Question Bank/ Syllabus

CT-2

Export marketing

1. Define export marketing.

2. Features of export marketing
3. Importance of export marketing at national level.
4. Importance of export marketing at enterprise level
5. Difference between domestic and export marketing.
6. Reasons/ motivation for export marketing
7. Problems faced by Indian exporters for exporting.
8. Write a short note on –
a. WTO
b. NAFTA
c. EU
d. Trading blocs
e. Ad valorem duty
f. Countervailing duty
g. Quota system
h. Specific duty
i. ASEAN
j. SAARC
k. MPEDA
l. APEDA
m. FIEO
n. IIFT
o. DGFT
p. ITPO & IEC
9. Reasons for India’s poor share in world trade
10. Functions and objectives of WTO
11. Features of International marketing
12. Importance of International marketing
13. What are Trade barriers? Explain types.
14. Types of Economic Integration
15. Objectives of Economic Integration
16. Objectives of EU and Objectives of NAFTA
17. Positive implications of Trading blocs
18. Negative implications of Trading blocs
19. Define marketing research
20. Need and importance of marketing research
21. Market selection process/ Identifying foreign markets
22. Factors influencing selection of markets
23. Product planning strategies of export.
24. Pricing strategies and steps in new product development.
25. What is INCOTERMS? What are its functions?
26. Explain all the incoterms rules of latest edition in detail for any mode of transport as well as
rules for sea/ inland waterways transport.
27. Explain in detail the steps of export procedure for an exporting organization.
28. Explain the documents required for exporting.