CHAPTER 1

INTRODUCTION
 1.1 INTRODUCTION TO STUDY
Satisfaction is the act of fulfilling a need, desire, appetite or the feeling gained from
such fulfillment. Satisfactions mean you have had enough. It is a multifaceted construct
with a variety of definitions and related concepts which has been studied in a variety of
disciplines for many Satisfaction years till now, many theories and articles of interest to
managers, social psychologist and scholars, focus on satisfaction because most people
spend their life time for satisfaction work and understanding of the factors that increase
satisfaction. Many factors contribute to the success of a business, and employee
satisfaction contends for the top most title. A high rate of employee contentedness is
directly related to a lower turnover rate. thus keeping employees satisfied with their
careers should be a major priority for every employer: While this is a well-known fact in
management practices, economic downturns seem to cause employers to ignore it. There
are numerous reasons why employees can become discouraged with their jobs and resign,
including high stress, lack of communication within the company, lack of recognition, or
limited opportunity for growth. Management should actively seek to improve these
factors if they hope to lower their turnover rate. Even in an economic downturn, turnover
is an expense best avoided.

Employees are the asset of any organization. It is through the employees. The
organization achieves its objectives. It is very important from the organization point of
view to keep them satisfied.

1
 1.2 RESEARCH PROBLEM

The purpose of study is to understand the level of satisfaction among the employees to
JEWELLERY Shops in TIRUR and suggest the area for improvement if any.

2
 1.3 OBJECTIVES OF THE STUDY

Primary objectives

 To know the satisfaction level of Majestic Jewellery employees in Tirur area.

Secondary objectives

 To know the factors influencing employees satisfaction in Jewellery shops in

Tirur
 To find out what are the factors effecting problem of employees in Jewellery
shops in Tirur

3
 1.4 SCOPE OF THE STUDY

The study aims to understand the employee satisfaction in Jewellery Shops In Tirur which
covers the various working schedule, remuneration, developing overtime allowance,
work freedom, job position etc.. The scope is to understand the employee satisfaction.
The study is conducted at Jewellery Shops in Tirur covering 50 employees and data
collected based on the questionnaire prepared.

The backbone of the employee satisfaction is respect for workers and job they perform.
And easy revenue for employee to discuss problems with upper management should be
maintained and carefully monitored. Employees are backbone of every organization so
the organization should consider a lot the employee should be motivated and satisfied. So
that they can work more and hence to reach the organization is to its great.

4
 1.5 NEED AND SIGNIFICANCE OF THE STUDY

 Now a day’s organization showing importance to know the satisfaction level of

their employees
 Job satisfaction is an instrument to know the problems of the employees what
they want to do the work and to improve the productivity of the employees.
 The study tell as what are the factors help to achieve the goals of the organization
as well as the individual employees
 Employees satisfaction is an important aspect as far as an organization is
considered so it is responsibility of the management to keep the employees to
contribute more
 It is said that satisfied employees are more productive so every organization is
giving high priority to keep their employees satisfied by providing several
facilities which improves satisfaction and reduce dissatisfaction.

5
 1.6 LIMITATIONS OF THE STUDY

 This is subjected to the basic and prejudice of the respondents; hence 100% of
accuracy cannot be assured
 The findings are based on the answers given by the employees, so any error or
bias may be affect the validity of the findings.

6
 1.7 INDUSTRY PROFILE

People consider gold as true asset. Since time immemorial, it is one of the costliest metal.
Its glitter attracts people and they love to wear it as ornaments. Gold has no or minimum
effect of weather changes on it. It has a universal vahie that has never changed (with
time). Government and central banks keep it as rich or poor like it theirsaving in form of
gold.

Jewellery is made out almost every material known as has been to adorn early everybody
past, from hairpins to toe rings and many more types of jewellery while high quality is
made with gem stones and precious metals, there is also a growing demandfor art
jewellery where design and creativity is prized above material value. In addition there is
less costly costume jewellery is made from less valuable material and is massproduced.

INDIAN ARE IN LOVE WITH GOLD

When we think of Gold, India comes first in place as the biggest consumer of Gold The
pre- dominant population of India is Hindus. They believe gold as metal of gods and
monarchs. Hindu religious books have mentioned gold as a commodity of immense valve.
People in India wear gold jewellery for ornamental value on the most of social functions,
festivals and celebrations. Hindu culture and their love for gold have influenced people
of other religion belief, social and cultural background. A large number of Indian men
also wear gold jewellery in form of chains, bracelets and rings.

India had been enjoying status of most advanced and rich country in the world for
millenniums. India was called golden bird at those times. India has been exporting silk,
spices etc. to Romans. Greek and Egyptians in ancient times. India was the biggest
producer of gold at that time. They were exporting a lot but had nothing to import.
Therefore they imported gold and gemstones against their export.

7
HISTORY OF JEWELLERY INDUSTRY

Gold is a vital industry commodity. Perhaps no other market in the world has the
universal appeal of the gold market. Nations have embraced gold as a stare of wealth and
a medium of international exchange; individuals have sought to possess gold as insurance
against the day to day uncertainties of paper money.

Commercial concentrations of gold are found in widely distributed areas; in associations

with ores of copper and lead, in quartz veins, in the gravel of streams beds, and with
pyrites (iron sulphide). Seawater contains astonishing quantities of gold, butits recovery
is not economical.

The Indian gems and jewellery industry is one of the fastest growing segments in the
Indian economy with an annual growth of approximately 15% with export of over US$
20 billion in 2007- 2008, the gems and jewellery sector accounts for nearly 13% of India's
total export. The word jewellery is derived from the word jewel, which was derived from
the old French "joule" in around 13 century. Further tracing leads back of the Latin
word "jocale" meaning plaything. Jewellery is one of the oldest forms of body
ornaments; recently found 100,000 years old Nassarius shells that were made into beads
are through to the oldest known jewellery.

Although in earlier times jewellery was created for more practical uses such as wealth
storage and pinning clothes together, in recent times it has been used almost exclusively
for decoration. The first piece of jewellery were made natural materials, such as bone,
animal teeth, shell, and wood and carved stone. Jewellery was often made for people of
high important to show their status and many cases, they were buried with it.

8
GOLD BUYING TRENDS OF KERALA

On comparison to other states, Kerala has a higher percentage of exchange of gold

ornaments rather than purchasing new ones. The wearer is looking for something
different, since keralites prefer to wear their ornaments frequently rather than only for
some special occasion. The keralities love for gold can be traced from very ancient days
itself. Even from those days each community or caste had its own traditional design of
ornaments, which made especially by the family gold smith. But in modem day the trend
is entirely different. The boom in the fashion industry has bought all these. The
traditional designs and the modern patterns are under oen roof, the jewellery shops.
Irrespective of the religion or caste, most women in Kerala wear gold most religious and
social occasions like marriage.

JEWELLERY MARKET

According to recent K.PMG study, the largest jewellery market in the US with a market
share 30.8% Japan, India and China and the middle cast with 8-9% and finally Italy with
5%. The author of the study predict a dramatic change in the market share.US wilt have
dropped to around 25% and the China and India will increase over 13%. The middle east
will remain more or less constant at 9% where as Europe's and Japan's market share will
be havoc and become less than 3% for the biggest individual European countries like
Italy and 11.K. Gold market has a completely different significance in every economy as
the metal gold is treated both as commodity and a monetary asset. The stock of gold in
the world can be divide into two parts; the stock of gold that is lying in the mines and
the above ground stock of gold.

The above ground stock of gold can be mobilized and the exchanged between parties.
But the total stock of gold in the world remains same. For this indestructible natureof
gold, price of gold is less volatile compared to that of other major commodities.

9
IMPORTS AND EXPORTS

The estimated imports and exports were about 145 tones and total Demand was 800 tones.
Total world demand for 2002 is estimated at about 3200 tones. Generally the figure
floating out there is that India holds 11000 tons of gold. Mr. Vijay Sarda, Mumbai based
dealer, said that India has been importing gold at east since 1993 and earlier also.

Export from the yield UA $ 17.1 billion in 2006-2007 against US and 16.64 billion in
2006- 2007 against US and 16.64 billion in 2005.-2006, reflecting a growth of 26%.

While the diamonds accounted for 64% of the total exports, gold jewellery accounted
for 30.47%, colored gemstones and other accounted for 1.44%, 71.04% respectively last
year. The export of cut and polished diamond segment US $ 10.90 billion, while the
export of gold jewellery

yielded US 5.21 billion last year. Colored gemstones exports fetched US $ 246.48 million
last fiscal, against US $ 232.35 million in the previous year.

Future growth in the gem and jewellery business is likely to be driven by increased
exports to the US; nn1 other markets, apart from surge 1n domestic consumption.
Currently the major destinations for India's gem and jewellery exports etc...

 US (28%)

 HONG KONG (21%)

 UAE (l5%)

 SINGAPORE (9%)

 BELGIUM (8%)

Another bullish factor for the gold market was the late October purchase of 200 tonsof
gold by the RBI. This was bought from the international monetary funds as a part of
currency management strategy by India. Gold is being more widely accepted as a

10
currency alternative, a consideration that should be increased demand for gold that should
support the price. However if enough people are worried about inflation this will benefit
gold. While there are fears about the future of the American dollar.

Gold has long been considered The most desirable of precious metals , and its value has
been used as the standard for many currencies in history. Gold has been used as a symbol
for purity, value, royalty. One of the salient features about the gold is that a single gram
of weight is not at all wasted since it exploration. It has been rounding in different hands
in one or the other way.

The history of gold starts from 2600BC.A huge description is available in Egyptian
Hieroglyphs. it may be the first metal used by humans and was valued for ornamentation
and rituals. Import locations famous in the name of gold are red sea in Saudi Arabia,
Lydia, Romania, Las Medullas,in spain,rosia Montana in transylvania, central America,
peru and columbia.

Today, gold has emerged as an important mean for investment also. Volatile markets and
unsuitable economic conditions have also added to it. China is the largest producer
followed by South Africa. But India is the largest consumer of the gold, where it is largely
used for jewelry together investment. India’s diversified religious customs and rituals
have helped to the high demand for gold.

PROFILE

The symbol for the sun has been used since ancient times to represent gold. The Turin
mining papyrus gold has been known and highly-valued since prehistoric times.it may
have been the first metal used by humans and was valued for ornamentation and rituals.
Egyptian hieroglyphs from as early as 2600BC describe gold, which king gold, which
king tushratta of the Mitanni claimed was “more plentiful than dirt ”in Egypt.

11
The south-east corner of the black sea was famed for its gold. Exploration is said to date
from the time of Midas, and this gold was important in the establishment of what is
probably the world’s earliest coinage in Lydia between 643 and 630BC.

The romance developed new methods for extracting gold on a large scale using hydraulic
mining methods, especially in Spain from 25 BC onwards and in Romania from 150 AD
onwards. The Mali empire in Africa was famed throughout the old world for its large
amounts of gold. Mansa Musa, ruler of the empire (1312-1337) became famous
throughout the world for his great hajj to mecca in 1324. When he passed through Cairo
in July of 1324 , he reportedly accompanied by a camel train that included thousands of
people and nearly a hundred camels .he gave away so much gold that it took over a
decade for the economy cross north Africa to recover ,due to the rapid inflation that it
initiated.

During the 19th century, gold rushes occurred whenever large gold deposits were
discovered. The first documented discovery of gold in United States was at the Reed gold
mine near George ville, North Carolina in 1803 .The first major gold strike in the
United States occurred in a small north Georgia town called Dahlonega. Further gold
rushes occurred in California, Colorado, otago, Australia, Witwatersrand, black hills, and
Klondike.

APPLICATION

In various countries, gold is used as a standard for monetary exchange, in coinage and
jewelry. Pure gold is too soft for ordinary use and is typically hardened by alloyingwith
copper or other base metals. The gold content of gold alloys is measured in carats (k),
pure gold being designated as 24k.2.3.1 As a medium of monetary exchange gold coins
intended for circulation from 1526 in to the 1930s were typically 24k,although the
American gold eagle and British Gold sovereign continue to be made at 22k, on historical
tradition. the worldwide used coins are American gold eagle, British gold

12
sovereign, Canadian gold maple leaf ,gold kangaroos, Australian gold nugget, Australian
lunar calendar series, Australian philharmonic and American buffalo.

JEWELLERY

Because of the softness of pure (24k) gold, it is usually alloyed with base metalsfor
use in jewelry, altering its hardness ductility, melting point, color and other properties.
Alloys with lower cartage, typically 22k, 18k, 14k or 10k, contain higher percentage of
copper, or other base metals or silver or palladium in the alloy. Copper is the most
commonly used based metal, yielding a redder color. 18k gold containing 25% copper is
found in antique and Russian jewelry and has a distinct, though not dominant, copper
cast, creating rose gold. Fourteen carat gold- copper alloy is nearly identical in color to
certain bronze alloys, and both may be used to produce police and other badges. Blue
gold can be made by alloying with iron. Purple gold made by alloying with aluminum,
although rarely done expect in specialize jewelry. Blue gold is more brittle and therefore
more brittle and therefore more difficult to work with when making jewelry. Fourteen
and eighteen carat gold alloys can be made with palladium or nickel. White 18 carat gold
containing 17.3%nickel, 5.5% zinc and 2.2% copper is silver in appearance.

GOLD MINERALS

Gold usually occurs in nature as the native element or as the gold Silver Alloy
Electrum.Gold does occur combined with tellurium as the minerals Cleveite,Krennerite,
Nagyagite, Petzite and Sylvanite.

Gold also occurs as the rare bismuthide maldonite (Au2Bi) and the antimonide aurostibite
(AuSb2).gold also occurs as rare alloy with copper, lead, and mercury: the minerals
auricupride (Cu3Au ), novonerprite.(Aupb3) and weishanite (AuAg)3Hg2).

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PRODUCTION

Since the 1880s, South Africa has been the source for a large proportion of the world’s
gold supply, With about 50% of all gold ever produced having come from South Africa.
Production in 1970 accounted for 79% of the world supply,

Producing about 1000 tones. However by 2007 production was just 272 tones. This sharp
decline was due to the increasing difficulty of extraction, changing economic factors
affecting the industry, and tightened safety auditing. In 2007 china (with 276 tones)
overtook South Africa as the world’s largest gold producer, the first time since 1905 that
Africa has not been the largest.

Other major producers are United States, Australia, china, Russia, Peru. Mines in South
Dakota and Nevada supply two-thirds of gold used in the United States. In South
America, the controversial project Pascua lama aims at exploration rich fields in the high
mountains of Atacama desert, at the border between Chile and Argentina. Today about
one quarter of the world gold output is estimated to originate from artisanal or small scale
mining.

INDIA AND GOLD

Jewellery has been an integral part of India. They was in demand right from the ancient
times as from Harappa and Mohenjo-Daro. India is the world’s largest consumer of gold.
The estimates shows major portion of India's gold comes not only from foreign import
but also from smuggling. This shows India's insatiable hunger for gold.

AN OVERVIEW OF INDIA'S GOLD INDUSTRY

The India's shining factor is possibly best reflected in the surge in the India's gold and
jewelry exports, which has been making a considerable contribution to India's foreign
exchange earnings. Mumbai has got countries gold and gems. The bulk of domestic gems
and jewelry industry is concentrated in unorganized sectors that employees an estimate
of two million workers serving over O. 1 million gold jewelers 8000 diamond

14
jewelers. The hub of India's jewelry industry is Mumbai that receives majority of the
countries gold and diamond imports.

KERALA AND GOLD

South India is the hub of the jewelry. Kerala is especially noteworthy for it fondness
in golden jewelry. The state is having 20% India's gold jewelry. Over SOO kg of gold
is produced by the state. There are more than SOO retailers of gold in Kerala. Thrissur is
one of the largest manufacturing hubs in the state. In south India there are around 3000
large and medium sized jewelry manufacturers besides around 4000 artisans employed
in Kerala. Apart from this it also provides employment to around 21akh people.

15
 1.8 RESEARCH METHODOLOGY

This study is concerned to evaluate customer satisfaction among customer of a selected

undertaking for executing the same both primary data secondary data used.

Research methodology defined. A research method is a systematic plan for conducting

research. Sociologists draw on a variety of both qualitative and quantitative research
methods, including experiments, survey, research, participant observation, and secondary
data.

1.8.1 Type of research

The research follows, the descriptive research is a fact investigation. This type of research
is aims at studying the express finding characteristics of a problem.

1.8.2 Period of study

The period of study was conducted 21 days, from December 21 to January 13.

1.8.3 Sample size

The sample size is 50 employees of Jewellery Shops in Tirur.

1.8.4 Sampling method

Convenience sampling method was used for collecting data.

Convenient sampling method

A convenient sampling is a type of non-probability sampling method where the sample

is taken from a easy to contact on to reach.

1.8.5 Population

All customers in Tirur are the population of the study.

1.8.6 Source of data

Primary data and secondary data are used for this study
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Primary data

Primary data is information that you collect specifically for the purpose of your research
project. An advantage of primary data is that is specifically tailored to your research
needs. A disadvantage is that expensive to obtain. It includes questionnaire and personal
information.

Secondary data

Secondary data refers to data that was collected by someone other than the user.Common
sources of secondary data for social science include censuses, information collected by
organizational records and data that was originally collected for other research purpose.

Internet

Books

Magazines

1.8.7 STATISTICAL TOOLS USED

Graphs pie diagram

Statistical tools used

The percentage refers to the special kind of ratio. Percentages are used In making
comparison between two or more series of data. The easy and simplicity for calculating
the general understanding of purpose and the universal applications of the present
statistics have made it most widely and standardizing tool in research.

The percentages analysis is conducted by diving numbers of respondents with total

population of sample. The statistical total which is used here is percentage analysis. In
this method we will take numerator as respondents denominator has total sample size and
multiple with 50.

Percentage=no of respondents ÷Total no of respondents ×100

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  Bar chart

a bar chart or bar graph is a chart that presents categorical data with, rectangular bars
with highest or length proportional to the values that they represents. A vertical bar
chart is some time is called line graph. A bar graph shows comparison among direct
categories.

 Pie chart

A pie chart is a circular statistical graphics which is divided in to slices to illustrate

numerical promotion. In a pie chart, they are length of cash slice, proportional to the
quantity it represents.

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 CHAPTER 2

REVIEW OF LITERATURE
 REVIEW OF LITERATURE

Daniel j koys(2001) This study addresses the issue of whether positive employee
attitudes and behaviors influence business outcomes or whether positive business
outcomes influence positive employee attitudes and behaviors. We hypothesize that
employee satisfaction, organizational citizenship behavior, and employee turnover
influence profitability and customer satisfaction. Data were gathered from the units of a
regional restaurant chain via employee surveys, manager surveys, customer surveys, and
organizational records.

James k harter (2002) Based on 7,939 business units in 36 companies, this study used
meta-analysis to examine the relationship at the business-unit level between employee
satisfaction-engagement and the business-unit outcomes of customer satisfaction,
productivity, profit, employee turnover, and accidents. Generalizable relationships large
enough to have substantial practical value were found between unit-level employee
satisfaction-engagement and these business-unit outcomes. One implication is that
changes in management practices that increase employee satisfaction may increase
business-unit outcomes, including profit.

Christina g chi, dogan grsoy (2009) purpose of this study is to examine the relationship
between employee satisfaction and customer satisfaction, and to examine the impact of
both on a hospitality company’s financial performance utilizing service- profit-chain
framework as the theoretical base.

Alex edmans (2011) This paper analyzes the relationship between employeesatisfaction
and long-run stock returns. A value-weighted portfolio of the “100 Best Companies to
Work For in America” earned an annual four-factor alpha of 3.5% from 1984 to 2009,
and 2.1% above industry benchmarks.

D Reynolds, d bied (2007) The increasing stature of the foodservice industry in the
global service economy suggests that productivity analyses—similar to those performed

19
in non-service-based settings—would benefit multi-unit operators by maximizing their
desirab operational outcomes while minimizing expenses and other detrimental
conditions such as low job satisfaction.

Kahn (1990) personal engagement as “the harnessing of organization members‟ selves

to their work roles; in engagement, people employ and express themselves physically,
cognitively, and emotionally during role performances”

One of the most popular and researched measures of job satisfaction is the Job Descriptive
Index (JDI). “The JDI is a 72-item adjective checklist type questionnaire developed by
Smith, Kendall, and Hulin in 1969” (Gregson, 1991). This measure basis itself on five
facets of job satisfaction. The first facet is the work itself, satisfaction with work itself is
measured in terms of the core job characteristics such as autonomy, skill variety,
feedback, task identity, and task significance (Hackman & Oldham, 1975). Supervision,
the second facet, is measured in such ways as how supervisors provide feedback, assess
employee’s performance ratings, and delegatework assignments.

Coworkers, the third facet, are measured in terms of social support, networking, and
possible benefits attached to those relationships (Cranny, Smith & Stone, 1992). Pay,
the fourth facet, is an important source of satisfaction because it provides a potential
source of self-esteem as well as the generic opportunity for anything money can buy
(Brockner, 1988). Obviously satisfaction with pay is measured primarily by current
income but also by opportunities for salary increases.

Promotion is the final facet and the one that the JDI explicitly assesses how perceptions
about the future can affect job satisfaction. Today the facets of the JDI are generally
assessed by modifying the adjective checklist and using a Likert scale on statements such
as, “opportunities for advancement are plentiful” measured from one (strongly disagree)
to five (strongly agree) (Cranny, Smith & Stone, 1992).

20
 CHAPTER 3

DATA ANALYSIS AND

INTERPRETATION
 3.1 TABLE SHOWING WHICH JEWELLERY DO YOU WORK

Particulars No. of Respondents Percentage

Majestic 15 30
Azad 10 20
Malabar Gold 5 10
Appolo 10 20
Others 10 20
Total 50 100

3.1 CHART SHOWING WHICH JEWELLERY DO YOU WORK

35%

30%
30%

25%

20% 20% 20%

20%

15%

10%
10%

5%

0%
Majestic Azad Malabar gold Appolo

percentage

INTERPRETATION

30% employees from Majestic Jewellers, 20% Employees from Azad, 10% from
Malabar Gold, Rest of the of employees 20% each from Appolo and Others.

21
 3.2 TABLE SHOWING SERVICE IN THE JEWELLERY

Particulars No. of Respondents Percentage

Less than 1 year 6 12
1-2 year 4 8
2-4 year 8 16
4-6 year 12 24
More than 6 year 20 40
Total 50 100

3.2 CHART SHOWING SERVICE IN THE JEWELLERY

45%
40%
40%

35%

30%
24%
25%

20%
16%
15% 12%

10% 8%

5%

0%
1-2 year 2-4 year 4-6 year Morethan 6 year

percentage

INTERPRETATION

40%of employee’s are in service for more than 6 years. 24% employees have 4-6 years
of service. From this it can be seen that most of the employees are experienced.

22
 3.3 TABLE SHOWING NAME OF THE DEPARTMENT

Particulars No. of Percentage

Respondents
Sales 22 44
Marketing 7 14
Finance 8 16
Production and designing 5 10
Others 8 16
Total 50 100

3.3 CHART SHOWING NAME OF THE DEPARTMENT

INTERPRETATION

44 % workers work in the sales department. 14% of workers work in the marketing
management. 16% workers in the finance department and 10% in the production and
design department. The remaining 16% of workers work in other department.

23
3.4 TABLE SHOWING OPINION ABOUT DURATION OF WORKING HOUR

Particulars No. of Respondents Percentage

Very short time 0 0
Short time 3 6
Normal time 45 90
Long time 2 4
Very long time 0 0
Total 50 100

3.4 CHART SHOWING OPINION ABOUT DURATION OF WORKING

HOUR

4% 6%

short time
normal time
long time
90%

INTERPRETATION

90% of workers say working duration is normal time. 6% of workers say it is short
time. Only 4%workers say it is long time.

24
 3.4 (a) TABLE SHOWING SATISFACTION LEVEL OF DURATIONOF
WORKING HOUR

Particulars No. of respondents Percentage

Highly satisfied 0 0
Satisfied 43 86
Neutral 2 4
Dissatisfied 4 8
Highly dissatisfied 1 2
Total 50 100

3.4 (a) CHART SHOWING SATISFACTION LEVEL OF DURATION OF

WORKING HOUR

INTERPRETATION

86% of employees are satisfied with their working duration. 4% of employees are
neutral. 10% of employees are not satisfied with their working duration.

25
 3.5 TABLE SHOWING SALARY STRUCTURE OF THE JEWELLERY

Particulars No. of Respondents Percentage

High 2 4
Medium 45 90
Low 3 6
Total 50 100

3.5 CHART SHOWING SALARY STRUCTURE OF THE JEWELLERY

INTERPRETATION

90% of employees have medium salary structure. 4% of employees have high salary
structure.ony 6% of employees have low level salary structure.

26
 3.6 TABLE SHOWING SATISFACTION OF BONUS, ALLOWANCES,
INSURANCE, ETC PROVIDED BY THE COMPANY

Particulars No. of Respondents Percentage

Highly satisfied 6 12
Satisfied 24 48
Neutral 10 20
Dissatisfied 8 16
Highly dissatisfied 2 4
Total 50 100

3.6 CHART SHOWING SATISFACTION OF BONUS, ALLOWANCES,

INSURANCE, ETC PROVIDED BY THE COMPANY

INTERPRERTATION

48% of employees are satisfied with their bonus, allowance, insurance etc. provided by
the company. 20% of employees satisfaction level is neutral. And 20% of employees are
dissatisfied.

27
 3.7 TABLE SHOWING OPINION ABOUT EMPLOYEE WELFARE
PRACTICES OF THE JEWELLERY

Particulars No. of respondents Percentage

Excellent 10 20
Good 23 46
Average 13 26
Poor 4 8
Very poor 0 0
Total 50 100

3.7 CHART SHOWING OPINION ABOUT EMPLOYEE WELFARE

PRACTICES OF THE JEWELLERY

INTERPRETATION

46% of employee’s opinion about employee welfare practices of the jewelry is good.
20% of employee’s opinion is excellent. 26% of employee’s opinion is average. And
only 8% of employee’s opinion is poor
28
 3.8 TABLE SHOWING MANAGEMENT HELPFUL TO PROBLEMS IN
WORK STATION

Options No. of respondents Percentage

Yes 29 58

No 21 42

Total 50 100

3.8 CHART SHOWING MANAGEMENT HELPFUL TO PROBLEMS IN

WORK STATION

INTERPRETATION

58% of employee’s are agreed that management is helpful to problems in work station.
And 42% employee’s disagreed that management are helpful problems in work station.

29
 3.9 TABLE SHOWING THE REFLECTION OF WORKERS REGARDING
WHETHER THE COMPANY POLICIES PROTECTTHEIR FEELINGS

Options No. Of Respondents Percentage

Yes 35 70
No 15 30
Total 50 100

3.9 CHART SHOWING THE REFLECTION OF WORKERS REGARDING

WHETHER THE COMPANY POLICIES PROTECTTHEIR FEELINGS

INTERPRETATION

70% of employee’s feel that the company policy really protected their interest and 30%
of employee’s not agreed that the company policy really protect their interest.

30
 3.10 TABLE SHOWING STRESS LEVEL OF THE JEWELLERY

Particulars No. of respondents Percentage

High 8 16
Low 35 70
No stress 7 14
Total 50 100

3.10 CHART SHOWING STRESS LEVEL OF THE JEWELLERY

INTERPRETATION

70% of employee’s says that their stress level is low. 16% of employee’s says that their
stress level is high. And 14%vof employees says that there are no stress in the job.

31
3.11 TABLE SATISFACTION OF FOOD AND ACCOMADATION FACILITIES
PROVIDED BY THE COMPANY
3.11 TABLE SHOWING SATISFACTION OF FOOD AND
ACCOMADATION FACILITIES PROVIDED BY THE COMPANY

Options No. of Respondents Percentage

Yes 36 72
No 14 28
Total 50 100

3.11 CHART SHOWING SATISFACTION OF FOOD AND

ACCOMADATION FACILITIES PROVIDED BY THE COMPANY

INTERPRETATION

72% of employee’s satisfaction of food and accommodation facilities provided by the

company is good. And 28% of employee’s satisfaction is bad.

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 3.12 TABLE SHOWING JEWELLERY PROVIDE FRIENDLYWORKING
HOUR DO YOU AGREE

Particulars No. of respondents Percentage

Strongly agree 9 18
Agree 21 42
Neutral 15 30
Disagree 5 10
Strongly Disagree 0 0
Total 50 100

3.12 CHART SHOWING JEWELLERY PROVIDE FRIENDLYWORKING

HOUR DO YOU AGREE

45% 42%

40%

35%
30%
30%

25%

20% 18%

15%
10%
10%

5%
0%
0%
Strongly agree Agree Neutral Disagree Strongly disagree

percentage

INTERPRETATION

42% of employee’s agreed that the jewelry provide friendly working hour. 30% of
employee’s opinion is neutral. 18% of employee’s strongly agree and 10% is disagreeing.

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3.13 TABLE SHOWING ANY INSENTIVE, WAGE SCHEME, BONUS ETC FOR
OVER TIME AND EFFICIENT WORK

Options No. of Respondents Percentage

Yes 42 84
No 8 16
Total 50 100

3.13 CHART SHOWING ANY INSENTIVE, WAGE SCHEME, BONUS ETC

FOR OVER TIME AND EFFICIENT WORK

INTERPRETATION

54% of employee’s provide that the jewelry provide incentive, wage scheme, bonus etc
for over time and efficient work. 16% employee’s are disagree.

34
 3.14 TABLE SHOWING ANY KIND OF DESCRIMINATION IN THIS
JEWELLERY

Options No. of Percentage

Respondents
Yes 39 78
No 11 22
Total 50 100

3.14 CHART SHOWING ANY KIND OF DESCRIMINATION IN THIS

JEWELLERY

INTERPRETATION

78% of employee’s are agreed that the kind of discrimination in the jewelry. 22% of
employee’s are disagreed.

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 3.15 TABLE SHOWIG SATISFACTION OF RULES AND REGULATION
RELATED THEIR JOB

Particulars No. of respondents Percentage

Highly satisfied 12 24
Satisfied 20 40
Neutral 20 20
Dissatisfied 5 10
Highly dissatisfied 3 6
Total 50 100

3.15 CHART SHOWING STISFACTION OF RULES AND REGULATIONS

RELATED THEIR JOB

INTERPRETATION

40% employees are satisfied with the rules and regulations related with the job. 24%
employee’s are highly satisfied. And 16% employee’s are dissatisfied.
36
 SATISFACTION OF THE FACILITIES PROVIDED WORKING PLACE

3.16 TABLE SHOWING SATISFACTION OF THE FACILITIES PROVIDED

WORKING PLACE

Options No. of Respondents Percentage

Yes 42 84
No 8 16
Total 50 100

3.16 CHART SHOWING SATISFACTION OF THE FACILITIES PROVIDED

WORKING PLACE

INTERPRETATION

84% of employee’s are satisfied with the facilities provided working place. 16% of
employee’s are not satisfied.

37
3.17 TABLE THE MAIN METHOD OF USED IN THEJEWELLERY REGARDING STRESS LEVEL OF
EMPLOYEE

3.17 TABLE SHOWING THE MAIN METHOD OF USED IN THE

JEWELLERY REGARDING STRESS LEVEL OF EMPLOYEE

Particulars No. of respondents Percentage

Provide refreshment 10 20
Provide enjoyment game and 24 48
Travelling
Motivational program 6 12
Others 5 10
All of the above 5 10
Total 50 100

3.17 CHART SHOWING THE MAIN METHOD OF USED IN THE

JEWELLERY REGARDING STRESS LEVEL OF EMPLOYEE

INTERPRETATION

48% of employee’s opinion about the method of used in the jewelry regarding
stress level of employee is provided enjoyment game and travelling and 20% of
employee’s opinion is provide refreshment. 12% of employee’s opinion provide
motivational program.

38
 3.18 TABLE SHOWING EMPLOYEE CAN BALANCE THE JOB AND
FAMILY RESPONSIBILITY

Options No. of respondents Percentage

Yes 31 62
No 19 38
Total 50 100

3.18 CHART SHOWING EMPLOYEE CAN BALANCE THE JOB AND

FAMILY RESPONSIBLITY

70%

60%

50%

40%

30%

20%

10%

0%
YES NO

percentage

INTERPRETATION

62% of employee’s can balanced their job and family. 38% of employee’s can’t
balance their job and family.

39
 3.19 TABLE SHOWING FACE ANY PROBLEMS WITH JOB

Particulars No. of respondents Percentage

Yes 22 44
No AND CHART FACE ANY 28 56
PROBLEMS WITH JOB
Total 50 100

3.19 CHART SHOWING FACE ANY PROBLEMS WITH JOB

INTERPRETATION

56% of employee’s have no problems with the job. 44% of employee’s have problem
with the job.

40
3.19 ( a) TABLE WHICH IS THE MAIN PROBLEMSEMPLOYEES FACED

3.19 ( a) TABLE SHOWING WHICH IS THE MAIN PROBLEMS

EMPLOYEES FACED

Particulars No. of respondents Percentage

Low salary 15 30
Work time duration 10 20
Stress 9 18
Lack of colleague support 6 12
Others 10 20
Total 50 100

3.19 ( a) CHART SHOWING WHICH IS THE MAIN PROBLEMS

EMPLOYEES FACED

INTERPRETATION

30% of employee’s main problem is law salary. 20% of employees main problem is
work time duration.18% of employee’s problem is stress. 12% of employees problem
is lack of colleague support.20% of employee’s problem is ‘others’.

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 3.20 TABLE SHOWING OVERALL SATISFACTION OF YOUR JOB

Particulars No. of respondents Percentage

Highly satisfied 12 24
Satisfied 15 30
Neutral 17 34
Dissatisfied 6 12
Highly dissatisfied 0 0
Total 50 100

3.20 CHART SHOWING OVERALL SATISFACTION OF YOUR JOB

40%

34%
35%
30%
30%

24%
25%

20%

15%
12%

10%

5%
0%
0%
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

percentage

INTERPRETATION

24% of employee’s are highly satisfied with their job. 30% of employee’s are
satisfied with their job.

42
 CHAPTER 4
FINDINGS, SUGGESTIONS,
& CONCLUSION
 4.1 FINDINGS

 Majority of 30% of employees from Megestic jewelers.

 Most of the employee’s are in service more than 6 years.

 Most of the employee’s worked in the sales department.

 Majority of workers says working duration is normal time.

 Most of the employee’s have medium salary structure.

 Most of the employee’s are satisfied with their bonus, allowances, incentives etc
provided by the company.

 Majority of the employee’s opinion about employee welfare practices of the

jewelry is good.

 Majority of the employee’s are agreed that the management are helpful to
problems in work station.

 Most of the employee’s feel that the company policies are really protect their
interest.

 Most of 70% employee’s says that their stress level is low

 Majority of the employee’s satisfaction of food and accommodation facilities

provided by the company is good.

 Majority of the employee’s agreed that the jewelry provide friendly working
hour.

 Most of the employee’s agreed that the jewelry provide incentives, wage scheme,
bonus etc. for over time and effective work.

 Most of the employee’s are agreed that the kind of discrimination in the jewelry.

 Most of the employee’s are satisfied with the rules and regulations with the job.

43
 Majority of the employee’s are satisfied with the facilities provided
working place.

 Most of the employee’s opinion about the method of used in the jewelry
regarding stress level of the employee is provided enjoyment and travelling.

 Majority of the employee’s can balanced their job and family.

 Most of the employee’s have no problem with the job

 Most of the employee’s main problem of the jewelry is low salary

 Majority of the employees are satisfied with their job.

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 4.2 SUGGESTION

 Management have to make effective communication channels in the firm.

 Management should take remedial measures to improve general working condition
of the firm there by employees will be satisfied in their job.
 Management should take proper care to maintain employee-employer relationship.
 Proper guidance and counseling should be provided to the employees so that their
mental satisfaction can be improved.
 Management should provide proper safety measures in the organization, so the
employees will be secured in the job.
 Management should provide promotional facilities to the employees then only they
will be motivated in the job.
 Management should provide proper leave to the employees.
 Management should take effective welfare measure-s to meet industry standards.
 Management should provide more opportunities to employees in order to participate
in decision making.

45
 4.3 CONCLUSION

This project work is entitled as “A STUDY ON JEWELLERY SHOPS EMPLOYEES

SATISFACTION WITH SPECIAL REFERENCE TO TIRUR
AREA”. There is 50 respondents are selected for this study. The data’s are collected
through primary and secondary sources.

Job satisfaction may be defined as the level satisfaction that an employee gains
through performing a particular job. Satisfaction is useful to improve production,
organizational effectiveness, moral and economic development of the country would
like conclude that, considering all the fact there are few problem faced by the employee’s.
in the organization that case certain level of job satisfaction employee’s. it would be better
is the organization may follow certain producers and provides special benefit to the
employees due to whom they may feel to communicate and coordinate with each other.
Employee’s welfare is the backbone of development of an organization.

46
APPENDIX

47
 QUESTIONNAIRE

Name:

Age:

Gender:

1. Which Jewellery do you work

a) Majestic
b) Azad
c) Malabar Gold
d) Appolo
e) Others
2. How many years have you been with the Jewellery
a) Less than 1 year
b) 1-2 year
c) 2-4 year
d) 4-6 years
e) Above 6 year
3. In which department do you work
a) Sales
b) Marketing
c) Finance
d) Production and design
e) Others
4. What is your opinion about duration of working hour
a) Very short time
b) Short time
c) Normal time

48
 d) Long time
e) Very long time

A. Satisfaction level of duration of working hour

a) Highly satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Highly dissatisfied
5. Sate salary structure of the jewelry
a) High
b) Medium
c) Low
6. Are you satisfied with bonus, allowances, incentives, etc provided by the
company
a) Highly satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Highly dissatisfied
7. What is your opinion about employee welfare practices of the jewelry
a) Excellent
b) Good
c) Average
d) Poor
e) Very poor
8. Is the management helpful to you problems in work station
a) Yes
b) No

49
9. Do you feel that the company policy really protect your interest
a) Yes
b) No

10. What about stress level of the jewelry

a) High
b) Medium
c) Low
11.Are you satisfied with food and accommodation facilities provided by the
Jewellery
a) Yes
b) No
12. Jewelry provide employee friendly working hour do you agree
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
13.Do you get any incentive, wage scheme, bonus etc for over time and efficient
work
a) Yes
b) No
14. Do you feel any kind of discrimination in this jewelry
a) Yes
b) No
15. Are you satisfied with rules and regulation with related your work
a) Highly satisfied
b) Satisfied
c) Neutral
d) Disagree
50
 e) Highly disagree
16. Are you satisfied with the facilities provided working place
a) Yes
b) No
17. Which is the main method used in the jewelry regarding stress level of employee
a) Provide refreshment
b) Provide enjoyment game and travelling
c) Motivational program
d) Others
e) All of these
18. Do you can balance your job and family responsibility
a) Yes
b) No
19. Do you face any problems with your job
a) Yes
b) No

A. If Yes which is the main problem do you face

a) Low salary
b) Work time duration
c) Stress
d) Lack of colleague support
e) Others
20. Overall satisfaction of your job
a) Highly satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Highly dissatisfied

51
BIBLIOGRAPHY

52
 BIBLIOGRAPHY

BOOKS

 CLARE PHILIPS -published on 2000,JEWELS AND JEWELLERY

 LEE W FREDERIKSEN- published on 2013, ORGANIZATIONAL
BEHAVIOUR
 OPPI UNTRACHT- published on 1982, JEWELLERY CONCEPTS AND
TECHNOLOGY

WEBSITE

 www.openlibrary.org

 www.neoteam.com

 www.manybooks.net

 www.custominsight.com

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