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Dual Persona: Impact of Social Media On The Increased Emergence of Online and Offline Identities of Selected Senior High School Students in Pampanga
Dual Persona: Impact of Social Media On The Increased Emergence of Online and Offline Identities of Selected Senior High School Students in Pampanga
By
ABSTRACT
This research aims to observe and interpret the lived experiences of select Senior High
School students within Pampanga and their experiences with a duality between their online
identities and their offline identities. The purpose of this study is to gain new insights on how we
perceive a person’s identity especially when considering the effect of the usage of Social Media
and the environment of the Internet as a whole. The study consists of ten select grade 11 students
studying across various schools within the province of Pampanga. These respondents were
chosen because of their known activity within Social Media and to provide a diverse variety of
This study is based upon qualitative research, more specifically, phenomenology. This
was decided because the researchers wanted a more first-hand account of respondents and their
experiences with the duality of their online and offline identities. Phenomenology allows the
researchers to interpret and analyze the anecdotal data to gain new and more authentic insights
From the conducted interviews and subsequent analysis of gathered data, it was found
that all respondents have observed the phenomenon of having a difference between online and
offline identities either within themselves and/or within others. The data gathered also sparked
discussion regarding whether said dimensionality is disingenuous to a person’s real self or if they
are mere reflections of the person’s whole self. The research also aids in gaining new insights
about the mentality of those who partake in social media and how it is different from real life.
Keywords: Personality, Dual Persona, Senior High School Students, Social Media,
Phenomenology, Pampanga
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TABLE OF CONTENTS
ABSTRACT 2
TABLE OF CONTENTS 3
ACKNOWLEDGEMENT 5
DEDICATION 7
CHAPTER I 9
CHAPTER II 19
CHAPTER III 26
RESEARCH METHODOLOGY 26
3.2. Locale of the Study 27
3.3. Respondents of the Study 27
3.4. Measures and Instrument 28
3.5. Data Gathering Procedure 29
3.6. Ethical Consideration 29
CHAPTER IV 31
CHAPTER V 50
REFERENCES 58
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ACKNOWLEDGEMENT
The researchers would like to express their deep sense of gratitude to all who participated
in our survey, thank you for making time to participate in the researchers’ study, your
thoughtfulness made a great impact on the study being conducted. For my co researchers who
did their best, applied intensive thinking and gave so much effort in doing this research, your
The researchers would also like to give a sincere gratitude to Don Bosco Academy
Bacolor, for giving the researchers a chance to experience how difficult life can be in the real
world. On preparing the researchers to face these challenges head on for we know that they
prepared the researchers for this battle so called life. The researchers knew from the start that it
would be tough, but in the end, the researchers realized that all our hardships are for the
betterment of themselves and their careers in the future. As well for making all of this possible,
The researchers are immensely grateful to Mr. Ivan Joseph G. Castro for his comments
on an earlier version of the manuscript, although any errors are the researchers’ own and should
not tarnish the reputations of these esteemed persons. For taking the time to provide insights and
expertise that greatly assisted the researchers for the development of the study. Thank you for the
The researchers would also wish to extend special thanks to Ms. Karen Crineza C.
Rivera, Ms. Ninia S. Flores, and Ms. Mylene Anjanette S. Pinlac for sharing their pearls of
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wisdom with the researchers during the course of this study. Thank you for giving the
researchers the opportunity to conduct this research and whose guidance, encouragement and
suggestion have contributed immensely to the evolution of our ideas on the said research.
To the researchers’ parents, who provided everything when it comes to their studies. The
support and chance that you have given the researchers will not surely end up in disappointment,
for the researchers promise that they will strive harder to make you proud and be worthy to be
Finally, the researchers would like to thank God, for letting us through all the difficulties.
The researchers have experienced your shining light and guidance day by day. By inspiring the
DEDICATION
This thesis is dedicated to my parents who taught me to be who I am and be my best self.
They are the kind of inspiration that congratulates me for everything, even the smallest details of
my accomplishments. To my family who supported me with my upbringing and gave me all the
knowledge that I needed to grow up, taught me to be the best I can be. -Ian Karl V. Manansala
became my inspiration to finish what I started and to my fellow group mates for accomplishing
this research with me until the final step towards the finish line. -Reghis Vincent S. Evaristo II
This research paper is dedicated to my family, whose unconditional and unending support
have helped shape the way I am today so I could give what I can into this research. To my
parents who did not just put importance in what I could do or achieve, but for who I am as a
themselves, this is to remind them that who they are is valid and appreciated. Also to my group
mates who have been the greatest cheerleaders to me as I’ve been to them throughout this
This research is dedicated to all. Personal development, psychological per se, is a very
diverse and complicated topic that may implicitly seem insignificant. Studying one’s
environment is one of the most important ways to understand oneself. - Kurt Igy M. Navarro
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This research study is a fruit of countless and arduous sacrifices. Through the
researchers’ effort, The Duality of Online and Offline Identities is heartily and proudly dedicated
to the individuals who serve as an inspiration. From parents to guardians, to classmates and
circle of friends who stepped up in the midst of problems doing the study. - Jay M Salvador
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CHAPTER I
1.1. Introduction
In this time of life, specifically regarding our current era and upcoming ones, there is a
significant amount of accessibility to connect with people all over the world. With this, comes
the insurgence and the evolution of technology and social media. This platform seeks us to
present ourselves in however way we want to be presented. It is human nature to always want to
maintain a good reputation and to solicit good responses from other people in the virtual world,
so we constantly project an imagery that is of a filtered version of our authentic selves. This is
what we identify as the duality between our physical and virtual identities. “Today’s life on the
screen dramatizes and concretizes larger cultural trends that encourage thinking about identity in
terms of multiplicity and flexibility” (Turkle, 1997, p.1). “While we can share more of ourselves
online than ever previously possible, we choose not to. Instead, we curate.”(Guay, 2020).
As researchers who are constantly exposed to virtual platforms such as social media, we
encounter these identities frequently. Our interest to delve into this concept stems from our want
to figure out the degree of authenticity of the behavior and individuality of these virtual
identities. Even though everyday new identities are created, little is known about the impact and
the reasoning behind the presence of the dual personas of these identities, especially within
Relationships are an important aspect in maturing because these connections will increase
the quality of life. Relationships are mutually beneficial,and it is also important to be able to
maintain them after acquiring them. The lack or sometimes the absence of attention can be
directly proportional to the presence of effort in keeping the connection. Identifying the
differences of such personalities of oneself or others, basically understanding the aspects of your
Social Aspects inside and outside of the internet now have developed and widened, it has
been familiar to be a great support in building relationships and maintaining good mental and
possibly physical health. Socializing by expressing identities, thoughts and feelings, forming
connections is such a widespread natural tendency. As a part of this Society, each and one of us
play a role in everyone’s life, and we touch and affect those around us. Everyone has their own
sense of consciousness, and with that consciousness do we utilize how we actually touch
people’s lives. With that being stated, Nobody is excluded from having an identity. This research
encompasses everyone for everyone has their own perceptions and concept of identity and the
from the rise and evolution of technology and social media. Our need to learn more about this
concept arises as new aspects involve the multiple identities an individual can have. We come
across these circumstances more frequently in the future, which is a result of the pandemic where
we live in a world with less physical interaction. Relationships play a crucial role in maturation
since they improve one’s mentality and way of connecting. Communication is crucial in forming
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these connections. Understanding that communication has more disregarded factors would
improve our ability to empathize., and to examine if there are fallacies or misunderstandings.
This research is based upon the Five Factor Model of Personality (FFM). This model was
developed in the 1980s-1990s in which it divides a person’s personality into five broad traits,
which are patterns that are relatively consistent throughout a person’s life (Grice, 2019).
2012)
(Grice, 2019)
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This model was chosen since it has been proven to be both broad and efficient. This
research aims to identify and analyze the effects of the use of Social Media on these five factors
that affect an individual’s personality. The Five Factor Model of Personality can aid in explaining
This paradigm illustrates the study. It is composed of three parts; the input, which focuses
on determining the profile of the respondents in terms of age, sex, and connectivity; The
presence of dual persona in the physical and virtual self of Senior High School Grade 11 STEM
students; The Public Status of Senior Highschool Grade 11 STEM students in their physical self
and virtual self through the presence of the digital era in day to day lives; the output, that can
established Dual Persona of Senior High School Grade 11 students in the vicinity of Pampanga;
which will be conducted through descriptive process that includes interviews, data analysis, data
The purpose of this research is to understand and discover the aspects of the causality
brought by the duality of online and offline identities of Senior High School students who are
very active in social media in the area of Pampanga, Philippines. Using this purpose, it will
1. What are the impacts of Social Media on the online and offline identities of the
students?
2. How does online and offline identities affect a person’s perspective in day to day
living?
3. What are the recommendations that can be made through this study?
The study focused on the influence of online and offline identities to future interactions
and impressions to reconstruct the presumptions of a person’s individuality. In this study we will
be able to identify certain misconceptions that are commonly stereotyped. The findings of the
Students - This study is of significance to students because it will open their eyes onto the
different identities that they are portraying in and out of the media. It will make them evaluate
and ponder about their individuality and their interactions with other people. The student body is
very active within social media, and so the data gathered is especially useful to them.
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Parents - This study is of significance to the participants’ parents because it will allow
them to assess their child regarding their social interactions offline and online. This study will
provide them with a unique lens to look through the different dimensions of the personality of
their child.
counselors will have a basis on this kind of topic and may act on it. The schools can also
conclude this topic in conducting seminars and programs informing them of social interactions.
Another aspect to be specified is producing more activities aligned with the students’ ability to
interact with the masses online and offline, this will add more possible activities and
undemanding activities.
Future researchers - The future researchers can also gain significance from this study.
The findings of this study will serve as a reference and a guide for them when they conduct their
This study’s focus is on the diversity of an individual’s personality regarding online and
offline interactions that may cause misconceptions that may be often followed by confusions in
the area of City of San Fernando, Pampanga, Philippines. Our target sample is 10 senior high
school students within the vicinity of Pampanga with active social media. The range of ages are
16-17 years old. The researchers collected information using interviews from March 2022 to
April 2022.
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There were some unavoidable limitations present in the study: the participant’s
dishonesty in answering the interviews. The dishonest response may affect the results of the
study. The coverage of the students without internet in the chosen province the chosen
participants will be more expected to be the ones who have anecdotal duality, while the peers can
be said to have more material that can be provided to add substance to the research. The conflict
of schedule and time constraintment will also be a hurdle in accomplishing these various tasks
The following are some of the key terms used in this study that learners, researchers, and
1. Dual Persona
characteristics.
2. Interactions
3. Offline Identities
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- this serves as the one of the two personalities that is present in the two individual
worlds.
4. Online Identities
- this serves as the one of the two personalities that is present in the two individual
worlds.
5. Perspective
- the results of having dual identities, to how they normally view themselves and
their environment.
6. Physical Self
appearance; refers to the body, this marvelous container and complex, finely
tuned, machine with which we interface with our environment and fellow beings.
- awareness of who their physical selves are to differentiate it from their virtual
selves.
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7. Relationships
- Grade 11, a part of the K-12 curriculum, is the first year of Senior High School.
9. Social Aspects
- person’s virtual representation via new media, especially the internet which a
person uses to travel a virtual common space; it can also be seen as the avatar of a
- awareness of who their virtual selves are to differentiate it from their physical
selves.
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CHAPTER II
In exploration, we find new knowledge and widen our understanding about the topic on
hand. The duality of online and offline identities is a broad matter to fully grasp, so an in-depth
search is done to give the researchers enough background to understand the concepts and ideas
being tackled. This Chapter presents a brief review and discussion of literature and studies, both
local and foreign that is related to these studies. The Chapter will highlight recurring themes and
practices about researching the comparison between our real self and our virtual self. It will
this conflict between the two types of identity processes (between synthesis and confusion) can
affect the future direction and development of the individual’s sense of self. If adolescents are
successful in this process, they will gain a sense of self-sameness and inner continuity (Erikson,
2010:50), but if it is unsuccessful then S/he will ‘experience the fragmentation and instability
To some extent several studies are based on different conceptual methods that refer to
personality is both the influential factor as well as the influenced element in the assumed
cause-effect relationships Blumer T., Döring N.(n.d.). As to bring attention to the retention of
variables that are all intertwined which no matter how affects each other. Personality as the
independent variable may influence the choices of the shared contents, and as the dependent
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variable this can be influenced by the qualities of the online environment. In the approach of
personality as the dependent variable states that it assumes that, when compared to the offline
personality, people change in a systematic manner online Blumer T., Döring N. (2022).
This correlates to our main problem which is to understand and discover the
misconceptions of dual identities, online and offline. This serves as one of many factors that
cause misconceptions of dual identities. “Putting the online into the offline reifies both: it
assumes a thing called the Internet and a thing called society, or community, or social relations,
and at best investigates how one affects the other. The point developed above is to break down
the dualism and see how each configures the other.” (Slater, 2002).
There are always constant interactions in social media. Through these interactions
adolescents focus on what fits in their society. As Barth (2015) observes, adolescents who have
grown up in a world of constant online communication cannot imagine the childhoods of most
clinicians, who grew up without it, and paradigms of development, socialization, sexualization,
and education have fundamentally changed. In recent years, youth have been greatly influenced
by the popularity of different social media sites such as Facebook, Instagram, or Twitter.
Although social media can help you remain in touch with peers, it's likely that it is tough to
balance the information you share with them and with your mutual friends in general.
“Consistent with socialization in offline contexts, extraverts seek out virtual social contact and
are more engaged during online social experience than are introverts. In the case of social
networking sites, this engagement leaves behind a behavioral residue in the form of friends lists,
picture postings, and so on. Similarly, rather than providing an opportunity for conscientious
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people to loosen their collar, Online Social Networks may instead provide another haven in
which low conscientious procrastinators can avoid getting down to work. Openness is also
new people, and changing the photographic scenery. Thus, rather than being an escape from
reality, Online Social Network sites exist as a microcosm of people's larger social worlds.”
Social media produces adverse and advantageous effects to young people who engage
communication, and sentimental connection with others. Ito et al. (2008) found that youth tend to
use social media to gather information and to connect with others who share their interests. It
appears that communicating online allows people to enhance existing relationships as well as
foster new ones with similar people that they may not encounter day to day. Regardless of the
recorded positive aspects of social media usage, data about their negative effects is accumulating.
For instance, the youth may experience cyberbullying, online meanness, misunderstandings, and
unintentional disclosures among all the social media platforms. “Although youth predominantly
communicate with their existing friends online, adolescents are more likely than adults to add
“friends” to Facebook who they do not know or like” (Christofides et al., 2011, para. 15). This
indicates that youth are more likely to be careless online than older individuals. Taken together, it
is evident that there are risks present for young people who use social media. “People used the
Internet as a tool for self-understanding; to try out new features in a fascinating environment.”
(Georgieva, 2011). This fact demonstrates that virtual simulations, especially if they are creative,
can be employed in the same way since they elicit experimental behavior.
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With the similarities of this and our study, we were also able to see the difference
between them. The data collected for the article was conducted on a wider scale, while we
collected our data around a more local audience. Besides that, the two still fall onto the same
goal which is to be able to acquire knowledge and understand certain misconceptions that are
Jordán-Conde et al. (2014) suggest that Facebook is a place where late adolescents
experiment with their identity as their identities are not yet fixed. Valkenburg and Peter argue
that online communication allows for the controllability of self-presentation and disclosure that
results in a sense of security, which is not necessarily possible with face-to-face interactions. For
example, “both younger and older adolescents experiment with their identity on the Internet by
modifying their self-presentation through instant messaging and chatting” (Valkenburg et al.,
2005, para.24) and “older adolescents tend to experiment with the expression of sexual content
as well as explicit language within chat rooms with peers” (Subrahmanyam et al., 2006, para.
24).
Gorgieva (2011) stated that virtual self-representations, how they act and are acted upon
in the virtual space, can be symptomatic for human affection via the usage of technology on an
everyday level. People create online personae to change social reality, to add features to their
existing real self or just to represent it in a certain way. This is supported by the finding that
people have a real identity that is the subject of a healthy alteration of time, known as qualitative
identity, but the online identity is a subject of great and fast-acting change because the virtual
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space is more flexible, in general. Still, people maintain their virtual persona is constant and
It was concluded that the comparable virtual self, as a clone of the real person's self, is
more sensitive to change, whereas the different self is already a visible change in the self that is
experiencing new opportunities, particularly those given by the virtual space. The most
interesting result that was discovered by the research entitled ‘The Similarity Between the
Virtual and the Real Self – How the Virtual Self Can Help the Real Self’ is that the virtual self
has only one purpose: to serve as a better representation of the real self, thereby becoming a
primary motivator for personal growth in real life. Such personal reasoning by the respondent is
assigned to the virtual world, which has the potential to guide the projection of the self online,
The virtual self is not entirely artificially fabricated. Terpsta (2016) posits that the digital
persona is built on building blocks composed of moments coming from a person’s physical
existence, the digital persona is self-referential, calling back to real experiences and content
consumed. Cojocaru et al. (2020) mentioned that online identities are usually built in an idealized
manner, a carefully curated version of one’s sense of self, focusing on a polished appearance and
on placing certain cultural cues that are considered positive or valuable and that would raise the
appreciation or envy of other users. Social media has become a place for adolescents to express
themselves through these platforms at the same time exploring and discovering themselves.
Berger et al. (2017) stated In all cultures, friendships are important relationships
throughout a person’s life span. The presence of relationships in our lives of any culture or
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habitat are assets. Possessing such relationships will increase your sense of belonging and
purpose. It was also stated that individuals who are not popular certainly may have close
friendships, and a popular person may not have a real friendship and the affective bond that is a
component of friendship distinguishes friendship from acquaintanceship. The bonds you should
avoid and should maintain is crucial to be aware of, to reciprocate the proper behavior to what is
Our research examines the effects and results that are brought upon to these friendships
and acquaintances. In relation to related literatures, relationships within the virtual world are held
on a high pedestal and are identified to be very important. Various social and virtual platforms
have opened up the prospect of whole new connections and identities, which are formed within
new media and compete with ostensibly non-mediated forms of relationships and friendships. In
this regard, the new media have been investigated as a new social space that creates its own
relations and practices, rather than as media that are used within existing social relations and
practices.
Our virtual habitats have a deep psychological impact on us, at times, at an unconscious
level and we should be aware of it (Baid, 2020). Rubin et al. (2015) stated that the existing
literature on peer relationships indicates that friendships with age mates are crucial for the
psychosocial development and general well-being of the youth. Technology, social media in
particular, may play a vital role in establishing identity roles by allowing younger users and
emotional instability and their susceptibility to be irritable (Grice, 2016). As with all the other
personality aspects, this could be affected by internet use. “Impulsivity, narcissism, and
aggression are some of the personality traits that seem to be nurtured by the Internet, with
possible negative offline consequences'' (Aboujaoude, 2017). Mehta (2018) stated that to study
understand how mindfulness and personality relate. Several studies have investigated the
relationship between mindfulness and the Big five model of personality. Baer et al. examined the
validity of various measures of mindfulness and their relatedness to the Big Five personality
variables and found a common positive correlation between mindfulness and openness to
current research has successfully demonstrated the importance of both personality traits
CHAPTER III
RESEARCH METHODOLOGY
This chapter covers the many approaches that were employed in the data collection and
analysis for the research. The methodology will cover topics including the study's location,
research design, sampling and sample size, data types, data gathering method, and data
management.
of online and Offline Identities of the selected senior highschool students in the vicinity of
tells the story rather than determining cause and effect (Fraenkel & Wallen, 2003; Glense, 1999).
Qualitative techniques are used to study human behavior and behavior changes, which was
provides the most apt method of gathering and expounding information from data in this
particular field and situation. Phenomenology “is the direct investigation and description of
phenomena as consciously experienced, without theories about their causal explanation and as
free as possible from unexamined preconceptions and presuppositions” (Biemel, 2017, para. 1).
The researchers hope to find the most authentic and real anecdotal experiences of their
respondents, thus, phenomenology is the most appropriate and efficient method to analyze said
data.
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The locale of the study, Pampanga. The researchers chose Pampanga as the locale of the
study because of accessibility and convenience. The researchers, personally, observed that their
circle of friends are capable of possessing dual identities based on interaction; through real life
Don Bosco Academy - Bacolor, in the province of Pampanga, is where the researchers
are currently enrolled and studying. The researchers are the students of Senior High School
Grade 11 STEM. The researchers have been inquisitive regarding the online and offline identities
of students; that makes them interested and implicated in conducting this study.
The respondents of this study are ten (10) Grade 11 students enrolled in different schools
within the vicinity of Pampanga. The respondents are considered socially active, both online and
offline. They have gained experiences and knowledge from interacting with other people through
social media while simultaneously building their image and identity. Having this quality gives us
researchers the opportunity to gain the necessary information for this study. The researchers used
which a researcher relies on his or her own judgment when choosing members of the population
Interviews is the instrument which will be used for this study. An interview is a
conversation for gathering information. It involves an interviewer, who coordinates the process
of the discourse and asks questions, and an interviewee, who responds to those asked questions.
Semi-structured interviews will be observed; the researchers will use a set of predetermined
questions and the respondents can answer in their own words. The researchers can probe areas
based on the respondent’s answer to ask supplementary questions for clarifications. Interview is
the chosen instrument because it suits the nature of the study and with the small sample of the
study, it will allow the researchers to dive deep and delve more into the conversations with the
respondents.
The interview questions will be divided into four (4) parts in order to have a smooth and
organized conference, come the actual interview. Part I will be the introductory questions that
will gather the profile of the respondents such as the demographic. Part II is specified for the
questions regarding the virtual self whilst Part III will be intended for the physical self. The last
segment, Part IV, is established for the questions about the duality of the two.
The interview questions had never been used; therefore they lacked validity and
reliability. In order to increase the reliability of the interview questions, a pilot study was
conducted with senior highschool aged students. Piloting the questionnaire aided the researchers
in determining the respondents’ understandability of the questions (Forsyth & Kviz, 2006).
Different types of questions were prearranged in order to inquire and explore the answers
of the respondents: background, knowledge, experience, opinions and values, feeling, and
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sensory questions. The interviews will be conducted over the telephone or through video calls in
The researchers will first submit a letter of consent seeking permission to conduct an out
of the campus interview to the principal, Marilou P. Barotac, MATS, and the Senior High School
Coordinator, Mylene Anjanette S. Pinlac. In acquiring consent, it will then proceed with the
observation, interviews, and document analysis. The interviews will contain questions about their
experiences and observations of their behavior in and outside of the internet (E.g. Have you ever
noticed yourself acting a certain way in front of the screen or camera? Does it ever bother how
you interact with others?). For the convenience of the respondents interviews would be
performed with an available application of their choice. There will be 2-3 selected interviewers
which will be assigned to corresponding respondents. These interviews would be recorded with
the consent of the respondent, with the purpose to analyze the documented interviews. The
documents would be presented to all the members for the inspection and analysis of all gathered
data. The analysis of the gathered data will be focusing on categorizing the commonalities and
According to Bhandari 2021, ethical considerations in research are a set of principles that
guide the researchers’ designs and practices. Researchers must ensure that the rights of the
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research subjects are not violated in any way. “All researchers have good influence, but if they
are not careful, their studies can place individuals in situations that involve risk” (Gall, 1996).
A number of ethical considerations were observed during the construction of this study.
First and foremost, researchers respect each and every one of their respondents. It is important
for the researchers to keep their respondents’ personal information private and confidential, and
their identities anonymous. It should also be stated that the respondents had free will to
participate in the interviews, and researchers asked for their consent to be interviewed prior.
Consent Letters were written and distributed to those who needed to be sent one. It was made
clear by the researchers’ research advisor that permission should be first obtained before
proceeding to the gathering of information from certain students, permission to conduct research
outside school premises and to request time from our respondents were asked within these
letters.
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CHAPTER IV
The purpose of this study is to figure out what aspects of the duality of online and offline
Senior High School students that are very engaged on social media that may be causing conflict
within oneself.
This chapter of the paper provides the data gathered from the ten (10) students within the
vicinity of Pampanga who served as respondents of this research. The researchers conducted an
interview regarding the research topic stated in the study from the time period of April 18, 2021
to April 22, 2022. It is expected to see different and various responses of students who have
accepted to be interviewed. The collected data will be represented through analysis and
interpretation that has been organized according to the research questions enumerated in the
second chapter of this paper . The researchers employed a phenomenological research design to
determine the duality of online and offline identities. The researchers hope to find the most
authentic and real anecdotal experiences of their respondents, thus, phenomenology is the most
The figure above provides data on the categories of respondents according to gender, age, and
their daily usage of mobile smartphones. Normally at the indicated screen time range, many of the
The researchers noticed that there was a lack of respondents for pivotal points in certain
phenomena in regard with introverts. This means that the researchers are aware that the findings
are more inclined to extroverts and ambiverts due to the surplus of extroverted respondents.
Accordingly, Correa et al. (2010) showed that extraversion is positively related to social media
use, while Ross et al. found no correlation between the time spent online or the use of
communicative Facebook features (Ross et al., 2009). As stated the research can still be
continued with more respondents since there is an immeasurable phenomena in regard to duality.
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Shown in the column above; 40% of the respondents consume an estimate of 4 - 6 hours, while
the other 30% with an estimate of 7 - 9 hours, and the last 30% spend their screen time with an estimate
of 10 or more hours with a total of a 100% with their fingertips glued to a screen with content.
This part of the chapter will showcase the findings of the data obtained from the
individual interviewees on the awareness of dual identities in online and offline. The data was
extracted according to the research questions. The researchers used the five factors (Costa &
McCrae, 1985) or the Big Five (Goldberg, 1981) composed of the components: neuroticism,
theoretical framework.
4.3.1. The Expression of Five Factor Personality Traits on the Internet and in Person
The following categories display a sort of discrepancy between the respondents’ virtual
and physical selves on how they express or manifest factors from the Five Factor Personality
Model. The following aims to document anecdotal recounts of respondents’ experiences and how
Dimensions of personality are indefinite, and having the social media, a new social space,
and the physical world, are the variables for the dimensions to take into account. One collective
group of these dimensions is Extraversion which is included in the five factor personality traits.
High extraversion makes a person be an extrovert, an outgoing and sociable person, and low
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particular group namely ambivert those who are positioned just in between, having both qualities
of introvert and extrovert. Evaluating oneself, gauging what particular group one belongs to
“[...] kung sino lang kakilala ko, dun lang ako maingay” (2AT)
Increased diversity of social spaces correlates with the increase of the tendencies of
duality. Realizing uncanny differences in his/her own expectation in his/her actions in social
media or in the physical world, may leave possible permanent change/s on his/herself. Like our
respondents said:
“as minsan out of nowhere sa mga public server sa Discord, bigla nalang ako umiingay
bigla” (2AT)
“My extrovert side comes out when I socialize on the internet.” (6JS)
Therefore the collective group of extraversion, where individuals belong to three certain
groups, can be reliant on what experiences the user comes into contact with in the virtual and
physical world. These niches increase the possibility of creating a separate personality. Taking
and irritability. Openness to experience refers to a person’s confidence and ability to try out new
experiences and inquisitiveness to the things around them. These two factors of the five factor
model are brought together to describe respondents’ openness to experience new social situations
through social media or their anxiety and uneasy feelings towards interacting through social
media.
The duality of personalities or the discrepancy between how people express themselves
online compared to offline may be linked to the confidence Social Media gives them.
“[...] kung sino lang kakilala ko, dun lang ako maingay, tas minsan out of nowhere sa
mga public server sa Discord, bigla nalang ako umiingay bigla” (2AT)
“With how I tweet, I don’t talk that way [in real life]. I just use a lot of forms of
expression na I wouldn’t say in person but I have the guts to say online” (3AA)
more outgoing than normal when interacting with others online. Even extroverted people who
described themselves to be outgoing even in real life, said that they would say things in social
media that they wouldn’t have the ‘guts’ to say in real life.
It can also be said that Social Media can be a source of anxiety or other feelings of
neuroticism. Social Media has a unique pressure that imposes on an actively online person’s life.
36
“I can see myself the way other people can see me, it's just puts more pressure talking to
“having dual personalities can maybe lead to things like overthinking and anxiety” (4IH)
pressure and anxiety. With the culture surrounding Social Media and the toll it has on its users,
some users are more wary or self conscious about their actions on the platforms.
Social media can bridge the gap for others to be more confident in a new platform, while
for others, it can be overwhelming having so many eyes on you. Either way, there is a clear gap
between feelings of neuroticism and propensity for new activities between respondents as their
corresponds to a person’s feeling of responsibility. How these two factors interact in people’s
personalities both online and offline are crucial to determine a person’s actions and attitudes both
“there are people na mahahalata mo they act differently online than when you meet them,
not [often] negative. Sometimes they need to cater to the audience or like nahihiya pa sila, so it
is understandable” (3AA)
37
behavior. When asked about if they have observed if people have had different personalities
online and offline, most were very in touch and had a deep understanding of the people around
Many of our peers that are politically active also share these views on Social Media. One
respondent spoke about sharing political views over social media. A person’s sense of social
responsibility in their communities, manifest these behaviors through the platforms where they
How we perceive other people, how we value ourselves, and our tendency to behave in
both the virtual and physical world are also affected through the presence of the duality of
identities. In the virtual world, we tend to project a more polished and pleasing version of
ourselves, altering certain aspects of who we are to make us seem more likable.
“I tend to present a more perfect, innocent, and filtered version of myself. I don't show
"It is as if you are concealing yourself because you show that you are happy even when
These altered versions are what are usually praised within the virtual world, thus causing a
person to lower their self-esteem regarding their true identity. It teaches this false belief that an
communication cannot imagine the childhoods of most clinicians, who grew up without it.
Respondents who exposed themselves to Social Media at a young age found themselves to be
na.”(4IH)
“Madalang lang maginteract with [other] people kase nakakulong lang ako sa kwarto
well as foster new ones with similar people that they may not encounter day to day. With the
diverse population Social Media is offering, some users tend to have a comfortability based
“It bothers me and changes my personality when I am talking to unknown people. Pero
However, when asked about their approachability, it is observed that the respondents are
convivial and sociable whenever and if only if an individual is the one who reached for them
first.
“Kapag may nag-approach sa akin, inaacomodate ko naman pero kapag ako ang
“I'm not usually approaching others to interact [but] still conversible and open.” (8ZN)
Putting the online into the offline identities reinforces both: it implies that Internet or Social
Media, society, community, or social ties, and at best analyzes how one affects and impacts the
other. The points developed at the aforementioned statement break down the dualism and see
how each configures each other, especially at the matter of self-esteem and temperament.
person. Having one of these adjectives can influence an individual’s perspective to interactions
with others and to a person’s personality. Bringing these adjectives towards the virtual world can
cause either misconceptions or trueness to the person interacting with. Inauthenticity can cause
an individual to self-confusion of what true identity is, while genuineness can cause an
“Have 2 sides of attitude,calmer and energetic, depending on the people who you interact
with.” (6JS)
(3AA)
40
them.” (9HM)
Personalities are dependent on the comfortability of the person who they interact with.
Eight out of ten of the interviewees answered the same. These comfortability based personalities
“At times, siguro may pinuput akong personality, parang you’re presenting a different
self parang more perfect in a sense version of you, filtered parang ganon. You don’t show
“Mapapaisip ka nalang talaga, also, I care a lot of what people think about me di ko
kakayanin na mabash ako so I keep myself clean in social media pero I still show my true
personality” (4IH)
Filtered version of a person shows only the positive sides of personality. These
personalities are described as pleasing to the eyes of the other person. Keeping negative
personalities to themselves makes straightforward interactions but little understanding with each
other. In the eyes of the other person, they see a perfect person without building up a connection
to form a relationship.
“Believes that how you act in real life will inevitably affect how you act in social media
“Yung pag-act in social media compared sa pag-act sa irl is hindi naman exactly the
same pero may similarities paren, kase ikaw naman paren yung tao behind the screen.” (4IH)
“I believe that what I act on social media is also me in real life.” (5JF)
Genuine personality comes from the combination of a person’s personality online and
offline. Online personality comes from a part of real life personality, and vice versa. Both
“Baka kala ng mga friends mo sa social media is ganon rin ang personality mo in real
life.” (7KR)
Having a different personality online can cause inaccurate impressions. People who know
a person online have different perspectives than people who know a person in real life, causing
misunderstanding and misconceptions about the person. This also affects the interaction between
“Quoting a classmate, saying that there is a lot of space to move in social media. Like
“Duality of identities is a positive thing because it can help a person understand and see
Having dual identities means that there is more to explore to a person. Being able to
discover something new by understanding and experimenting with online and offline
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personalities through interactions and experiences in online and in real life. Having
self-awareness can boost a person’s confidence since an individual understands and knows all
This section interprets and analyzes the findings of the research discussed by the section
above. The research will analyze and identify any aspects regarding the causality of probable
misconceptions and the actual case of the situation. Recommendations will be mentioned in
chapter five.
4.4.1. The Expression of Five Factor Personality Traits on the Internet and in Person
The five factor personality will also be displayed in the next categories for our analysis,
since these factors correlate in numerous and diverse ways internal or external. The following
analysis will discuss the five factor personalities’ interconnection more in detail.
The involvement of Extraversion, one of the simplest ranges of personality that will be
able to represent the way you behave, assists how you view yourself. The usual behavior is
described and possibly already gauged by the individual, but in the two niches, virtual and
physical world, the behavior may be inconsistent. Inconsistency only proves the conversion of
Social media of various forms and applications and its principal to be the new mode of
communication. An infinite world of information within a world, making it easier and increasing
the probability of creating or obtaining duality. Numerous scenarios can result in creating or
obtaining duality.
One specific scenario coming from one of our respondents is using social media while
playing online games. Performing such activities will for sure bring out any sociability there is
within oneself, increasing the extraversion of an individual. This scenario resulted in our
respondent being more extroverted in the real world, but they still can be identified to be in the
group of introverts, while maintaining the image of an extrovert in the virtual world. Ambiverts
who have a balance of both attributes of the introverts and extroverts, ambiverts per se tend to
have more extrovert attributes in the virtual, than in the physical world as observed with our
respondents. Though they themselves expect not too much in socializing online, especially when
it comes to public platforms online, there are situations where they act out of character. It can be
proved that they were bothered by the uncanny and sudden action, wherein they’re left
questioning themselves. The stated scenarios are examples wherein the formation of duality is
Social Media and the wider usage of technology as a whole, creates a distinct
environment from a person’s real world. This allows for a new and novel way to represent
oneself separate from how they present themselves in the real world. This subtopic aims to focus
on the fact that it is a new and separate experience and how people cope with that new avenue.
In some situations, Social Media can open new doors and allow users to be more
outgoing or confident within the virtual world. The use of social media can be a canvas with
which people can create and experiment with their personality. Some respondents recounted
about observing others experiment with their personalities and how it seems that Social Media
helps them achieve this. But this sense of freedom within Social Networks, and its pervasiveness
in our modern day, means that anyone and everyone can see one’s posts. This creates an air of
caution within some respondents and their experience with social media. Where they feel they
are under a sense of scrutiny when they express themselves within it.
But the two: openness to experience and neuroticism, may be connected in that the
culture within the Internet promotes negative emotions. As Aboujaoude (2017) claims,
aggression and narcissism among others, seem to be nurtured within the Internet. The growing
sentiment within respondents is that they find it odd when they see others act drastically different
45
online compared to how they act in real life and some might even feel a certain pressure to act
differently or more appealing on Social Media themselves because they feel the pressure from
the audience that comes with being an active member and user of Social Media.
make empathetic relationships with others and their community. Respondents’ identities are also
linked with who they interact with, whether it is with strangers or their close friends. According
to Berger et al. (2017), friendships are important relationships in an individual’s life span, and
how adept individuals are at feelings of sympathy, empathy, and responsibility toward others can
Social media is an extension of society, and the way communities and individuals interact
within it can be a reflection of society in the physical world. Among all factors mentioned in the
Five Factor Model, respondents’ agreeableness and conscientiousness, or in other words their
ability to relate to others and their sense of social responsibility, did not seem to change whether
they were interacting with others on Social Media or in real life. Respondents did not show any
sign of discrepancy on how they related with others and empathetic behavior. Respondents who
also expressed forms of social responsibility, such as sharing their political views on social
media, expressed that said behavior is not exclusive to their virtual selves, and is present in how
they express themselves both online and offline. This could be that respondents’ propensity to be
understanding of others and to be conscientious are often rooted in their physical selves, and that
46
this behavior is translated into their virtual selves. But in relation to other Factor Traits the said
factors are still high in the probability of being altered. This is to be taken with a grain of salt for
the sample size taking into consideration the factor being analyzed, is much too small to
A lot of factors are brought into this subtopic, a person who finds themselves exposed to
Social Media at an early age is able to communicate with ease in the virtual world, thus spending
more time in Social Media. These media-savvy individuals grow to become more aware of the
existence of the duality of identities and how it affects a person’s Self-Esteem and Temperament,
because they themselves are subconsciously investing more time in possibly developing another
Social Media is an arena oftentimes filled with strangers, with that being stated, people
find it difficult to interact comfortably with others in this Platform. We learned that a person’s
personality is ultimately comfortability based, that is why people would rather project a filtered
version of themselves rather than an authentic version of who they are, it is difficult to be
unfiltered and genuine when communicating with people you are not even acquainted with. This
inevitably affects a person’s Self-Esteem because the ‘filtered version’ of themselves is what is
deemed acceptable and better by most people. This finding is supported by the studies on the
portrayals of self-representation in virtual spaces and reality, Cojocaru et al. (2020) mentioned
that online identities are usually built in an idealized manner, a carefully curated version of one’s
sense of self, focusing on a polished appearance and on placing certain cultural cues that are
considered positive or valuable and that would raise the appreciation or envy of other users.
47
In connection with the theories laid in our framework, agreeableness revolves around
being cooperative and kind. When a person is comfortable interacting with another person
through social media, their agreeableness is increased. Agreeableness affects the person of a
Inauthenticity and genuineness presents personality traits that are shown based on the
comfortability of a person to who they interact with, the filtered version of a person shown
online, genuinity of personalities online and offline, inaccurate impressions of virtual self
and presented information. This point presents studies that show that adolescents engage in
constant interactions in social media. In these interactions, adolescents focus more on what fits in
their society. Connecting the filtered version of a person, only showing pleasant personality to
engage with others. “People used the Internet as a tool for self-understanding; to try out new
features in a fascinating environment.” (Georgieva, 2011). Adolescents seek out something new
to experience and explore themselves in social media. Interacting with different types of people,
activities, and events. Gaining new values and authenticity. Having explored a person’s own
understanding and discovery, gives a person consciousness of self. Ito et al. (2008) found that
youth tend to use social media to gather information and to connect with others who share their
interests. It appears that communicating online allows people to enhance existing relationships as
well as foster new ones with similar people that they may not encounter day to day. Strangers are
48
mostly found within the world of social media and personality towards strangers are completely
different than a person’s personality with their friends, family, ect. Personality is based on a
person’s comfortability towards a person or group. In other words, the relationship in between.
Social media causes positive and negative effects. Positive effects include finding the genuine
personality of a person. Reflecting with both online and offline identities. Meanwhile, negative
Among the five factors that influence a person’s personality, Neuroticism and Openness
to experience have more relation to the theme than the other factors. Neuroticism refers to the
feelings of distress, anxiety, and irritability. The anxiety of the filtered person comes from
constant filtering to suit what is pleasing in society. Inaccurate impressions can bring forth
anxiety to the person with a filtered personality and to the person interacting with them. These
impressions can be taken from a person's personality in a particular niche and can cause
misconceptions that might be the root for further anxiety. Having a filtered personality is one of
the factors of these impressions. Openness to experience refers to the propensity of a person to
This chapter has further and thoroughly discussed the researchers’ findings in relation to
previous components of the research especially Theoretical Framework and Review of Related
Literature. The result of the findings proves the point of duality being a naturally
duality from themselves and others in both virtual and physical worlds even though that around 2
49
out of 10 were not too aware of its existence, only being enlightened after the research.The Five
Factor Personality Traits have also been proven to be practical in our research. The duality that is
present in our respondents and their environment, may have different purposes and causes. The
duality may have negative and positive results. Existence of duality may add the opportunity to
know oneself or others depending on the scenario, because duality can still be seen as only facets
to the gem of your genuine self. It can also be concluded as a concern of what duality affects the
person's temperament, the anxiety they hold just to act to what the society pleases and deems
acceptable, resulting in misconceptions of others’ and may reconstruct a new set of values to
oneself.
50
CHAPTER V
In this part of the research chapter, the conclusion derived from the findings of the study
on the duality of online and offline identity. This chapter is presented in three sections. The first
section covers the overall summary of the researchers’ study, it presents the statement of the
problem and an overview of the researchers’ findings. The second section contributes the
insights gained by the researchers, the insights are supported by data obtained from the study.
The third section includes the recommendations of the researchers for future studies.
5.1. Summary
5.1.1. What are the impacts of Social Media on the online and offline identities of the
students?
Since the tendency to behave is affected with the presence of duality in online and
offline worlds, the relationships held in both worlds are affected and the sets of beliefs
a. Interactions
the more comfortable the individual is, the more genuine he/she presents
themselves. The purpose, in what niche individuals are currently in, such as in
what type of social media/application and social setting is also a variable. The
51
when there are certain changes. It was also mentioned that the authors argue that
overcome social inhibitions Blumer, T., Döring, N., (2012). Since there was data
b. Sentiment
opinion. Impressions of individuals in the virtual and physical world may differ in
taken into consideration that in the virtual world, the image presented of
themselves are not completely lies, but they are also parts of their genuine selves.
This will be further discussed in the next section in relation with neuroticism and
conscientiousness.
5.1.2. How does online and offline identities affect a person’s perspective in day to
day living?
Social media creates another world for a person. The filtered version of a person
is shown through the virtual world. Encountering someone’s filtered version online has
set the recognition of a person, while interacting with them offline sets a different
perspective, vice versa, causing inaccurate impressions and assumptions. On the other
52
hand, the person with a filtered version of themselves affects their set of beliefs and
values, following the standards of social media mostly. Setting an importance to keep an
image, the duality, to be someone who they’re not. It increases a person’s sense of
a specific image that is conscious of their actions that may be caused by anxiety. | The
prevalence of dual identities produces an impact on how we view other people, how we
regard oneself, and how we behave in both the virtual and actual worlds. Social media
creates a community where interacting with other individuals seems to be much more
free and convenient than its offline counterpart. This results in people who describe
themselves as introverts to be more vocal and outgoing than normal when interacting
with others online. Even extroverted individuals who characterize themselves as outgoing
in real life stated that they would say things in social media that they wouldn’t have the
courage to say in person or in real life. On the other hand, these two different worlds do
not hinder an individual to filter or totally change their personalities when interacting
comfortability based that is why people, both in the virtual and real worlds, would rather
project an altered version of who they are. It is difficult to be unfiltered and genuine when
5.2.1. What are the impacts of Social Media on the online and offline identities of the
students?
Duality of a person is a situation that can be dealt with. The relationship between
self and others are affected by alterations of personality in online and offline worlds.
a. Interactions
Choosing the right impressions to project an image befitting for the environment
is beneficial for both the user and purpose of the setting, but if there was a
specific purpose, and there was a lack of comfortability, this may lead to
b. Sentiment
self-reflect and explore your uniqueness. Since it was concluded that the images
they present are also and only parts of their true personality, it can be deduced to
be more open. But since neuroticism, specifically the feeling of anxiety is not
aid the algorithm to develop healthier processing of setting proper insights and
impressions.
5.2.2. How does online and offline identities affect a person’s perspective in day to
day living?
The duality of online and offline identities creates a subconscious within people to
person’s perspective in day to day living in a way that it makes them be constantly aware
of their actions and behavior. It is human nature to always want to project good
impressions onto other people, and to obtain this, a person will usually avoid projecting
authenticity and will create another version of who they are, which ultimately causes
misconceptions about their true identity. The neuroticism that comes with the pressures of
Social Media causes conscientious individuals to be more wary of the way they present
themselves, which in turn, causes more feelings of anxiety and general neuroticism down
the line. The effects can be established to be diverse and are hard to be structured due to
the data not being explicit. People who identify themselves as introverts or people who
spend more time online tend to be comfortable and uninhibited in social media. One
reason for this is that social media users have a sense of anonymity. It can also be said
that online communication can benefit extraverted people as well, allowing them to
maintain social dominance within virtual platforms. That being said, it should also be
stated that this is not the case with everyone, results are inconsistent and they vary from
person to person.
55
5.3. Recommendations
Based on the findings and conclusion presented on the previous chapter the following
3. Utilization of a new basis for the Theoretical Framework, besides ours The Five Factor
Models of Personality.
extraversion.
5.4. Conclusion
The objective of the study is to identify and understand the duality of identities in online
and offline worlds. Social media is mostly the focus in the virtual world and in real life focus on
in person interactions. The research needed samples that are socially active. This study gave the
researchers some challenges that keep recurring every chapter. The lack of diversity of the
respondents gave the researchers a finite amount of data to be acquired. The researchers achieved
the objective of this study and learned something new from the findings of this research that
who navigate through the virtual world on a daily basis and its findings and recommendations
can serve as a basis for future research projects regarding dual identities present in numerous
social platforms. The researchers also hope that the experiences of the respondents could be used
to create more conversations, spread further awareness, and educate a wider scale of individuals
regarding the existence of dual identities, how they are formed, and the misconceptions that they
occasionally produce.
Being in the postmodern media era, active use of social media is used to construct their
identities. The existence of the virtual and physical world, wherein the virtual have more
accessible and indefinite opportunities to experiment, making almost a lot of actions by some
certain netizens to be questionable and unpredictable. The natural response of individuals to have
a personality according to their setting is being transformed to a more diverse and complicated
phenomenon. Based on the related literature, points aligned with the data acquired. The present
57
research was conducted to identify some parts of the duality of identities existing in the newly
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