B.B.A.LL.

(Hons) THIRD YEAR SEMESTE

STRATEGIC MANAGEMENT

CHC6A .

Objectives of the Course

does not replace tradition
Strategic Management
activities such
as budgeting, planniin
management
marketing, reporting, and controlling. Rather
monitoring, context, taking into accou
integratesthem into a broader
environment,
internal organization
the external overal purpose a
capabilities, and organization'sis congruent with the quali
direction. Strategie management
continuous improvement. Indeed t
movement's emphasis on
emphasis anticipating
on the needs of stakeholdersis acriticn
Certainly organizations ihoi
component of external analysis.
philosophy will be bette
adopt a total quality management in the globai
prepared to meet the challenge of competing
economic marketplace. Each organization's experience' wi
the organization
strategic management is unique, reflecting
distinct culture, environment, resources, structure
management style, and other organizational features.

COURSE OUTLINE
UNTT -I
Introduction
Strategy Strategic Management Process Developing a
Strategic. Vision Setting Objectives Crafting Strateg
Strategies and Tactics Importance of Corporate Strategy
The 7-S Framework- Board of Directors: Role and Functions
Board Funetioning Top Management: Role and Skilla.

UNIT- II
Society and Business
Social Responsibility of Busines8
Corporate Governance
and Ethical Responsibiity-
Corporate Policy: Importance
Characteristics Objectives Policy Formulation ana
56
opment
Develo
Types,of: Business Policies Implementation
o f Policies.

T. . *
UNIT- III
Environmental Analysis.
Bnvironmental Scanning.Indüstry Analysis The Synthesis
afExternal Factors Internal Scanning - Value Chain
Analysis swOT Audit Stakeholders Expectations
Scenario Planning.

UNIT- IV
Strategy Formulation and Analysis
Strategy Formutation- Strategic Factors Analysis Summary
Matrix Business Strategy - Corporate Strategy - Functional
Strategy Strategic Choices Generic, Competitive
Strategies.
UNIT- V
Strategy Implementation
Strategy Implementation Corporate Culture Matching
Organization Structure to Strategy .Strategic Leadership-
Strategic Control: Strategic Control Process- Du Pont's
Control Model Balanced Score Card Michael Porter's
Framework for Strategic Management Future of Strategic
Managément Strategic Information System.

Books Prescribed
David, FR -Strategic Management Concepts and Cases

Books for Reference

Dess, G. Lumpkin, G.T and Eisner A. Strategic
Management
Hil, C.W.L and Jones, G.R. - Strategic Managèment.
Kazmi, A. Strategic Management and Business
Policy
Pearce II J Robinson, R.B. and Mittal A Strategic
Management.
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 THIRD YEAR-" SEMES
B.B.ALLLB. (Hona)
FUNDAMENTALS OF MARKETING

MANAGEMENT

CHC5B

Course
Objectives of the
familiarize
the students u
is to to develb
objective of the marketing and
course

The and principles of be able to mana

basic concepts to
the and analytical skills
their conceptual business.firm.
marketing operations of a
cOURSE OUTLINE

UNIT - I Functions and

Importance of Marketing
-

Nature, Scope and Marketing

Modern Marketing Concepts-
Problems
Environment and Marketing System.

UNIT- II
Consumer Buying Decision Process
Consumer Behavior
-

-Markéting Research and Marketing

Market Segmentation
Classification of Products Product
Mix -Product Mix -
Planning- Stages in New Product Development Reasons
for New Product Failure.

UNIT- I
Price Mix - Factors Affecting Price of a Product - Kinds d
Pricing-Pricing Policies- Channel of Distribution - Meaning

Importance and Nature Selection of Distribution Channel

Marketing Middlemen Functions and Types.

UNIT- IV
Promotion Mix Advertising -Meaning Importance, Types
Media Decisions Personal Selling Nature, Importance ana
Process Sales Promotion

68
UNIT- V
Marketing of Services Characteristics Classification of
Services Marketing Mix for Service Customer Relationship
Management Concept, Nature and Managing Relationehip.

Books Prescribed
. D r . Rajan Nair and Sanjith Nair . Marketing
. Dr C.B Gupta and Dr Rajan Nair Dess - Marketing
Management

Books for Reference

. Philip Kotler Marketing Management
D r Sherlekar Marketing Management
Philip Kotler -

Marketing Management.
V.S.Ramaswamy and S.Namakumari
-
Principles of
Marketing
.Sontakki C.N -Marketing Management
. Crrainfied Marketing Management
 THIRD YEAR- BEMEST
B.B.A.LLB. (Hons.)
PUBLIC NTERNATIONAL LAW

CHCC

Objectives of the Course

regulates the relation
is Law that
International Law a such a way
Public is designed in a n d scope of
States. The syllabus nature
between understand the
in the
the students to importance
facilitate and its
increasing
Law ha
I n t e r n a t i o n a l Law International
Relations.
present day
International
starting from State
issues
towards
several satellite mankind
a
concern
From earth to
Human Rights. Law playsa
Sovereignty to which
International

requires to be
regulated for Community lives
in peace
International
the
vital role thereby
CoURSE OUTLINE

UNIT -I Basis and Nature

Law -Definition,
International
-International Law Commission- Sources of|
Codification
between International Law
International Law -Relationship
Law -Theories and State Practice.
and Municipal

UNIT -II
and Duties
State and Individual as a subject -Rights
-Theories -Kinds and|
Responsibilities -State Recognition
and Loss related
Legal Effects -Nationality -Acquisition
issues-Extradition-Asylum Territorial Sovereignty -Modes
Jurisdiction -State
of Acquisition and Lo8s of Territory-State
Succession and liability.

UNIT -III
Law -Agent
Law of the Sea Air and Space Law; Diplomatic Law
Consular's, Immunities and Privileges -Refugee
UNIT -IV
Concept DDefinition of International Treaties -Formation
of Treaties and its stages Keservation, Observance of
of Treaties-Suspension and
Treaties, Interpretation
Termination of Treaties.

UNIT -V
Origin, Nature & Scope of International Organisations
League of Nations, United Nations and its Organs-
International Tribunals.

Books Prescribed
Starke -International Law
S.K. Kapoor -International Law
K.K. Bhattachary -International Law
Agarwal-International Law
Malcom N. Shah -An Introduction to International
Law

Books for Reference

Oppenheim -International Law
Brierly International Law
Schwatzenberger International Law
R.P. Anand -Salient Documents in International
Law
Antonio Cassese -International Law
lan Brownlie International Law
R.P. Anand -New States in International Law
D.J. Haris -Cases Materials in International Law
Andreas Zimmermann -Commentary on the Statute
of ICJ

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 -
5 SEMESTE
THIRD YEAR
B.B.A.LLB. (Hons.)
COMPANY LAW

CHC6D

Objectives of the Course

and Management studie
Business
Commerce, G l o b a l i s e d Era. Indi
ne field of importance in the
Privatisation an
been assuming
nave Policies of
Liberalisation,

adopted the Governance piays

Globalisation (LPG); Corporate
a d v a n c e m e n t of
the aforésai
towards the
s1gnificant role

area.
a r e as followS
the course
The objectives of
students in understanding the
To introduce and help
i. Organizations.
structure Corporate
of to Funding
the legal aspects pertaining
To comprehend
.
and
Administration of Companies.
COURSE OUTLINE

UNIT -I
Introduction
2013. Definition
Personality- The Companies Act
Corporate Association
Association-
of Ilegal
of Company- Types
One Person Company.
Classes of Company-

UNIT -II
Formation
-Promoters-Incorporation
Formation of a Company
of
Association-Articles of Associatio
Application for Registration and
Memorandum
Prospectus -Deposits-
llotment of Shares.
UNIT - I
Corporate financing
Shares -Application for and Alotment of Shares- Members
and Shareholdere- Shares and Share Capital Debentures
Charges and Debenture Holder- Dividends- Borrowings-
Lending- Investments- Contracts.

UNIT -IV
Corporate Governance
Women Directors and
Directors- Independent Directors-
and Audits-
Managerial Personnel. Meetings- Accounts
Internal Auditing- National Financial Reporting Authority.
E-Filing and Information Technology Act 2000-Corporate
Powers And Minority Rights-
Social Responsibility- Majority
Prevention of Oppression and Mismanagement-
Powers of Inspectors- Powers of NCLT
Investigation-
Insider Trading

UNIT -V
Compromi_es, Arrangements
and Winding Up
and Amalgamations -Mergers
Compromises- Arrangements
and Kinds of Winding Up-
and Acquisitions- Winding Up
CLAT and Special Courts
Administration of NCLT and
Names of Companies
Powers of Liquidators- Removal of
of Companies-Defunct Companies and
from Register
Rehabilitation of Sick Companies.
Restoration- Revival and
Statute Prescribed
Companies Act. 2013

Books Prescribed
Avatar Singh -Company Law
Books for Reference
Gower -Company Law
Law
Mayson-French and Ryamn -Company
Palmer -Company Law

63
 SEMESTE
YEAR- 5"
B.B.A.LLB. (Hons) THIRD

LEGAL METHODS
:

CHCSE

Objectives of the Course

aspects ofLau
mpart the
F u n d a m e n t a l

analytical
skil! ls
The subject aims to for
developing

competence the
provides the basis
t further of
provisional in lao
the
requirements
The beginners
p a r with methods. understanding

adopts to lauw
learning tools of
cOurse supplemented
by research. The course
be adequately
and that ofbasic to t h e basics of
w Judgments
providing
insights
on Siatutes, on
focuses
in totality
work a s such.
legal system
COURSE OUTLINE

UNIT- I System
to Law
and Legal
Concepts
of Justice
Introduction to
-Law in R e l a t i o n Globe -Theories
Is Law? and the
What
Citizens, Society Function, Sources
Morality, State, the Nature,
-Schools of thought
on
-Introduction to different
of Law Custom
Law System -Civil
Law -Law and
and Role of the World
-Common
Institutions
LegalSystems of Functions of the Legal
-Role and Law -Global
Law System -Global
Administrative

diverse systems
in Such
Rule of Law.

UNIT- DI.
Indian Legal System
Overview of the Indian Legai
System and Legal Institution8
of Legislation -Delegated
Constitution -Process
Role of the -Order8
-Ordinances -Rules -Regulations
Legisiation the Force of Law
Notifications -Bye Laws -Customs Having
Constitutional Conventions-
Access to Statutes and Bile
of Reading and Analyzing the Statutes, Kule
Techniques
and Regulations.
UNIT- I1I
Judicial Process
Hierarchy of Courts -Judicial Review -Stare Decisis
Precedemt -Law Declared by the Supreme Court -Complete
Justice -Quasi Judicial Authorities -Technicalities and
analysis of Judicial Decisions -General Principles of Statutory
Interpretation -Comparative Judicial Process -Binding
Nature of Foreign Decisions -Legal and Logical Reasoning.
UNIT- IV
Legal Research

Concept of Research -Objectives Types of Research -Social

Science Research -Legal Research

UNIT- V
Socio-Legal Research
Methodology -Identification of the Research Problem
-

Framing of Hypothesis -Research Questions Data

Collection -Legal Material, Statutes, Subordinate
Legislation, Notifications, Policy Statements -Decisional
Materials, Foreign Judgments, Legal Databases, Reports of
Commissions and Committees -Statistical and Legal
of Data -
Analysis of Data-Interpretation and Implication
-Limitations of
Testing of Hypothesis -Report Writing
Report Writing.
Books Prescribed
Prof.Tushar Karti Saha- Legal Methods, Research
and Systems.
Kothari -Introduction to Research Methodology.
S.K.Verma and Afzal Wani (Editors)- Legal Researcha
and Methodology
Prof.N.v.Paranjape Jurisprudence
Books for Reference

Goode and Paul K. Hatt. Methods in Social

iliam J.
Research
Adam Podgorecki- Law and Society
Oaul Oliver- Writing Your Thesis

65