SCRIPT for Q9 Marketing Plan

JET: Executive Summary - provides an overview of the main points of a larger

report. (Explain ng maayos)
FARES: Mission Statement - a simple statement about the goals, values, and
objectives of an organization.
Q9, established on May 19th, 1993, has since become a prominent name
known for its excellence in Tapsilog and top-notch service. Renowned for quick
and efficient service, Q9 stands out for its commitment to delivering both quality
food and an exceptional dining experience. The accessibility of Q9's location in
San Pablo City, Laguna, makes it effortlessly easy for patrons to locate and enjoy
their offerings. As a fixture in the local culinary scene, Q9 continues to uphold its
reputation for providing not only a satisfying meal but also an overall enjoyable
and convenient dining atmosphere.
FARES: Vision - “At Q9 Restaurant, our mission is to redefine the dining
experience by seamlessly blending culinary excellence with warm hospitality. We
aim to create a haven where every dish tells a story, and each visit becomes a
cherished moment. Our commitment is not only to deliver exceptional food but
also to provide an inviting atmosphere where patrons feel at home. Through
continuous innovation and a passion for quality, Q9 Restaurant strives to be a
culinary destination that transcends the ordinary, leaving a lasting impression on
the taste buds and hearts of our valued customers.”
RAIK: Mission - “In its visionary pursuit to become a culinary haven and a
beloved community hub, Q9 aspires to create a space where the artistry of culinary
excellence seamlessly intertwines with genuine warm hospitality. Our mission is to
be more than just a restaurant; we envision Q9 as a place where every dish tells a
story, every customer feels at home, and every visit becomes a cherished
experience. Through our commitment to exceptional food and welcoming
ambiance, we seek to cultivate a community of food enthusiasts who not only
savor exquisite flavors but also embrace the joy of shared moments in the heart of
Q9's inviting atmosphere.”
RAIK: Corporate Philosophy - “At Q9 Restaurant, our corporate philosophy
centers on an unwavering commitment to culinary excellence. We believe in
setting a standard of gastronomic distinction that goes beyond mere dining. It is
our core belief that each dish crafted in our kitchen should not only meet but
exceed the expectations of our discerning patrons. Through meticulous attention to
quality, creativity, and the artistry of flavors, we aim to elevate the dining
experience at Q9.
EXTERNAL ANALYSIS: the process by which businesses objectively assess the
changes in their industry and the broader world that could affect their current
business operations.
REUVEN: POLITICAL - Government incentives promote healthy eating and
sustainable practices, but stability and favorable policies can pose challenges.
Changes in labor laws, taxation policies, and import/export regulations can
increase operational costs.
RAIK: ECONOMIC - City Planning's rising incomes, peak season economic
growth, and recession impact consumer spending habits, leading to budget-friendly
dining options, home eating, and price hikes in ingredients.
FARES: SOCIAL - Filipino cuisine is gaining popularity due to budget-friendly
options for students and residents, health and wellness trends, and the increasing
preference for healthier food among vegans.
JET: TECHNOLOGY - Food Panda partners with online delivery, payment via
GCash and Pay Maya, and menu viewing. Rapid technological advancements may
increase competition, but system errors and online hacker scams may occur.

REUVEN: MARKET SITUATION

FARES: CUSTOMER BASE

1) Residents of San Pablo City, Laguna
2) Students from schools near Q9
3) Customers from neighboring towns/cities
COMPETITION
RAIK: DIRECT
JET: INDIRECT

REUVEN: INTERNAL ANALYSIS the thorough examination of a company's

internal components, both tangible and intangible, such as resources, assets and
processes.
REUVEN: MARKET SEGMENTATION - the practice of dividing your target
market into approachable groups.
DEMOGRAPHIC SEGMENTATION Q9, located in a thriving area, aims to
attract students by offering quick service, high-quality food, and a cozy
atmosphere.
GEOGRAPHIC SEGMENTATION Q9 caters to students and locals with a high-
quality, aesthetically pleasing ambiance, specializing in Filipino cuisine, ensuring
authenticity and authenticity in the Philippines.
PSYCHOGRAPHIC SEGMENTATION Q9 caters to the dynamic
psychographics of its busy neighborhood, offering promotions to attract students
and outsiders, promoting exceptional quality and service.
BEHAVIOURAL SEGMENTATION Q9's behavioral segmentation focuses on
Quick Bite Seekers, who prefer fast, convenient silog meals, and Variety Seekers,
who enjoy variety and exploration within Filipino cuisine.

RAIK: POSITIONING
COMMUNITY HUB POSITIONING Q9 is a fast, high-quality community
dining area that serves as a central hub for morning breakfast and student lunch,
providing an inviting environment for residents to gather and dine together.
PRICE AND CONVINIENCE POSITIONING Q9 offers affordable, convenient
meal packages and late-night operating hours, catering to students and local
residents, ensuring accessibility for a diverse clientele.
ETHNIC OR CULTURAL POSITIONING Q9 specializes in Filipino silog
cuisine, offering a unique dining experience that embodies the warmth of Filipino
hospitality and transcends the plate.
TECHNOLOGY-FOCUSED POSITIONING Q9 offers a tech-focused dining
space for students and locals, providing a convenient and peaceful environment for
utilizing their own technology, enhancing the overall dining ambiance.

SUSTAINABILITY AND LOCALLY SOURCED POSITIONING Q9 is an

environmentally conscious establishment, prioritizing local ingredients and
sourcing locally. It supports local farmers and incorporates eco-friendly packaging,
fostering community responsibility and resonating with environmentally conscious
customers.

FARES AND JET: GOALS AND OBJECTIVES

REUVEN: ACTION PLAN (BASAHIN NARIN NG LAHAT PARA MAY
ALAM)

Meaning