Dr.

Rajendra Prasad Central Agricultural University

Pusa, Samastipur.Bihar – 848125

Summer Internship Report

“A study on Market Analysis and product promotion of FMC Corporation for Maize Crop"
Location – Purnea, Bihar

Submitted to
Dr. Ram Datt
Asst. Professor & In-Charge (Internship)

Submitted by Under the guidance of

Deep Shikha Dr. Shiv Pujan Singh
Roll no. 2208201005 Asst. Professor (SAB&RM)
COMPANY OVERVIEW

FMC Corporation, often simply referred to as FMC, is a globally

diversified chemical company.
Over the years, FMC has expanded its global footprint through
strategic acquisitions, partnerships, and investments, enhancing its
product offerings and market presence across diverse industries and
regions.
PRODUCTS OFFERED BY THE COMPANY

FMC Corporation offers a range of agricultural solutions tailored to the needs of farmers, including herbicides, insecticides ,
and fungicides. Some of FMC's major products and their common uses, especially relevant to farmers in North India, are:

•CoragenⒹ Insecticide: Coragen is used to control pests like caterpillars, bollworms, and fruit borers in crops such as
cotton, vegetables, and pulses. Its unique mode of action makes it highly effective in managing insect resistance and
minimizing environmental impact.
BeneviaⒹ Insecticide: This insecticide is effective against a wide range of pests such as aphids, thrips, and whiteflies in crops
like cotton and vegetables commonly grown in North India. It provides long-lasting protection and helps farmers maintain healthy
crop yields.

•TalstarⒹ EZ Insecticide: Talstar EZ is widely used for the control of termites, mosquitoes, and other pests in agriculture and
public health settings. In North India, it can be valuable for protecting crops like wheat, maize, and sugarcane from
insect damage, ensuring higher yields and better-quality produce.

Affinity BroadSpec Herbicide: Affinity BroadSpec is a herbicide designed to control broadleaf weeds in various crops such as
wheat, barley, and oats. It provides selective control over weeds like chickweed, henbit, and mustard, helping farmers mainta in
clean and healthy crop fields.

Likewise, there are many other products like Picxel (organic manure), Advantage, Furagro and Legend. These products from
FMC Corporation are trusted by farmers globally for their effectiveness, reliability, and environmental sustainability. In No rth
India, where agriculture plays a vital role in the economy, these solutions help farmers overcome challenges related to pest
and weed management, ultimately contributing to increased productivity and profitability in farming operation.
 FAW AND CORAGEN
Fall Armyworm (FAW), a destructive pest that can cause significant damage to maize (corn) crops and various
other crops.
Description: Fall Armyworm (Spodoptera frugiperda) is a moth species native to tropical and subtropical
regions of the Americas. It has spread to other parts of the world, including Africa, Asia, and Oceania, causing
considerable agricultural
losses.
Life Cycle:
1. Egg Stage: Adult female moths lay eggs in clusters on the underside of leaves or in the whorls of maize
plants.
2. Larval Stage: The eggs hatch into larvae (caterpillars) within a few days. The larvae go through several
instars (growth stages), feeding voraciously on maize foliage, tassels, and developing ears.
3. Pupal Stage: After feeding and reaching maturity, the larvae pupate in the soil or plant debris.
4. Adult Stage: Adult moths emerge from pupae and begin the cycle anew. They are nocturnal and primarily
active during the late evening and night.
Damage to Maize Crops:
1. Feeding Damage: Fall Armyworm larvae are voracious feeders and can cause extensive damage to
maize crops by consuming leaves, tassels, and developing kernels.
1. Reduced Yield: Severe infestations can lead to significant yield losses in maize crops, affecting
both quality and quantity of the harvest.
2. Secondary Damage: FAW infestations can also predispose maize plants to secondary infections
by pathogens, further exacerbating crop damage.
Symptoms of Fall Armyworm Infestation:
1. Window Pane Feeding: Larvae may consume tissue between veins, giving leaves a window-pane
appearance.
2. Skeletonized Leaves: Larvae may completely consume leaf tissue, leaving behind only the veins.
3. Scraping and Faecal Pellets: Larvae leave behind dark-coloured faecal pellets and may scrape
the leaf surface.
4. Whorl Damage: Larvae may bore into the whorl of maize plants, damaging the growing
point and affecting plant development.
Recommendations: Early detection and integrated pest management (IPM) strategies are crucial
for managing Fall Armyworm infestations in maize crops. This may include monitoring, cultural
practices, biological control agents, and judicious use of insecticides when necessary.
 FMC’S CORAGEN
Mode of Action:
- Coragen contains the active ingredient Chlorantraniliprole, which belongs to the class of chemicals known
as anthranilic diamides.
- It works by disrupting the insect's nervous system, specifically targeting the calcium channels in muscle
cells. This disrupts muscle contractions, leading to paralysis and eventual death of the insect.
Benefits Against Fall Armyworm (FAW):
1. Effective Control
2. Residual Activity
3. Systemic Action
4. Selective Action
5. Resistance Management
Recommended doses of Coragen:
In the first 2-3 leaf stage: 80 ml per 200 litre water for 1 acre.
After 15 days, at 5-6 leaves stage: same dose of 80 ml per 200 litre water for 1 acre.
 OBJECTIVES AND VISION

1. Raise Awareness
2. Introduce Coragen
3. Demonstrate Application
4. Field Trials
5. IPM Integration
6. Safety and Environmental Awareness
7. Monitoring & Evaluation
8. Feedback and Support

Vision:
To empower farmers with knowledge and resources to effectively combat Fall Armyworm infestations in
maize crops, ensuring sustainable agricultural practices, increased productivity, and improved livelihoods
in farming communities.
 Positive Reviews from Farmers Using Coragen on Maize Crops
1. Effective Pest Control
2. Improved Crop Yield
3. Long-lasting Protection
4. Ease of Application
5.
Minimal Impact on Beneficial Organisms

Challenges Faced by Farmers and How Coragen Helped:

1. Resistance Management
2. Environmental Considerations
3. Cost-effectiveness
4. Knowledge and Awareness
Overall, positive reviews from farmers underscore Coragen's efficacy, reliability, and value in controlling
Fall Armyworm infestations in maize crops. By addressing key challenges and supporting farmers with
tailored solutions, Coragen helps farmers achieve sustainable pest control and maximize crop
productivity.
 RETAILERS VISIT:
Analysis of Feedback from Dealers in Purnea East Region Regarding Coragen Sales:
1. Feedback on Coragen:
- Positive: Dealers receive positive feedback from farmers regarding Coragen's effectiveness in
controlling Fall Armyworm (FAW) infestations in maize crops. Farmers report reduced FAW damage
and improved crop yields after using
Coragen.
-
Negative: Some farmers express concerns about the higher price of Coragen compared to
conventional insecticides. They also seek more information on application methods, dosage, and
safety precautions.
Challenges Faced by Dealers:
- Price Sensitivity: Farmers in the Purnea East region are price-sensitive and may hesitate to invest
in premium-priced products like Coragen.
- Limited Awareness: Some farmers may lack awareness of Coragen's benefits and may prefer
traditional pest control methods they are familiar with.
- Distribution Challenges: Ensuring timely availability and distribution of Coragen to remote
villages and smaller retailers can be challenging.
1. Effective Solutions for Dealers: RECOMMENDATIONS

- Training and Education Enhance Market Education and Awareness

- Demonstration and Field Trials
Address Price Sensitivity
- Price Incentives and Promotions
- Collaborative Marketing Initiatives
Improve Distribution and Accessibility

Promote Integrated Pest Management (IPM) Practices

Invest in Customer Support and Service

Monitor Market Dynamics and Adapt Strategies

Activity- Live Demonstration on application of Coragen on maize crop and type of sprayer to be used.
Also, explaining farmers ROI.

Group demonstration on FMC products, Coragen and Ferterra and result demonstration on maize and
Boro paddy crop.
An incredible source of learning and the medium
to understand the market trends and farmers’
choice and willingness to invest in premium
product of FMC company in various regions of
Purnea during retailers’ visit.
Conclusion

In conclusion, my 45-day internship with FMC has been a transformative journey, illuminating key
insights into the challenges and opportunities within agricultural communities, particularly in the
Purnea East region. Through immersive field activities focused on raising awareness of the
devastating impact of Fall Armyworm (FAW) on maize yield and evaluating the efficacy of Coragen
in pest management, I witnessed firsthand the critical importance of innovative solutions in
safeguarding crop health and farmer livelihoods.

Looking ahead, FMC is poised to play a pivotal role in addressing these challenges through its
premium product offerings. By leveraging cutting-edge technologies and a commitment to
sustainability, FMC can provide tailored solutions to farmers in the Purnea East region and
beyond. Whether it's enhancing pest management practices, improving soil fertility, or optimizing
water usage, FMC's suite of premium products holds the promise of empowering farmers and
fostering resilience in the face of adversity.
THANK YOU…..