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Paws ‘N’ Claws: Your Pets Deserve the Best

Executive Summary

Business Name: Paws ‘N’ Claws

Location: Banga, Ragay, Camarines Sur

Founders: Danie and Dimple

Paws 'n' Claws is a pet store located in Banga, Ragay, dedicated to serving the
local community's growing pet ownership needs. Our mission is to provide a
comprehensive range of quality products and services for pets and their owners. Paws 'n'
Claws offers essential pet supplies, including food, grooming products, and accessories,
with focus on delivering a positive and enjoyable shopping experience

In addition, Banga, with a population of 2,544, is a vibrant community where 3 in

every 4 individuals own a pet. Paws 'n' Claws targets busy professionals and families
aged 25-45 who treat their pets like family. The absence of direct competitors in the area
positions Paws 'n' Claws uniquely, enhancing customer retention and loyalty. Our
strategic location and targeted customer segments provide a strong foundation for growth.

Paws 'n' Claws prioritizes customer satisfaction through a well-designed store

layout, knowledgeable staff, and an efficient online platform. We offer a user-friendly app
for online sales, local delivery services, and a customer feedback option for continuous
improvement.

Our customer segmentation includes pet owners, pet enthusiasts, and pet breeders,
aiming to cater to a diverse range of needs.

Social media platforms, including TikTok, will be utilized for effective

advertising, showcasing a joyful and customer-friendly environment. Discounts, freebies,
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pamphlet distribution, and specially designed packaging aim to attract and retain
customers.

Moreover Paws n’ Claws will be operated as a partnership between Danie and

Dimple, Paws 'n' Claws benefits from both partners' expertise. Danie oversees financial
management and business development, while Dimple manages day-to-day operations
and customer relations.

Introduction

In the growing community of Banga, Ragay, Camarines sur, a plethora of

individuals are quickly becoming very interested in having pets especially, cats and dogs,
given the fact that it plays a role for ones’ well-being. Moreover, it is difficult for some to
find the products that would help their pets, especially if individuals are living in a place
that lacks a shop built mainly for animals. This is why local pet store would be relevant in
the community of Banga. Paws n’ Claws can provide a wide variety of products for pet
owners

The pet shop we are proposing intends to provide a comprehensive range of

products and services to meet the needs of pet owners in the community. Paws n’ claws
can offer an environment where pets can experience a positive state of physical, mental,
and emotional well-being. The pet shop we are proposing intends to meet the desires of
future pet owners in the community. Also, we aim to create a warm and inviting space
where pets and their owners feel valued and well taken care of.

Products or service descriptions

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Paws 'n' Claws sell essential pet supplies, including food, grooming products,
and accessories. These products cater to the diverse needs of pet owners.

Supplier:

We ensure our suppliers meet strict quality standards for all products so that our
quality would maintain its consistency. Moreover, the business negotiates fair pricing
with its suppliers in order to keep the business running. In addition, Paws n’ Claws
practices diversifying the supplier base to reduce dependency on a single-source supplier.
This comprehensive plan reflects our dedication to quality, and reliability ensuring a
sustainable supply for our valued customers.

Products offered

Pet Food
Premium Dog Food (1 kg) ₱499.99
Healthy Cat Food (1kg) ₱499.99
Pet Accessories
Dog Leash ₱199.99
Cat Collar ₱199.99
Grooming Products
Pet Shampoo (500ml) ₱149.99
Grooming Brush ₱149.99

Pet Toys
Bone toy ₱99.99

Projected Production Volume

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Pet Food (Dog Food)

Volume of Production
Daily Weekly Monthly
Months Working Days Quantity Quantity Quantity
January 22 20 100 400
February 20 36 180 720
March 21 26 130 520
April 22 53 265 1060
May 22 35 175 700
June 21 53 265 1060
July 22 24 120 480
August 22 20 100 400
September 21 32 160 640
October 22 26 130 520
November 21 12 60 240
December 22 33 165 660
Total 258 370 1850 7400

Pet Food (Cat Food)

Volume of Production
Daily Weekly Monthly
Months Working Days Quantity Quantity Quantity
January 22 20 100 400
February 20 52 260 1040
March 21 15 75 300
April 22 35 175 700
May 22 26 130 520
June 21 15 75 300
July 22 40 200 800
August 22 20 100 400
September 21 53 265 1060
October 22 35 175 700
November 21 20 100 400
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December 22 33 165 660

Total 258 364 1820 7280

Pet Accessories
(Dog Leash)
Volume of Production
Daily Weekly Monthly
Months Working Days Quantity Quantity Quantity
January 22 2 10 40
February 20 5 25 100
March 21 3 15 60
April 22 6 30 120
May 22 3 15 60
June 21 5 25 100
July 22 2 10 40
August 22 4 20 80
September 21 5 25 100
October 22 6 30 120
November 21 3 15 60
December 22 16 80 320
Total 258 60 300 1200

Pet Accessories
(Cat Collar)
Volume of Production
Daily Weekly Monthly
Months Working Days Quantity Quantity Quantity
January 22 5 25 100
February 20 2 10 40
March 21 6 30 120
April 22 6 30 120
May 22 2 10 40
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June 21 1 5 20
July 22 1 5 20
August 22 2 10 40
September 21 6 30 120
October 22 2 10 40
November 21 6 30 120
December 22 10 50 200
Total 258 49 245 980

Grooming Products (Shampoo)

Volume of Production
Daily Weekly Monthly
Months Working Days Quantity Quantity Quantity
January 22 10 50 200
February 20 9 45 180
March 21 15 75 300
April 22 5 25 100
May 22 8 40 160
June 21 10 50 200
July 22 15 75 300
August 22 16 80 320
September 21 16 80 320
October 22 20 100 400
November 21 16 80 320
December 22 30 150 600
Total 258 170 850 3400

Grooming Products (Brush)

Months Working Days Volume of Production
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Daily Weekly Monthly

Quantity Quantity Quantity
January 22 5 25 100
February 20 6 30 120
March 21 1 5 20
April 22 5 25 100
May 22 4 20 80
June 21 9 45 180
July 22 6 30 120
August 22 6 30 120
September 21 9 45 180
October 22 3 15 60
November 21 9 45 180
December 22 3 15 60
Total 258 66 330 1320
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Pet toys (Bone)

Volume of Production
Daily Weekly Monthly
Months Working Days Quantity Quantity Quantity
January 22 8 40 160
February 20 8 40 160
March 21 8 40 160
April 22 5 25 100
May 22 15 75 300
June 21 20 100 400
July 22 4 20 80
August 22 14 70 280
September 21 6 30 120
October 22 19 95 380
November 21 21 105 420
December 22 25 125 500
Total 258 153 765 3060

Industry analysis

Banga has a high density of total population, and majority of them owns a
family pet, our business can be effective for the reason of its lone-existence. Paws n’
Claws can provide the products that would satisfy their needs.

The pet industry is a thriving sector characterized by increasing pet ownership

and a growing market for pet-related products and services. According to D’ Mariano

Students Statistics, the local pet industry is now currently valued at ₱250,000 and is
projected to experience 120% growth over the next 4months.
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Sales
250,000

240,000

230,000

220,000

210,000

200,000

190,000
September October November December

The graph above shows the monthly sales performance of Pet Supplies Industry over the
past four months.
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Based on the observed trends and market conditions, we have formulated the
following sales projections for the next five months:

Chart Title
350,000

300,000

250,000

200,000

150,000

100,000

50,000

0
January February March April May

The graph above illustrates the projected sales for the next five months, considering
historical data and market trends.

During the last four months, the Pet Suppies industry showed a positive trend in
sales and is expected to grow even more in the next few months. This trend may be due to
the industries dedication to providing the best quality of products to satisfy its customers.

Competitors:

Paws n’ Claws is currently located in Banga, Ragay, and is currently the sole
business that is in the pet industry sector. This means that Paws n' Claws holds a distinct
advantage as the lone business within the chosen location. Moreover, absence of direct
competitors within the vicinity provides a unique market position.

In addition, the lack of alternative options in the area enhances customer

retention and loyalty. Paws n' Claws can explore future expansion opportunities in
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neighboring areas, taking advantage of the success of being the first and only pet business
in the current location.

Market analysis

Banga Caves is a barangay in the municipality of Ragay, in the province of

Camarines Sur. Its population as determined by the 2020 Census was 2,544. Moreover,
according to the statistics provided by the trusty association of D’ Mariano Students
Society, 3 in every 4 Individuals in Banga owns a pet.

Target market:

People who would be interested in Paws n' Claws are mostly busy professionals
and families. They're aged 25-45 and treat their pets like family. They care about quality
pet products, enjoy outdoor activities with their pets.

Pet owners
1800

1600

1400

1200

1000

800

600

400

200

0
Dogs Cats Birds Rabbit Lion

Most owned pets of the residents in Banga, Ragay. Camarines Sur

Data provided by D’ Mariano Students Statistics, showed that the majority of

the most owned pet by the residents are dogs with 1526 owners and second in place is cat
with 763 owners. This statistic can greatly help the business by providing a crucial
information about the total number and the most owned pets. It would help Paws n’ claws
to determine what product to prioritize and what is not, in order to boost the business’s
sales.
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Customer Reach Strategy:

Paws n’ Claws store designed the layout smartly to enhance the customer
shopping experience, by placing popular and frequently purchased items conveniently for
easy access. Moreover, our staff’s is trained to be knowledgeable about the products and
provide excellent customer assistance.

In addition, internet was utilized. We’ve developed a user-friendly platform for

online sales. Paws’ n Claws app Ensures a seamless online shopping experience with
secure payment options. Additionally, offering a local-delivery services for customers
who prefer the convenience of at-home shopping. And lastly to ensure customer is
experiencing satisfaction we have implemented a customer feedback option to adapt and
improve the product selection and overall customer experience.

Customer Segmentation:

Pet Owners: Our primary target market will be pet owners. We will focus on providing
pet owners with quality products for their pets and helping them give their pets the best
possible care. We will target pet owners in the local area, as well as those who are willing
to travel to our store.

Pet Enthusiast: We want to provide residents with a best-pal. We target, customers who
wants to be a pet owner.

Pet Breeders: Our third target market will be pet breeders. We will provide pet breeders
with the products they need to raise healthy and happy pets.

SWOT Analysis

Strengths

Paws 'n' Claws holds a distinct advantage as the sole pet business in Banga, Ragay,
providing a unique market position and enhancing customer retention.
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Banga's high population density, coupled with the absence of direct competitors,
positions Paws 'n' Claws strategically for potential expansion opportunities.

Weakness

Limited Geographic Reach: The current store location limits the geographic reach of
Paws 'n' Claws, necessitating careful consideration for expansion into neighboring areas.

Opportunities

With the advantage of being the first and only pet business in the current location, Paws
'n' Claws can explore expansion opportunities into neighboring areas.

Threats

The potential entry of competitors into the market may pose a threat to Paws 'n' Claws'
market share, emphasizing the need for continuous innovation and improvement.

Marketing Plan

In order to have familiarization among the customers, our business ensures a

memorable brand name, a unique logo, and a slogan. Making sure that the brand reflects
the warmth and joy associated with pet ownership. Furthermore, we will also utilize
social medias to advertise our products. Lately, the form of advertising through tiktok is
hugely effective, by creating what we call “skits” whereas, the employees act in a
strangely awkward way, and where they openly show that the environment they are in is
filled with joy, and how the workers treat their customers like their best-friends, have
been popular. This form of advertisement would be taken into consideration by us.

Moreover, by offering some sorts of discounts and giving freebies if certain

amounts paid are met would hopefully gain us more customers. And by handling
pamplets to the residents of Banga would be taken into action. The pamplets would
contain our products offered, our location, and our contact informations. And also, our
packaging is specially designed, to make our customers feel valued, and make them feel
the products they purchased are in good conditions. And lastly, develop a website to
showcase the pet store’s products as an online pet store and also to provide information
and resources to potential customers.
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Production or operational plan

Our store hours will be from 9:00 AM to 8:00 PM on weekdays, and would only
be closed on Sundays. The store layout will prioritize an open and pet-friendly
atmosphere, organizing product displays categorically for easy navigation to our
customers. Furthermore, We will offer a wide range of pet food, supplies, and other items
necessary to operate a successful pet store.

Additionally, create a system for stocking and managing the pet store’s inventory
to ensure that the right products are always readily available for customers. And speaking
of staff, we plan to continue recruiting, hiring, and training a team of knowledgeable and
friendly employees who are passionate about pets and customer service.

All of these actions to create an environment where customers feel welcomed and
are offered the highest quality of customer service. And lastly, develop a marketing
strategy to attract new customers and build brand loyalty among existing customers.

Organizational Plan

Paws n' Claws will be operated as a partnership between Danie and Dimple. Both
partners will jointly contribute to decision-making, strategic planning, and day-to-day
operations.

Roles and Responsibilities:

Danie would be responsible for overseeing financial management, supplier

relationships, and business development. Meanwhile Dimple is in charge of day-to-day
operations, staff management, and customer relations.

Store Management:
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Dimple will be the store Manager who will report to. She will oversee the sales
associates, customer service representatives, and pet care specialists.

Customer Support and Engagement:

Partners will work together to create and maintain a positive customer

experience.

Training Programs:

Partners will jointly implement and participate in continuous training programs

for all staff members. This ensures that the team stays informed about the latest pet care
trends, products, and customer service practices.

Financial Plan

Costs of start-up

Business Startup expenses Amount

Cost of Business space ₱15,000
Cost of equipments ₱75,000
Cost of materials ₱85,000
Licences and Permits ₱50,000
Cost of Capital ₱100,000
Total Amount ₱275,000

Recurring costs (Monthly)

Monthly payments Costs

Monthly Lease Payment ₱4,000
Utilities (Electricity, Water) ₱10,000
Employee Salaries ₱40,000
Ingredient and Packaging Restocking ₱12,000
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Marketing and Advertising ₱8,000

Insurance ₱2,500
Miscellaneous Expenses ₱1,500
Total Amount ₱76,000
Projected Income Statement

For the First Quarter of 2024

Revenue Amount
Pet Foods ₱100,000
Pet Accessories ₱ 75,000
Pet Grooming Products ₱ 62,000
Pet Cleaning Materias ₱52,000
Other Revenue ₱26,000
Total Revenue ₱315,000

Cost of Goods Sold (COGS)

Packaging ₱12,000
Labor ₱23,000
Other costs ₱10,000
Total COGS ₱45,000

GROSS PROFIT (Revenue – COGS) ₱270,000

Operating Expenses
Pet Maintenance ₱50,000
Rents And Utilities ₱16,000
Marketing ₱10,000
Salaries ₱50,000
Total Operating Expenses ₱126,000
Net profit (GF – OE) ₱144,000
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Appendices

Business Logo
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Interior Design

Exterior Design
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Business Permit to Operate

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21 January, 2024 to 21 January 2029

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