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Global Marketing Management Assignment 1 Brief
Global Marketing Management Assignment 1 Brief
Global Marketing Management Assignment 1 Brief
Assignment 1:
The Brief
Prior to final submission you will be able to submit your report to the
plagiarism detection tool Turnitin to check your report –
2. You can use your own company as the “given organisation" for
this assignment. If this is not possible, or not desirable, you can
propose to use another company but it must be agreed with your
tutor beforehand.
3. The report should focus on external and internal marketing
environment.
The report has an academic purpose as well and must reflect your
learning. Please remember to reference your sources (even for
well-known and frequently-used models etc.).
The third part of the report should evaluate how the internal and
external environment impact on the marketing mix (p.47) used by
the company. You could, for instance, show here how your
company uses the marketing mix to create, communicate and
deliver value successfully; or, alternatively, how your company’s
use of the marketing mix lags behind developments in the
marketing environment. A proper analysis will probably reveal a
mixed, or nuanced, picture and a report based on synthesis,
analysis and evidence to reflect this is more likely to receive higher
grades.
The criteria outlined below are for guidance only and do not
constitute a definitive marking scheme. The weighting is a close
approximation of the marking scheme for the assignment.5) Market
Analysis Report (indicative weighting out of 100%)