Diploma

Listening & Speaking

AHEG 102

Unit 1

Business and Marketing

 Unit 1 Business and Marketing

Objectives

By the end of this unit, learners will be able to:

1. take notes and identify key words.

2. listen for main ideas.

3. draw attention to main ideas.

4. analyze supporting details..

5. understand and use the present continuous tense.

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Content

Introduction

PRONUNCIATION: interjections and intonation.

Taking notes and identifying key words

SPEAKING: drawing attention to main ideas.

LISTENING: listening for main ideas

Conclusion
CRITICAL THINKING: Analyzing supporting details

Glossary

VOCABULARY: Collocations: nouns and verbs.

Resources
GRAMMAR: the Présent Continuous.

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 Unit 1 Business and Marketing

Mind Map

Business and
Marketing

Listening for Present

Taking-notes Collocations Pronunciation Interjections
main ideas Continuous

Identifying key
words
Nouns and verbs intonation

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Introduction

In this unit, students will listen to a podcast and a conversation and gather information
about business and marketing and how it is important to keep up with current trends and
buck the trend.

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What does it mean to be part of a family?

Discuss these questions with your classmates.

 What are some of the latest trends in your community?
 How do trends affect the way people live?

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The Q Classroom

Activity 1 - Listen to The Q Classroom online. Then write T (true) or F (false) .

1. The Unit One question is, “How important is it to keep up with current trends?” _____
2. Marcus agrees with Sophy that keeping up with all new trends is very expensive. _____
3. Yuna agrees with Marcus that it’s important to keep up with things.. _____
4. Felix does not agree that we need to keep up with technology for work and school. _____
5. Felix says that it’s more important to get together with people face-to-face. _____

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The Q Classroom

Activity 1 - Listen to The Q Classroom online. Then write T (true) or F (false) . (Answers)
1.The Unit One question is, “How important is it to keep up with current trends?” ___True__
2.Marcus agrees with Sophy that keeping up with all new trends is very expensive. _False____
3.Yuna agrees with Marcus that it’s important to keep up with things.. __True___
4. Felix does not agree that we need to keep up with technology for work and school. _False____
5- Felix says that it’s more important to get together with people face-to-face. _True____

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NOTE-TAKING: Identifying Key

words

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Identifying Key Words

1- Write only key words.

2- Don’t write little words like of, the, and etc.
3- Listen for repeated words.
4- Focus on the words that the speaker defines.
5- Listen for words the speaker emphasizes.

This Photo by Unknown Author is licensed under CC BY-NC

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Listening 1 : They said it was just a fad

Activity 2 - Listen to the whole text and complete the missing words and numbers:

1- Thomas Edison was the first person to …………….. ………..an affordable light bulb.
2- Thomas Edison believed that affordable electricity could ………………. people’s lives.
3- Edison said, “We will make electricity so …………. ……. that only the rich will burn candles.”
4- Morgan believed that electric ……………….…….. was the way of the future.
5- Morgan hired Edison to install …………….. …. light bulbs in his New York mansion.
6- Today, almost every electrical item we use began with the electricity ………….
7- Early bikes ……….. ….. no brakes. This made them very dangerous.
8- Cycling is a popular …………….. …
9- Fidget spinners first became popular in ………
10- with time and hard work, your new …………..……..might be a success.
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 Unit 1 Business and Marketing

Listening 1 : They said it was just a fad

Activity 2 - Listen to the whole text and complete the missing words and numbers: (Answers)

1- Thomas Edison was the first person to …………….. (make) ………..an affordable light bulb.
2- believed that affordable electricity could …………(change)……. people’s lives.
3- Edison said, “We will make electricity so ………….(cheap) ……. that only the rich will burn candles.”
4- Morgan believed that electric ……………….(light) …….. was the way of the future.
5- Morgan hired Edison to install ……………..(400) …. light bulbs in his New York mansion.
6- Today, almost every electrical item we use began with the electricity …………(fad) ….
7- Early bikes ………..(had) ….. no brakes. This made them very dangerous.
8- Cycling is a popular ……………..(sport) …
9- Fidget spinners first became popular in …………(2017).
10- with time and hard work, your new …………..( idea ) ……..might be a success.

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LISTENING SKILL: listening for

main ideas.

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LISTENING SKILL
Listening for main ideas

The main idea is the most important thing the speaker wants you
to understand. Speakers often use several strategies to emphasize
their main ideas. Listen for repeated words and ideas. Listen for
emphasis on certain words or sentences. Also listen for speakers
to summarize the main ideas at the end of their talk.

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LISTENING SKILL
Listening for main ideas

Activity 3 - Listen to the whole text and Write True or False:

1- The food industry is changing. ………
2- Organic food is grown with artificial fertilizers, and chemicals. ……
3- Sales of organic food rose from 15.2 billion dollars in 1999 to 90 billion dollars in 2016. ………..
4- Most restaurants nowadays never offer vegetarian food on their menu. ………….
5- There is definitely a strong trend toward healthier food choices. ………………..

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LISTENING SKILL
Listening for main ideas

Activity 3 - Listen to the whole text and Write True or False: (Answers)
1- The food industry is changing. ……True…
2- Organic food is grown with artificial fertilizers, and chemicals. …False
3- Sales of organic food rose from 15.2 billion dollars in 1999 to 90 billion dollars in 2016. True…..
4- Most restaurants nowadays never offer vegetarian food on their menu. ……False…….
5- There is definitely a strong trend toward healthier food choices. ……True…………..

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Critical Thinking Strategy:

Analyzing supporting details.

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Critical Thinking Strategy –

Analyzing supporting details

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VOCABULARY: Collocations:
nouns and verbs

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Building Vocabulary
Collocations: nouns and verbs

Collocations are groups of words that

are commonly used together.

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Vocabulary Exercise

Activity 4 - Complete the sentences with the following words:

take – trend – follow – set - continue

1- We are wearing the same shoes. We can start a new ......................... .

2- I don’t like to ……………….. new trends. I like classical styles..

3- I am trying to ………………………. a new trend in transportation..

4- You start a new project. Try to .................................. this trend.

5- Sometimes you need to .............................. risk.

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Vocabulary Exercise

Activity 4 - Complete the sentences with the following words: (Answers)

Take – trend – follow – set - continue

1- We are wearing the same shoes. We can start a new ............ trend.

2- I don’t like to …….follow ……..new trends. I like classical styles..

3- I am trying to ... set……. a new trend in transportation..

4- You start a new project. Try to .... continue……. this trend.

5- Sometimes you need to ... take …… risk.

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Grammar
The Present Continuous.

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Watch it

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Grammar: The Present Continuous

Negative Interrogative (Question) Affirmative

Am I / Are you working

I am not = I’m not working now. I am = I’m working now.
now?

He is not = He’s not = He isn’t / She is not =

Is he / Is she / Is it He is = He’s / She is = She’s /
She’s not = She isn’t / It is not = It’s not = It
running? It is = It‘s running.
isn’t running.

You are not = You’re not = You aren’t / We

You are = You’re / We are =
are not = We’re not = We aren’t / They are not Are you / Are we / Are
We’re / They are = They’re
= They’re not = They aren’t using the they using the Internet?
using the Internet.
Internet.

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Grammar: The Present Continuous

Activity 5- Choose the best answer.

1- I (am watching – watch – watched) a movie now.

2- We (play – played – are playing) in the nearby park at the moment.

3- Look! The boys ( swim– swims – are swimming ) in the pond.

4- The child ( are playing – is playing – am playing) baseball.

5- The teacher ( are helping – is helping – help) the students. .

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Grammar: The Present Continuous

Activity 5 - Choose the best answer. (Answers)

1- I (am watching – watch – watched) a movie now.

2- We (play – played – are playing) in the nearby park at the moment.

3- Look! The boys ( swim– swims – are swimming ) in the pond.

4- The child ( are playing – is playing – am playing) baseball.

5- The teacher ( are helping – is helping – help) the students.

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Pronunciation: Interjection and

Intonation.

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PRONUNCIATION

Interjections are short words, phrases or sounds that people use when they speak. Interjections often
express feelings. For example, Wow indicates surprise or excitement.

Wow! That was a quick decision.

The meaning of an interjection often depends on the speaker’s intonation.

1- Oh! Look at the customers coming into the store. (happiness)
2- Oh! Our sales declined again this month. (disappointment)
3- Oh! Someone parked in front of the driveway. We can’t get into the garage. (anger)
4- Hmm! I know what you mean. ( Giving time to think)

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SPEAKING: drawing attention to

main ideas

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Speaking: drawing attention to main ideas

PRONUNCIATION

The main idea is the most important thing the speaker wants you to understand. When you speak,
help listeners understand your main ideas.

1- Repeat an important idea with different words.

2- Use phrases for emphasis.

3- Summarize the main ideas of the presentation.

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Conclusion

In this unit we have learned the following skills and strategies:

• how to identify key words..

• How to listen for main ideas.
• how to analyze supporting details..
• how to recognize and use noun and verb collocations..
• how to use the present continuous.
• how to use interjections and intonation. .
• how to draw attention to main ideas.

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Glossary

Word/Phrase Meaning Make judgment

wealthy (adj) very rich

fad (n) fashion

essential (adj) important

Reason Auxiliary verbs
Brakes (n) a device for slowing or stopping C- 1. trend A. dangerous
a moving vehicle
B- 2. celebrity B. a famous person
Decline (v) decrease D- 3. admire C. a popular idea or change
failure (n) Explanation
lack of success A- 4. risky Intonation
D. to respect someone very
much
affordable (adj) reasonable / inexpensive

Explanation

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Resources

• Q: Skills for Success: Listening & Speaking 2 (3rd edition) by Margaret Brooks.
Published by Oxford University Press

Electronic Materials
https://q3eSE.oxfordonlinepractice.com

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