About Finshots

Finshots is one of India’s leading financial newsletters with over 500K subscribers and 1.5M
social media followers. Launched in 2019 by IIM Ahmedabad graduates & funded by Zerodha
(India’s biggest stockbroker), Finshots aims to simplify complex financial, business, economy
and policy updates— in a language you’ll understand. All one needs is 3 minutes daily!

Through its signature conversational & jargon-free storytelling, Finshots has been able to
democratise financial knowledge for students and working professionals in their early 20s and
30s with limited to no background in finance.

A diversified content strategy via email newsletter, podcast, mobile app, social media
carousels, infographics and videos is implemented to ensure that the Indian Gen-Z and
Millenials are able to understand concepts quicker and retain information for longer.

Key features of Finshots include:

- Detailed news brief in just 3 minutes daily
- In-depth analysis & explanations of key financial concepts, market trends & economic
developments
- Multimedia content catering to different learning preferences
- Educational, personal finance resources

Check us out here: (links)

Website | Instagram | LinkedIn | X (Twitter)

The Challenge

Put yourself in the Managing Editor's shoes and draft a comprehensive plan detailing:

- Strategy to double Finshot’s subscriber base from 500K to 1M in the next 8 months
- Content/format innovations will better cater to millennials & Gen-Z
- Subscriber acquisition & retention roadmap

Deliverables

1. A presentation covering your growth strategy and key initiatives.

2. Sample versions of any proposed content innovations.
Please Note

- The presentation should be at most 5 slides excluding the title and thanks.
- References should be appropriately credited.
- Creativity in proposals will be judged positively.