First impressions are very important, and your packaging is often a consumer’s

first introduction to the product. As such, product packaging is a factor that

manufacturers should never overlook. The importance of product packaging is
multi-faceted. At its most fundamental level, product packaging serves to protect
the product inside from hardships of environmental elements as well as
transportation impact. No matter how much we deny it, humans do judge a book
by its cover, and it highly impacts decision-making. Understanding that principle,
packaging plays an important role in displaying and promoting the product within
creatively and skillfully to increase the customer satisfaction and marketability of
the productFurthermore, the embodiment of a fine quality product does not only
consist of the product itself but also the packaging. Therefore, the product
packaging is a reflection of the brand. It is an ambassador that can secure a good
first impression and set the foundation for lasting brand loyalty in the long
run.Lastly, when climate change is increasingly affecting our lives, utilizing
biodegradable materials to make packaging create a huge positive impact to the
environment.