Tiger Beer Company's Sales Process:

-Tiger has two distribution channels for sales:

•Direct sales through website and online advertising:
This is a direct distribution channel from Tiger Beer company to
customers. Customers can access the company's website to place
orders online and make payments through secure methods. The
company also utilizes online advertising mediums such as social
media, Google AdWords, and PPC to increase accessibility and
promote products.
1.Building an E-commerce Website
2.Online Advertising
3.Ordering and Payment
4.Delivery
5.After-Sales Service

-Collaboration with retailers and restaurants: Tiger also

distributes its products through long-term partnerships with
retailers and restaurants. The company builds relationships with
store owners and restaurants to supply Tiger Beer products
through traditional retail channels and culinary destinations.
1.Building Relationships with Retailers and Restaurants
2.Long-term Partnership Building
3.Delivery and Product Display
4.Order Management
5.Post-sales Support

In summary, combining both of these sales channels helps Tiger

Beer achieve diversity while optimizing market access
opportunities and creating the best shopping experience for
customers