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    lumbadfaye
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    This document discusses various aspects of food and beverage social media marketing such as influencer marketing, students' perceptions, brand image, authenticity, value propositions, personalization, user-generated content, feedback and reviews on social media platforms, and visual appeal. It examines how these different elements can impact customers and customer service.

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    Social media marketing on Student's perception

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    This document discusses various aspects of food and beverage social media marketing such as influencer marketing, students' perceptions, brand image, authenticity, value propositions, personalization, user-generated content, feedback and reviews on social media platforms, and visual appeal. It examines how these different elements can impact customers and customer service.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    6 views1 page

    Concept Map

    Uploaded by

    lumbadfaye
    This document discusses various aspects of food and beverage social media marketing such as influencer marketing, students' perceptions, brand image, authenticity, value propositions, personalization, user-generated content, feedback and reviews on social media platforms, and visual appeal. It examines how these different elements can impact customers and customer service.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    FOOD AND BEVERAGE

    SOCIAL MEDIA
    MARKETING
    Influencer
    Engagement Marketing

    Students’ Feedbac
    k&
    Perception
    Social Reviews
    Authenticity Brand Media
    Image Platform
    s
    Content User- Visual
    generated Appeal
    Content
    Value Customer
    Proposition Service
    Personalisa
    -tion

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