GRADES 1 to School MATULATULA HIGH Grade

12- Paul Thompson

12 SCHOOL Level
DAILY LESSON Teacher DESIREE C. MANRIQUE Learning
ENTREPRENEURSHIP
PLAN Area
Teaching February 27, 2024 - Quarter
Dates and Tuesday THIRD
Time 11:00-12:00 a.m.

I. OBJECTIVES
A. Content The learner demonstrates understanding of environment and market
Standards in one’s locality/town.

B. Performance The learner independently creates a business vicinity map reflective

Standards of potential
market in one’s locality/town.
C. Learning Recognize the importance of marketing mix in the development of
Competencie marketing strategy TLE_ICTAN11/12EM-Ia-1
s/ Objectives
with the LC Learning Objectives:
code for each
At the end of the lesson, the students are expected to:
1. Discuss the unique selling proposition and value proposition that
distinguishes one’s product/ service from present
products/services.

II.CONTENT Value Proposition and Unique Selling Proposition

III. LEARNING
RESOURCES
A. References Entrepreneurship – Grade12
Quarter 1 Module 1-5
B. Other Test Paper
Learning
Resources
IV. PROCEDURE
S
A. Reviewing Before the Lesson
Previous A. Daily Routine
Lesson or - Prayer
Presenting - Greetings
the New - Classroom Management
Lesson  Conducted Classroom Rules Orientation
- Checking of Attendance

The teacher will ask the students by an open-ended question.

Last meeting we discussed about _______.

B. Establishing What’s In
a Purpose for Instruction: Arrange the steps below to arrive to entrepreneurial process.
the Lesson ___Scan the strengths and weaknesses of competitors
___Match the opportunity with the entrepreneur’s skills and objectives
___Do cost-benefit analysis of the opportunity including risk analysis
__ Identify the perceived value of the opportunity to the company and the
customers
___Conceptualize and measure the opportunity
 ____Evaluate the identified opportunity

C. Presenting The teacher will explain the topic.

Examples/
Instances of Value Proposition and Unique Selling Proposition
the Lesson
D. Discussing What’s New
New
Concepts and Instruction: Think of two (2) products with the same
Practicing category
New Skills #1 Example:
 Juice
 Noodles
 Milk
Answer the following questions.
1. How important are your chosen products in the
market?
2. What made you decide to patronize Product A than B?
3. What are the factors that motivate buyers in buying a particular
product?
E. Discussing What’s More
New Concepts
and Practicing Instruction: Answer the questions.
New Skills #2 a. Compare two (2) sari-sari stores in your neighborhood. Describe
the uniqueness of the product or service characteristic using the
5Ps.

F. Developing What I Can Do

Mastery (Leads Instructions
to Formative 1. Select any product that you patronize.
Assessment) 2. Explain the reason why you prefer that product compared with
the others.
3. If given a chance by the company to create another value
proposition and unique selling proposition, what will be your
proposal
G. Finding  Why is value proposition important?
Practical
Applications of
Concepts and
Skills in Daily
Living
H. Making  Give your own tips on how to create an effective unique
Generalizations selling proposition
and
sAbstractions
about the
Lesson
I. Evaluating Multiple Choice. Choose the letter of the best answer. Write the
Learning chosen letter on a
separate sheet of paper.
1. Which of the following is the greatest description of USP?
A. A marketing technique presenting a unique product.
B. A marketing technique that makes clients satisfied.
C. A marketing technique that suggests that the product deals
unique
advantage to the client compared to their competitors.
 2. What is the meaning of Unique Selling Proposition?
A. It alters nothing.
B. It doesn’t change an income from its competitors.
C. It is a vital that modifies a result from its competitors.
3. Which of the following does NOT describe in creating effective
value
proposition?
A. Add credibility-enhancing elements
B. Highlight the value of your product
C. Situation analysis is not necessary
4. What does KISS stands for
A. Keep it short and simple
B. Keen in stating synthesis
C. Keep it specific but stylish
5. What would a company have to deal in order to apply
differentiation?
A. Discounts
B. Several promotions
C. Unique Selling Propositio
J. Additional
Activities for
Application or
Remediation
V. REMARKS

VI. REFLECTION ___Lesson carried. Move on to the next objective.

___Lesson not carried.
A. No. of
learners who
earned 80% ____ of Learners who earned 80% above.
in the
evaluation
B. No. of _____ of Learn
learners who
require ers who require additional activities for remediation.
additional
activities for
remediation
Prepared by: Checked by:

DESIREE C. MANRIQUE LODA G. PEDROSA

Subject Teacher SHS Coordinator
Approved by:

LEZEBEL A. GONZALES
Principal II