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Technopre Reviewer Mod 1 2 3
Technopre Reviewer Mod 1 2 3
knowledge to the practical aims of human life or to the wants usually reflect the desired preferences for
change and manipulation of the human environment. specific ways of satisfying a need.
CUSTOMER- is any person or organization who might BENEFITS - The outcomes or results that users will
have interest in buying, or has bought, products or (hopefully) experience by using your product or
services from a company. Each time you pay a bill or service and the very reason why a prospective
buy something from a store you are acting as their customer becomes an actual customer.
customer.
FEATURES - Something that your product has or is
CONSUMER NEEDS (FUNCTIONAL)- This is where often directly address common problems experienced
human psychology and behavior come into play, by users in a company’s target market. Product
which focuses on the premise that every human has a features have to be planned, built, and executed.
need. Needs are what motivate the behavior of people
to make a decision to find a solution, which in many
cases is “consumption behavior”.
IMPORTANCE OF TECHNOPRENEURSHIP DEVELOPMENT OF BUSINESS PLAN
1. Decisiveness INNOVATION
2. Confidence
❖ Is the specific tool of entrepreneurs, the means by
3. Accountability
4. Resilience which they exploit change as an opportunity for a
5. Humility different business or a different service. It is capable
of being presented as a discipline, capable of being
learned, capable of being practiced.
SEED ❖ The key point about innovation is that it is a
SELF-MASTERY – passion comes from knowing response to both changes within markets and changes
yourself. Self-mastery brings passion. When you know from outside markets.
yourself, you know what you want and do not want. ❖ According to OSLO Manual, innovation is a new or
SELF-MASTERED PERSON: improved product or process (for combination
thereof) that differs significantly from the unit’s
- does not need high IQ, does need high EQ and AQ previous products or processes and that has been
- is naturally a performer – competitive and efficient – made available to potential users (product) or brought
sensual and cheery boss – takes charge into use by the unit (process)
EIGHT (8) SKILLS OF ENTREPRENEURSHIP ❖ Able to convert an opportunity onto a workable and
marketable enterprise
1. Initiate and operate a purposeful enterprise
6. Assess and mitigate uncertainty and risk associated ❖ Create a vision of the venture to communicate the
with the initiation of the enterprise opportunity of staff and allies
7. Provide an innovative contribution or at least a ❖ Attracts, trains, and retains talented, educated
contribution that encompasses novelty or people capable of multidisciplinary insights
originality ❖ Skilled at selling ideas and have a wide network of
8. Enable and encourage a collaborative team of potential partners.
people who have the capabilities and knowledge Elements of the Ability to Overcome a Challenge
necessary for success
❖ Able to deal with a series of tough issues
HOW TO BE A SUCCESSFUL TECHNOPRENEUR?
❖ Able to create solution and work to perfect them
❖ Build a Team - Technopreneurship is the
❖ Able to handle many tasks simultaneously
combination of one’s technical expertise with
entrepreneurial talent. However, the base remains ❖ Resilient in the face of setbacks
the same. When you have a brilliant idea, then it is the
best time to find out the support and if you do not ❖ Willing to work hard and not expect easy solutions
have the technological know-how, then hire a tech- ❖ Well-developed problem-solving skills
savvy.
❖ Able to learn and acquire the skills needed for the
❖ Boosts Problem-Solving Skills - Being a
tasks at hand
Technopreneur, you ought to expect troubles at every
turn. Especially, in the beginning, you may tackle
operational changes, funding, and also, regulatory
obstacles. So, it is necessary to have problem-solving
skills.
THREE BASIC TYPES OF CUSTOMERS. HOW TO STRUCTURE PERSONAS:
• Can entail everything from information on VALUE PROPOSITION STATEMENT INCLUDES NEEDS,
competitors’ products to the interpretation of APPROACH, BENEFITS PER COST, AND COMPETITION
demographic data related to potential customers.
Needs: Who needs my product? Do they know their
• The main purpose is to gain an understanding of own needs? How do they describe their needs? How
customer needs and wants in an effort to reveal do I understand their needs? How big are their needs?
potential business opportunities.
Approach: What is my solution based on? What is
• Helps you understand who your competitors are and specific about my solution? In what way does it meet
how they serve the target market you want to engage. the users’ needs? Why are you the right one to
provide the solution?
❖ Validation
Benefits: What concrete advantages does your
• Is the act of verifying that a specific product is solution provide? In answering this, the students need
needed in a target market. to be as concrete and quantitative as possible. Does
• Market validation is more of an active participation the solution enable the user to save time or money?
with your minimum viable product or specific Competition: Who are your competitors? Do the users
interface where you can get real feedback from know your competitions? What are the alternatives to
people who are experiencing what you’re doing and your solution (what the user normally does)? Why is
how you’re trying to do it. your solution better than the alternatives?
• This can be done by conducting formal or informal
interviews or surveys with potential customers’ MOST COMMON VALUE PROPOSITION MISTAKES
feedback.
❖ NOT Having Proof - Of course you love your
CONSUMER DECISION-MAKING PROCESS
product, of course you think what you’ve got is the
The consumer decision-making process consists of five best ever, but should you say that? No. If your value
steps, which are: proposition declares that you have “the most easy-to-
use marketing automation platform” on the market,
1. Need Recognition – consumer develops a need or a you’ve got to back that up.
want that they want to be satisfied
❖ NOT Being Clear - We’ve all been there. Having
2. Information Search - research for products or
visited a site or read about a product and being left
services that can satisfy our needs or wants
with the question: “But why should I care?” It’s easy
3. Evaluations of Alternatives – selecting the best deal to see why people should buy your product or services
(based on quality, price, etc.) when they’re your product or services, but for
everyone else, you need to clearly communicate
4. Purchase - after tallying up all the criteria for the
exactly what sets you apart.
decision the customers now decide on what they will
purchase and where ❖ NOT Testing - A good value proposition can be the
difference between your next customer or another
5. Post-Purchase Behavior - the goal for every
bounce statistic. Creating a compelling value
marketer is not for a one-time customer but a
proposition doesn’t have to be overwhelming. Clearly
repeating lifetime customer.
communicating what makes you unique (without
being too clever) with a proof and testing can help you
stand apart from your competition.