Title: The Challenge of Crafting a Starbucks Thesis Paper

Embarking on the journey of writing a Starbucks thesis paper can be a daunting task, requiring
extensive research, analysis, and a deep understanding of both the subject matter and academic
writing standards. Navigating through the complexities of such a project demands not only time and
dedication but also a high level of expertise in research methodology and critical thinking.

One of the primary challenges faced by students when tasked with creating a Starbucks thesis paper
is the need for comprehensive and up-to-date information. Starbucks, as a global coffee giant,
operates in a dynamic environment, constantly evolving with changes in consumer preferences,
market trends, and societal expectations. Keeping abreast of these changes while maintaining
academic rigor is no small feat.

Another hurdle in crafting a Starbucks thesis paper lies in the extensive literature review required to
contextualize the research. Analyzing existing studies, industry reports, and scholarly articles to build
a solid foundation for the thesis can be time-consuming and demanding. Moreover, synthesizing this
information to present a cohesive argument that contributes to the existing body of knowledge adds
another layer of complexity.

The thesis-writing process further intensifies with the formulation of a clear research question and
the subsequent design of a robust methodology. Delving into the intricacies of Starbucks' operations,
corporate strategies, and societal impact requires a meticulous approach to gather relevant data and
draw meaningful conclusions. The analysis must not only showcase a deep understanding of the
subject but also provide valuable insights that contribute to the academic discourse.

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The overall unique experience is especially supported by unique service elements that are used in the
store networks. We decided to take it a step further and come up with a list of seven questions to ask
the. All these facts suggest a high degree of rivalry amongst the competitors in the speciality coffee
industry in US. HR department make the program once and they tell the top manager and financial
department how much they could reduce the cost. The coffee is purchased for more than 58 countries
in the world but mostly in Europe. An appropriate example would be the coffee in Italy-which is
relatively cheaper than Starbucks regular coffee. Above elaborated things were having details about
the strategies of Starbucks which drove it for the Global dominance till 2004. People have similar
reasons for not helping others in need. New York: The McGraw-Hill Companies, Inc., The
Professional Book Group. Marketing Review of Current activities: The Marketing Mix - The 7P’S.
One of them is “mobilizing the connection” which implies the use of technology to improve
customer relationship. The company is also a leader in green retail and water conservation. To
address the issue, the company keeps innovating its product mix and supply chain. The first step of
the process is: the financial and planning department is going to identify the cost issue in order to
gain the cost advantage to competitive with their competitors and report this to the top manager. In
2001, McDonald’s-run coffee counters were placed inside of McDonald’s stores, offering espresso
drinks as well as teas and pastries. It’s fast and it’s easy for them to go in, get their coffee and run
out with a bunch of kids with. Some thesis statements are directly stated, implied or suggested. The
writer. Schultz uses his leadership style to encourage other top managers to appreciate challenges and
use the best resources to address such challenges as seen in the case of September 11, 2001 terrorist
attacks that demeaned the company sales (Schwartz 1). Even now, the growth is unstoppable with a
Starbucks candidly stating, “We’re going to see a lot more growth’, says Jerome A. If you want a
unique paper, order it from our professional writers. Employees’ satisfaction strategies should be
formulated in Starbucks Corporation in order to ensure smooth running of the corporation. Ray
Bradbury added an additional thicker layer to the thesis statement through the use of. Marketing
planning essay sample from assignmentsupport.com essay writing serv. In Starbucks, managers have
to do the job design for subordinators. Research has shown that a satisfied employee does his job
well and in return the company’s performance is greatly improved (Hoyer, 2001). According to the
two-factor theory of Herzberg, there are two processes of factors in order to motivate employees.
Causal relation between two things or variable is based on the fact that change in one would also
impact other in a defined manner. Starbucks is not only a coffee shop, but it’s a place where you can
buy a paper, eat a sandwich, order a salad, enjoy a juice drink, and even buy music and stuffed
animals.Although these items are available in the store, Starbuck’s coffee beverages still account for
77% of sales (Starbucks, 2006), but this fact doesn’t take away from the 23% of other sales that may
cause a huge slowdown in the line. We use cookies to create the best experience for you. Students
want teachers to be interested in them personally and academically.
Powers of buyers is higher where the large players in market. The company has a product called
Bean stock, a stock option plan that includes all employees. In January this year, starbucks has been
the epicenter of public backlash after it was revealed that they had been falling short of their tax
mandate for the last three years. Pay and security must be proper, working conditions must be safe,
technical control must be acceptable and so on. Another important fact is that the empirical
observation facilitates objective research which validates the causal relationship between the two
variables. Therefore Starbucks Corporation has not saved time since the management has to spend
time of hiring new employees every time because the current employees are not secure and they have
reason to look for other opportunities Another source of motivation is that of using rewards and gifts
in order to inspire employees in Starbucks Corporation. By the time that person has the courage to
ask for help the damage is beyond repair. It is renowned globally as the largest company in its field
and offers a diverse range of products including drip brewed coffee, hot espresso-based beverages,
cold drinks, snacks, and merchandise such as mugs and coffee beans. The effective governance of
the company has spurred it to success in achieving its targets and key performance indicators. The
study analyses issues such as exploitation of coffee farmers, exploitation of workers, negligence on
environmental concerns and unfair competition. Expanding at such an extreme rate with a constant
growth in stores around the world have seen to cause some major cultural issues as well, for example
Italy being threatened from changing their lifestyles of drinking coffee all together. Thesis
Statement: A mentally healthy individual has the characteristics of emotional intelligence and
spiritual consciousness, intellectual and social. In 2003, Starbucks began the operation of their
EMEA Espresso heating plant in Amsterdam. Besides, Starbucks also needs to grab market share
from Nescafe and Lavazza who introduced sophisticated easy-to-use coffee system that help
customers make good coffee at home.. Value chain analysis Firm Infrastructure The “Starbucks
Experience”, including the store design and layout, involves a unique experience that the consumers
will not receive it anywhere else. Local independent coffee shops that provide high quality imported
coffee. This strategy increased same store sales and overall profits. This product range is comprised
of more than 30 single-origin premium coffee and blends; handcrafted beverages (including: fresh-
brewed coffee, refreshers. Her heritage including her memories of her mother and grandma making
quilts. Fig: Customer Profile who purchased coffee from Starbucks. The organization’s culture is very
friendly and it has maintained the six guiding. Taking into consideration recent economic downturn
and its impact on the consumers’ behavior and shift towards less expensive location, Starbucks
might reconsider its pricing strategy, focusing more on high turnover but low margins (Connel 2014).
The company’s market size is bigger than the other coffee producing firms. Only in. California:
Cengage Learning, 2008. Nyakiel, R. Handbook of Marketing Research Methodologies for
Hospitality and Tourism. Starbucks should implement a growth strategy for the design and structure
of their stores. This specific decision became even more damaging when the height of the machines,
which are now in thousands of stores, blocked the visual sight line the customer previously had to
watch the drink being made, and for the intimate experience with the barista. Projected Future
Environment versus Continuing Present Financial Position and. Finally the coffee arrives at the
counter where the barista serves coffee to its customers. It shows that for the last 20 years the
company has learnt a lot and that learning has. Consumption of coffee in the UK also is estimated to
grow at a compound annual rate of 3% and reach 2 bln pounds.
Although this may be faster, Cathleen stated, “Starbucks is known for fresh roasted coffee and if the
coffee is in the corner somewhere, we have no idea how fresh that coffee is. On the other hand, if
overstaffing is sustained, it becomes a waste and also expensive for the organization. Besides, it
gives back to the society through the Starbucks Foundation. The company also maintains a good
relationship with its suppliers which helped it to reduce the bargaining power of suppliers in the
industry. What's more, Maggie's discernible scars have impacted on the way she conducts herself. So
as to create more trust and make new customers repeat customers, the company should engage in
much more sporadic resources such as leading in ethical sourcing of Starbucks’ resources as well as
creating environmental impact. Starbucks is observed to have utilised its intangible resources in the
form of strong brand image in an effective and efficient manner to provide high quality service to its
customers. There is an increasing popularity amongst the US consumers to drink coffee. The
company also needs to procure machineries and building equipments for some of its supporting
business activities. Starbucks’ Generic Strategy In generic strategy the, the main goal is to
differentiate the company from other competitors. In January this year, starbucks has been the
epicenter of public backlash after it was revealed that they had been falling short of their tax
mandate for the last three years. This allows Starbucks to get an economical advantage as it allows it
to sell the coffees at a lower price. Starbucks would also benefit from utilizing the space that they.
Consumers are becoming too familiar with the brand and consider Starbucks’ product overpriced
compared to other coffee stores in the market. First of all, a paper must have coherence which means
to be cohesive or very consistent. Case Study- STARBUCKS: JUST WHO IS THE STARBUCKS
CUSTOMER. Increasing consumption of coffee in the UK is a good sign not only for Starbucks but
also for its competitors. Even without spending a lot on international advertisement, Starbucks
makes sure to stay in the limelight, by making the right decisions to partner with companies that are
appealing to their overall consumer base. Intercultural communication-in-international-market essay
sample from assignm. The company's image and reputation made the corporation to lead the market.
What are advantages and disadvantages of the top 3 choices Starbucks has (include add'l 20 hours
per week per store as 1 option). By continuing we’ll assume you’re on board with our. The major
trends identified are the following: shift of consumer’s behavior from more expensive meals to
cheaper alternative; continuously increasing shift of the consumers’ behavior towards healthier
options; and growing popularity of mobile and online technologies in promoting the brands and
offering online ordering and delivery service. The plant hosts approximately 250 employees across
different departments such as production, IT and HR. Indeed, management is getting things done,
through. For example, looking at our data we found that people are much more. In this case, it
establishes causal relationship between coffee flavor and behavior of consumer. Also, it will measure
the present quality of the service. Starbucks could also expand on their green marketing campaign by
linking their. Human resource strategy of Starbucks Corporation also involves the managers
clarifying to the employees the organization’s goals and objectives.
You can make a concept essay really unique and personal by culling your knowledge and. This
approach enables the company to attract new customers and retain the old ones offering them new
assortment. They felt it was important for the people of Seattle, Washington to have access to their
coffee. Moreover, the coffee retailer perceives that soft chairs and stylish sofas together with
relaxing music tuned in the air are not enough for comfortable time of the consumers. The company
has aligned its business strategy with the sustainability and has undertaken a set of initiatives aimed
at ethical sourcing, environmental stewardship and involvement of community (Starbucks Company
Profile 2014). Starbucks has put more efforts towards promoting its uniqueness and special
Starbucks experience offered to the British customers. Sometimes, it is also a means to make the
person perform better and more efficient. The analysis of various available resources of Starbucks
and its competencies to utilise those resources in an effective manner has been discussed in this
section as given below. For instance they went shopping in Woodland and the. Customers who
purchase Starbucks coffee do so based on the prestige associated with the Star. Schultz took human
resource very seriously and made sure to meet with all levels of the company to reconsider and
realign their purpose and principles and re-establish their connection with their customers.
Conclusion In conclusion, in order for Starbucks to sustain competition, it will have to undergo
several challenges. The only way to increase or maintain its sales is to increase the amount of visitors
attending that outlet or switch people from other brands, which could be only done via more
marketing and promotion. Consumer Reports magazine rated McDonald’s regular coffee as better
tasting than Starbucks as well as other STARBUCKS IN 2009 14 national competitors 6 years later.
This means exploring opportunities such as expanding its global presence while making every store
the heart of the local within its location. Another important fact is that the empirical observation
facilitates objective research which validates the causal relationship between the two variables. Job
description Job summary and mission This will contribute to the overall success of starbucks by
executing store operations. It has applied the strategy of opening up more stores in the home country
therefore now it needs to concentrate on its marketing and promotion rather than the pan to open up
anymore of the outlets. They also revised the food menu and removed the non-core products to
avoid the conflict among concepts. The use of any parts of the work without proper citation is
forbidden. Motivation can be assumed as the reason or the force behind why a person does what he
or she does. PEST analysis. From this analysis, it is revealed that the key political factor that is likely
to. A process is said to be “out of control” if its average value of the characteristic is greater than the
upper limit or smaller than the lower limit. Fig: Customer Profile who purchased coffee from
Starbucks. A brand known throughout the world, Cutbacks is a beacon for coffee lovers. The
company also is quite innovative in launching its new products. Howard Schultz, who later owned
the company and initiated the high growth period, joined Starbucks’ marketing team in 1982. We
believe that the first question that must be asked is “Do we have enough data. These variations are
not built-in but are caused due to various circumstances. External validities through large database
ensure that research findings would be true for people across demographic segmentation and region.