CI N EM A

N JI O
I PL O T
LY EVEN
THE ON
AT TERS
THAT M
 WHERE NOTHING HAPPENS
“THERE ARE DECADES
& THERE ARE WEEKS WHERE DECADES HAPPEN”

Uday Shankar The time is right in India to create an alternative for

TV through JioCinema
 A LO O K AT
E B EGIN ,
R IP L 2 0 2 4
BEFORE W
BIT IO N FO
O U R AM

650Mn
Planned Reach on JioCinema during IPL 2024
 E CH A N G ED
O N S HAV ER
DI SRUPT I VE I N N OVAT I
I V ES FOREV
OUR L

The Telecom Revolution The Universal ID The Cashless Economy

 IT N ES S IN G
IN DIA IS W O LUTI ON
AND NOW GITAL
I R E V
K I N D OF D
AN EW
 N LEA S H ED TH E
A U
IPL 20 2 3 O N JI O CI NEM
ER O F D IG ITA L
TRUE PO W

449Mn
IPL 2023 Reach on JioCinema

Massive Relevant Reach And Frequency For Advertisers

 EE EX PER IE N C E G
ER - F R CHI N
A BA RRI
DE M O CR AT IZ ED SPO RT S WAT
TH A T

12 Languages

17 Feeds Across All Screens

On All 74 Matches
 TH E WA Y
G ED
S PO RTS
THAT C
HA N
ATCHES
IN D IA W

Tech-rich Streaming Multi-cam Angles 360˚VR Experience

100Mn+
Fans Enjoyed The Game-Changing Tech
 LD ’S L A R G ES T
W O R E
WE B UI LT T HE
EN T IN IT IATIV
FAN EN G AG EM

50Mn+
Participants
100Mn+ 1000Mn+
Prizes Total Plays
 VIEWERS CAME FOR THE GAME
AND STAYED FOR THE EXCITEMENT

70 Min
Avg Watch Time Per Match

More Minutes. More Match. More Views For Your Ads

The high watch time for IPL on JioCinema proves that digital has
Abhishek Madhavan
become viewers’ primary medium of choice. It is no longer just an
SVP, Marketing on-the-go phenomenon, but a fully immersive one.
 IN LO V E
F A LL TO O
E FA N S
S CR E EN
WE M A D
T HE BI G
WITH

ASLI 4K Multi-Cam Angles 17 Feeds Deep Distribution

 F I RS T
ER S ’ EEN
E V I EW FA B I G SCR

TH O I CE O

AT M
A DE C T V
C H
TH

126Mn+ 29Mn+
Unique Reach Device Level Reach

3X
Vs HD TV Live Viewership
 IPL 2024
CH A P T ER
HE N EXT TI ON
T AL RE VO LU
A’ S D I GI T
IN IN D I
THIS SEASON, WE ARE MAKING IPL
BIGGER THAN EVER

Biggest Reach Aggregation World-Class User Experience Intelligent Advertising Solutions

 CIN EM A
N J IO
IPL O VERY INDIAN
IS FOR E
 CO R N ER
O EVERY
WE ARE TA K I N G I PL T
C O U N TRY
OF THE
Mobile Internet Users Across India CTV Users On The Rise

900 Mn+ 200 Mn+

150 Mn+
860 Mn+ 75 Mn+
30 Mn+
830 Mn+
790 Mn+

2021 2022 2023 2024

2021 2022 2023 2024

Fuelled By Unique Innovations

Fuelled By Last Mile Connectivity

Multilingual UI
 EM A C TV
N JIO CIN ITE
ED O S EL
4K FE TEWAY TO IN D IA’
YO U R G A
IS
India’s elite is massively over indexed on
discretionary category spends

13X 10X 8X

7X 7X 7X
Source: PRICE ICE 360-degree Surveys
 A F F IN I T Y
D BRA ND LE
BUIL N C E A T S C A
IS AUIE
D
WITH TH

Bumper ads with VO to drive the Ownership Access to massive aggregation of India’s elite
 ARAT IS YOUR
JIOBH
AY TO BHA RAT
G AT EW

Video & Music Streaming UPI Payments

Reaching The Inaccessible Audience
In Rural India & Urban Pockets
Unlimited Entertainment
 M E N T O F IP L 2 0 2 4
TH E E XC IT E
IM PA C T B IG G ER
TO M A K E T H E
SET

Multiple Languages
Live Streaming + Highlights + VOD

35-40 Mn

Massive Incremental Reach

 T IO N S
N OVA
IR S T IN AFUL
C T
T R Y- F S I M P
D US P AI G N
IN CA
YO
M
UR
T M AK E
T HA
BIG BANG LAUNCH FOR YOUR CAMPAIGN
ON THE BIGGEST DAY IN INDIA

IPL’24 Opening Day

SELECT EXCLUSIVE SPOTS

1ST-5th OVERS (1st Innings)

ACROSS ALL SCREENS

 DRIVING MAXIMUM EYEBALLS

SPOKESPERSON SPEAK

IS ON
 MASSIVE BUILD-UP
FOR YOUR CAMPAIGN LAUNCH

CATCH THE NEW LOOK OF MARUTI SUZUKI ARENA

IN A FEW MINUTES!

CATCH THE NEW LOOK OF MARUTI

SUZUKI ARENA
IN A FEW MINUTES!

Pre-Tournament Buzz
Live-Match Excitement
 NOT JUST THE OPENING DAY
THE SPOTLIGHT SHINES ALL SEASON LONG

ALWAYS ON CONTENT TRAY STUDIO SPOTLIGHT

MAKING OF THE AD CMO SPEAK

 WHAT IF WE TOLD YOU
YOU CAN HAVE YOUR OWN IPL STREAM?
 FOR THE FIRST TIME EVER
TAILOR-MADE IPL FEED FOR YOUR BRANDS
Customised IPL Experience For Your Stakeholders

Your Consumers Key Decision Makers Your Customers

Capture Complete Attention 100% Category Exclusivity Disproportionate Ad Presence

 MULTIPLE WAYS TO
DRIVE CUSTOM IPL FEED ADOPTION

Images For Representation Purpose Only

 CUSTOMISED PRE-ROLLS
TO AUGMENT THE BRAND ASSOCIATION
 MAKE YOUR FEED INTERESTING
TO DRIVE AUDIENCE ENGAGEMENT

Customised Content Treatment Customised Feed Exclusive Contests

 AMPLIFY THE ASSOCIATION
THROUGH MULTIPLE TOUCHPOINTS

A New Way To Enjoy This T20

Season

Co-Branded Promos Marketing Collaterals

 T O DE FIN E
N I SM
E FO R YO U
ROBUST M
ECHA
AU DIE N C
H E R I G H T
T

Happiness Feed Live it Large Feed Adventure Feed

Advertiser 1st Party Data JC Advertiser Data Cross Tabs – JC x Advertiser 1P Audience

Dealers Users that saw the Ads Sports Fans + Saw the Ads

Consumers Users that clicked on Ads Lookalikes of above audience

Lookalikes Lookalikes of these users

 EN T S
N CEM T
F EN HA EF FICI EN
O ST O M ORE
A H EVE N
S
PA I GN
A KE CAM
TO M
 IMPACTFUL TARGETING.
NOT A RUPEE WASTED.

Age Location

100+
Cohorts Available
Affluence Cross Tabs
 NEW AGE ADS THAT
DRIVE BUSINESS OBJECTIVES.
 T H ER
N OO
L IK E ORE
SCA LE M U CH M
A O SDO
N DS TO
FOR BRA
 BE S EE N
A N D EG EN D S
ST SHOW
ES T IP L L
OWN TH
E PRE- PO
HE BIG G
WITH T

1.4x 1.5x
Downloads MAUs

1.5x
Avg Sessions
 LE VA TE S
TH AT E T
ENT
C O N N EC
- M A DE CO N T
E BR A N D
TAILO R
TH
 CIA L TO O
SH ON S O
SPL A
M AK E A

4,330,000+

975,000+

300,000+
High Impact Social Promotion
140+ Cricket Legends

Branded Social Posts

 AG ES
TH E
I O N
FOR
O LUT
EV
THIS IS A R