OSGOOD-

SCHRAMM
MODEL
GROUP 2
Cabulera, Vincent T. ‌ Cruz, Airich Gabriel V.
Capulso, Ronel V. ‌ De Jesus, Cassandra C.
Carias, Jeffrey B. De Leon, Riley B.
‌ inchez, Francine Joy V.
C CEA-01-301P
 ESENTATION OUTLIN
PR E
COMMUNICATION
INTRODUCTION
CYCLES

BACKGROUND
PRINCIPLES
OF THE MODEL

ADVANTAGES &
COMPONETS DISADVANTAGES
LET’S START!
 WHAT IS
COMMUNICATION?
Communication means the art of
communicating or sharing information,
thoughts, opinion, and ideas between two
or more persons.
VERBAL, NON - VERBAL, WRITTEN
INTRODUCTION
The Osgood-Schramm model is built
on the theory that communication is
a two-way street, with a sender and a
receiver.
 BACKGROUND
Explain the flow of communication effectively.
Interactive nature of communication.
Importance of feedback and the mutual exchange
between the sender and receiver.
Developed in 1954 by Wilbur Schramm, built upon
the ideas of Charles E. Osgood.
Charles Egerton Osgood, a Psychologist and
Professor at the University of Illinois, USA.
Wilbur Schramm, a Scholar and Founder of Iowa
Writers Workshop.
 BACKGROUND
"The Process and Effects of Communication".
Continuous two-way exchange of messages.
The sender and the recipient must understand the
message.
COMPONENTS
SENDER ( ENCODER )

ENCODING

MESSAGE

DECODING

RECEIVER ( DECODER )

INTERPRETER
- Semantic Barriers
CYCLE 1
CYCLE 2
 PRINCIPLES
Communication Messages requires
is circular, not interpretation.
linear.
Communication
requires three steps:
Communication Encoding, Decoding
is usually equal and interpreting a
and reciprocal. message.
ADVANTAGES
Feedback Emphasis - The receiver's response
to the sender's message indicates whether the
message was understood correctly.
Dynamic Interaction - It acknowledges that
communication is a dynamic and ongoing
process involving constant interaction between
the sender and the receiver.
Contextual Understanding - Contextual
understanding is essential for avoiding
miscommunication and effectively
communicating with diverse audiences.
Adaptation to Noise - The Osgood-Schramm
model acknowledges the presence of noise
and its potential impact on communication.
DISADVANTAGES
Complexity and Non-Linearity - The model
introduces complexity and non-linearity as it
captures the dynamic nature of communication.
Application Limitations - It may not fully
accommodate other types of communication,
such as mass communication or mediated
communication.
Overlooking Nonverbal Communication - As the
model is primarily concerned with the exchange
of verbal messages between the sender and the
receiver, nonverbal cues may be overlooked.
Inadequate Handling of Modern
Communication - The circular representation of
the model, while insightful for its time, does not
fully capture the complexities of communication
in the digital age.
SUMMARY
The Osgood-Schramm model of
communication is a circular, rather than
linear, experience that involves a sender,
who encodes a message, and a recipient,
who decodes it.
Benefits of this model include a
straightforward approach to
communication where both parties
participate equally, but a drawback is that
differences, and other factors, can alter the
way a message is interpreted.
THANK YOU FOR
LISTENING!