Digital Marketing Proposal

https://treehack.com/
 Who We Are?
100+ 500+ 10+

Clients Projects Countries

At Treehack, we offer a comprehensive range of digital

marketing services to help your business grow. Let us
help you stand out in a crowded online marketplace with
our tailored strategies for SEO, Social media marketing,
In uencer marketing, Paid ads campaigns, App
Development, Video production, Product shoots, Website
development, and Branding.

Bangalore Team: 15 Founded: 2017

fl
 Our Offerings

DIGITAL INFLUENCER PACKAGING APP SOCIAL MEDIA

MARKETING MARKETING DESIGN DEVELOPMENT MARKETING

WEB DESIGN SEO GOOGLE ADS CONTENT WRITING VIDEO

MARKETING
Current Analysis
Current Analysis
Scope Of Services
SEO Case study: Music Pandit

Our strategic goals focused on optimizing the website for keywords

SEO Tasks Quantity such as 'learn music online,' 'western vocal classes,' 'learn western
Keyword research and Competitor music,' etc
Included
Analysis
Organic traffic by 15% within the first 3 months.
Duplicate Content Check Included

Meta Tags, Title, Description 4400 Leads In Just 90 Days

Included
optimization
Increased the number of signup by 30% within 3 months of the activity.
Duplicate content check Included

Internal Linking Included

Case study: Kraftstar Management
Sitemap submission, Robot.txt, Image
Included
Optimization
From an initial absence on Google totally, our digital marketing
Google Analytics, Search Console Included professionals successfully optimized the client's website to rank for
Backlinks(Directory Submission, Profile over 300 keywords.
Creation, Web 2.0, Classified, Included
Comments) Search queries such as 'sangeet themes,' 'wedding planners in
Bangalore,' and others now result in the website prominently
Blog Writing Included appearing on the first page, enhancing its discoverability
Guest Post, Quora Marketing,
Included
Infographics
.

 KPI’s to be Reported

Parameters Goal Source

Achieve a 30% increase in organic traf c

Organic Traffic Google Analytics
over the next 6 months.

Acquire a minimum of 50 high-quality

backlinks from authoritative domains within
Backlink Metrics Semrush and Moz
the next 4 months to strengthen the
website's backlink pro le.

Have at least 50% of targeted keywords

Keywords Ranking ranking on the first page of search results Google Search Console
within the next quarter

Improve the conversion rate by 20% for

organic traf c, measured through form
Conversion Rate Optimization Google Analytics
submissions and other key conversion
actions over the next 6 months.
fi
fi
fi
 Business Objective : SEO Goals for
next 6 months
Parameters Current Status 6 months target

Keywords on 1st page

4 40
(non-branded)

Total Keywords Ranked in Google (https://

docs.google.com/spreadsheets/d/
210 500
1K_-4YhqBzkBBmXrK8TVEWxDQOqWIAeu
PmMOTMJfUEwo/edit?usp=sharing)

Organic traffic/month (as per

11.6K 20K
semrush)

Domain rating (as per Moz) 26 40

 Objectives
Clearly define social media goals: e.g., increase brand awareness, drive website traffic, or boost lead
generation.
01
Audience Segmentation:

02 Identify and segment the target audience based on demographics, interests, and online
behavior.

Hashtag Strategy:
SOCIAL MEDIA 03 Relevant and trending hashtags to enhance content discoverability and

MARKETING reach a broader audience.

Paid Advertising Focus:

04
Targeted paid campaigns with specific objectives, utilizing features like
custom audiences and retargeting.

05
Analytics and Adjustments:
Monitor key metrics regularly, such as reach, engagement, and conversion rates. Data-driven adjustments
to improve performance.
 Scope Of Services
Performance Marketing/ Lead Generation
Activity
De ne speci c goals such as lead generation, e-
commerce sales, brand awareness, etc.
Identify and segment the target audience based on
demographics, interests, and online behavior.
Utilize digital channels like Google Ads, Facebook Ads,
Instagram Ads, LinkedIn Ads, and others based on the
target audience and campaign objectives.
Breakdown of budget allocation for each channel,
covering ad spend, creative production, and associated
expenses.
Implement A/B testing for ad creatives, headlines, and
targeting parameters to optimize campaign
performance.
Set up robust conversion tracking and analytics to
monitor key performance indicators (KPIs) and make
data-driven optimizations.
Implement remarketing strategies to re-engage users
who have interacted with the website but did not
convert.
Provide regular reports detailing key metrics such as
click-through rates, conversion rates, return on ad
spend (ROAS), and other relevant data points.
fi
fi
s
Case study: Dental Google Ads Case Study
From 3 Leads to 300 For Dental Clinic
The client had been running Google Ads campaigns but was unhappy
Status
with the results from their previous advertiser. The campaign only
resulted in 3 conversions even though they had spent near to Rs30,000.
Included
• Negative keywords were not being used
Included • Broad match was being used, resulting in irrelevant traffic
• Ad grouping was not well set u
Included • A/B testing was not in plac
• Poor Ad Copie
Included • Bids were not being optimize
• Quality score was poor
Included After conducting an audit of our PPC campaigns, we were able to
identify which areas needed improvement
Researched relevant keywords and crafted ad copy to match
Included
Created tightly themed Groups with 5-10 keywords each
This allowed us to not only get more leads, but also generate more
Included phone calls. We also setup call-only campaigns to increase the number
of calls coming in, as well as search campaigns to generate lead forms
Included from the website. After we implemented the new campaigns structure,
we were absolutely amazed by the results we saw in the tenth month. In
fact, they improved 8 times from what they were before.

 Lead Generation through Automation

STEP 1 STEP 3 STEP 5

De ne Target Audience and Automate Email Marketing: Implement Lead Scoring and
Create Lead Magnets: Sales Handoff:
Choose a robust platform for
Identify your audience and automated email campaigns Set up lead scoring based
craft compelling lead and segment leads based on on engagement and
magnets that address their behavior and demographics automate the handoff of
needs. quali ed leads to the sales
team
STEP 2 STEP 4
Nurture Leads with
Design Landing Pages with Automated Work ows:
Opt-In Forms:
Develop automated email
Create visually appealing sequences to welcome,
landing pages with user- educate, and promote offers
friendly opt-in forms to leads
fi
fi
.

fl
.

Lead Generation Flow Through SEO + Social

Media Marketing + Paid Ads
Lead Capture and Nurture:
• Implement lead capture forms and automated email
nurture sequences

4
Analytics and Optimization:
• Track performance metrics and continuously optimize
based on data insights
Paid Advertising Campaigns:
• Plan and execute targeted ads on Google and
3
social media platforms
2
1 Social Media Engagement:
• Create engaging content and actively engage with the
audience on social media

SEO Optimization:
• Research and optimize on-page content for
target keywords.
.

 Your Investment
Case study
DESCRIPTION PRICE (INR)/MONTH*

SEO 20,000

PERFORMANCE MARKETING 20,000

Case study
SOCIAL MEDIA MARKETING 20,000

EMAIL MARKETING 10,000

TOTAL 70,000

*18% GST is applicable on top of it if paid in INR

** Guest post cost to be charged on actuals
.

 Additional Expenses
Case study
Will be shared as and
AD BUDGET
when needed

Email Marketing Tool *Free

Case study

Ads Budget will be paid directly to 3rd party Platforms

We will use free tools for Email Marketing Automation campaign upto
300 contacts/day
Our Clients
GET IN TOUCH

Contact Us
+91 96062-16432

Message Us
info@treehack.com

Visit Our Website

www.treehack.com

Mailing Address
Unispace, Plot No: 128-P2, Ground Floor, EPIP
Zone Whitefield Rd, Near Ginger Hotel