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Slide No.

Reporter’s Activity Class Activity


Thank you, Mr. Ceralde and Ms. Aira for
1 that comprehensive discussion. Now,
let’s move on to the Advantages and
Disadvantages of Media.

I know that all of us here have an idea of


what advantages and disadvantages
mean but just a refresher, can someone
tell me what is advantage? A keyword will
do.

Benefit, usefulness, gain, positive


That’s correct. Advantages mean the
benefits we gain out of something, and in
this context from using media.

Now, how about disadvantage?

Flaw, negative, downside


Yes. The disadvantages are the flaws and
the downside of using media.

Thank you for your participation. Now


that we’re clear about the difference
between the two, let’s first discuss the
advantages of media.

This part of the lesson will be somewhat


2 self-explanatory so as a heads up, we’re
not going to delve deeply into this. To
make our discussion interactive, I’d like to
request you to read the item that we
have starting from those sitting at the
front, then I’ll explain it and give an
example afterward. Let’s start.

Media educates people on health


3 matters, environmental
conservation, and others through
various forms.
In short, media is informative. It educates
us on health matters just like the
announcement of Corona Virus (COVID-
19) to the world. Environmental
conservation, it tells us about the effects
of climate change and how we may help
mitigate it. And all the other information
we know because we use media, may it
be the radio, TV, newspaper, or the
internet.

Next.

People get the latest world news


in a very short period of time
regardless of distance.
The next advantage is time-convenient.
We get to know what’s going on around
the world regardless of the physical
distance between us and the event. For
example, when the war between Ukraine
and Russia happened, the whole world is
aware of it regardless of whether they
are in Ukraine or Russia themselves.

People can bring out their hidden


talents in the multimedia and
visual arts, comedy, acting,
dancing, and singing.
Media gives people a platform for self-
expression. This mainly pertains to social
media sites, like Facebook, TikTok,
Twitter, Instagram, Pinterest, etc, that
give us opportunities to post anything
from our hobbies, skills, and talents.

Next, please.
4 Media increase knowledge
learned from quiz programs,
educational shows, and other
information-giving programs.
It serves as an educational platform, may
it be intentional or not. Can anyone give
me a Philippine show that is educational
in nature?
ANSWERS
Batibot, AHA!, Art Angel, iBilib, and
DepEd TV. We also have documentaries
for adult audiences like Born to Be Wild,
Reporter’s Notebook, iWitness, KMJS,
Amazing Earth, and other shows.
People feel convenient in
accessing information through
mobile phones.
Most people have mobile phones
nowadays, it’s a necessity for us because
it is conveniently made to let us access
information whether we want to search
for someone we know online, know the
current economic situation in the world,
or find a good eating place and how to
get there. Having a mobile phone is an
advantage for us in the 21st-century
world.
They become a vehicle in
promoting products toward
Simply put, advertisements that we increased sales.
encounter in any form of media that
expose us to a new product and persuade
us to buy one. For example, video reels of
products online.

They serve as a good source of


For example, we get to watch movies and entertainment.
shows that we like, listen to our favorite
songs, read novels and use media for
anything that entertains us.

Next.
5 Television allows electronic
duplication of information that
reduces mass education costing.
Since print media is relatively more
expensive, the fact that television allows
electronic duplication helps decrease the
costs of educating a lot of people
simultaneously. Similarly, the internet
allows us to share information and files in
one or two clicks like through Google
Drive. Media lead to the diffusion of
diverse cultures and cultural
practices.
Because of the advancement of
technology and globalization, we have
what we call cultural globalization. It’s a
part of one of our lessons in
Contemporary world last semester, and
funny enough we were also the reporters
back then. Does anyone here still
remember what cultural globalization is?

It is the process by which a person’s ANSWER


cultural concepts, views, and experiences
are spread around the world, using
different means of dissemination. It
simply refers to the transmission and
exchange of culture across countries or
national borders. And one of the ways
how this happen is through global media
– the internet to be exact.

They help people around the world


understand each other and respect
This one is connected to some of the differences.
advantages we tackled earlier, especially
about access to information and diffusion
of cultural diversity. Since media provide
us with information about each other’s
cultures, it becomes easier for us to
understand our differences and to
respect one another despite their
existence.

Now that we’re done with the


6 advantages of media, let’s move on to
the disadvantages. Same process as
earlier, please participate by reading.
They lead to individualism.
7 Spending too much time on the
Internet and watching television
usually impedes socialization with
friends, family, and others.
Too much consumption of media could
lead to phone addiction and decrease
socialization. For example, you and your
friends haven’t seen each other for a
while but all of you are still glued to your
phones, immersed in the online world
instead of talking. Can someone give me
another example?
Answer

Some media contents are not


suitable for children.
Although there are Safe Search settings
for kids on various sites, children are still
vulnerable to mature or not-so-child-
friendly content online. Parents and
guardians, no matter how attentive, can
still expose their children to such content.
In social media sites in particular, since
we cannot control the app’s algorithms,
the content that they see is generalized
and is most likely for adults or more
mature audiences. For example, sexy
dance trends in TikTok are getting
imitated by five-year-olds, and obscene
language like curses used in posts can be
read and heard by children.
A newspaper is geographically
selective.
Since newspapers depend on sales in
addition to advertisements to keep
making a profit, the media house or
publishers may stop sending their papers
to places where sales are very low, hence
leading to the inaccessibility of others to
information. The increase in advertisements in
television and radio makes them
less attractive.

People watch television for the show but


the number of commercials shown to
watch a single show may even be longer
than the show itself. The same is true
with people who read newspapers for the
articles and see advertisements
occupying more space. This only makes
people lose interest in these forms of
media.

8 Next.
The internet can be a possible
way for scams, fraud, and
hacking.

Since the internet allows people to be


faceless and create fake names, people
online can claim to be someone else and
lie to others. These lead to scams and
fraud cases that are difficult to trace.
Meanwhile, other people’s privacy can be
compromised through hacking. In other
words, the mass media is a perfect place
for impostors and criminals who do not
want their real identities exposed.

Media can be addictive that may


result in people's decreased
productivity.
Again, phone addiction. People who can’t
let go of their phones at all whether they
are eating, doing house chores, or even
while in the bathroom. This interferes
with their productivity in such a way that
it slows down whatever they are doing or
that it distracts them from finishing what
they must do.
They can cause health hazards, such
as radiation effects, poor eyesight,
hearing defects, and others.
Any questions about this?
None/Silence.
If none, let’s move on to the next one.

They may induce drugs and alcohol


9 use.
There is some media content that makes
using drugs and drinking alcohol look
normal, like it’s a cool trendy thing,
smoking even. I think men are more
vulnerable to such content as shows
usually portray those things as the
definition of masculinity.
They can lead to personal injury by
imitating the stunts showcased in
media.
There are media contents where people’s
talents are somehow extraordinary and
are dangerous for normal people to
imitate. For example, walking on a
tightrope. That’s the reason why we hear
the lines ‘Please don’t do this at home” or
“This should only be done by experts” but
there are some people who won’t listen
to this advice and they get injured as a
result.
They can ruin reputation through
an anonymous account, malicious
scandals, false accusations and
rumors.
Again, since we’re allowed to hide our
identities online or create fake ones,
people have this unfounded courage to
do harmful things to others without much
consideration of its consequences. The
best example is cyberbullying.

10 The next topic, we have Integrating


Media Literacy in the Curriculum.

What is media literacy again?


Answer
Very good, thank you!

11 Lynch (2018) presents six ways to integrate


media literacy into the classroom for
students to become media literate while
making media education a meaningful and
integrated pail of classroom practice.

These are the following:


12
13
14
15
16
17
18
19
20
21

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