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    Impacts Digital - Ahmad Mujahid

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    Saboen Boelly
    The document discusses crowdfunding and charitable donations in Indonesia. It provides statistics on Kitabisa, Indonesia's largest crowdfunding platform, such as the total donations received in 2018 (Rp 240 billion) and the number of donors (547k). It analyzes donor demographics, preferred donation methods, top cities, and campaign categories. It also discusses Kitabisa's successful formula of combining storytelling, advertising impressions, and accessible websites and payment channels to encourage repeat donations. The highest number of repeat donations by a single donor was 36 donations out of a total of 395 donations.

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    Impacts Digital - Ahmad Mujahid

    Uploaded by

    Saboen Boelly
    4 views24 pages
    The document discusses crowdfunding and charitable donations in Indonesia. It provides statistics on Kitabisa, Indonesia's largest crowdfunding platform, such as the total donations received in 2018 (Rp 240 billion) and the number of donors (547k). It analyzes donor demographics, preferred donation methods, top cities, and campaign categories. It also discusses Kitabisa's successful formula of combining storytelling, advertising impressions, and accessible websites and payment channels to encourage repeat donations. The highest number of repeat donations by a single donor was 36 donations out of a total of 395 donations.

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    The document discusses crowdfunding and charitable donations in Indonesia. It provides statistics on Kitabisa, Indonesia's largest crowdfunding platform, such as the total donations received in 2018 (Rp 240 billion) and the number of donors (547k). It analyzes donor demographics, preferred donation methods, top cities, and campaign categories. It also discusses Kitabisa's successful formula of combining storytelling, advertising impressions, and accessible websites and payment channels to encourage repeat donations. The highest number of repeat donations by a single donor was 36 donations out of a total of 395 donations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    4 views24 pages

    Impacts Digital - Ahmad Mujahid

    Uploaded by

    Saboen Boelly
    The document discusses crowdfunding and charitable donations in Indonesia. It provides statistics on Kitabisa, Indonesia's largest crowdfunding platform, such as the total donations received in 2018 (Rp 240 billion) and the number of donors (547k). It analyzes donor demographics, preferred donation methods, top cities, and campaign categories. It also discusses Kitabisa's successful formula of combining storytelling, advertising impressions, and accessible websites and payment channels to encourage repeat donations. The highest number of repeat donations by a single donor was 36 donations out of a total of 395 donations.

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    © All Rights Reserved
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    of 24

    MEMAHAMI PERILAKU BERDERMA

    MASYARAKAT DI ERA DIGITAL

    | Ahmad Mujahid
    About us About Us

    Indonesia’s Indonesia’s 1st


    Crowdfunding platform Impact Agency

    Since 2013, kitabisa is home to more than Established in 2017 as Kitabisa subsidiaries, Impacts
    600,000 #orangbaik who donated over IDR digital provide digital marketing services for non profit,
    240 billion for thousands of social program corporate CSR, and cause related marketing campaign

    Menghubungkan #OrangBaik Making your impact worth sharing


    2018 Performance

    Rp. 240 bio 1,2 mio 547k


    Donation Transaction Donors

    (2,37x Annual Growth) (2,72x Annual Growth) (2,58x Annual Growth)


    2018 Donors Payment Preference

    Donation by Method (Rp) Transaction by Method


    Dominasi Usia - 18-34 tahun
    Lebih Banyak Perempuan
    2018 Category Preference
    2018 category by user
    20 Kota Terbesar

    1. Jabodetabek 11. Bandar Lampung


    2. Surabaya 12. Malang
    3. Medan 13. Balikpapan
    4. Makassar 14. Yogyakarta
    5. Bandung 15. Pontianak
    6. Palembang 16. Batam
    7. Semarang 17. Padang
    8. Denpasar 18. Samarinda
    9. Surakarta 19. Banjarmasin
    10. Pekanbaru 20. Palu
    Average benchmark retention kitabisa.com
    85% repeat donation <5x

    “Saya donasi ke XXX karena organisasi


    “Oh, saya malah baru tau kalau sering kasih ke yang terpercaya. Mereka juga sering
    XXX. Gak nyadar sih saya.” ngasih update tentang
    (donasi karena isu bukan karena NGO) perkembangannya.”

    Highest repeat donation Highest repeat donation


    36 163
    (out of his total donation 395) (out of her total donation 464)
    Our Successful Formula

    Storytelling
    (Text & Visual)

    Impressions Website &


    (Advertising) Payment
    Channel
    THANK YOU
    IMPACTS DIGITAL DIRECT
    Jl. Pulo Raya VI, No. 24 CONTACT
    Petogogan, Kebayoran Baru Ahmad Mujahid
    Jakarta Selatan +62 85711144808
    aidi@impacts.digital

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