Understanding

Placemaking
C R A F T I N G V I B R A N T
C O M M U N I T I E S

Y U S U F S T E P H E N J A T A U

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INTRODUCT ION : PLACE &PLACE MAKING

• What is place making?

At its essence, placemaking is the art of creating

spaces that people love and can interact with,
places where people can easily adapt to. It's not
just about designing structures; it's about
shaping the experiences of the people who
inhabit those spaces.
IMPORTANCE OF PLACE MAKING

Community Development: Placemaking strengthens

community bonds, fostering a sense of belonging and
enhancing social interactions. It's the foundation for
building thriving communities.

Economic Development: Well-designed places attract

businesses, tourists, and residents. This influx fuels
economic growth, generating jobs and boosting local
economies.

Infrastructure Development: Placemaking often

necessitates improved infrastructure, such as parks, public
transport, and utilities. These enhancements elevate the
overall quality of life for the residents and visitors.
 TYPES OF
PLACEMAKING

STANDARD PLACEMAKING

STRATEGIC PLACEMAKING

CREATIVE PLACEMAKING

TACTICAL PLACEMAKING
 Standard Placemaking is a foundational approach to improving places. It
involves incremental, ongoing enhancements over time.

Examples: Projects include basic street developments, facade

improvements on buildings, revitalization of neighborhoods and
creating environments where the residents can acquire basic comfort
and needs.

STANDARD
• Stages:

• Assessment: Identify the areas that require improvement within an

PLACEMAKING existing place.

• Design: Collaborate with architects, urban planners, and community

members to design changes.

• Implementation: Execute the planned improvements, from enhancing

public spaces to organizing events.

• Evaluation: Continually assess the impact of these changes and gather

feedback from the community.
 • STREET IMPROVEMENTS

EXAMPLES • Planting trees

• Bike lanes

• Benches
 • Strategic Placemaking focuses on targeted transformation
with the goal of attracting a specific demographic or
aiming to solve a specific issue.

STRATEGIC • Examples: Mixed-use buildings in key centers, creating

PLACEMAKING
vibrant urban hubs, and events specifically designed to
attract and retain talented individuals.

• Stages:
Visioning: Establish a clear vision for what the transformed
place should become.
Planning: Develop strategies, collaborate with
stakeholders, and set clear goals.
Implementation: Execute the plan efficiently and monitor
the progress.
Branding: Develop a unique identity for the place to
attract the target demographic.
 • LARGER PROJECTS
• Housing
EXAMPLES • Transportation

• Public spaces for social events or

networking
 CREATIVE PLACEMAKING
Examples: This category is about creating projects like cultural
institutions, integrating public art, and hosting creative events.

Stages:

• Cultural Assessment: Analyze the local culture and history to

determine the most suitable creative elements.

• Art Integration: Collaborate with local artists and organizations to

integrate art into public spaces.

• Community Engagement: Involve the community in the creative

process and cultural preservation.

• Ongoing Cultural Stewardship: Establish long-term plans for the

ongoing infusion of creativity.
 • ARTS & CULTURE

EXAMPLES • Public sculptures

• Street Carnivals

• Street Murals
 Tactical Placemaking is a flexible, phased approach to place
transformation that allows experimentation with minimal
investments.

Examples: Tactical projects involve temporary public space

transformations, road diets for better walkability, and quick
urban interventions aimed at bringing about transformative

TACTICAL
changes.

• Stages:
PLACEMAKING Ideation: Brainstorm ideas for low-cost, high-impact
interventions.
Pilot Projects: Test these ideas with small-scale, temporary
interventions.
Community Engagement: Gather feedback and insights
from the community.
Scaling: Implement successful pilot projects on a larger
scale, if viable.
 • VARIOUS LOW RISK IDEAS

EXAMPLES • Cross walks

• Pedestrian Plazas

• Small Parks
 Location and
Project Goals Community Needs
Context.

Budget and Community Local Culture and

HOW TO CHOOSE
Resources:Timeline Engagement. Identity:

THE RIGHT TYPE Long-Term Economic Community

Sustainability Considerations: Ownership:

Regulations and Climate and

Social Equity
Zoning Environment:.
 COMPARING THE TYPES OF PLACE MAKING

Strategic Placemaking:
Standard Placemaking: Tactical Placemaking: A
Focused on rapid Creative Placemaking:
Ideal for enhancing existing low-cost, experimental
community transformation. Infuses creativity into
places with incremental approach suitable for short-
Can lead to economic places, fostering cultural
changes. Offers immediate term, transformative
growth, attracting new enrichment and community
benefits and a sense of changes, fostering
talents, and cultural engagement.
community improvement. community engagement.
revitalization.
 INTERACTIVE SESSION

How does incomplete How does lack of

consideration by the collaboration by the
municipality or municipality and private
government affect the developers affect
all-round efficiency of a the efficiency of a built
built environment. environment.
 CONCLUSION
I N C O N C L U S I O N , P L A C E M A K I N G I S A M U L T I F A C E T E D D I S C I P L I N E
E N C O M P A S S I N G V A R I O U S T Y P E S , E A C H W I T H I T S D I S T I N C T S T A G E S .
I T G O E S B E Y O N D T H E C R E A T I O N O F S P A C E S , I T A I M S T O E L E V A T E
T H E Q U A L I T Y O F L I F E . T H E C H O I C E O F T H E R I G H T T Y P E O F
P L A C E M A K I N G S H O U L D B E A D E L I B E R A T E O N E , C A R E F U L L Y A L I G N E D
W I T H T H E P R O J E C T ' S U N I Q U E V I S I O N A N D O B J E C T I V E S .