Final Assessment

Unit Name Competitive Strategy

Details Code HI6006
Year, Trimester Trimester 3, 2023

Assessment Name Final Assessment

Details Due Date & Time TBA
XXXX

Student Student Number

Details
First Name

Family Name

Submission Integrity Declaration I have read and understand academic integrity policies and
Declaration practices and my assessment does not violate these.

Full Name

Submission Date

ALL SUBMISSIONS MUST INCLUDE YOUR STUDENT DETAILS AND SUBMISSION

DECLARATION.
IF THESE DETAILS ARE NOT COMPLETED YOU RISK BEING PENALISED

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Instructions

Duration 24 Hours

Academic Holmes Institute is committed to ensuring and upholding academic integrity. All
Integrity assessment must comply with academic integrity guidelines. Important academic
Information integrity breaches include plagiarism, collusion, copying, impersonation, contract
cheating, data fabrication and falsification. Please learn about academic integrity
and consult your teachers with any questions. Violating academic integrity is
serious and punishable by penalties that range from deduction of marks, failure of
the assessment task or unit involved, suspension of course enrolment, or
cancellation of course enrolment.

Format &  All answers must be entered in the answer boxes provided after each question.
submission  Your assessment must be in MS Word format only.
instructions  You must name your file with the Unit Code and Student ID
example: HI6006-AGM5582
 Check that you submit the correct document as special consideration is not
granted if you make a mistake.
 Your student ID & name must be entered on the first page.
 Submission declaration must be completed on the first page.
 All work must be submitted on Blackboard by the due date and time.
Late submissions are not accepted.
 You have two attempts to submit. The final submission will be marked only.

Penalties  Reference sources must be cited in the text of the report, and listed
appropriately at the end in a reference list using Holmes Institute Adapted
Harvard Referencing. Penalties are associated with incorrect citation and
referencing.
 For all other penalties, please refer to the Final Assessment Instructions
section on Blackboard.

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 All responses must be entered in the answer boxes at the end of each question

Question 1 (10 marks)

Your CEO has requested that you lead a cross-functional management team with the aim of advising
the Board of Directors what the key Opportunities and Threats will be over the forthcoming 5 years.
He requests you provide an outline of the two strategy models you will utilise to analyse the External
and the Industry Environments.

You must show the models that you will use as well as explain how they are used.
Answer this question in less than 250 words per model

ANSWER BOX WILL ENLARGE AS YOU ENTER YOUR ANSWER

Question 2 (10 marks)

Your uncle has asked for your help to withstand the direct rivalry to his long-established commercial
printing business, from a new entrant. He has always prided himself on the notion of customer
loyalty but nowadays many of his loyal customers are abandoning him in favour of the competitor.

In your research you find that the new rival displays the following attributes:

1. responds quickly to customer orders

2. is enthusiastic and easily gets on a wavelength with customers so they perceive him as a
‘likeable expert’
3. offers a money-back guarantee if they are in any way dissatisfied with their purchase
4. has priced his products about 10% under your uncle’s
5. has a convenient and brightly-advertised location, with secure off-street parking

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You believe it will be impossible to quell the outgoing tide of business away from your uncle’s firm
unless he implements effective strategies to counter the competition and out-perform them in at
least 3 areas.

In about 250 words and with an application of the TERMS model, explain the importance of
measuring and managing customer perceptions and suggest which 3 strategies your uncle could
adopt.

Question 3 (10 marks)

Your CEO has requested that you lead a cross-functional management team with the aim of advising
the Board of Directors what the key Strengths and Weaknesses are in the company. He requests you
provide an outline of the two strategy models (P.R.O.F.I.T and V.R.I.O) you will use in combination to
analyse the Internal Resources and decide in which resource areas your company has a Relative
Strength or Weakness, while distinguishing between Tangible and Intangible Resources.

You must show the models that you will use as well as explain their relevance
Answer this question in less than 250 words per model.

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Question 4 (10 marks)

Your friend has recently been appointed to the Board of Directors of a successful Australia-based
Nutritional Supplements company that intends to expand internationally. The CEO has mentioned
that he would like the company to be like the ‘Harley-Davidson of Nutrition’ or the ‘Starbucks of
Coffee’. You take that to mean that he understands the importance of the Australian-ness of the
envisaged overseas target market’s perception of the product.

Now suppose in your research you discover that the envisaged overseas target market demands a
high level of ‘local responsiveness’ and that there is already a high degree of ‘global integration’.
Illustrate and Apply the International Strategy Model (ISM) to inform your CEO and board colleagues
why a simple ‘export’ strategy is unlikely to be ineffective, and suggest an alternative (named)
international strategy that would attempt to balance cost efficiency with local responsiveness.

Answer this question in about 250 words plus an illustration of the relevant model

Question 5 (10 marks)

Your CEO has requested that you lead a cross-functional management team with the aim of advising
the Board of Directors on 5 key strategic initiatives, emanating from your team’s SWOT and CIA
analysis. He envisages that 2 will be of the ‘Exploit’ type, 1 will be a strategic ‘Shine-Up’ strategy, 1
will be a ‘Conquer’ type strategy, and 1 ‘Avoid’.

Prepare a brief explaining what each type of strategy means and how it is derived.

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END OF FINAL ASSESSMENT

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