Haldiram's

Haldiram's is a major potato chips and

Indian sweets and snacks
manufacturer[4][5] based out of Nagpur.
The company has manufacturing plants in
a wide variety of locations such as Nagpur,
New Delhi, Gurgaon, Rudrapur and
Noida.[5] Haldiram's has its own retail
chain stores[6][7] and a range of
restaurants in Nagpur, Kolkata, Noida and
Delhi.
 Haldiram's

Type Private Limited with

share capital [1]

Industry Food industry

Founded Bikaner, Rajasthan,

India (1937) [2]

Headquarters Nagpur, Maharashtra,

India

Products Snacks, Sweets,

Beverages, Frozen
Foods, Potato Chips
Revenue ₹5,532 crore
(US$800 million) (2018)
 [3]

Website www.haldiram.com
www.haldiramsonline
.com

Haldiram's was founded in 1937 by Shri

Ganga Bhishen Agarwal as a retail sweets
and namkeen shop in Bikaner, Rajasthan.[2]
In order to drive expansion, the company's
first manufacturing plant was started in
Calcutta.[2] In 1970, a larger manufacturing
plant was established in Jaipur.[2] Another
manufacturing plant was established in
New Delhi, the capital of India, in the early
1990s.[2] In 2003, the company began the
process of developing convenience foods
to be marketed to consumers.[8] In 2014,
Haldiram's was ranked 55th among India's
most trusted brands according to the
Brand Trust Report; a study conducted by
Trust Research Advisory.[9] The company
has grown at a tremendous pace over the
years and in 2017 it was crowned as the
country’s largest snack company,
surpassing all other domestic and
international competitors.[10] In addition to
domestic success, the company has found
global success with its products being
available in more than 80 countries
including Sri Lanka, Germany, United
Kingdom, United States, Canada, United
Arab Emirates, Australia, New Zealand and
Japan.[11]

Products
Haldiram's has over 400 products. Its
product range includes traditional
namkeens, western snacks, Indian sweets,
cookies, sherbets, papads and pickles.
The company also produces ready-to-eat
food products. In the 1990s, the
production of potato-based foods was
enabled by the importation of machinery
from United States designed for these
purposes.[2]

Haldiram's products are marketed at

various retail locations such as bakeries
and confectionery stores, among others,
and also on various commercial
websites.[2] The pricing of the company's
products is typically inexpensive
compared to similar products made by
other companies.[2] Prior and up to August
2003 in United States market, the
company's products were limited to potato
chips.[8] The company's products are
carried by some Indian supermarkets in
U.S.[12] In U.S., Haldiram's products are
popular with the Indian diaspora.[13]
Food at a Haldiram's restaurant in Delhi

South Indian thali at Haldiram's, Gurgaon

Allegations & Clean Chit
After being subjected to the allegations of
pesticide adulteration, Haldirams’ snacks
were refused admittance into USA by the
country’s Food and Drug Administration
(FDA) in 2015. Undergoing a
comprehensive inspection for the possible
excess lead levels, the company was given
a clean chit by the Maharashtra Food and
Drug Administration. The official statement
by MFDA ascertained, "Samples of
Haldirams’ bhujia sev, navratan mix, potato
chips, sonpapdi, moong daal, etc., were
tested. All were within limits."[14][15]

Advertising
Haldiram's is very traditional in terms of
advertising and promotions. However, to
be in sync with current times, Haldiram's
tied up with Prem Ratan Dhan Payo
(movie) and more than 1.5 crore (15
million) Haldiram's snack packets were
printed with the logo of the film.
References
1. "Haldiram's (foods) Limited" .
Company Check. Retrieved
2 September 2014.
2. Balakrishna, Sidharth. Case Studies in
Marketing . Pearson Education India.
pp. 63–68. ISBN 8131757978.
3. "Bikaneri Namkeen hits $1 billion
sweet spot" . Economic Times.
Retrieved 8 April 2019.
4. Sohn, Timothy (8 April 2013).
"Philadelphia students have a taste of
India" . Metro (Philadelphia). Retrieved
2 September 2014.
5. "Haldiram's to expand in northern
region" . One India. 2 July 2006.
Retrieved 30 July 2017.
6. Ray (2010). Supply Chain
Management for Retailing . Tata
McGraw-Hill Education. p. 309.
ISBN 0070145040.
7. O' Brien, Charmaine (2013). The
Penguin Food Guide to India . Penguin
UK. ISBN 9351185753.
8. Bhushan, Ratna; Damodaran, Harish (1
August 2003). "Haldiram lines up
ready-to-eat items for Western
market" . The Hindu. Retrieved
2 September 2014.
9. "India's Most Trusted Brands 2014" .
Archived from the original on 2 May
2015.
10. "Haldiram topples PepsiCo; regains
top spot as country's largest snack
company" . Economic Times. 21
December 2017. Retrieved
16 February 2019.
11. "Rating Rationale" . Crisil. 25
September 2018. Retrieved
16 February 2019.
12. (Staff reporter) (9 May 2012).
"Haldiram Launches New Line of
Frozen Products" . India West.
Retrieved 2 September 2014.
13. India Today International, Volume 3,
Issues 1-20 . Living Media
International Ltd. 2004.
14. "Maharashtra FDA gives clean chit to
Haldiram snacks" . Economic Times.
Retrieved 3 August 2015.
15. India-made food products face USFDA
heat, Haldiram's top list of rejected
items , firstpost.com

External links
 Wikimedia Commons has media
related to Haldiram's.

Official website

Retrieved from
"https://en.wikipedia.org/w/index.php?
title=Haldiram%27s&oldid=926218490"

Last edited 11 days ago by Aniket Manekar

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