EcoGlow

E C O - F R I E N D L Y H O M E D E C O R I T E M S

EcoGlow Creations is a small, eco-friendly business that

specializes in producing and selling handmade, sustainable
candles and home decor items.

Welcome
Our target audience is females between 25-35 years old
who live in Toronto, Canada. They are middle to upper-
middle class, college-educated or higher.
They lead an eco-conscious lifestyle, support local artisans,
engage in social and environmental causes.
EcoGlow Creations is committed to supporting
environmental causes, being a leader in sustainability and
encouraging eco-friendly living among its neighbors.

Brand
FONTS Nature-Inspired: reflecting the natural and eco-friendly
aspects of the products.

Warm: creating a sense of comfort and coziness.

personality
Artisanal: emphasizing the handmade and unique nature of
the products.

Market To be perceived as an icon in sustainable luxury, offering

beautifully crafted candles and environmentally conscious
home decor.
Our vision is to become the go-to brand for artisanal, high-

positioning
quality products that improve homes and contribute to the
environment.
Also to be leaders in sustainable living, inspiring the
community to make conscious decisions for their homes
and the planet.

Sustainability commitment: EcoGlow Creations is

committed to creating environmentally friendly goods that

Brand
support sustainable lifestyles.

Artisanal quality: Our products are handmade and one-of-a-

kind, and we place a high value on attention to detail and
craftsmanship.

beliefs Community involvement: We work to encourage members

of our community to adopt eco-friendly practices and make
a positive impact on the environment.

For EcoGlow Creations, rose pink (#E65C7B) represents

romance, warmth, and creativity, reflecting our commitment to
eco-friendly products that enhance living environments.

Visual
Pale peach (#E69A5C) and red-orange (#E66A5C) complement
this, adding a sense of coziness and a bold, dynamic element
to our brand palette.

identity CMYK: 0, 71, 31, 10 CMYK: 0, 58, 44, 10 CMYK: 0, 35, 42, 10

RGB: 230, 92, 123 RGB: 230, 106, 92 RGB: 230, 154, 92

HEX: #E65C7B HEX: #E66A5C HEX: #E69A5C


Yellowtail Regular is the main typeface for headlines
at EcoGlow Creations, chosen for its beautiful, artistic
cursive that reflects the brand's warmth and
creativity, aligning with its focus on locally made,
sustainable goods.
Aa
HEADER FONT
Yellowtail
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
This picture displays our handmade candles,
emphasizing their artistic skill and
distinctive designs that appeal to our target
market's love of sustainably produced,
locally made products.
Montserrat Medium is the backup choice for body
copy, selected for its contemporary style and
readability to complement Yellowtail Regular's
creative flair. It enhances the brand identity by
projecting sophistication and professionalism.
Aa
BODY TYPE
Montserrat Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Logo features smoke rising from a candle, symbolizing
sustainability.
Smoke in Rose Pink (#E65C7B) for romance and creativity.
"EcoGlow" in Yellowtail Regular for artisanal feel.
"EcoGlow" in Red-Orange (#E66A5C) for boldness.
Slogan "Lighting the way to sustainable living" in Pale Peach
(#E69A5C) and Montserrat Medium, showcasing brand values.
The EcoGlow Creations logo captures the brand's
essence, symbolizing product warmth and coziness.
Colors like Rose Pink, Yellowtail Regular, and Red-
Orange mirror its values of creativity, sustainability,
and eco-consciousness.
The slogan "Lighting the way to sustainable living"
reinforces the brand's mission. Designed for clarity,
the logo stands out in both color and black-and-
white formats, ensuring recognition across all sizes.
This picture showcases our sustainable and This image embodies our brand's dedication
fashionable eco-friendly home decor pieces, to sustainable living by demonstrating how
making them ideal for green-minded our products support a greener lifestyle and
people looking to upgrade their living areas. appealing to the eco-aware values of our
target market.
This photo appeals to our target market's desire for a warm and welcoming living space by
capturing the cozy atmosphere our candles and home decor create.

This picture embodies an eco-friendly way of living, which is consistent with the values of our
brand and illustrates how our products can easily fit into the eco-conscious lifestyles of our target
market.

Don’ts
Avoid rotating the logo as it can distort the brand's image and make it less
recognizable.

Minimize color variations in the logo to maintain consistency and brand

recognition.

Abstain from using excessive glow effects or other visual decorations that
could take attention away from the clarity and message of the logo.

Do not alter the proportions of the logo elements, as this can affect its
readability and impact.
 Brand tone
EcoGlow Creations will communicate with its audience in a
warm, friendly, and informative manner, reflecting the brand's
values of sustainability and creativity.
The tone will be engaging and conversational, aiming to
connect with customers on a personal level.
In channels like the website, newsletter, advertisements, and
social media, the brand will use a blend of storytelling and
educational content to inspire eco-conscious living and
promote its products.
The style will be approachable yet professional, with a focus
on authenticity and transparency.