Writing

Business

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Business plan and its Purpose
A business plan is a written narrative,
typically 25 to 35 pages long, that describes what a new business
intends to accomplish and how it intends to accomplish it. For most
new ventures, the business plan is a dual-purpose document used both
inside and outside the firm. Inside the firm, the plan helps the company
develop a “road map” to follow to execute its strategies and plans.
Outside the firm, it introduces potential investors and other
stakeholders to the business opportunity the firm is pursuing and how
it plans to pursue it.

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Business plan and its Purpose
A large percentage of entrepreneurs do not write business plans for
their new ventures. In fact, only 31 percent of the 600 entrepreneurs
who participated in a Wells Fargo/Gallup Small Business Study
indicated that they had started their venture with a business plan.3
This statistic should not deter an entrepreneur from writing a
business plan,

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Reasons for writing a business plan

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Business Plan: How To Write A Business Plan
(2024 Guide by Forbes)
Every business starts with a vision, which is distilled and communicated
through a business plan. In addition to your high-level hopes and
dreams, a strong business plan outlines short-term and long-term
goals, budget and whatever else you might need to get started.
Following issues should be taken into mind while writing a business
plan: • Brainstorm an Executive Summary
• Create a Company Description
• Brainstorm Your Business Goals
• Describe Your Services or Products
• Conduct Market Research https://www.forbes.com/advisor/bu
siness/how-to-write-a-business-
• Create Financial Plans
plan/
• Bottom Line
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Red Flags to identify incompleteness of Business Plan
“Red Flags” signals when certain aspects of a business plan are insufficient or miss the mark.

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Market Analysis: The four methods for estimating a
new firm’s initial sales

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Explain the difference between a
summary business
It is important to .
plan, a full business
plan, and an operational business plan.

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Contents of Business Plan

6. Describe a milestone and how
milestones are used in business plans.

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Importance to include separate sections on a firm’s
industry and its target market in a business plan.

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Parts of an oral presentation of a business plan.
12 Topics/Slides need to be included in a Business Plan Presentation:

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Parts of an oral presentation of a business plan.
12 Topics/Slides need to be included in a Business Plan Presentation:

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Thanks for Business
Patience Plan

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