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SELF-STUDY GUIDE
BSBMKG625
Implement and manage international marketing
programs

MCAD-20_6.1_BSBMKG625 Self Study Guide Version 1 Dated: 22 April 2022

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ACKNOWLEDGEMENT
This remains the property of CAQA Resources, a Career Calling initiative. The resource was
purchased by SBTA under a license for SBTA students.

1. DEVELOP INTERNATIONA L MARKETING OBJECTIVES

1.1 SELECT INTERNATIONAL MARKETING OPPORTUNITIES AND DEVELOP OBJECTIVES ACCORDING TO

ORGANISATION'S CAPABILITIES AND RESOURCES
Website title: International market selection
Website link: https://ec.europa.eu/growth/sectors/tourism/business-portal/internationalisation-
tourism-businesses/international-market-selection_en
Website title: Market Selection Process - Internationalization - Global Marketing
Website link: https://www.youtube.com/watch?v=GbP_lgzhNKk

1.2 IDENTIFY INTERNATIONAL MARKETING OBJECTIVES ACCORDING TO ORGANISATION'S STRATEGIC

DIRECTION
Website title: Strategic direction - why you need it to achieve growth
Website link: https://www.wellersaccountants.co.uk/blog/strategic-direction-why-you-need-it-to-
achieve-growth
Website title: The steps of the strategic planning process
Website link: https://www.youtube.com/watch?v=HQ6348u6o08

1.3 DEVELOP STRATEGIC OBJECTIVES AND RELATED KEY PERFORMANCE INDICATORS BY PRODUCT,
SERVICE, COUNTRY OR INTERNATIONAL GROUPING, AND OVERALL PERFORMANCE
Website title: Strategic Objectives and Levels of Strategy
Website link: https://opentextbc.ca/principlesofmanagementopenstax/chapter/strategic-objectives-
and-levels-of-strategy/
Website title: The steps of the strategic planning process in under 15 minutes
Website link: https://www.youtube.com/watch?v=HQ6348u6o08

1.4 RELATE RISK FACTORS TO INTERNATIONAL BUSINESS CYCLES AND TERMS OF ECONOMIC
CONDITIONS AND ESTIMATE THEIR IMPACT ON POTENTIAL MARKET
Website title: Business cycles chart the ups and downs of an economy, and understanding them can
lead to better financial decisions
Website link: https://www.businessinsider.com.au/what-is-business-cycle-2020-8?r=US&IR=T
Website title: The Business Cycle
Website link: https://www.youtube.com/watch?v=BRwezLnN5G0

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2. DETERMINE MARKETING APPROACH AND OPERATI ONAL STRUCTURE

2.1 IDENTIFY RESOURCES AND CAPABILITIES FOR IMPLEMENTATION OF PROGRAM

Website title: Write a marketing plan
Website link: https://www.infoentrepreneurs.org/en/guides/write-a-marketing-plan/
Website title: How To Write A Marketing Plan
Website link: https://www.youtube.com/watch?v=oBYHzDiHoAg

2.2 IDENTIFY GLOBAL AND CUSTOMISED APPROACHES FOR PROMOTION OF PRODUCTS OR SERVICES
Website title: TYPES OF CONSUMER PRODUCTS OR SERVICES
Website link: https://www.wealthbuilders.org/2019/07/4-types-of-products-or-services-your-business-
can-offer/
Website title: TYPES OF CONSUMER PRODUCTS
Website link: https://www.youtube.com/watch?v=Q61qqjmhuMY

2.3 IDENTIFY OPTIONS FOR CHOICE OF MARKETING APPROACHES

Website title: Marketing Functions
Website link: https://open.oregonstate.education/strategicmarketing/chapter/chapter-6-marketing-
functions/
Website title: Core Functions of Marketing
Website link: https://www.youtube.com/watch?v=EarpQY6Hk5Y

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3. IMPLEMENT PROGRAMS

3.1 IMPLEMENT PROGRAM ACCORDING TO AGREED TIMELINES

Website title: Introducing the Marketing Plan
Website link: https://courses.lumenlearning.com/boundless-marketing/chapter/introducing-the-
marketing-plan/
Website title: How to Create a Marketing Plan
Website link: https://www.youtube.com/watch?v=4ti_uK60nLk&t=3s

3.2 PROVIDE SUPPORT AND ASSISTANCE TO STAFF AND CONTRACTORS INVOLVED IN IMPLEMENTING
THE PROGRAM
Website title: Calculate the start-up costs of your business
Website link: https://business.gov.au/planning/new-businesses/calculate-the-start-up-costs-of-your-
business
Website title: Identifying Startup Costs for Your Business
Website link: https://www.youtube.com/watch?v=QMqyF0jcVXM

3.3 MANAGE INTEGRATION OF MARKETING, PROMOTIONAL AND SALES ACTIVITIES ACCORDING TO

INTERNATIONAL MARKETING OBJECTIVES
Website title: 8 steps to marketing your business
Website link: https://www.smallbusiness.wa.gov.au/business-advice/marketing/8-steps-to-marketing-
your-business
Website title: How to Create a Marketing Plan
Website link: https://www.youtube.com/watch?v=4ti_uK60nLk&t=3s

3.4 ASSESS AND RESPOND TO THE NEED FOR ADJUSTMENTS TO PLANS, SYSTEMS AND PROCEDURES
Website title: Strategy and Strategic Planning
Website link: https://open.oregonstate.education/strategicmarketing/chapter/chapter-4-strategy-and-
strategic-planning/
Website title: Overview of the Strategic Planning Process
Website link: https://www.youtube.com/watch?v=s_OvXeUQV3o

3.5 PROVIDE PROGRESS AND OTHER REPORTS ACCORDING TO EVENT REQUIREMENTS

Website title: What is Event Marketing?
Website link: https://instapage.com/what-is-event-marketing
Website title: What is Event Marketing?
Website link: https://www.youtube.com/watch?v=kk0fiaHzmWg

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4. EVALUATE AND IMPROVE INTERNATIONAL MARKET ING PERFORMANCE

4.1 MONITOR PRODUCT, PRICING AND DISTRIBUTION POLICIES RELATED TO MARKET CHANGES,
OBJECTIVES OF MARKETING PLAN AND ORGANISATIONAL REQUIREMENTS
Website title: COMMON CHALLENGES OF INTERNATIONAL BUSINESS YOU SHOULD CONSIDER
Website link: https://online.hbs.edu/blog/post/challenges-of-international-business

4.2 MONITOR MARKETING PROGRESSES AGAINST PERFORMANCE TARGETS AND CONFIRM ACTIVITY,
QUALITY, COST, AND TIME REQUIREMENTS ARE MET
Website title: A List of Typical Marketing Expenses
Website link: https://smallbusiness.chron.com/list-typical-marketing-expenses-23242.html
Website title: How To Create A Digital Marketing Budget: 6 Steps to Success for Your Business
Website link: https://www.youtube.com/watch?v=nax65qvk8rk

4.3 REVIEW AND REVISE MARKETING OUTCOMES AND OBJECTIVES

Website title: Marketing Objectives: Types, Goals, Examples
Website link: https://studiousguy.com/marketing-objectives/
Website title: Marketing Objectives Explained
Website link: https://www.youtube.com/watch?v=QZR1usF-gYI

4.4 ANALYSE SUCCESSES AND PERFORMANCE GAPS IN RELATION TO CAUSE AND EFFECT, AND
IMPROVE INTERNATIONAL MARKETING PERFORMANCE
Website title: Gap Analysis: How to Bridge the Gap Between Performance and Potential
Website link: https://www.process.st/gap-analysis/
Website title: How to Do a Gap Analysis
Website link: https://www.youtube.com/watch?v=AGQyaGtrTUc

4.5 ANALYSE CHANGES IN MARKET PHENOMENA, AND IDENTIFY AND DOCUMENT POTENTIAL IMPACT
ON INTERNATIONAL MARKETING OBJECTIVES
Website title: Trend analysis for business improvement
Website link: https://www.business.qld.gov.au/running-business/growing-business/trend-analysis
Website title: Tips To Increase Your Market Share
Website link: https://www.youtube.com/watch?v=SeasUPP_STA

4.6 DOCUMENT REVIEW OF MARKETING PERFORMANCE AGAINST KEY PERFORMANCE INDICATORS

ACCORDING TO ORGANISATIONAL REQUIREMENTS
Website title: Strategies for High Market-Share Companies
Website link: https://hbr.org/1975/11/strategies-for-high-market-share-companies
Website title: Strategies to Grow Your Business
Website link: https://www.youtube.com/watch?v=dJQn4DqzMVQ

MCAD-20_6.1_BSBMKG625 Self Study Guide Version 1 Dated: 22 April 2022