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Nhóm2 MKT1814 FIN202
Nhóm2 MKT1814 FIN202
Introduction
II.Marketing strategy
III.Financial plan ......................................................................................................2
A.FIRMS A .........................................................................................................7
1.Revenue ...................................................................................................7
1.1 : Forecast revenues from movie watching services .......................10
1.2 :Forecast revenues from food service ...........................................11
1.3 : Projection guess total revenue ...................................................16
2. EXPENSES ..............................................................................................16
2.1: Capital Expenditures ....................................................................16
2.2: Depreciation and salvage value ...................................................23
2.3: Operating expenses ....................................................................27
3: Free Cash Flow ......................................................................................40
4 : Expected FCFs ......................................................................................41
B : NEW FIRMS (B) ..........................................................................................44
I.Introduction ............................................................................................44
2.REVENUE ...............................................................................................45
2.1:Estimated revenue .......................................................................46
2.2:Estimated expenses ......................................................................46
2.3:Operating expenses ......................................................................46
3.FREE CASH FLOWS .................................................................................51
4.Expected FCFs for New Firms .................................................................51
IV.CONCLUSION ....................................................................................................54
V :Compare two firms ...........................................................................................53
1. NPV .............................................................................................................53
2.Payback Period (month):..............................................................................53
3.ARR ..............................................................................................................54
4.PI .................................................................................................................54
I.Introduction
Weaknesses
Lack of brand recognition as a new business
High startup costs for equipment, renovations, marketing
Untested business model and target market
Opportunities
Growing entertainment market in Vietnam
Increasing demand for unique date night options
Possibility to expand concept to other cities
Threats
Changing consumer preferences and habits
Economic factors affecting discretionary spending on
entertainment
1.8.Target Consumer Segments
Demographics Young people are 18-30 years-old and they are studying
university or postgraduate.
Psychographics Hola Cinema aimed at couples who want a romantic, cozy date
night.
Location Young people who live in Thach That district, Hanoi city
II.Marketing Strategy
1. Market research
In recent years, the Vietnamese film market is becoming a potential market in the
eyes of investors. There have been many famous brands with strong economic
potential "interested" in the Vietnamese market. CGV and Lotte are two brands
from Korea that have proven this. Up to now, CJ Group's CGV theater chain is
leading with a total of 76 theaters nationwide and 21 theaters in particular in Ho
Chi Minh City. Followed closely by the Lotte theater chain with 42 theaters across
the country and 8 theaters in Ho Chi Minh City, in addition to the two domestic
brands Galaxy and BHD, which also hold a fairly modest market share compared
to the two "big guys" in Vietnam. same industry. It is expected that by 2030,
Vietnam will have 1,050 cinemas nationwide serving 210 million visitors each
year. These are ideal numbers showing the potential of this market in Vietnam.
And according to the latest report, most moviegoers in Vietnam are the group of
people aged 20-29 who often watch movies in theaters the most among all age
groups. To get the latest movie information, people often rely on information
shared by friends, websites/Facebook. Meanwhile, people aged 30-39 get
information from movie forums. Facebook is the website where many people
aged 10-29 get information about new movies the most. More than 80% buy food
while watching movies at the theater and 34% receive incoming calls from their
phones while watching movies.
Cinemas have become an important destination in the entertainment life of
Vietnamese people, and every time a blockbuster movie is shown, the theaters
are very bustling and crowded. About 55% of Vietnamese people go to the
cinema once a month or more often.
2. Marketing plan
2.1. Branding
To create a difference and be more unique than our competitors, with the cinema
box startup model, we are one of the leading businesses in box entertainment,
not only giving customers privacy. Not only when going to the movies, we also
give customers truly interesting experiences and our target customers are
students in Hoa Lac such as FPT students with nearly 30,000 students and more
than 6,000 students at National University.
Therefore, to bring the best results, we build customer habits and emotions
through promotions and customer experiences when experiencing the service.
The second is to deliver the message "Serving customers anytime, anywhere and
everywhere" to bring a feeling of familiarity, comfort and freedom when entering
the cinema.
Social marketing
Loyalty programs:
Loyalty programs are loyalty programs that our cinemas implement
to attract and retain customers. These programs can ensure that
customers return to cinemas more often, leading to growth and
stability in revenue.
Membership card program: Provide membership cards to customers,
allowing them to accumulate points or incentives every time they
buy tickets or products at the theater. This may include ticket
discounts, free tickets after purchasing certain tickets, or special
offers.
Points reward program: Customers accumulate points every time
they buy tickets, and after a certain number of accumulated points,
they can redeem them for rewards such as free tickets, bowls of
popcorn, or drinks.
III.Financial plan
A.FIRMS A
1.Revenue
By number Whether system list, words the Tien Phong newspaper or gate
information the _ school Grand study at FPT or school Grand learn country Hanoi
family _ in Draw Lac ( 2023 ), them I body determined number quantity born
pellets time in turn is 17,000 births pellets Grand studying at FPT and 7,000
students pellets Grand learn country Gia Hanoi.According _ number Whether
system Statistics Available https://lythedung.com/quy-hoach-hoa-lac ) Dan
number in Draw Lost Have about 100,000 people and these in degree Age 19-30
occupies about 22.5% of 2,250 people.and 5 % growth a _ year
According to these What they I consult close beside outside and the source
recruitment information _ born in school Grand If you study FPT then Billion rule
increase born pills through each year knife dynamic central jar from 1000-2000
births member .( Recruitment born 4000 born pellets and Good Karma go out
school of 2000-3000 students member ) Tuy course K17 ie these Friend born 2003
member is accounting for number quantity big in grand study FPT. Because So
they I attend guess arrive 2026 volume _ born pellets Good Karma go out school
will approx slag or big than number quantity recruitment born born members
(5000-5500 students member ) ( Recruitment born in FPT 2023 )
Beside edge there school grand learn country Hanoi family _ in draw Lost example
ants arrive 2025 will _ There are 25,000 births pellets according to learn in This
and these year after there will recruitment quantity born pellets at level jar
usually 4000-5000 births tablets.Them I still attend guess these school grand learn
build build about to complete good in Draw Lost arrive 2027 will _ pick up next
and recruitment born 4000 born pellets and number quantity born pellets import
learn 2023 , 2023 will _ Good Karma go out school about 4000 births member (
Newspaper Electricity death 2023)
After _ body determined Okay number quantity born tablets , bars year in Draw
Lost they I Satisfied Go consult close find sword information about _ pandemic
service and product Products they I bow level :
86% clear these People above Satisfied ever Go see movie and only 14% are Not
yet Go see movie ever _
In which : there are 10% of these People
above have a cold see prefer animal and
agree to spread experience pandemic service
belong to they me ( every 10 people then
there is 1 person agree and _ prefer animal )
They I consult close see that in these number quantity People agree and _ prefer
animal with attend judgment and pandemic service belong to they I then
4% go 2-3 times /week
17 % go once / week
13% go once every 2 weeks
21 % go once / month
8% go once every 2 months
25% 2 times / 1 year
13% 1 time / 1 year
2. EXPENSES
2.Player _
Himedia Q10 Pro Set next Pretty eyes , eyes Economical , luxurious , sharp 4K
Ultra HD video 4 times higher than HD 1080p. Compression standard image image
High best Currently H265 4K.OS new Android operating system latest 5.1 Lollipop.
Run Okay all determined form minus bar .
Price 3,690,000
Total 1,234,000,000
Total 242,200,000
Total 54,700,000
Number Time/ye
quantity cost. cost ar Salvage value Depreciation
Cost _ in room
20 390,000,000 100,000,000 58,000,000
Machine mat 5
20 73,800,000 20,000,000 10,760,000
Head broadcast 5
20 129,000,000 34,000,000 19,000,000
Loudspeaker 5
20 29,800,000 5,960,000
Hard drive 5 0
20 20,000,000 4,000,000
HDMI cord 5 0
20 67,000,000 14,000,000 10,600,000
Screen mat 5
20 219,800,000 40,000,000 35,960,000
Thing draw 5
20 50,000,000 10,000,000
cotton mineral way
minus 5 0
20 2,000,000 400,000
table 5 0
20 21,000,000
bed 5 4,200,000
20 3,000,000
Shelf head bed 5 0 600,000
Blankets , sheets, 20
2,800,000
pillows , mattresses 14,000,000 5 0
20 1,200,000
lamp 6,000,000 5 0
20 60,000,000
28,000,000
order machine 390,000,000 5
20 520,000
painting 2,600,000 5 0
20
1,200,000
carpets , curtains 6,000,000 5 0
I Ho people populate
Fixed Cost
Variable Cost
Inventory
Supplies
Utilities
Other expenses
Total 1,974,104,800
Operating expenses 2024
Fixed Cost
Variable Cost
Inventory
Supplies
Utilities
Other expenses
Total 2,174,244,400
Fixed Cost
Variable Cost
Inventory
Burn corn - 80% - butter : 10,000 40*52 14,560,000
- corn : 50,000 butter : 8 butter *52
corn : 4 kg *52
Supplies
Utilities
Other expenses
Total 2,428,376,500
Fixed Cost
Variable Cost
Inventory
Supplies
Utilities
Other expenses
Total 2,525,656,105
Fixed Cost
Variable Cost
Inventory
Supplies
Utilities
Total 2,575,974,58
9
Estimated Cost of 15 %
capital (k)
NPV 5,339,392,927 _
IRR 98 %
ARR 121 %
Pi 2 .945
Flexible Movie and Time Selection: Customers have great flexibility in choosing
movies and show times. They can watch newly released movies or old favorites
that they want to watch again.
Self-Check-out: After the show ends, customers can use the app or computer to
check-out. They can rate movies, leave comments, and pay any remaining costs (if
any) through the app or website.
Convenience and Safety: This model provides convenience and safety, especially
during times of emergency or epidemic situations. Customers do not need to
come into close contact with strangers and can enjoy entertainment without
worrying about the social situation.
Online Booking and Payment: Most self-check-in and check-out systems for
private cinemas allow customers to book tickets and pay in advance online,
increasing convenience and reducing in-person contact with cinema staff.
2.REVENUE
Initial growth (Years 1 and 2): 30% increase in visitors when compared to
traditional services
Explore new services: In the early years, a business may have introduced a
completely new and unique service, which could be a fun experience or provide
unique value to customers.
Customer stimulation: Customers are often looking for new experiences and are
willing to try new services that they have never experienced before.
2.2:Estimated expenses
2.3:Operating expenses
Operating expense 2023
List Cost-per-unit Quantity Total Cost
Fixed Cost
Rent 1 million 22 264,000,000
Service
9,600,000*12 2 230,400,000
Employees
Variable Cost
Advertising 2,000,000 5 10,000,000
Inventory
Coca, Fanta-90% 15,000 40*52 31,200,000
Snacks-54% 7,000 30*52 10,920,000
water -5% 5,000 5*52 1,300,000
glass paper , tube
2,000 50 sets 200,000
suck
43,620,000
Supplies
Coca, Fanta-90% 15,000 410 319,800,000
Snacks-54% 7,000 260 94,640,000
water -5% 5,000 30 7,800,000
glass paper , tube
2,000 500 sets 52,000,000
suck
Utilities
Electricity -Water 34,000,000 12 408,000,000
WIFI 3,000,000 5 15,000,000
Other expenses
netflix account 230,000 12 2,760,000
Maintenance
20,000,000 2 40,000,000
costs
Total 1,488,020,000
Estimated Cost of 15 %
capital (k)
NPV 3485133157
IRR 40%
PI 2 .65
3.ARR
ARR is a method of evaluating the financial performance of a project based on the
accounting profit compared to the total initial investment. In this case, when the
ARR of project A is 121% and project B is 98%, which indicates that project A is
expected to generate a higher accounting profit (according to the calculation
method in ARR) than project B.
4.PI
Project A has a higher PI than project B, which usually indicates that project A is
more profitable than project B from a financial perspective.
In this case, when the PI of project A is 2.945 and project B is 2.65, this indicates
that each unit of cash invested in project A will generate more than 2,945 units of
present value of cash flows in future, while for project B, each unit of investment
creates only 2.65 units of the present value of future cash flows.
V.CONCLUSION
New and attractive business model - private cinema room service for 2 people.
This is a unique service model and has the potential to bring many benefits to
both businesses and customers. We can draw some important conclusions about
this model:
Personal and private experience: Private cinema room for 2 provides customers
with a personal and private experience, allowing them to enjoy the movie without
being affected by the jealousy of other viewers.
Flexibility in choice: Customers have great flexibility in choosing movies and show
times. They can watch newly released movies or old favorites that they want to
watch again.
Marketing and uniqueness: Businesses have the opportunity to create uniqueness
by creating unique experiences and welcoming special events, such as
anniversaries, birthdays or holidays, that attract customer attention.
Target a special market: This service can be created and marketed specifically to
couples, lovers or people who want a fun and private experience.