Case Study Question:

You are an independent consultant hired by A+jobs.com, a platform renowned for connecting
students and graduates from Tier 1 MBA colleges (IIMs, ISB, IIFT, FMS, XLRI, etc.) with
premium job opportunities. Over the past year, the platform has witnessed a consistent
decline in the registration of Tier 1 MBAs. This decline has adversely affected the platform's
relationships with premium job posters such as BCG, EY, Paytm, Ola, etc., who specifically
seek graduates from these prestigious institutions.

Your role as a consultant is to collaborate directly with Ms. Kristiano Rolando, the head of the
Candidate Building team, to develop strategies that address this issue. Your primary
objectives are to:

1. Ways to identify and engage with Tier 1 MBA candidates who are not currently registered
on the platform and persuade them to join.
2. Formulate sustainable strategies to ensure a continuous influx of such candidates in the
future.

Additional information:

1. The team has experimented with different social media sourcing, which has yielded
moderate success. However, the process is time-consuming and has unpredictability.
Approximately 70% of the candidates engaged through Social Media conversations are
found to already have profiles on A+jobs.
2. Reference-based candidate building has also delivered moderate results but is deemed
undesirable due to its uncertainty, resulting in its discontinuation.

Key Additions:

In developing your case study solution, please perform a comprehensive competitive

analysis of direct competitors, including Cutshort, Instahyre, Foundit, and LinkedIn, to
understand their unique approaches.

Ensure that your proposed strategy adheres to the following principles:

1. Alignment with A+jobs.com's value proposition: Your strategy should resonate with the
platform's mission of bridging the gap between premium job opportunities and premium
candidates.

2. Sustainability and long-term vision: Your strategy should focus on automating the
candidate building process while ensuring its viability and effectiveness over the long term.

3. Market relevance: Avoid any activities that comprise the organisation's commitment to
putting candidates first. Your strategy should be designed to enhance the candidate
experience while achieving business goals.

Based on these considerations, develop a case study question that challenges candidates to
propose effective strategies for A+jobs.com to reverse the declining trend in Tier 1 MBA
candidate registrations and maintain its position as a leading platform for premium job
opportunities.