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    UNITE Growth Hacking - Process

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    Phoebe Wang
    This document outlines a 5-step growth hacking process: 1) gather ideas to improve key metrics, 2) rank ideas based on feasibility and potential impact, 3) outline experiments to test top ideas, 4) implement experiments through iterative work, and 5) study experiment outcomes to refine the process using a GROW cycle and improve the main metric. The process is meant to help companies validate true solution-market fit and understand their target customer segment through defining a "pirate funnel" of acquisition, activation, retention, revenue, and referral.

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    UNITE Growth Hacking - Process

    Uploaded by

    Phoebe Wang
    2 views1 page
    This document outlines a 5-step growth hacking process: 1) gather ideas to improve key metrics, 2) rank ideas based on feasibility and potential impact, 3) outline experiments to test top ideas, 4) implement experiments through iterative work, and 5) study experiment outcomes to refine the process using a GROW cycle and improve the main metric. The process is meant to help companies validate true solution-market fit and understand their target customer segment through defining a "pirate funnel" of acquisition, activation, retention, revenue, and referral.

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    UNITE-Growth-Hacking_Process

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    This document outlines a 5-step growth hacking process: 1) gather ideas to improve key metrics, 2) rank ideas based on feasibility and potential impact, 3) outline experiments to test top ideas, 4) implement experiments through iterative work, and 5) study experiment outcomes to refine the process using a GROW cycle and improve the main metric. The process is meant to help companies validate true solution-market fit and understand their target customer segment through defining a "pirate funnel" of acquisition, activation, retention, revenue, and referral.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    2 views1 page

    UNITE Growth Hacking - Process

    Uploaded by

    Phoebe Wang
    This document outlines a 5-step growth hacking process: 1) gather ideas to improve key metrics, 2) rank ideas based on feasibility and potential impact, 3) outline experiments to test top ideas, 4) implement experiments through iterative work, and 5) study experiment outcomes to refine the process using a GROW cycle and improve the main metric. The process is meant to help companies validate true solution-market fit and understand their target customer segment through defining a "pirate funnel" of acquisition, activation, retention, revenue, and referral.

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    of 1

    THE GROW TH-HACKING PROCESS

    TRUE SOLUTION/MARKET FIT? (PREREQUISITE!)

    UNDERSTAND YOUR TARGET SEGMENT

    DEFINE YOUR PIRATE FUNNEL (AAARRR)

    Gather ideas

    5 2

    Study G.R.O.W.S CYCLE Rank


    outcome TO IMPROVE THE ideas
    MAIN METRIC

    4 3

    Work, work, Outline


    work experiments

    T H E U N I T E I N N OVAT I O N & T R A N S F O R M AT I O N M O D E L S www.digitalleadership.com/UNITE

    Source: Growth Tribe.

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