Patan Multiple Campus

Course Title: E-Commerce Full Marks: 60

Course No: BIT403 Pass Marks: 24
Semester: VII Time: 3 Hrs.

Section A
Attempt any two questions. (2 × 10 = 20)
1. Describe the various security mechanisms used to achieve ecommerce security. [10]
2. What is Secured Electronic Transaction (SET) Protocol? Describe how purchase request,
payment authorization and payment capture are done in SET? Elaborate the status of e-
payment in Nepal. [2 + 5+3]
3. Describe in detail about the possible types of B2B and B2C Business Models the company
can adapt. [10]

Section B
Attempt any eight questions. (8 × 5 = 40)
4. What is e-commerce? How it differs from e-business? [2.5+2.5]
5. What is a catalog in e-commerce application? How can you build catalogs? [5]
6. Compare and contrast pure Vs. Partial e-commerce. Support your answer with proper
examples. [5]
7. What is e-payment? Describe the working mechanism of online credit card
transaction. [1+4]
8. How auctioning is done in e-commerce? Discuss various types of auctioning. [2+3]
9. Discuss the possible security threats in e-commerce systems. [5]
10. What is viral marketing. Explain the role of lead generation marketing in digital
marketing. [5]
11. Describe the use of Open source CMS for development of E-commerce Application. [5]
12. What is S E O ? Explain the working mechanism of Search Engine. [2+3]