Professional Documents
Culture Documents
Unit 3 Motivation
Unit 3 Motivation
Unit 3 Motivation
What Is Motivation?
The process that accounts for an
individual’s intensity, direction,
and persistence of effort toward
attaining a organizational goal.
Intensity – the amount of effort put
forth to meet the goal
Direction – efforts are channeled
toward organizational goals
Persistence – how long the effort is
maintained
5-2
The word Motivation derives from the Latin word
“Movere”. The Latin word “Movere” means “To move”,
“To drive” or “To drive forward”.
5-3
Carrot and Stick Approach of
Motivation
The Carrot and Stick Approach of Motivation is a
traditional motivation theory that asserts, in motivating
people to elicit desired behaviours, sometimes the rewards
are given in the form of money, promotion, and any other
financial or non-financial benefits and sometimes the
punishments are exerted to push an individual towards the
desired behaviour.
5-4
Process of Motivation
5-5
1. Unsatisfied need. Motivation process begins when there is
an unsatisfied need in a human being.
2. Tension. The presence of unsatisfied need gives him
tension.
3. Drive. This tension creates an urge of drive in the human
being an he starts looking for various alternatives to satisfy
the drive.
4. Search Behavior. After searching for alternatives the
human being starts behaving according to chosen option.
5. Satisfied need. After behaving in a particular manner for a
long time then he evaluates that whether the need is
satisfied or not.
6. Reduction of tension. After fulfilling the need the human
being gets satisfied and his tension gets reduced.
5-6
ARCS Motivational Model
ARCS stands for
Attention,
Relevance,
Confidence and
Satisfaction.
These are the elements necessary for learners to be motivated.
5-7
5-8
Early Theories of Motivation
Maslow’s Hierarchy of Needs Theory
McGregor’s Theory X and Theory Y
Herzberg’s Two-Factor (Motivation-
Hygiene) Theory
McClellan’s Theory of Needs (Three Needs
Theory)
5-9
Maslow’s Hierarchy of Needs Theory
5-10
Douglas McGregor’s X & Y
Theory X Theory Y
5-11
Herzberg’s Two-Factor Theory
Not Dissatisfied Satisfied
Motivation Factors
• Quality of • Promotional
Hygiene Factors
supervision opportunities
• Pay • Opportunities for
• Company policies personal growth
• Physical working
• Recognition
conditions
• Relationships • Responsibility
• Job security • Achievement
5-13
The three motivators are:
• Achievement: People with a high need for achievement
prefer tasks that provide for personal responsibility and
results based on their own efforts. They also prefer quick
acknowledgment of their progress.
• Affiliation: a need for love, belonging and social
acceptance. People with a high need for affiliation are
motivated by being liked and accepted by others.
• Power: a need for controlling own work or the work of
others. People with a high need for power desire situations
in which they exercise power and influence over others.
5-14
Types of Motivation
5-15
Positive and Negative Motivation
5-16
Extrinsic and Intrinsic Motivation
5-17
Intrinsic Motivation: Intrinsic motivation means that the
individual's motivational stimuli are coming from within. The
individual has the desire to perform a specific task, because
its results are in accordance with his belief system or fulfils a
desire and therefore importance is attached to it.
5-18
Financial and Non-Financial Motivation
5-19
Intrinsic Motivation Vs Extrinsic
Motivation
Intrinsic Motivation Extrinsic Motivation
The act of being motivated Whenever an individual
by internal factors to performs an action or
perform certain actions behaviour because the
and behaviour is individual is affected by the
called Intrinsic Motivation. external factors such as
rewards or punishments,
such form of motivation is
called Extrinsic Motivation.
5-20
There is neither pressure You get rewarded as
nor any sort of reward for promised for the actions
the actions you perform you perform due to
due to intrinsic motivation. extrinsic motivation.
Intrinsic motivation can be Extrinsic Motivation often
a lengthy process, occur instantly as soon as
requiring special the subject understands the
treatment. perks of performing
certain actions.
5-21
Intrinsic Motivation lasts Extrinsic Motivation might
for longer periods and only occur for limited
often leads to higher level period of time, and the
of success. individual stops
performing actions after
the punishment or reward
is applied.
5-22
People skill
People skills are patterns of behaviour and behaviour
interactions, among people; it is an umbrella term for skills
under three related set of abilities: personal effectiveness,
interaction skills, and intercession skills.
British dictionary definition is "the ability to communicate
effectively with people in a friendly way, especially in
business" or personal effectiveness skills.
Good people skills are an asset in nearly every line of work.
In general, good people skills are defined as the ability to
listen, to communicate and to relate to others on a personal
or professional level.
Good people skills also extend to include problem-solving
abilities, empathy for others and a willingness to work
together toward the common good.
5-25
5-26
Communication:
5-28
Empathy
5-42
Cycle of low self Esteem
5-43