Intended Learning Outcomes(ILOs)

At the end of the session, students should be able to:

1. identify the variables involved in the communication
process;
2. discuss the value of communication in enhancing one’s
personal and professional relationships;
3. determine the principles for effective oral and written
communication,
4. evaluate the differences between oral and written
communication;
5. point out the ethical issues involved in communication;
and
6. recognize the importance of a code of ethics in
communication.
GENERAL PRINCIPLES OF EFFECTIVE COMMUNICATION
Since communication is a two-way process, it is important that
you know the principles to be observed to make it effective. For
both oral and written communication, you should be able to apply
the following principles:
1. Know your purpose in communicating.
2. Know your audience.
3. Know your topic.
4. Adjust your speech or writing to the context of the situation.
5.Work on the feedback given you.

PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION

1. Be clear with your purpose.
2. Be complete with the message you deliver.
3. Be concise.
4. Be natural with your delivery.
5. Be specific and timely with your feedback.
PRINCIPLES OF EFFECTIVE WRITTEN
COMMUNICATION

1.Be clear.
2. Be concise.
3.. Be concrete.
4. Be correct.
5. Be coherent.
6. Be complete.
7. Be courteous.
 Communication ethics emphasizes that morals
influence the behavior of an individual, group, or
organization thereby affecting their communication. Be
guided and observed code of ethics as it determines the
kind of behavior that is proper and desirable over one that
is displeasing and offensive. A code of ethics sets the
standards to be observed by a person or a company that
will create a good reputation or a positive image not only
for an individual but also for the organization. It will ,
therefore, pave the way for the attainment of the desired
results leading to the success of an individual or the entire
company. Success in decision- making will likewise impact
the company’s reputation.
Let’s ponder on this !!!

1. How can one observe ethics in

communication?
2. Why is it important to have a
code of conduct or a code of
ethics in communication?