CONSTITUTIONAL

DOCUMENT

FOR

SCENT TV
PREAMBLE
This document shall be the outline of the structure and governance structure of Scent TV. It aims to
establish a framework for the management, operations and future growth of the platform.

1. NAME AND MISSION

1.2 MOTTO

1.3 The platform shall be known as the Scent TV, and its tagline shall be …going beyond…

1.4 LOGO

1.3 Mission

The mission of Scent TV is to provide high-quality, diverse and engaging content that entertains and
gives information and knowledge to viewers all over. By fostering creativity, innovation and
dynamism, we aim to top as a trusted and reliable platform known for uniqueness and commitment to
satisfy the audience through the shows.

2. ORGANIZATIONAL STRUCTURE
2.1 Founding members

The founding members of the Scent TV are as follows: -

 ………………………………………………………………
 ………………………………………………………………
 ……………………………………………………………..
 ……………………………………………………………...
 ………………………………………………………………
 ………………………………………………………………
 ……………………………………………………………...

The above shall be the main leaders and any decision about the Scent V shall be made upon by them.
More so, they shall hold largest shares in the initial, progressive and advanced stages of the growth,
unless any case of dissolution.

2.2 Leadership positions

2.2.1 Chief Executive Officer (CEO)

His/ her responsibilities shall include: -

a) Set the vision for Scent TV’s growth and development in the early stages.
b) Identify niche markets and opportunities for expansion.
c) Develop short-term and long-term strategies aligned with the Channels trajectory.
d) Oversee the efficient use of resources in the early stages of operation.
e) Shall be the overall team leader.
f) Lead the channel in partnership and sponsorship agreement deals.

2.2.2 Head of Content Creation and Operations

His/her responsibilities shall include

a) Streamlining operational processes to maximize efficiency with a focus on cost-effectiveness

and according to the trajectory plan.
b) Implement scalable structures for growth and ensure coordination amongst members.
c) Ensure there is perfect content strategy, quality control; creation, development and
implementation of shows.
d) Shall also act as the secretary of the crew.

2.2.3 Head of Finance

His/her responsibilities shall include: -

a) Monitor financial performance and adjust strategies accordingly.

 b) Shall be the custodian and controller of the Group’s financial records accounts.
c) Accessing cost-benefit and effective analyses for potential partnerships and collaborations.
d) Shall be the lead in financial talks and discussions.

2.2.4 Head of Marketing and Branding

His/her responsibilities shall include: -

a) Developing clear and unique brand identity that resonates with the audience.
b) Shall oversee cost-effective marketing strategies for brand promotion.
c) Leverage social media and user-generated content for organic growth.
d) Foster a community around the channel by encouraging viewer interactions.
e) Will oversee brand growth, audience and brand promotion.
f) Shall be key in partnerships and deal talks.
g) Shall lead campaigns to increase social media presence and social media engagement .

2.2.5 Head of Technical Department

Shall be responsible for technical development, show recordings and director of the shows.
He/she shall be providing the date and time shootings for shows

2.2 Membership

Every founding member shall be considered a full member.

New members shall have to request to join with a prove that they have a new impact to the crew. They
shall have to pay the commitment and registration fee, and join in junior capacities until the executive
approves their allocation of large responsibilities.

3. FINANCIAL MANAGEMENT, GROWTH AND

EXPANSION

3.1 Financial Management

3.1.1 Initial stage

All start-up expenses shall be incurred by members of the crew collaboratively, for purchase of key
instruments and few development activities, until the content starts to generate revenue, and get
sponsors and partners to help fund the crew.
3.1.2 Growth stage

Once the platforms shall start generating revenue from advertisements and deals, we shall use a share of it
to improve the platform, where as the rest is used to motivate the members.

At a sustainable level, the revenue-sharing shall be initiated. Revenue percentages shall be determined
based on contribution, responsibilities and performances equally.

3.2 Growth and Expansion

The platform shall look for collaboration and partnerships as it grows, eventually with members
commitment.

Enrollment of new members shall always be reached upon by members. The candidates therefore
shall need to prove zeal and ability to add a great impact and change in the platform. Membership
shall be initially low until, a stable stage.

4. DECISION-MAKING AND DISSOLUTION

4.1 Decision-making

Any major decisions such as partnerships, strategy reviews among others shall require a consensus
between the members, prior to a consultative talk between the CEO and the Heads of Departments.
The decisions shall be made either through virtual or physical meetings.

Meetings shall be held regularly, with a prior notification from the Secretary .

4.2 Dissolution process

If the platform faces unforeseen challenges that are uninventable, a decision of dissolution shall be set
up. Assets shall be liquidated and proceeds distributed equitably among the founders. A unanimous
decision is therefore required to lead to the initiation of the process of dissolution.Dissolution shall be
a very final option where there cannot be redemption to any challenge of fall-out.

REVENUE SOURCES, ALLOCATION AND DISTRIBUTION

The initial source of revenue shall be from registration fee and commitment fee.

a) We shall have an initial registration fee for every member of sh. 300
b) A commitment fee of sh.200 for the each member which shall also be the shares for each one
in the Channel, that shall be refunded upon dissolution.

At an advanced stage, revenue shall be collected from Channel’s profits, sponsorship packages and
partnership deals.

Allocation and distribution plan

1. Operational Expenses and Content Production

50% of total revenue collected shall be allocated for operational expenses such maintenance of
gadgets, printing of documents, travel expenses, catering, Internet, production of content amongst
others.

2. Marketing and Promotion

15% of total revenue shall be used for brand advertisement and promotional events.

3. Compensation and Benefits

13% shall be used to fair benefits for members, accordingly.

4. Contingency Fund

10% shall be set aside for unforeseen circumstances and instances for unplanned expansions.

5. Investment and Growth

10% shall be used for strategic expansion such as development of new shows and new marketings.

6. Royalties

This shall be benefits for each member of the crew depending on the performance of their shows.

SCENT TV

AGREEMENT DOCUMENT
1. FOUNDERS AND POSITIONS
a) Thadeus Rubansi - Chief Executive Officer
b) Muasa Mutua - Head of Operations and Content Creation
c) Moreen Mugendi - Head of Finance
d) Priscilla Sanita - Assistant Head of Finance
e) Alcan Namelok - Head of Marketing and Branding
f) Erick Munyugi - Head of Technical Department
g) Charles Mureithi - Assistant Head of Technical Department

2. MANAGEMENT AND DECISION-MAKING

 Decisions related to the strategic direction, major investments, and key operational matters shall be
made collectively by the founders. Day-to-day operations shall be delegated upon based on
experience and agreed-upon responsibilities.

3. CONTRIBUTIONS AND RESPONSIBILITIES

Each founder agrees to contribute their skills, time and resources to the best of their abilities.
Responsibilities shall be divided based on expertise and collective agreement.

4. CONFIDENTIALITY

Each founder agrees to maintain the confidentiality of propriety information related to Scent TV,
including strategies, financial information and any other sensitive data, unless approved and agreed
upon by the Executive.

5. AMMENDMENTS

This AGRREMENT may be amended or modified only by all FOUNDERS.

IN WITNESS WHERE OF, the undersigned have executed this agreement as of the date of…………,
of the month of…………………………., the year 2024.

FOUNDERS
s/n. Name Phone no. Signature

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