Subject: Design Thinking for Innovation

(OE-2)
Program: B. Tech.
Subject Code: ME0004 Semester: III
(All Branches Except Mech.)
Examination
Teaching Scheme Evaluation
Scheme
Continuo Continuo
Practical
Lecture

Tutorial

Credits University University usInternal usInternal

Marks
Theory Practical Evaluatio Evaluatio

Total
Examinatio Examinatio n (CIE) n (CIE)
n n Theory Practical
2 0 0 3 20/40 - 30/60 - 100

Course Objectives:
1. To introduce the concept of design thinking and make students relate it with day-to-day life
and environment.
2. To make students understand and apply the design process across any discipline.
3. To make students create a Proof of Concept (PoC) / prototype from their idea.
4. To make them understand the importance of protecting the generated idea.

Course Outcomes:
After the completion of this course the students must be able to:
1. evolve their understanding for good design and must be able to practically relate it.
2. map the difference product oriented and user oriented aspects that are key to any design’s
success.
3. think out of the box and create disruptive solutions to common life problems and beyond.
4. have a spectrum of perspectives apart from engineering like, safety, problem statement, market
need, target groups and requirements, material, prototyping and idea protection.

COURSE CONTENT
UNIT-1 [14]
1 Introduction to Design Thinking
Design and its objectives; Design constraints, Design functions, Role of
Science, Innovation, Functional and Strength Designs. How to initiate creative
designs? Initiating the thinking process for designing a product of daily use.
Need identification; Problem Statement; Market survey- customer requirements;
Design attributes and objectives; Ideation; Brainstorming approaches; arriving
at solutions; Closing on to the Design
needs.
 UNIT-2
2 Design process for Innovation
Different stages in design and their significance; Defining the design space
Analogies and“thinking outside of the box”; Quality function deployment- meeting
what the customer wants; Design Communication; Realization of the concept into
a configuration, drawing and model. Design for function and strength. Design
detailing- Material selection

UNIT-3
3 Generating Proof of Concepts (PoC)
Rapid prototyping; testing and evaluation of design; Design modifications;
Freezing the design; Cost analysis. Engineering the design, From prototype to
product. Planning; Scheduling; Supply chains; inventory; handling
manufacturing/ construction operations; storage; packaging; shipping;
marketing; feed-back on design.

UNIT-4
4 Optimization of Intellectual Property & its protection
Design optimization, basics in marketing, Introduction to Intellectual Property
Rights (IPR): Copyrights, Patents, Trademarks, Trade secrets, Geographical
Indication (GI); Conditions for Patentability, Latest Amendments in IP law,
Commercialization of IP,
Best Case Studies in IP.
Text Books:
1. Balmer, R. T., Keat, W. D., Wise, G., and Kosky, P.,
Exploring Engineering, Third Edition:An Introduction to
Engineering and Design - [Part 3 - Chapters 17 to 27]
2. Dym, C. L., Little, P. and Orwin, E. J., Engineering
Design - A Project based introductionWiley.
3. B. Pahl, G., Beitz, W., Feldhusen, J. and Grote, K. H.,
Engineering Design: A SystematicApproach, 3rd ed.
2007.
Reference Books:
1. A. Ramalingam & B. Ramadurai, IIT Madras, Design Thinking - A
primer (Dialogue form)
2. Eastman, C. M. (Ed.), Design for X Concurrent engineering
imperatives, 1996.
3. Haik, Y. And Shahin, M. T., Engineering Design Process,
Cengage Learning.
4. Voland, G., Engineering by Design, Pearson publication
Web Resources:
1. http://opim.wharton.upenn.edu/~ulrich/designbook.html
2. http://www2.warwick.ac.uk/fac/sci/wmg/ftmsc/modules/moduleli
 st/peuss/designforx/design_for
_x_notes_s ection_5.pdf
Massive Open Online Courses (MOOC):
1. https://nptel.ac.in/courses/109104109/
2. https://nptel.ac.in/courses/110/106/110106124/