By:

Cunanan, Janina Samantha J.

Lazaro, Jaeden Celest T.

Sagum, Lujille S.

Santos, Alexandra Mae G.

12 - Shakespeare

November 2023
 Table of Contents

TITLE PAGE.................................................................................................................... 1

TABLE OF CONTENTS................................................................................................. 2-3

Chapter I. Project Background and History............................................................... 4

A. Executive Summary................................................................................................ 4

B. Project Proponents.................................................................................................. 4

C. Name of the Firm................................................................................................... 4

D. Type of Business Organization............................................................................... 4

E. Location of Head Office........................................................................................ 4

F. Brief History of Project.............................................................................................. 5

Chapter II. Management Background................................................................... 6-8

A. Business Goals............................................................................................................ 6

Vision.......................................................................................................................... 6

Mission....................................................................................................................... 6

Objectives.............................................................................................................. 6-7

Key Results Areas................................................................................................... 6-7

Performance Target ............................................................................................ 6-7

B. Organizational Chart................................................................................................ 7

C. Duties and Responsibilities....................................................................................... 8

Chapter III. Marketing Plan...................................................................................... 9-12

A. Product Offering....................................................................................................... 9

B. Target Market............................................................................................................ 9
C. The Value Proposition and Unique Selling Proposition......................................... 9

D. Marketing Strategy.................................................................................................. 10

Product................................................................................................................... 10

Packaging............................................................................................................... 10

Place........................................................................................................................ 11

People….................................................................................................................. 11

Promotion................................................................................................................ 11

Price……………………………………………………………………………………….. 12

Process……………………………………………………………………………………. 12

Chapter VI. OPERATING PLAN..........................................................................….. 13-16

A. Production Flow Chart..............................................................……………………. 13

B. Enterprise/DeliverySystem........................................................……………..……… 13

C. Direct Materials...................................................................…………………….. 14-15

D. Procedures of producing the product....................................……………..... 15-16

I. Project Background and History
A. Executive Summary
Nugagawen Clothing Co. specialize in high-quality, stylish, and fashionable
clothes featuring popular K-pop, Anime, Genshin Impact, and statement
designs. We have carefully hand-picked our items to cater to avid fans of these
genres, offering a diverse range of styles and sizes to suit all interests and
preferences. Our store is run by experienced and courteous staff who are
passionate about the products that we offer and are always eager to help
customers find the perfect item. The team takes pride in providing exceptional
customer service and striving to make shopping a pleasant experience for
everyone. With our affordable prices and commitment to quality, we are
confident that our store will be the go-to destination for the youth and the fans
of K-pop, Anime, and Genshin Impact seeking unique and attractive items.

B. Project Proponents

NAME NATIONALITY ADDRESS OWNERSHIP

Janina Samantha Filipino 247 M. Ponce St. 100%

J. Cunanan Subic, Baliwag,
Bulacan

The Nugagawen Clothing Co. can be seen in the Municipality of Baliwag in

Bulacan as this business has 1 owner, Janina Samantha J. Cunanan, and she is
assisted by (3) young individuals in terms of operating the business. These are:
Jaeden Celest T. Lazaro, Lujille S. Sagum, and Alexandra Mae G. Santos.

C. Name of the Firm

The name “Nugagawen” comes from Filipino language slang, which
translates to "what can be done" or "what to do". It is often used in a humorous
or lighthearted manner to express hesitation or uncertainty. The name helps the
team to express a friendly and welcoming vibe for our customers. This also
denotes the start of a set-up for a joke. It will pique their interest, inviting them to
ask about the name “nugagawen”, to which the team will respond that they
should buy from our business!

D. Type of Business Organization

Manufacturing - Nugagawen Clothing Co. is classified as a manufacturing
business as the team uses raw materials (textiles & inks) and transforms them into
new products (graphic tees).

E. Location of Head Office

Nugagawen Clothing Co. is located at 090 Benigno S. Aquino Avenue,
Baliuag, 3006 Bulacan.
F. Brief History of Project
Janina Samantha Cunanan with the help of shareholders/ members:
Jaeden Celest Lazaro, Alexandra Mae Santos, and Lujille Sagum established the
Nugagawen Clothing Co. and was founded in July 2023. The group came to a
consensus to merchandise graphic tees, to introduce a brand new kind of
product not yet sold ever since post-pandemic in Montessori De Sagrada
Familia’s entrepreneur fair.
II. Management Background
A. Business Goals
★ Vision
Nugagawen Clothing Co.’s aim is to be a dominant company that
offers a variety of fashionable high-quality clothing for fans of K-pop,
Anime, and Genshin Impact for four days this latter half of the year
2023-2024 in Montessori De Sagrada Familia, Inc.
★ Mission
Nugagawen Clothing Co. resolves to provide excellent customer
service and shirts that are not only comfortable and aesthetically pleasing
to wear, but also versatile and suitable for everyday wear to create a
profit for the company.

★ Objectives
1. To create a range of t-shirts that would appeal to the fans of Kpop,
Anime, and Genshin Impact.
2. To create revenue for the business.
3. To provide outstanding customer service.
4. To become a sought-after clothing brand in Montessori De Sagrada
Familia, Inc.

Objectives Key Results Performance Target

Areas
1st Day 2nd Day 3rd Day 4th Day

1. To create a 1a. No. of 6 8 14 20

range of K-pop shirts
t-shirts that sold
would
appeal to 1b. No. of 6 8 14 20
the fans of Anime shirts
K-pop, sold
Anime,
1c. No. of 6 8 14 20
and
Genshin
Genshin
Impact shirts
Impact.
sold

2. To create 2a. Amount of 18 24 42 60

revenue for sales
the
2b. Increase of N/A 30% 35% 40%
business. sales

3. To provide 3a. Positive 3/5 stars 4/5 stars 5/5 stars 5/5 stars
outstandin customer
satisfaction
rating
 Objectives Key Results Performance Target
Areas
1st Day 2nd Day 3rd Day 4th Day

g customer 3b. Faster 2 1 minute Less than Less than

service. Service minute after 1 minute 30
after order after seconds
order order after
order

3c. Reduction 5 3 1 No
of order mistake mistakes mistake mistakes
mistakes s

4. To become 4a. Amount of 200 300 400 500

a people who people people people people
sought-afte visited our
booth
r clothing
brand in 4b. Amount of 200 300 400 More
Montessori interaction likes/co likes/com likes/co than 500
De with our social mments ments/sh mments/ likes/co
Sagrada media posts /shares ares shares mments/
shares
Familia,
Inc.

B. Organizational Chart
C. Duties and Responsibilities

Job Title Duties and Responsibilities

Manager/Owner ★ Supervises each department to check the

accomplishment of each assigned duty

Purchasing Manager ★ Searches for more profitable suppliers

★ Responsible for sourcing equipment, goods,
and services.

Production Manager ★ Arranges the schedule of production

★ Oversees production process
★ Ensures product meets quality standards

Marketing Manager ★ Creates media for marketing

★ Distributes marketing media
★ Responsible for managing marketing
campaigns

Sales Manager ★ Gives instructions and assigns tasks to sales

representatives
★ Provides feedback on sales representatives’
performance
★ Organizes and coordinates sales
representatives' schedules

Accounting Manager ★ Monitors the monetary sales and capital of

the business
★ Analyzes, records, and audits financial data
III. Marketing Plan
A. Product Offering
Nugagawen Clothing Co. proudly offers a wide selection of graphic tees
at an affordable price of ₱270. We have an extensive range of designs,
including K-pop, Anime, Genshin Impact, and Statement designs, all available in
various sizes and colors. Our unique and hand-drawn designs are one of a kind
and cater to all ages.
To show our appreciation to our customers, the owner is providing a
complimentary on-the-spot drawing for the first ten customers. At Nugagawen
Clothing Co., we believe that you can be comfortable and fashionable at the
same time without needing to spend a lot.

B. Target Market
In our business, fashion meets fun. We specialize in providing a wide range
of stylish and trendy shirts that are perfect for fans. Our collection is carefully
curated to cater to the unique tastes and preferences of each individual, such
as students and teenagers who are part of a fandom, offering a variety of
designs that range from K-pop to gaming. However, our business also strives for
diversity, people of all ages from middle-income classes and different ethnicities
can enjoy our tees as much as students and teens can. Furthermore, our shirts
are not only fashionable but also affordable and comfortable, ensuring that our
customers can wear them all day long. We take pride in our authentic graphic
patterns that make a bold statement and help people express their personalities
and interests.

C. The Value Proposition and Unique Selling Proposition

“For the perfect fandom fit.”

★ Value proposition: Our business offers quality shirts that will fit perfectly on
you while being just the thing to complete your fandom outfit. With our
shirts, you will be able to bring your interests and show your support not
only to anime conventions and K-pop concerts. You will also have
something stylish to wear on any outings and errands you have in your
everyday life.

★ Unique Selling Proposition: The subtle minimalistic designs our team has
created allows students and faculty alike to show off their favorite
characters and idols while remaining simply an aesthetically pleasing and
charming shirt to those who are not fellow fans.
 D. Marketing Strategy
★ Product
Nugagawen Clothing Co. proudly offers a wide variety of unique and
authentic graphic tees that cater to various interests, ranging from K-pop to
games. Our shirts are a niche product, carefully crafted to ensure the utmost
comfort and style for every individual. Moreover, our company has worked
meticulously in determining what fabric and shirt type would be the best for
everyone. Because we believe that you can be comfortable and fashionable
simultaneously. Customers will experience the perfect blend of comfort and
fashion with Nugagawen Clothing Co .— the one-stop shop for the perfect
fandom fit.

★ Packaging
At Nugagawen Clothing Co., we firmly believe that utilizing paper bag
packaging is not only eco-friendly but also a fantastic way to promote our
brand. By printing our logo on the bags, we are able to increase brand
recognition and awareness but also differentiate ourselves from competitors
who may use less sustainable packaging options. This makes our brand more
appealing to customers who are environmentally conscious. Overall, using
paper bag packaging is a smart and responsible choice that allows us to help
protect the environment while simultaneously expanding our reach to a wider
audience.
★ Place

The retail location for Nugagawen

Clothing Co. will be located at 090
Benigno S. Aquino Avenue, Baliwag, 3006
Bulacan. Specifically, the store will be
located inside the high school building at
the quadrangle as this place has a lot of
foot traffic and is generally the place our
target customers frequent.

★ People
The primary customers of our store are the fans of K-pop, Anime,
and Genshin Impact which may be students and faculty. And as we are
located within the school premises, we adhere to its rules and regulations
and deeply give respect to the beliefs of our consumers.
★ Promotion
Promotion is a crucial component of marketing, as it provides a
platform to introduce our offerings in an engaging way, motivating
potential buyers. To capture the attention of our target audience for our
clothing line, we're utilizing popular social media applications like
Facebook and Instagram. By tapping into the power of technology, we
can present our clothing line to individuals in a budget-friendly yet potent
manner. Our promotional strategy on these platforms will highlight our
clothing pieces. Additionally, the company will also use posters to be
easily seen by consumers.
★ Price
At only PHP 270.00, this clothing line offers a highly affordable option
compared to the usual prices of other somewhat similar shirts from other
businesses. Our customers can be confident in their purchase knowing
that they’re getting a great deal on a quality product.
★ Process
To ensure that we offer our customers top-notch shirts at a
reasonable cost, Nugagawen Clothing Co.’s process entails selecting a
reputable shirt supplier, creating trendy and innovative designs that cater
to consumer tastes, utilizing heat printing for shirt production, and
performing thorough quality checks.
IV. Operating Plan
A. Production Flow Chart

B. Enterprise/Delivery System

Input Throughput Output Marketing Desired

Outcome

★ Manpower ★ Production ★ The ★ Product ★ The

★ Materials of products ★ Packaging objectives
★ Equipment comforta- are ★ Place are
★ Money ble and marketed ★ People achieved
★ Methods stylish to the ★ Promotion ★ The key
★ Manage- graphic customers. ★ Price result areas
ment tees ★ Process are met
★ Manage- ★ Made
ment and profits
organiza- ★ Revenue
tion of increased
stocks over time
★ Customers
were
satisfied
with our
service
and
products
C. Direct Materials
List of Materials for Graphic Tees
Materials Description

Solid Color Cotton Shirt Solid-colored cotton shirts are a

timeless wardrobe staple that can be
dressed up or down for any occasion.
Additionally, our hand-drawn designs
will give a solid color shirt a unique
look to it.

Inkjet Ink When printing designs onto fabric

surfaces, inkjet ink is a popular choice
due to its precision and high
resolution. This type of ink is also widely
used because it is affordable and
easily accessible.

Transfer Paper Transfer paper is a crucial element in

T-shirt printing. For it allows us to
transfer designs onto fabric, using a
heat press. This method ensures that
any designs are accurately replicated
onto the fabric, resulting in
high-quality and long-lasting prints.

`
List of Equipment
Equipment Description

T-shirt Printing Machine A T-shirt printing machine can create

customized designs with precision and
accuracy. It's commonly used for
promotional, branding, or personal
use to produce high-quality designs
on a variety of shirt fabrics, colors, and
styles.

Dryer A dryer is a major component in T-shirt

printing, as it helps to cure the ink and
set the design onto the fabric.
Because without a dryer, the ink may
not properly adhere to the shirt, and
the design could fade or wash out
over time. Moreover, the heat from
 the dryer also helps to create a
professional finish and ensures that the
design is long-lasting and durable.

Heat Press A heat press is another essential piece

of equipment in T-shirt printing. It uses
heat and pressure to transfer the
design onto the fabric, ensuring that
the ink is evenly distributed and
properly adhered. The heat press also
allows for precise placement of the
design and can produce high-quality,
long-lasting prints.

D. Procedures of producing the product

Nugagawen Clothing Co. strives for affordable, yet comfortable and
fashionable clothing. So, here is how our company produces our unique graphic
tees in 4 simple steps:

Materials: Equipment:
Solid Color Shirt T-shirt Printing Machine
Inkjet Ink Dryer
Transfer Paper Heat Press

Procedure:
Step 1: Creating a design
Our company is all about having a blast while creating unique and
authentic designs. We draw inspiration from well-known animes, K-pop groups,
and games to create something truly special. With the help of cutting-edge
graphic design software, we bring our ideas to life starting with sketches and
testing them on T-shirt templates. Once we reach a consensus, we finalize the
design with pride and confidence.

Step 2: Choosing our printing method

When choosing a method for printing our tees, the team considered the
factors such as cost, visual outcome, production speed, and materials used. The
Nugagawen Clothing Co. is dedicated to providing our customers with
high-quality custom t-shirts that are made to last. So our company uses the heat
press method to achieve precise and vibrant colors that won't fade or peel off
over time. Our process is versatile and can be used on a wide range of fabrics
and materials, ensuring that you get exactly what you're looking for. Trust
Nugagawen Clothing Co. to deliver a product that you'll love wearing for years
to come.
Step 3: Choosing a fabric and shirt type
At Nugagawen Clothing Co., we always prioritize the comfort of our
valued customers. That's why our team carefully chooses the fabric that will be
used for our t-shirts, taking into consideration the quantity and budget. Our
company strongly believes that selecting the right fabric is crucial in producing
high-quality t-shirt prints that our customers will surely love. To ensure that our
company meets our goals and caters to our audience's preferences, our team
also carefully selects the type of t-shirt that our business will offer.

Step 4: Print!
Finally, when it comes to printing, our company is fully prepared to make
a bold move. Our team confidently sends the design files to our printer after
communicating directly with them about specific file types, color requirements,
and file sizes. We ask all the right questions in advance to ensure that there is no
room for miscommunication down the road. With our meticulous approach, we
always achieve amazing and fashionable results that exceed our expectations.