateway. ☐
R11 Öra must have a seller’s profile on Amazon. ☐
R12 Öra must conduct crowdfunding campaigns. ☐
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6. Stakeholders and Roles

Name Responsibility
Darshan Venkata Oversight and facilitate the Business Processes
Venkata Bhojaraj Operations and Subject Matter Expert
Basanth K.S Market Research and Procurement
Dimitri Diaz Marketing and Distribution
Chethan V.K Branding and Business Strategy

7. Communication Plan
Team members shall communicate on a ad-hoc basis and at a monthly meeting. These calls and
meetings will be a window where tasks, milestones, brainstorms and deadlocks are discussed.
WhatsApp and Zoom shall be used as a primary medium of communication.