MKT 6080: Marketing Strategy
Module 1 - Brand Extension Worksheet
Examine the following examples of brand extensions before completing the brand extension worksheet that proceeds next.
Existing Company Brand Name
McDonald’s
McDonald’s
Apple
Children’s Garden Day Care
Examples of brand extensions
Proposed new product or service
McTurkey Burger​ - a burger made with
ground turkey instead of beef.
McD’s Sweet Potato Fries​ - similar to
regular french fries, but made with sweet
potatoes instead.
iCollar​- a high technology dog collar
featuring activity and fitness monitoring,
bark control and more.
Babysitting service -​ an after-hours and
weekend babysitting service.
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Describe the target customer market
Individuals who are health conscious and
may no longer eat red meat and are
interested in enjoying a healthier food
option at McDonald's.
Individuals who are health conscious and
perceive sweet potato fries to be a
healthier alternative to regular fries.
Young adults who own Pedigree dogs, are
high-tech enthusiasts, and may already be
an Apple loyalist.
Married and single parents with infants or
children up to the age of 10, who work
past the normal daycare center closing
time of 6:00 PM. Or parents who want to
work late or have a date night experience
without the worry of finding reliable child
care.
 MKT 6080: Marketing Strategy
Module 1 - Brand Extension Worksheet

Complete the following Brand Extension Worksheet using the descriptions within to guide you. Submit it in the​ “Assignment and
grades” tab in your course menu. W
​ hen you have submitted your worksheet, please return to Module 1 for a module wrap-up.

Existing company’s Proposed new Target customer Company need Customer need Market location
brand name product or service market

What is the brand What is the proposed Describe the target Why is there a need What customer Where will your new
name of your existing new product or customer market. for this company to need(s) is being product be marketed?
for-profit business or service not currently Which people are you extend its brand to fulfilled? Domestically,
company? in existence, that will targeting? this new product or globally? Why?
generate revenue? service?
Describe this new
product or service.

Samsung Electronics Virtual Vision 1. Teenagers, As Technology begins Customer will no longer Since Technology has
Co., Ltd. Smart headset :- 2. Young Adults to rapidly evolve into be possed with the made the world a
it is a device that (ages 18 - 45 years ) the realm of Virtual challenge of not being Global village, This
blends both virtual and 3. individuals who are reality, there's a need able to insert virtual Product would be
augmented reality, a Tech savy. for Samsung as a images on a live video marketed online and
technology that 4. Video Editors, brand to continue to as this has always shipped to any country
overlays virtual 5. Movie Producers, explore the various been an almost nearly the customer ordered
images on live video 6. Cinematographers. opportunity in the Tech impossible reality. from.
of the real world, is space and be on top of
indeed the future of the market by
computing. producing new tech
product that appeal to
the young andtech
savy individual.

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