FIFA World Cup Qatar 2022™

CONNECTED
TOURNAMENT
A journey of technological and human innovation which has
transformed the digital future of Qatar
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Contents
Executive Summary 4 Technologies Deployed 47 Digital Economy Potential 115
Methodology, Sources and Scope 5
Global Broadcast Distribution 48 Emerging Technologies 117
Analysis Framework 6 Digital Health Landscape 52 Economic Growth and Diversification 120
Foreword 8 Aspire Command and Control Centre 54 Focus: Sports Tech 125
Highlight: UNISTAD 57 Focus: Greentech 129

Overview 9
Smart In-Stadium Technologies 60 Key Takeaways 131
A Tournament of Firsts 12 State-of-the-Art Crowd Management Solution 63
The Best FIFA World Cup™ Ever 14 Highlight: Project Stadia 65 Appendices 133
Mobile Services Performance 15
The Tournament At A Glance 16 Real-Time Crowd and Transport Management 67
Key Stakeholders 17 Sila Mobile App 71
Highlight: Navigating Misinformation 19 Smart Parking 73
Cybersecurity Landscape 76
Highlight: Malomatia 80
Seamless Fan Experience 21
Hayya Platform 22 Communications Infrastructure 82
Smart Rail and Bus Travel 25 Government Network 89
Highlight: Wain 28 Spectrum Allocation and Monitoring 92
App-based Mobility 30 Cloud Computing 96
Enhanced Air Travel 32 Highlight: Microsoft Azure 100

FIFA Fan Zones™ 34 Data-Driven Tournament 102

Efficient Support 37 Advanced Drone Technology 104
A New Era of Accessibility 39 Digital Payments 106
Smart Ticketing 41 Entrepreneurial Ecosystem 108
Celebrating in Comfort 43 Highlight: SponixTech 110
Highlight: Sustainability 45 Building the Talent Bench 112
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Developed in collaboration with

the following organisations:

We greatly appreciate their insights and support.

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Executive Summary
Introduction
FIFA World Cup 2022™ in Qatar set new global standards in the use of technology
for event management and fan engagement. This report presents a
comprehensive exploration of the innovative digital and technological aspects
underpinning Qatar's hosting of the event. It delves into the remarkable legacy
that the tournament has left behind, establishing Qatar as a global leader in
sports technology and event management.
This report draws upon a range of data sources, including official statistics, QNRF-
funded studies, and broader sports-related research in Qatar. Expert opinions
were collected through interviews with government representatives, private
sector stakeholders, regulatory agencies, and the Supreme Committee for
Delivery and Legacy (SCDL). The report also incorporates findings from a range of
surveys and industry analyses.
Key Elements
Fan Experience: The report examines the fan experience designed and delivered
during the tournament. This section highlights the technological advances that
made FIFA World Cup 2022™ a spectator-centric event, redefining how audiences
interact with sporting events at this scale.
Technologies and Solutions: A detailed inventory of the technologies employed
during the tournament is provided. These ranged from state-of-the-art stadiums
equipped with cooling technology to real-time analytics tools and mobile
applications that enhanced fan engagement and mobility.
Specific Use Cases: The report showcases specific examples of technological
innovations implemented across various operational areas, offering a blueprint
for future events. These case studies also touch on lessons learned, emphasizing
aspects that worked exceptionally well or areas where improvements could be
made.
Legacy and Future Recommendations: The final section deals with the multiple
legacies the tournament has left for Qatar. These include opportunities for
economic diversification, inbound investment, technological leadership, and the
growth of the entrepreneurial ecosystem. Recommendations for leveraging this
newfound capacity for future events and initiatives are also outlined.
Conclusions
FIFA World Cup 2022™ was a monumental achievement for Qatar, representing a
fusion of tradition and modernity. By leveraging cutting-edge technology, the
nation successfully elevated the standards for hosting international events,
delivering a fan experience that was nothing short of revolutionary. This has
positioned Qatar at the forefront of sports technology and set a benchmark for
future global events.
This report provides an exploration of this transformative technology and
highlights the extraordinary achievements and future possibilities unlocked by the
most technically advanced FIFA World Cup™ ever held.
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Stakeholder interviews conducted by the research

Methodology, team and used as sources in this report:
Sources and Scope Supreme Committee for Delivery and Legacy
Ministry of Communications and Information Technology
The report draws on a range of sources, including substantial primary research. Communications Regulatory Authority
TASMU
1. Research and Official Publications Bonocle
Microsoft
Public data sources (reports, policies, strategies) around the impact of FIFA World EY
Cup 2022™ on Qatar’s ICT landscape. Ibtechar
Falcon
Research papers published by experts in the fields of legacy, economy, ICT, media HBKU
and geopolitics.

Recent reports published about sports in Qatar. Entities that responded to the self-directed
surveys used as sources in this report:
Research funded by QNRF in relation to FIFA World Cup 2022™ impact and legacy.
Vodafone
Ooredoo
2. Stakeholder Interviews Microsoft
Stakeholder interviews included discussions with senior officials representing Malomatia
government bodies, regulatory agencies, SCDL and the private sector. National Cybersecurity Agency
Supreme Committee for Delivery and Legacy
This is supported by expert opinions from industry and policy analysts who Ministry of Communications and Information Technology
published credible research relating to FIFA World Cup 2022™. Ministry of Transport
Communications Regulatory Authority

3. Surveys Analysis Framework

Self-administered surveys were distributed to Government Ministries and other
stakeholder organizations involved in FIFA World Cup 2022™ to gather first-hand
information on their relevant areas of expertise.
The analysis framework used to inform the structure and contents of the report is
illustrated on the following page, showing the key elements making up the ICT
ecosystem around FIFA World Cup 2022™ and their impact on the digital landscape.
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Analysis Framework
Qatar National
Vision 2030
Economic Impact
Economic Diversification
IMPACT ON QATAR’S DIGITAL LANDSCAPE Sustainability
Use Cases
Technology Deployment (Government, Businesses and Individuals) Future Trends and Scalability

Connectivity Data Digital Engagement Digital Skills Innovation ICT Industry

ICT ECOSYSTEM AT FIFA WORLD CUP QATAR 2022™

Emerging technologies and early deployments

AI Digital Twins Drones IoT

Key Stakeholders FIFA Fan Zones Global Broadcasting Smart Parking Data-Driven Tournament
Hayya Platform Efficient Support Digital Health Landscape Cybersecurity Landscape Advanced Drone Technology
Wain Accessibility Aspire Malomatia Digital Payments
App-based Mobility Smart Ticketing UNISTAD Communications Infrastructure Entrepreneurial Ecosystem
Enhanced Air Travel Stadium Cooling In-Stadium Technologies Government Network SponixTech
Sustainability Crowd Management Solution Spectrum Allocation and Monitoring Building the Talent Bench
Project Stadia Cloud Computing
RTCTM Microsoft Azure
Sila Mobile App 0
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"In 2022, the world watched in awe as Qatar

demonstrated its impressive leadership in
information and communication technology."
Mohammed bin Ali Al-Mannai
Minister of Communications and Information Technology

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FOREWORD
As the first major multi-day global sporting event to take place in the Middle East
and the Arab world and the first to be hosted in a compact country, FIFA World
Cup 2022™ was an opportunity to showcase Qatar's leadership in deploying
state-of-the-art technologies to their fullest potential. Success in leveraging these
technologies has opened new horizons for Qatar in the field of information and
communication technology.
During the tournament, Qatar connected fans, volunteers, media, and teams
together via cutting-edge technology, showcasing the best of the country to the
world. Close collaboration between stakeholders, including government agencies,
private sector partners, and international organizations ensured that the
tournament was a success.
The digital ID "Hayya Card", available via the Hayya Platform, acted as an entry
visa to Qatar. It further enabled holders to access stadiums, benefit from free
transportation, attend fan zones, and visit neighbouring countries. This played a
significant role in attracting fans from all over the world and boosted tourism
across the MENA region. This initiative made FIFA World Cup 2022™ more
accessible and enabled Qatar to provide a unique and memorable experience for
all visitors.
FIFA World Cup 2022™ was the first 5G-enabled FIFA World Cup™ tournament,
providing the ability to seamlessly stream high-quality video and audio content.
Additionally, it was the most ICT-accessible tournament, enabling people with
disabilities to participate fully in tournament activities thanks to innovative
technology.
Qatar made significant progress in the adoption of cutting-edge technologies such
as artificial intelligence, machine learning, cloud computing, drone technology,
digital twin technology, virtualization and cybersecurity, which have helped to
improve the quality of life for its citizens and transform the way the nation does
business. These technologies provided a secure and seamless experience for all
stakeholders involved in the tournament. In addition, the use of digital twin
technology allowed testing and optimization of infrastructure and services before
the tournament.
This report aims to show the impact that Qatar's meticulous preparations for the
tournament had on the fan experience, promoting the country's technological
prowess and digital leadership to an audience of millions. It highlights the
technical innovations that made this possible and it explores the human, social,
economic, environmental and sporting legacy that this leaves for Qatar.
Looking to the future, Qatar remains committed to building on this legacy,
investing in the latest technologies to drive innovation and growth, and
positioning the nation as a global leader in ICT. Qatar will continue to foster a
culture of innovation and entrepreneurship, providing the necessary
infrastructure, support, and incentives to encourage the development of new and
emerging technologies, and nurturing local startups.
The authors would like to express their gratitude to the various contributors to
this report for their invaluable support and collaboration. We look forward to
continuing our journey toward building a more connected, sustainable, and
innovative Qatar.
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OVERVIEW
Information and communication technologies (ICT)
played a vital role in transforming several sectors in
preparation for the groundbreaking success of FIFA
World Cup 2022™ in Qatar. Security, accessibility,
broadcasting, environment, health, tourism, transport,
financial and payment services, and facilities
management benefitted from investment and
innovation. Thorough planning, careful preparation,
and rigorous testing of innovative technical systems
ensured a seamless experience from the fans' arrival to
the memorable moment of Lionel Messi lifting the
trophy for Argentina.
The successful delivery of the event has set new
benchmarks for organizing and executing large-scale
events, both in Qatar and worldwide – positioning the
country as a leader in this field. The findings in this
report indicate that the insights gained, the innovations
deployed and the event's legacy will serve as a catalyst
for future technological excellence and sustained
economic growth. This marks significant progress
towards Qatar's ambitious 2030 National Vision, which
aims to transform the country into a knowledge-based
economy with a diversified, sustainable, and resilient
technological ecosystem.

Qatar's Economic Growth ICT Sector Growth ICT Sector Investment

$280 million
estimated spending on
8% 2.2% ICT deployment for
FIFA World Cup 2022™.

This investment in ICT has positioned

The impact is already apparent,
with Qatar's economy
experiencing an impressive 8%
growth in real GDP in Q4-2022.
The ICT sector grew by 2.2%
on a quarterly basis in 2022,
with nominal growth
reaching 11.1% year-on-year.
Qatar as a leader in technological
innovation and has set the stage for
continued growth in the sector, as well
as in other sectors that benefitted from
the event's legacy.

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"Qatar has fulfilled its promise of delivering an

exceptional tournament from the land of Arabs, providing
the chance for peoples of the world to learn about the
enriched and authentic Arab culture and values."

- H.H. the Amir Sheikh Tamim bin Hamad al-Thani

“(There was) unanimous praise from the FIFA

council for this World Cup, the unique cohesive
power it has shown, thanks to everyone involved
– of course Qatar, all the volunteers who work
for us and everyone who has contributed to
make this World Cup the best World Cup ever.”

- Gianni Infantino, FIFA President

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“Search recorded its highest ever traffic in 25 years

during the final of #FIFAWorldCup, it was like the
entire world was searching about one thing!”

- Sundar Pichai (@sundarpichai),

CEO, Google, December 19, 2022

Most-liked
Social Media Instagram "24,400 posts per second
Most ever social media post ever: for France's goal, highest
engagements (all channels) ever for World Cup!"
75.4m likes
5.95b in total on Messi’s post after - Elon Musk Executive chair
winning the final and CTO, X

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A Tournament
of Firsts
The tournament set new standards with a range of
technological “firsts” in connectivity, accessibility,
transport, security, finance, sustainability and more.

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FIFA World Cup Qatar 2022™ was the first

fully 5G-enabled to use spot cooling of to feature a Sports to feature connected ball
FIFA World Cup™ stadiums Business District technology - Al Rihla

to feature sensory rooms to use audio descriptive to use Semi-Automated to use zero-emission
equipped at several commentary in Arabic for Offside and Goal Line electric buses for
stadiums blind technologies tournament transport

to use military-spec security to deploy IoT tracker for to feature VISA's “Pay with to feature an integrated entry
drone technology at a consumers in Qatar (by your face” biometric facial visa, transport and digital
sporting event Vodafone Qatar) recognition payments ticketing app (Hayya)

to use “Connected Stadium” — to feature YouTube-hosted to allow Qatar Airways to offer an accessible room for
eight stadiums managed by a games — in partnership with passengers to save a people on the autistic spectrum -
unified technology platform Casimiro/Live Mode boarding pass in Google Pay Education City Stadium

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The Best FIFA World Cup™ Ever - Breaking Several Records

The Full Mondial - 64 Matches FIFA World Cup™ Stadia Statistics

1st 5G Mobile
Enabled FIFA Data Attendance Total Data Voice 201 TB
World Cup™ 45.1 TB
3.4 million 801 TB 11.4 million Calls WiFi in Stadia

Biggest Sporting Event 8 Venues 5G 40.3% share Volte 63.1% share

500+ Experts @ 236 Mbps CssR 99.95%
646 K
ever by Mobile Data Roamers inStadia
8,466 Antennae 4G 58.2% 19Mbps CDR 0.04%
Volume

1. Lusail Stadium 2. Al Bayt Stadium 3. Khalifa International Stadium 4. Al Thumama Stadium

222 TB 162 TB 84 TB 83 TB
2.9 M Calls 2.4 M Calls 1.3M Calls 1.4 M Calls

5. Stadium 974 6. Education City Stadium 7. Ahmad Bin Ali Stadium 8. Al Janoub Stadium

64TB 77 TB 56 TB 53 TB
773K Calls 1.13 M Calls 713 K Calls 817 K Calls

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Mobile Services Performance

Visitors to Qatar during FIFA World Cup 2022™ benefitted from exceptional 5G
data transfer speeds and highly reliable mobile networks.

Stadiums And Airport (All Technologies) Stadiums And Airport (All Technologies)
Median Download Speed - Mbps Median Upload Speed - Mbps

Voice Call Volume Call Success Rate Daily data usage Median latency (ms)
19 million minutes 99.8% 1428 TB 36.8 (Vodafone)
33.2 (Ooredoo)

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The Tournament At A Glance

5G Network E-Payment InStadium Tech Social Media

Achieved up 5,300 contactless 40% more sustainable 600 million hours
to 4.6 Gbps terminals installed cooling tech watched on YouTube

Sila Public Transport App Data Usage Fan Zone Hayya Card
24,900 App Store 2828 TB of mobile Over 1.8 million 2.4 million
downloads data used daily on visitors issued
average

Bein Sports Challenge 22 Contact Centre SIM Cards Issued to

Over 5.4 billion Almost US $1.9 1.1 million Hayya Card Holders
cumulative views million in grants calls handled Over 660,000
registered
Semi-Automated Free Public Wi-Fi VISA Spending Free Fan SIM cards
Offside Technology In over 4,000 buses, 39% higher VISA spend 419,487 issued by
12 tracking cameras and 14 1,000 taxis and than the 2018 WC, and Vodafone
dedicated high-speed cameras eight stadiums 300% more than in 2014

Micro-Mobility Accessibility Public Transport Vodafone Wi-Fi

3,000+ e-scooters and e-bikes Accessible fleet of Free Wi-Fi Network Coverage
in more than 100 different 70+ vans and 770+ 2.38 million fans Serving 90% of Wi-Fi-
locations buses used 328 TB of data enabled buses and 100% of
the Doha Metro network

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 Key Stakeholders -
FIFA World Cup 2022™
The involvement of the Supreme Committee for Delivery &
Legacy, the Ministry of Communications and Information
Technology, and the Communications Regulatory Authority
was invaluable to the tournament's technological success.

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> Connected Tournament | Key Stakeholders - FIFA World Cup 2022™
Supreme Committee for Delivery &
Legacy (SCDL)
SCDL played a pivotal role in Information and Communications Technology (ICT) at
the tournament, leading the charge in multiple capacities. The organization
headed the Technical Committee for ICT Preparation, which was responsible for
coordinating with various stakeholders to ensure technology readiness. A
significant focus was laid on aligning the technology infrastructure with the
event’s immediate goals as well as planning its legacy. SCDL managed and
oversaw the deployment and integration of advanced technologies within the
stadiums, ensuring everything ran seamlessly.
Continual monitoring of technology was executed, and SCDL was agile in resolving
technical issues as they arose. Adherence to ITIL best practices and Service
Management platforms further boosted efficiency in incident management.
Beyond the technical committee, SCDL also actively coordinated with service
providers to ensure high-quality connectivity. This involved implementing cutting-
edge solutions such as 5G networks, distributed antenna systems (DAS), fibre
optic networks, and satellite communications.
Ministry of Communications and Information
Technology (MCIT)
MCIT played a crucial role in shaping the ICT landscape. Primary responsibilities
included the development and implementation of ICT policies and regulations
that provided a governance framework for the event. On the infrastructure front,
MCIT ensured seamless connectivity and data exchange between government
entities through a robust Government Network. It also operated a Global Data
Centre, centralizing storage and data processing to manage data more efficiently.
One of its flagship initiatives was the TASMU Smart Qatar program, aimed at
driving digital transformation across the country, which was integrated into the
FIFA World Cup 2022™ ICT strategy.
MCIT operated a Government Call Centre to facilitate communication between
government agencies and the public, specifically providing information and
support related to the event. On the cybersecurity end, MCIT worked in
collaboration with the National Cyber Security Agency (NCSA) to protect data and
ICT infrastructure from cyber threats, implementing security measures and
continuous monitoring. Finally, MCIT extended technical support and financial
resources for various FIFA World Cup™ initiatives and collaborated with other
entities to ensure a seamless ICT operation.
Communications Regulatory Authority (CRA)
CRA played a central role in ensuring robust telecommunications infrastructure
and compliance. One of the primary functions was the regulation of
telecommunication services, which included authorization and ongoing
compliance monitoring. CRA was instrumental in spectrum allocation and
management, assigning frequencies that would be used throughout the event.
Spectrum Monitoring Teams were responsible for overseeing the usage of the
allocated spectrum to avoid interference and ensure optimal performance.
Quality of Service (QoS) Inspection Teams focused on maintaining high standards
in mobile telecommunications, while Maintenance Teams dealt with regular
upkeep and emergency repairs.
Over 25,000 permits were issued for radio applications and equipment, covering a
wide range of stakeholders from media to football teams and business partners.
Consumer experience was also a focus, with CRA updating registration procedures
for prepaid mobile SIM cards and implementing digital verification of identity
through AI and the "Hayya" card. To ensure compliance, Spectrum Testing and
Labeling Offices were established in all tournament-related locations, facilitating
easy approval for applicants wishing to use spectrum and radio equipment.
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 Highlight: Navigating
Misinformation
Having been selected as the host nation for FIFA World Cup
2022™ Qatar faced an unprecedented campaign of criticism -
principally targeting the nation's human rights record, including
the treatment of migrant workers and women's rights.

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> Connected Tournament | Highlight: Navigating Misinformation
Key Misinformation Campaigns
False Social Media Graphic: A misleading graphic, titled "Qatar Welcomes You",
circulating on social media, claimed to present official restrictions imposed by
Qatar on fans' personal freedoms for FIFA World Cup 2022™. The Supreme
Committee for Delivery & Legacy (SC) confirmed that the post was not issued by
any official authority and contained inaccurate information.
French Cities and LGBT+ Rights: Reports claimed that French cities refrained from
broadcasting FIFA World Cup 2022™ due to Qatar allegedly denying entry to
LGBT+ fans. In truth, French cities decided not to show the games on large screens
for environmental and social reasons, not because of LGBT+ rights issues.
Rumors of Activist Arrest: Social media rumors claimed that British LGBT rights
activist Peter Tatchell was arrested and disappeared following a solo protest in
Qatar. The Qatari government refuted this, stating that Tatchell was merely asked
to move onto the pavement and no arrest was made. Tatchell himself confirmed
the polite behavior of Qatari authorities.
Ehteraz Health App Privacy Concerns: Initial concerns were raised
about the Ehteraz coronavirus-tracking app violating user privacy.
However, Amnesty International confirmed that the Qatari authorities
had promptly addressed these issues. Currently, the app is no longer
required for residents and visitors, except for entry to health facilities.
Misleading Report on Worker Deaths: A 2021 Guardian article, which
claimed that 6,500 foreign workers had died in Qatar during FIFA
World Cup 2022™ preparations, has been criticised for being
misleading.
The article itself noted that these deaths were not categorised or
specifically tied to stadium construction, and it included deaths from
health issues, criminal killings, and traffic accidents. Only 37 deaths
were directly linked to stadium construction.
Responses to Misinformation
HH Sheikh Tamim bin Hamad al-Thani accepted that some criticism was positive
and useful for development. However, the intensity and ferocity of the campaign
led to questions about its real motives. The Emir reaffirmed that Qatar is
characterised by tolerance and openness.
Despite the criticisms, fans, particularly from MENA and Asia, praised the event for
its family-friendly nature due to the robust security and the banning of alcohol in
stadiums.
A grassroots social media campaign emerged organically, involving individual
Qatari citizens and international fans countering the misinformation. These
individuals used their platforms to share their firsthand experiences of FIFA World
Cup 2022™, debunking false narratives.
Qatar countered misinformation through fact-checking platforms and encouraged
better relationships with journalists for balanced coverage.
Traditional media was found lacking in its role to refute many of the false claims.
Prominent figures like Hassan Al-Thawadi (Secretary General of the SC) and Gianni
Infantino (FIFA President) highlighted the lack of context and nuance in critical
reports.
Strategies for the Future
Proactive addressing of issues is needed, including engaging with media at all
levels with consistent messaging and fostering better relationships with
international media for balanced coverage. Encouraging high-quality investigative
journalism can also help in presenting a comprehensive view of Qatar to the
world. While Al Jazeera Arabic is likely to receive favourable opinions in the Arab
world, Al Jazeera English and other media organizations catering to a Western
audience may need to adopt a more assertive approach to correcting incorrect
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SEAMLESS FAN
EXPERIENCE
Qatari and international visitors to FIFA World Cup 2022™
benefitted from a range of technological solutions that facilitated
convenient travel, ensured accessibility, streamlined payments, and
ticketing, and allowed them to enjoy the tournament in comfort.

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Hayya Platform
Before beginning their journey to FIFA World Cup 2022™, 2.4
million international and local fans registered for entry visas
via the Hayya Platform — offering a host of benefits.

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Hayya Platform Hayya To

Benefits: Qatar App
Visitors requiring a visa to enter Qatar were able The digital version of the Hayya
to register seamlessly via the Hayya Platform, Card was available through the
receiving a digital ID document (Hayya Card) Hayya To Qatar app, available for
available as a printed document or stored on a iOS and Android devices, and
mobile device. The Hayya Card offered a range of
proved a popular choice among
benefits:
tech-savvy visiting fans.
Acts as a Fan ID
Visa-free entry to Qatar until 2024
Visa-free access to GCC region and Egypt
3.5 million
Access to stadiums (with ticket) downloads across all
Free public transport in Qatar operating systems. Accommodation
Easy hotel booking
24/7 multilingual support Rated 4/5 Visitors registering on the Hayya Platform were required to
Access to tourist information on both Apple App Store and upload details of their planned accommodation during
Google Play Store. their stay in Qatar. If staying with family or friends, details
Hayya Service Centre 4000+
of the host family were to be uploaded on the Hayya App.
Each family was allowed to host up to 10 fans.
reviews on
There were two Hayya Card Service Centres at Google Play Store. Alternatively, visitors could book accommodation through
Doha Exhibition and Convention Centre (DECC) and the Hayya App itself or the Qatar Accommodation Agency
one at Ali Bin Hamad Al Attiyah Arena in Al Sadd
Sports Club. Personnel were trained to serve 80
3rd (QAA) portal. There was a wide range of options available
most downloaded sports app including hotels, apartments, villas, fan villages and cabins
people per minute at 80 counters as of mid- onboard two cruise ships docked at Doha Port.
in Saudi Arabia.
October 2022.

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> Connected Tournament | Seamless Fan Experience - Hayya Platform
Public perception of the Hayya Platform was generally
positive-neutral, with any minor issues promptly
addressed to ensure a smooth experience for visitors.
An evaluation of the Hayya Platform registration procedure disclosed several
challenges. To rectify these issues, the relevant authorities mobilised immigration
officials specifically empowered to handle arrivals without valid or in-process
Hayya Cards.
Analysis of social media sentiment highlighted a surge of interest around
November 2022. The analysis was based on Hayya Platform/Card-related
tweets from November 2021 – December 2022. The tweets were in English as the
algorithm used to analyse the tweets - a Large Language Model (LLM) called
RoBERTa was written for English alone.
Most of the social media posts analyzed carried a positive or neutral sentiment.
However, there were a few negative posts regarding processing delays. Overall,
customer satisfaction with the Hayya Platform and Hayya Card was 96%.
Overall Sentiment of the Tweets
Positive 316
Neutral 3,191
Negative 1,423
0 1,000 2,000 3,000 4,000
Lessons For Future Success
The implementation of the Hayya Platform, serving as the exclusive portal for
international visitors entering Qatar during FIFA World Cup 2022™, faced
challenges stemming from time limitations and delayed decision-making,
subsequently impacting delivery and performance. The introduction of a
multilingual contact centre and dedicated Hayya Platform staff played a pivotal
role in enhancing the overall fan experience. As a key takeaway, improved
forecasting and resource planning should be integral components in future mega-
event preparations, ensuring the attainment of customer service experience
objectives.
Future Plans for the Hayya Platform
Following its successful deployment at FIFA World Cup 2022™ the
Hayya Platform will act as a single portal for all tourist and business
visas to Qatar, and using the Hayya with Me feature, cardholders will
be able to invite up to three family members or friends to accompany
them on trips to Qatar.
Future major events that will benefit from the improved visitor
experience offered by the Hayya Platform include:
Expo 2023
Formula 1 Races
AFC Asian Cup
Asian Games 2030
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> Connected Tournament | Seamless Fan Experience

Smart Rail and

Bus Travel
Passengers benefitted from exceptional service
and a plethora of network and technological
updates implemented by Qatar Rail and
Mowsalat Karwa ahead of the tournament.

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> Connected Tournament | Seamless Fan Experience - Smart Rail and Bus Travel

Qatar Rail
Doha Metro, along with Lusail and Education City Trams,
provided sustainable transport between stadiums,
FanZones, accommodation and other key locations.

99% 97% 2.38M 328 TB

customer of calls fans used free public of free WiFi data
satisfaction answered within transport WiFi during the used across Qatar's
rate 15 seconds tournament public transport

Partnerships: Vodafone Qatar partnered with Qatar Rail to provide Wi-Fi

coverage on trains and stations of the Doha Metro.
Environmentally Sustainable: Doha Metro implemented sustainable technologies
and won the ​Tarsheed Kahramaa "Best Water Recycling Project" award.
Minimal Wait Times: Trained staff supervised crowd management and queuing
systems at Doha Metro stations to optimise waiting times.
Centralised Management: The Integrated Control Centre (ICC) of Doha Metro
monitored and adjusted network operations.
Enhanced Security: The Cyber Security Operations Centre (SOC) collaborated with
Malomatia to address cybersecurity threats.

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> Connected Tournament | Seamless Fan Experience - Smart Rail and Bus Travel

Mowasalat Qatar
The Karwa Journey Planner App was launched for fans to plan their
journey, manage their smart card, and track buses.

741 7.55M 1.8M km 1.6M kg

Yutong electric total passenger covered during the of CO2 emissions
buses introduced journeys tournament prevented

Partnerships: Mowasalat Qatar partnered with Vodafone Qatar to provide public

Wi-Fi on over 4000 buses and 1000 taxis.
Smart Notifications: A customised Smart SMS service was implemented based on
Vodafone's Big Data platform, offering targeted and customised SMS to
passengers.
Reduced Emissions: 20% of buses were electric, with the remainder diesel-fueled
— meeting the Euro 5 emissions standard and emitting much less pollution than
regular vehicles.
World-Class Depot: Lusail Bus Depot, the world's largest for electric buses, has
11,000 solar panels and a capacity of 478 buses.

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Highlight: Wain's Role

During the Tournament

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> Connected Tournament | Seamless Fan Experience - Highlight: Wain's Role During the Tournament

Introduction The Stadiums Micro-App

In the run-up to FIFA World Cup 2022™, the Qatar Mobility Innovations Centre
(QMIC) released a major update to Wain, the leading home-grown mobile
application for delivering location-based services in Qatar. This update enhanced
the experience of residents and visitors on Qatar's roads, introducing significant
improvements to support increased traffic during the tournament, and provided
an alternative solution to the TASMU-developed Smart Parking solution,
maximizing user choice.
New Features and Enhancements
The most notable change to Wain was its new home page, which was completely
redesigned and remodelled to increase its aesthetic appeal.
To personalise the user experience, Wain added a new preferences section,
enabling users to select from nine content categories, indicate their preferred
mode of transportation, choose games they plan to attend, and identify their
preferred teams during the tournament. This feature helped Wain to display
personalised content and deliver relevant notifications, significantly assisting
visitors in finding attractions, events, fan zones, and more that matched their
interests.
Another important feature introduced was the "Stadiums" micro-app, dedicated
to displaying all FIFA World Cup 2022™ stadiums directly on a dedicated Wain
map. When a user clicked on any stadium icon, relevant information was
displayed, including parking locations and availability, the closest metro station,
seating info, and more. Wain users, based on their ticket classification (general,
media, or hospitality), were automatically guided to the best parking spots using
routing that considered parking availability, the user's current location, and road
closures.
Real-Time Map Updates
With the launch of QMIC’s new Content & Alert Management System (CAMS), Wain
users had access to a larger bank of points of interest, attractions, landmarks,
events, and more. This allowed Wain to modify map content and road closures in
real-time, increasing the app's value and relevance for its users in Qatar.

Once a user parked their car using Wain navigation, the app automatically saved
the car parking location. Furthermore, Wain introduced features to provide
walking guidance from car parking to stadium gates. In particular, Wain guided
users to their gate using live view (augmented reality) on iOS devices and map
view on Android devices.

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App-based Mobility
Transport options including ridesharing and
micromobility helped to ease congestion - ensuring
visitors enjoyed stress-free, rapid travel around Qatar.

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During the tournament
fans used ridesharing
apps to book travel to
and across Qatar,
representing visitors
from 95 countries.
During FIFA World Cup 2022™, football enthusiasts in Qatar requested 441,612
Uber trips to and from stadiums, with Khalifa International Stadium emerging as
the most popular destination.
To streamline the process and offer earning opportunities for residents, the
Ministry of Transport simplified driver registration, resulting in improved trip
access and reduced waiting times.
Uber witnessed remarkable achievements during this sporting event, with the top
driver completing an impressive 850 trips. The longest trip covered an astounding
313 kilometres, encompassing sightseeing and football matches, showcasing the
breadth of services provided.
As international travel levels rebounded to pre-pandemic norms, visitors from
various countries used the Uber app in Qatar, UAE, Egypt, and Saudi Arabia.
As well as the standard Karwa taxis available throughout Doha, visitors were also
able to use the ‘Karwa-Fox’ Economy service provided by a partnership between
Karwa Technologies and Fox Transport, offering budget-friendly travel through
the Karwa Taxi App, served by a fleet of over 2,000 vehicles.
For longer-distance travel, Careem provided inter-country rides from Saudi Arabia
to Qatar, bookable via the Careem App with a range of smart payment options.
E-scooter apps allowed
visitors to locate,
reserve and use these
innovative personal
transport vehicles to
travel around Qatar.
In Qatar, six companies currently offer e-scooter services, with Fenix operating
the largest fleet of approximately 1,000 e-scooters and e-bikes in Doha. These e-
scooters boast cutting-edge technology, featuring heat-resistant handlebars,
extended-range motors, and regenerative braking systems. With a total of 3,000
e-scooters available across 100+ locations in Qatar, these companies
collaborated with prominent entities like Qetaifan Island North Project, the
Supreme Committee for Delivery & Legacy (SCDL), Mowasalat, Madaeen Al
Doha, and Snoonu.
The implementation of integrated IoT (Internet of Things) technologies
facilitated the provision of shared e-scooters at the tournament's major hubs,
stadiums, and fan zones. E-scooters proved particularly valuable to FIFA staff and
B2B customers supporting the event, providing a convenient and comfortable
mode of transport to navigate areas such as stadium campuses which were
closed to car traffic.
Although the current transport ecosystem in Qatar may not be ideal for a
chargeable micro-mobility business, there are still promising opportunities for
such services in gated communities and smart cities. Micro-mobility-friendly
infrastructure (e.g. separate tracks) along with conducive testing environments
and tender processes can help the sector to develop further. Supporting policies
in terms of defining the number of players in the market and provision for tax
exemptions will be pivotal to the success of micro-mobility.
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Enhanced Air Travel

Hamad International Airport put in place infrastructure
and process improvements in preparation for the
increase in air passenger traffic due to the tournament,
winning recognition from international awards bodies.

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Preparations For FIFA World Cup 2022™
at Hamad International Airport
Hamad International Airport (HIA) recorded 35 million travellers in 2022, marking
a growth of over 100% compared to the previous year, while aircraft movements
surged to over 210,000, an increase of 28.2% compared to 2021. The airport
made significant investments in cutting-edge technologies to enhance screening,
safety, and security measures, ensuring the highest standards of facilities and
services. Among the advancements, a new transfer hall featured 14 security
lanes, a central image processing room, and state-of-the-art scanners.
To efficiently manage FIFA World Cup 2022™ operations, a dedicated Events
Management Centre (EMC) operated around the clock, staffed by a diverse group
of professionals representing major airport stakeholders and partners. The EMC
not only served as a hub for accurate data collection but also played a pivotal role
in coordinating landside and airside processes and making critical decisions during
the event.
In June 2022 HIA launched an innovative Digital Twin to provide a real-time view
of the airport through an intuitive 3D interface. This unique initiative combines 3D
modelling techniques, data analytics, and Artificial Intelligence to deliver
improved, faster and data-driven decision-making. The Digital Twin technology
manages aircraft stand conflicts, enables effective responses to alerts, monitors
the health of critical airport assets and minimises asset downtime.
The virtual tower, a pioneering project in the Middle East, allowed HIA to enhance
daily air traffic by monitoring blind spots. It facilitated the complete control and
observation of aircraft and vehicle traffic remotely and provided a control unit for
all available remote monitoring techniques. This enabled extensive control over a
wide area with minimal manpower, ensuring smooth and flexible air traffic. In
future, virtual towers may potentially replace traditional control towers, directing
high-volume aircraft traffic through screens and devices.
The airport's readiness and effectiveness in responding to emergencies were
rigorously tested through approximately ten emergency exercises. These
exercises not only evaluated communication processes, procedures, and methods
in collaboration with partners, stakeholders, and government agencies but also
examined emergency response procedures, safe aircraft evacuation, firefighting
measures, and the provision of medical assistance.
These initiatives contributed to HIA being voted “Best Overall Airport in the
World” at the 19th Annual Global Traveler Tested Reader Survey Awards, as well
as ‘Best Airport in the Middle East’ for the ninth time in a row, at the Skytrax
World Airport Awards 2023.
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FIFA Fan Zones

The FIFA Fan Festival at Al Bidda Park attracted 1.85 million
visitors, with additional Fan Zones at Corniche, Industrial Area
and Al-Khor, plus six satellite Fan Festivals in Mexico, the UK,
UAE, South Korea, and Brazil (São Paulo and Rio De Janeiro).

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Throughout the tournament, the FIFA Fan

Festival™/Fan Zones™ welcomed visitors every
day, offering free entry for all.

These vibrant spaces provided spectators with secure and family-friendly

environments, where they could indulge in social experiences and revel in an
extraordinary "event within the event." At the beginning of the tournament, a
breathtaking firework display, accompanied by mesmerizing illuminated drones
spelling out "Welcome to Qatar," captivated the crowds gathered along the
Corniche.

The FIFA+ Fan App revolutionised the way fans worldwide enjoyed FIFA World
Cup 2022™ Available in 11 languages, this innovative app became an
indispensable companion for fans, granting them access to comprehensive
tournament coverage, digital collectables, merchandise, and apparel from the
FIFA online store.

Fans also received essential notifications and updates regarding their favorite
teams, ensuring they remained connected to the heart of the action. The FIFA+
Fan App enhanced the overall experience, empowering fans to immerse
themselves in a world of excitement, connectivity, and exclusive content.

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Entertainment for Everyone:

The FIFA Fan Zone™ Experience

FIFA Fan Zone™ locations All 64 matches were displayed on giant Robot dogs carrying signs welcomed
opened each day of the screens in each FIFA Fan Zone™. visitors to the FIFA Fan Zones™.
tournament.

VISA Masters of Movement let visitors The pavilion at the Hayya FIFA Fan Zone™ Innovative sponsor activities and football
create virtual designs from their natural included interactive football-themed digital exhibitions were available throughout the
motions via a digital tracking system. and VR-based games for visitors. zones, including games with FIFA Legends™.

Performances by top global music acts, as Fans enjoyed a food court with unique An official FIFA Store™ with licensed FIFA
well as locally renowned artists culinary experiences ranging from local products allowed fans to show their support
entertained fans before and after matches. Qatari cuisine to international delicacies. for their chosen team.

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Efficient Support
During their stay, visitors had access to 24/7 support in eight
major languages, via chatbot, email, call, WhatsApp or social
media — answering any queries quickly and efficiently.

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Government Contact Centre Languages Supported

The Contact Centre answered various queries on areas like Hayya, ticket- Arabic German Chinese
related concerns, accommodation, transport, fan zones and other general
matters related to fans, the tournament in general, and activities in Qatar. English Portuguese Hindi
The Centre also operated international offices in India, Oman, Jordan, Kosovo, French Spanish Urdu
and Colombia for language support throughout the tournament.

Here's how the Centre performed

1,138 83,000+ 560,000 Over 1 million

employees in eight Contact working days logged in emails received and instant messages received
Centres across four total processed via WhatsApp and Chatbot
continents

Over 1.1 million 82% 90% 92%

voice calls response level of service of cases solved
received effectiveness quality overall in one contact

55 60,070 80.31% 85%

interactive chatbot incidents/complaints, of efficiency of efficiency of
scenarios were created which 41,240 were resolved handling voice calls handling emails

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A New Era of
Accessibility
FIFA World Cup 2022™ marked a new era of accessibility in
Qatar for fans with disabilities - and leaves behind a legacy
of inclusion enabled by innovative technology.

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Building for Accessibility
Qatar implemented modifications to ensure fully accessible venues and trained
teams on accessibility assistance for FIFA World Cup 2022™.
Fan Zones were designed to include accessible routes for people with disabilities
or limited mobility, wheelchair-accessible toilets, separate concession lines, and
dedicated areas to watch shows and matches.
Eight fully accessible stadiums provided preferred paths and facilities for people
with specific audiovisual, spectrum, and physical needs, as well as sensory rooms,
adult changing places, accessible toilets, accessible counters, and other facilities.
Wheelchair-accessible taxis and accessible trams, trains, and buses were available
for transportation.
The Accessible Qatar app offered instant information on venue access for people
with disabilities, including locations, car parking, entrances, ramps, passenger lifts,
signage, and restrooms.
Enhancing the Experience
Essential information was made accessible in Braille and descriptive audio
commentary in Arabic allowed blind and visually impaired fans to follow the
action via the "FIFA Interpreting" app.
Education City Stadium featured an accessible sensory room, providing a calm
and secure environment for children and young adults with sensory requirements
to enjoy the tournament.
Portable assistive technology platforms (Bonocle and Feelix Palm), and
accessibility features on the Qatar 2022 website allowed fans to access
commentary and content from anywhere.
Assistive Listening Systems were implemented at all stadiums for hearing-
impaired individuals. The frequency range 863-865 MHz was reserved for ALS to
eliminate interference and PMR Area Based licenses were issued for each
stadium.
Ooredoo Qatar partnered with Wheel the World to offer accessible tourist
experiences to visitors with disabilities or specific access requirements.
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Smart Ticketing
Fans enjoyed quick, easy, and secure access
to the stadiums for each of the matches,
thanks to advanced ticketing technology.

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Ticketing Technology

FIFA World Cup 2022™ saw over 1.4 million visitors attending matches across eight newly
constructed stadiums. The event posed a significant challenge for FIFA in managing the
ticketing experience due to the sheer volume of ticketholders and matches. To ensure
effective and secure ticketing, FIFA used a range of advanced technologies.

2 million 167 RFID and 469 Barcode 200

paper tickets were readers were deployed for staff to scan all visitors gates were equipped with a new patent-pending
delivered during FIFA World entering stadiums or training fields, regardless of ultra-high-frequency (UHF) booster technology to
Cup 2022™. ticket type. manage stadium exits.

Technology Implemented

Purchasing Tickets ID Verification Enhanced Security

Fans purchased mobile tickets for Unique RAIN RFID technology was RFID tickets were designed with
FIFA World Cup 2022™ through the developed for identity verification to multiple layers and security features to
FIFA mobile ticketing app. combat counterfeiting. enhance security measures.

Secure Ticketing Smart Authentication Event Management

Personalisation solutions, including self- Ticket tags were scanned and authenticated The FIFA Event Management Platform provided user-
service kiosks and special printers, were at venue entrances to prevent the use of friendly dashboards for real-time data and reporting to
implemented for secure ticketing. fake tickets and manage traffic flow. manage security and event operations.

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Celebrating in
Comfort
Within the stadiums, fans enjoyed the matches
in comfort, due to the revolutionary spot
cooling systems developed by Qatar University.

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Stadium Cooling: How it Works

During the stadium design and construction process, a key consideration was the
implementation of effective cooling, which would be crucial to the comfort of
fans and players throughout the tournament. Stadiums were designed to
minimise the entry of warm air, utilizing insulation and targeted or spot-cooling
techniques.

The cooling system was developed and tested using AI and 3D printing
technology by Qatar University's College of Engineering. Massive solar-thermal
powered absorption chillers were used to cool water, which was then stored in
temperature-controlled tanks.

Cooled and purified air was circulated through grills in the stands and large
nozzles on the pitch, while warm air was drawn back, re-cooled, filtered, and
pushed out. Under-seat diffusers were strategically positioned to maximise the
cooling effect for each individual occupant.

40% greener
Qatar University reported the spot-cooling technology to be 40% more
sustainable than other existing techniques.

18-24 °C
The temperature was maintained within a range of 64.4 – 75 degrees
Fahrenheit (18.0 – 23.8 Celsius) for the comfort and health of players,
officials, and fans.

Two-hour cooling
The system allowed for rapid cooling of venues in as little as two hours
before an event, reducing energy consumption and waste.

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Highlight: Sustainability
at FIFA World Cup 2022™
Advanced waste recycling contributed to the reduction of the
carbon footprint in Qatar in alignment with “Qatar National Vision
2030” and “Qatar World Cup 2022 Sustainability Strategy”.

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Environmental Solution
Management The Supreme Committee for Delivery & Legacy (SCDL) and FIFA
implemented compostable food packaging, encouraged fans to
segregate waste, and placed waste sorting facilities at stadiums.
A specific Sustainability
Organisers engaged with fans ahead of the tournament to
Management Plan for the event encourage them to recycle as much as possible.
was developed, which covered:
APEX Waste Solutions & Management collaborated with SCDL to
Actions to reduce carbon ensure that waste generated at stadiums was segregated on-site. A
emissions and efficiently technology called BiobiN turned organic waste into aerobic and
manage water. odor-free compost, reducing the need for landfills.
Excellent public transport links SCDL and Coca‑Cola Middle East introduced 100% recycled PET
to access the sites minimizing (rPET) bottles for Coca‑Cola and Arwa beverages across official FIFA
carbon footprints. World Cup 2022™ venues.
A waste segregation
system for recyclables Implementation and Outcome
and non-recyclables.
Several waste-to-energy (WTE) plants were set up to convert waste
into electricity, including the Umm Al Houl WTE plant, generating
A food waste
40 MW of electricity from 1.5m tons of waste per year. Anaerobic
minimization
programme. digestion technology converts organic waste into biogas, which can
be used to generate electricity or as fuel for vehicles.
Thousands of smart waste bins use sensors and GPS to monitor
waste levels and optimise collection routes. Waste sorting and
recycling facilities use advanced technologies such as automated
sorting systems, optical scanners, and magnetic separators to
separate different types of waste — recycling up to 80% of the
waste they process.
Lessons Learned and
Future Prospects
Growing recognition of the importance of
sustainability of national resources and
utilizing them in a thoughtful and
responsible manner.
Acceleration in the growth of national
recycling-based national industries helps to
minimise the wastage of resources.
The Investment Promotion Agency of Qatar
estimates attracting $75bn in sustainability
investments by 2030.
A new impetus to utilise and develop
recycling technology to serve Qatar and
achieve its national vision, alongside the UN
sustainability goals.
Qatar set an objective to convert 100% of
waste generated from landfills into various
new materials and elevate the recycling
percentage.
‘Wave of Unity’ coalition to enhance the
environmental legacy of the tournament
and the UN sustainable development goal
of ‘Consumption & Sustainable Production’.
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TECHNOLOGIES
DEPLOYED
The seamless fan experience was made possible by
extensive technical innovation and preparation behind the
scenes - ensuring the right infrastructure was in place to
deliver a safe, secure, and engaging tournament.

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Global Broadcast
Distribution
A range of technological innovations supported
high-capacity, high-definition broadcasting of every
moment of the action across traditional networks as
well as web and social network channels.

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+ 5.4 billion views 1.1 billion views 22 live matches

beIN Sports recorded by beIN Sports across the recorded on beIN’s official social media hosted on YouTube in Brazil via a partnership with
MENA region during the tournament. channels during the tournament. YouTube creator Casemiro and agency Live Mode.

600 million hours 5 million subscribers 500 million views

of related YouTube content including historic gained by the official FIFA YouTube channel on Casemiro’s newly created YouTube channel, Caze
World Cups™ and the 2022 tournament. during the tournament. TV, which gained 5.5 million new subscribers.

22 matches 242.8 million viewers 130 broadcasters

broadcast by beIN Sports its free-to-air channel in MENA, as tuned into the final match (68 % of MENA’s adult contributed social media content, alongside grass-roots
well as the final match on beIN Sports' YouTube channel. population) on beIN Sports’ free-to-air channel. content creators and FIFA's own Unmissable Moments.

High-definition Extended reality Remote production

beIN employed state-of-the-art studios, new channels, and A purpose-built studio with XR, AR, and VR technologies was beIN collaborated with Microsoft to trial the use of Qatar's
HD/4K coverage in multiple languages for the tournament. dedicated to the countdown show before each match. advanced 5G networks for cloud-based remote production .

Uninterrupted distribution Influencer-led content Post-match highlights

High-speed fiber optics, advanced encoding, and powerful Creators like AboFlah, Ahmad Aburob, Carter Sharer, and Long-form videos recapping highlights were shared on beIN
content management systems supported online distribution. more documented their on-the-ground experiences. Sports' YouTube channel in partnership with YouTube.

TOD, beIN Media Group’s streaming platform, offered innovative subscription options for fans - with an option to view the entirety of FIFA
World Cup 2022™ and enjoy access to all games, a second option called “Knockout Ticket” to view group 16 matches, quarter-finals, semi-
finals and the final, or a “Tournament Day Ticket” for the opportunity to watch all matches on a given day.

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The International Broadcasting Centre (IBC) at Collaboration with seven pivotal stakeholders, including satellite providers, Host
Broadcasting Services (HBS), and CRA made seamless data transmission possible,
the Qatar National Convention Centre was the showcasing the power of a shared commitment to excellence in ensuring success.
beating heart of broadcasting operations during The Supreme Committee for Delivery & Legacy (SCDL) provided a state-of-the-art
FIFA World Cup 2022™. 1 Tbps network, enabling FIFA World Cup 2022™ coverage to be screened in high-
quality 4K resolution for the first time. This groundbreaking network connected
eight stadiums, 33 Team Base Camps, and two studio clusters with the IBC,
The IBC was a complex, integrated system of communication and media
located at the Qatar National Convention Centre.
orchestration. By coordinating feeds from various venues and the official FIFA
broadcasting centre, the IBC customised and dispatched content to global
The technology used to connect within the stadiums included an advanced
broadcasters, shaping the way fans around the world engaged with the
software-defined network provided by HBS. The transport layer for the broadcast
tournament.
was facilitated through a dedicated point-to-point Dense Wavelength Division
Multiplexing (DWDM) connection of 2x5x100 Gbps, provided by Vodafone Qatar.
High-speed fibre optic networks provided unparalleled speed and reliability,
Satellite backup connecting each stadium to the IBC was delivered by Ooredoo.
connecting the IBC to broadcast centres globally, and facilitating real-time data
transfer. State-of-the-art video encoding and decoding equipment enabled
In parallel, the transport of the IT Circuits from the stadiums to the Central
immediate compression and decompression large volumes of of high-resolution
Service Locations (Meeza MV2 and MV3) was accomplished via a dedicated
video, optimizing bandwidth and ensuring exceptional quality. The network
DWDM point-to-point connectivity of 4x10Gbps, as requested by FIFA IT.
included redundant systems and fail-safes to shield against potential disruption
and provide an uninterrupted experience.
Building on the multilateral UHD/HDR production used in Russia, FIFA World Cup
2022™ adopted the UHD/HDR standard for all 64 matches as a single unified layer
Advanced satellite and terrestrial transmission systems served a diverse range of
from capture to transmission. FIFA chose the Hybrid Log Gamma (HLG/BT.2100)
platforms, accommodating multiple global broadcasters' requirements and
as its HDR format, as the standard has matured and become widely used in the
ensuring extensive coverage. Powerful content management and distribution
industry.
systems allowed the IBC to handle the enormous volume of multimedia content
and high concurrency, organizing live and recorded feeds and distributing them
The cloud-based media server FIFA MAX (Media Asset Exchange) held up to 6000
strategically.
hours of content, accessible to broadcasters worldwide. The primary native
media format of the media server was XAVC-I 1080/50p, supporting HDR ingest
Employing cutting-edge satellite broadcast systems including Yotelsat and Asiasat,
and delivery, while the preview for browsing proxies was in SDR. To aid
the IBC crafted a solid backbone for global broadcasting. This technological
broadcasters in creating or augmenting their own digital or social media
prowess facilitated the seamless and instantaneous transmission of high-quality
offerings, FIFA provided an API, an SDK, and a white-label product. A cornerstone
video feeds worldwide. By leveraging collaborations with premier satellite
was the 'matchcast,' which gave digital teams access to multiple live OTT feeds
providers, the IBC extended its reach to every corner of the globe, broadcasting to
for streaming to fans.
over 3.5 billion viewers.

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The IBC's technological readiness was key in fulfilling the demands of FIFA, the
media, security, and other related requirements. Gravity, collaborating with HBS,
outfitted each of the eight stadiums with equipment for TOCs, including all the
connectivity infrastructure needed to bring in host feeds from different host
broadcaster units, standardise it, and prepare for onward distribution. The TOCs
centred around IP gateways from Grass Valley into the wider IP fabric of the host
broadcast. Gravity also provided a turnkey production system for infotainment at
every venue. This included RF and line cameras, on-pitch presentation, and replay
capabilities.
beIN SPORTS has been recognised for its outstanding use of digital and social
platforms during FIFA World Cup 2022™, winning gold in the 'Best Use of Digital
and Social in Sports' category at the 2023 Sports Industry Awards. As the Official
Broadcaster and exclusive broadcast rights holder of the tournament across 25
countries in the Middle East and North Africa (MENA), beIN SPORTS played a
pivotal role in showcasing this historic event to audiences around the world.
In a novel approach, beIN SPORTS partnered with major digital platforms such as
Twitter, Snapchat, and Google. Additionally, it broadcasted 22 matches of FIFA
World Cup 2022™ on its free-to-air beIN Sports channel in the MENA region.
The Virtual Media Center hosted on Microsoft Azure in collaboration with
Supreme Committee was used by more than 65k media personnel to register for
press conferences.
By the end of the tournament, with Argentina crowned as the world champions,
beIN SPORTS' coverage had attracted more than 5.4 billion viewers, with 242.8
million tuning in for the final game. This viewership equates to 68% of the adult
population in the MENA region. The broadcaster's OTT platform, beIN CONNECT,
also saw substantial traffic with 1.4 million unique users and 10 million unique
visits. The use of social media was similarly impressive, with beIN's channels
generating 5.5 billion impressions and over half a billion engagements.
Velocix, which supplies software and fully managed services for video service
provider-based content delivery networks (CDNs), tracked the video traffic peaks
in countries worldwide. By December 13, Velocix's managed services team
recorded the most considerable viewing increases in Latin America, with Pay-TV
operators' peak traffic levels rising by as much as 140% in some countries. In
Europe, video service providers experienced surges of up to 82%. In contrast,
North America recorded more modest increases in peak traffic, around 20%,
reflecting the lower profile of soccer in the region.
These results highlight the successful marriage of traditional broadcasting and
digital platforms, showcasing how sports broadcasting can effectively leverage
digital and social media to reach and engage with massive global audiences.
The IBC's achievements during FIFA World Cup 2022™ lay the groundwork for
future innovation, providing a blueprint for upcoming sporting events and
changing the landscape of global broadcasting.
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Digital Health Landscape

FIFA World Cup 2022™ saw significant deployment of
technology in Qatar’s health sector to ensure the safety and
well-being of participants, fans, and the local population.

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Investment in Facilities
Hamad Medical Corporation (HMC) invested significantly in health facilities,
services, and technologies to bolster the national healthcare infrastructure. This
included the inauguration of 10 state-of-the-art hospitals, augmenting the total to
14 under HMC, and broadened the number of public sector primary healthcare
centres to 28, alongside four managed by the Qatar Red Crescent, all outfitted
with the latest global medical technology. Digital health services facilitated
seamless access and management of patient records across organisations.
Emergency Response
The ambulance and emergency facilities achieved remarkable results, with a
response time of approximately 6 seconds. In 91% of cases, emergency services
reached incidents within 7 minutes in Doha and 8 minutes in outlying areas.
Visiting fans benefited from access to urgent medical services thanks to the
"Haya" card. Hamad Medical's fleet of smart ambulances was 5G-connected and
capable of generating Wi-Fi networks to support paramedics in the field. These
ambulances optimize cellular network performance while reducing the number of
required SIM cards, ultimately saving costs. This comprehensive technological
setup ensured responsiveness and efficiency in emergency services operations
during FIFA World Cup 2022™ and will enhance provision for future events.
On-field Healthcare
An innovative Concussion Assessment and Rehabilitation Service was introduced,
providing methodical, expert-backed assessments and recommendations for
player concussions. Team doctors were equipped with medical replay tablets for
scrutinizing injury mechanisms, while a FIFA Medical Coordinator and an injury
spotter utilized video replay capabilities to identify potentially severe injuries.
FIFA Emergency Care Bags, containing advanced life support equipment, were
also provisioned to team doctors.
Public Health Initiatives
A dedicated website, provided by the Ministry of Public Health and available in
Arabic and English, offered healthcare information and advice specifically
pertaining to the event. Qatar also devised a National Health Strategy uniquely
tailored for the FIFA World Cup 2022, underscoring its pledge to deliver top-tier
healthcare services.
Virtual Healthcare Delivery
To make it easier for patients to access their care during this period, both HMC
and PHCC offered more virtual appointments, where clinically appropriate, to
patients who wished to have their outpatient consultation in the comfort of their
home, rather than visiting a hospital in person. The use of telemedicine
consultations and virtual services, pioneered during the COVID pandemic, proved
extremely successful, with high rates of patient satisfaction.
Mobile Healthcare
HMC deployed advanced command and control ambulances featuring enhanced
automation and numerous internal enhancements for operational flexibility,
which played a pivotal role during the tournament.
These vehicles incorporated advanced camera systems and a comprehensive IT
suite, facilitating operational controller positions and internal conferencing for up
to 18 users, among other capabilities. They also featured Excelerate's Rapidnet
LTE Network Solution, ensuring robust and secure satellite connectivity.
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Aspire Command
and Control Centre
Catering to all eight stadiums, the Aspire Command and
Control Centre efficiently managed operations and is well-
equipped to facilitate upcoming sporting events in Qatar.

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Aspire Command and Control Centre: Features and Capabilities

Centralised Operational Excellence for
Equipped with the most sophisticated technology ever seen at a sporting event,
FIFA World Cup 2022™ the Centre enabled real-time monitoring and control of various operational
systems, including electromechanical systems, security, protection measures,
communications, and IT. Each stadium was digitally linked to the Centre, providing
a unified platform to trace and resolve issues on-site.

With 24/7 operation during FIFA World Cup 2022™, the Centre was staffed with at
least 85 specialists at all times and leveraged a network of approximately 22,000
security cameras across all eight stadiums, integrated through 200,000 units. It
enabled them to operate entry gates, ensure the provision of necessary utilities,
and control the temperature of the air-conditioned stadiums.

Facial recognition technology allowed the team to monitor each of the 80,000
seats at Lusail Stadium, host to 10 matches, including the final. Specialists from
cybersecurity to anti-terrorism to transport were stationed at the Centre, along
with Qatari and FIFA officials. This advanced setup embodied the first "connected
stadium" concept to be used during a FIFA World Cup™.

Artificial Intelligence played a pivotal role in the Centre's operations. AI tools

enabled technicians to predict crowd surges and manage overcrowding swiftly by
sharing real-time data with security officials. AI-driven data aggregation helped
anticipate crowd patterns, optimizing crowd control, and ensuring a smooth flow
of 1.4 million spectators in and out of the stadiums.
The Aspire Command and Control Centre, a state-of-the-art hub set up for FIFA
World Cup 2022™ represented a milestone in sports event management. The
Centre was designed to control all IT and operational solutions for the stadiums,
functioning as a centralised hub for ensuring safety, security, and operational
efficiency across all eight tournament venues.

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> Connected Tournament | Technologies Deployed - Aspire Command and Control Centre

“What you see here is a new standard, a new trend in venue

operations, this is our contribution from Qatar to the world of
sport. What you see here is the future of stadium operations,”
Niyas Abdulrahiman, the event’s Chief Technology Officer, to AFP.

Impact and Benefits

The Aspire Command and Control Centre's innovative approach had a
transformative impact on the management of the tournament, providing
enhanced security, efficient crowd management, optimal stadium conditions,
data-driven decision-making, rapid incident response, and setting the stage for
future international sports events.

Future Prospects
While the Centre was initially focused on FIFA World Cup 2022™, there are plans
to expand its operations to include more sports facilities in Qatar in the future.
This underlines Qatar's commitment to utilizing advanced technology for
operational efficiency and safety in sporting events. The Centre’s success will
provide a roadmap for future tournaments, fostering better safety, efficiency, and
fan experiences in the global sports industry.

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> Connected Tournament | Technologies Deployed

Highlight:
UNISTAD
The Unified Stadium Platform (UNISTAD), run from
Doha’s state-of-the-art Aspire Command and Control
Centre provided the ability to remotely monitor,
manage, and control all critical operations.

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> Connected Tournament | Technologies Deployed - Highlight UNISTAD
Solution
The Digital Twin-based UNISTAD solution ingested live data from about 40,000 IoT
devices and feeds from over 15,000 CCTVs. A Digital Twin is a virtual
representation of a physical object or system that is updated from real-time data.
It is an information model that uses sensors, data analysis, simulation, machine
learning, and reasoning to reflect the current performance and future predictions
of the object or system.
UNISTAD enabled experts to remotely monitor and manage everything from
crowd flow to lighting, temperature, and security.
The solution used predictive analytics to prevent incidents and was run on a
"Sports in a Box" infrastructure piloted in partnership with DELL Technologies.
The SecurOS®UVSS (Under Vehicle Surveillance System) units by ISS enabled
security personnel to scan the undercarriage of vehicles entering stadiums in as
little as three seconds.
Key Stakeholders
Implementation and Outcome
Qatar's Intaleq spearheaded the comprehensive implementation of the
technology ecosystem, collaborating with partners Microsoft (Azure Cloud and
Business Intelligence) and Johnson Controls (Facility Management). Integral
stakeholders included MCIT, SCDL, SSOC, and the Ministry of Interior.
By strategically deploying IoT-connected sensors across venues, airflow and
temperature variations were continuously monitored and reported. The
installation of 15,000 CCTV cameras enabled meticulous crowd surveillance from
multiple angles, ensuring comprehensive coverage of stadium activities.
A pivotal achievement was centralizing the management of climate control,
security, and various operations across all eight venues at the Aspire Command
and Control Centre. This approach proved invaluable in predicting crowd surges
and effectively mitigating overcrowding issues.
During the final, peak passages per hour reached 20,000, which accounted for just
31% of the total system capacity, underscoring the successful crowd management
strategies employed.
Future Prospects
UNISTAD’s revolutionary approach to safety at sporting events shifts the focus
from reactively managing incidents to preventing them before they occur by
using predictive analytics — which will have a huge impact on the safety of
future events.
Digital Twin capabilities will enable key smart city industries to enrich people’s
lives, modernise government services, drive sustainability, and ultimately
accelerate economic development.
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 > Connected Tournament | Technologies Deployed - Highlight UNISTAD

Unistad: Structure
Aspire Command and Control Centre - UNISTAD

Incident Crowd and Spectator Vehicle Facilities Emergency

Management Access Control Surveillance Management Response

Intaleq – Overall Technology Ecosystem Management

Digital Twin SecurOS®UVSS Sports in a Box Drone Surveillance Cloud and Big Data

Johnson Controls Intelligent Service Systems Dell Technologies Fortem Technologies Azure
(Facilities Management)

Siemens

Ooredoo
Fibre Backbone and 5G

Sources
IoT Enabled CCTV Cameras UVSS IoT Devices
Sensors 15,000 40 40,000

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> Connected Tournament | Technologies Deployed

Smart In-Stadium
Technologies
Innovative new technology supported match officials’ decision-
making and gathered vital data for broadcasters, teams, and
fans - setting a benchmark for future sporting events.

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> Connected Tournament | Technologies Deployed - Smart In-Stadium
Technologies
Background
FIFA World Cup 2022™ demonstrated the potential of smart technologies in
revolutionizing football events. The implementation of technologies such as VAR,
GLT, and the Football Data Ecosystem resulted in enhanced decision-making,
improved player performance analysis, and greater fan engagement. The lessons
learned during this historic tournament will shape future deployments, refining
existing technologies, fostering innovation, and offering fans an even more
enriched experience in upcoming events. The ongoing evolution of smart
technologies in sports events promises to transform the landscape of football and
create an unparalleled experience for fans, players, and stakeholders alike.
Technologies Used
Sensor Soccer Ball: The Sensor Soccer Ball is a high-tech ball equipped with
sensors that can transmit data such as speed, spin, and trajectory to a computer.
This technology is used for training and performance analysis purposes.
Video Assistant Referee (VAR): To keep fans abreast of VAR decisions, updates
from the VAR's video operation room located at the central IBC were displayed on
the commentator information system and the live match feed. Host coverage
included a picture-in-picture composite during on-field reviews.
Semi-Automated Offside Technology (SAOT): SAOT is a system used to determine
offside decisions quickly and accurately. It uses 12 dedicated tracking cameras
mounted under the stadium's roof to track the ball and capture up to 29 data
points of each player, 50 times per second.
Goal Line Technology (GLT): GLT is a system used to determine whether a ball has
crossed the goal line or not. It involves the use of cameras and sensors to track
the position of the ball.
Football Data Ecosystem: An optical tracking system installed in all FIFA World
Cup 2022™ stadiums in Qatar collected positional data of all players, the referees,
and the ball multiple times per second, accurate to the nearest centimetre, and
was also used to calculate speed, distance, and direction of play.
Player Performance App: The Player Performance App is a mobile application
used by players to track their performance and training data. It allows players to
monitor their progress and adjust their training accordingly.
Augmented Reality App: FIFA developed a white-label AR app, offering AR
content to fans through their smartphones. The app provided 3D data, tracking
data for specific players or teams, offering insights into on-field performance.
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> Connected Tournament | Technologies Deployed - Smart In-Stadium
Technologies
Beneficiaries of the smart technologies deployed within stadiums during the
tournament included referees and officials, who used technologies like VAR, GLT
and SAOT to minimise errors; players and team management who used the Player
Performance App to track training and performance and the Football Data
Ecosystem for strategic decision-making; as well as the fans themselves, who
enjoyed immersive fan zones with augmented reality experiences.
In-Stadium Infrastructure
and Connectivity
Each stadium was equipped with Data Centre Infrastructure Management (DCIM)
and Building Management Systems (BMS) that helped with proactive and
preventive incident management. This was successfully achieved by adopting ITIL
best practices and Service Management platforms. Several service providers were
involved in providing the necessary infrastructure and technology to guarantee
high-quality connectivity during the tournament.
Key technologies and infrastructure included 5G networks, which provided high-
speed wireless connectivity, enabling fans to engage with digital content in real
time; fibre optic networks used for high-speed connectivity to transmit video
feeds, data, and other digital content; and satellite communications networks,
providing connectivity to remote locations, ensuring accessibility to digital
content.
In addition, distributed antenna systems (DAS) were customised for each venue to
provide high-quality wireless coverage within the stadiums and cloud computing
was harnessed to manage the massive amount of data and digital content
generated, facilitating real-time data processing and analysis.
Lessons Learned
Seamlessly integrating multiple technologies presented challenges, requiring
synchronization to prevent discrepancies and ensure accurate data analysis.
Managing the enormous volume of data generated by the technologies in real
time required readily scalable, robust, and reliable systems to avoid downtime or
system failures. Deploying sophisticated technologies incurred significant
expenses, necessitating careful investment planning and cost-effectiveness
assessments. Overall, the fans' reactions to technology were mixed, with some
appreciating the improved decision-making and others expressing concerns about
interruptions to the game's flow.
Future Prospects
Feedback and ongoing research will lead to further improvements in existing
technologies, enhancing their effectiveness and user experience. New Innovations
and advancements in technology will result in the development of new solutions
specifically designed for use in sports events, enriching the fan experience and
optimizing player performance. In future FIFA World Cup™ events, hosts will
leverage technology to create more interactive and immersive experiences for
fans, further enhancing their engagement with the game.
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> Connected Tournament | Technologies Deployed

State-of-the-Art Crowd
Management Solution
The solution integrated data from over 15 transport sector
entities including more than 40 discrete data sources to ensure
a safe and secure experience for all attendees.

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> Connected Tournament | Technologies Deployed - State-of-the-Art Crowd Management
Solution
Development and Implementation
The Crowd Management solution was developed as part of the TASMU initiative,
a broader digital project supporting the Qatar National Vision 2030. Microsoft
collaborated with Ooredoo, which was awarded the Crowd Management platform
contract for FIFA World Cup 2022™.
The solution leveraged cutting-edge technologies, including Government Network
connectivity, Azure Network and Secure Landing Zone, Digital Twin, Dev/Sec Ops,
and more. The platform engaged 200 different operators and 50-60 concurrent
users, facilitating collaboration between public and private transport
stakeholders.
Microsoft led the initiative, ensuring seamless communication and governance.
Hosted on Microsoft Intelligent Cloud with TASMU architecture, the solution
prioritised security, high availability, and scalability. Siemens brought expertise in
Crowd/Transport Management and digital twin technologies.
Ooredoo and Malomatia facilitated delivery, onboarded Siemens, and accelerated
development through the TASMU Data Platform. TomTom/THTC contributed
traffic management data and industry insights, optimizing the solution. Together,
the technology partners transformed crowd management and shaped the future
of mobility, fostering an unprecedented level of innovation and efficiency.
Microsoft initially funded the Crowd Management MVP (Minimum Viable
Platform) built on Digital Twin technology for Mowasalat, and subsequently, the
Ministry of Communications and Information Technology funded the delivery of
the entire solution on TASMU for the Supreme Committee for Delivery and
Legacy. The Crowd Management application, powered by innovative Azure
technologies, facilitated the rapid ingestion, processing, and modelling of
anonymous location data.
The implementation enabled real-time updates on crowd movement and density,
optimizing resource allocation to optimise the fan experience. It provided
valuable insights into historical trends and congestion levels, supporting
simulations and informing decision-making. Commanders and operators from
various entities were able to make real-time decisions based on actionable
insights from the platform, ensuring crowd safety and efficient resource allocation
during the tournament. The platform's simulations forecasted potential scenarios
and challenges, aiding in proactive risk mitigation. Valuable insights into historical
crowd movements and congestion levels helped stakeholders identify and address
potential risks. Overall, the Crowd Management platform significantly enhanced
the safety and security of the event.
Future Prospects
Valuable lessons included the significance of a national Smart City Platform for
expediting the delivery of cross-sectorial solutions and their potential for new
opportunities. With continuous improvement and stakeholder collaboration, the
solution is poised to shape the future of crowd and transportation management,
leaving a lasting impact on Qatar's smart city development and supporting the
Qatar National Vision 2030.
The Crowd Management platform sets a benchmark for future applications
supporting major events in Qatar. Data monetization opportunities, such as a
subscription model, will be explored, contributing to the digital economy and
Smart City Initiative. The platform aligns with Qatar's sustainability vision,
reducing CO2 emissions through optimal traffic and transport management.
Prospects include integrating Open AI and additional data sources such as CCTV
footage and drones to enhance situational awareness. Continuous enhancements
will enable seamless management of day-to-day transport operations and
upcoming events. Phase Two will focus on customizing the solution to meet the
unique needs of new end users.
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> Connected Tournament | Technologies Deployed

Highlight:
Project Stadia

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> Connected Tournament | Technologies Deployed - Highlight: Project Stadia
Project Stadia created a legacy for Qatar by
collaborating with international bodies such as
INTERPOL, Europol, and the World Health
Organization to facilitate future major events.
Project Stadia was established by INTERPOL in 2012 and funded by Qatar to
create a Centre of Excellence to support INTERPOL member countries in
planning and executing safety and security arrangements for major events.
Project Stadia had three main objectives: to support Qatar’s safety and
security preparations for FIFA World Cup 2022™; to support all INTERPOL
member countries involved in planning and delivering major event safety and
security arrangements; and to leave a legacy for the world’s law enforcement
community from Qatar’s hosting of the tournament.
The learning accrued from the range of project activities is
consolidated and shared among all INTERPOL member countries via a
web-based knowledge management system with two components:
1. A repository of good practices 2. An online collaborative platform
in all aspects of sporting event where experts can share, discuss,
security, which all member analyze and publish information on
countries can contribute to and the evolving aspects of major
benefit from. sporting event security.
The International Police Cooperation Centre (IPCC) was created to ensure
event security through collaborative action between police representatives
from participating countries and organizations like INTERPOL and Europol.
The IPCC facilitated information exchange and coordination of police security
operations, with the operating room supervised by SCDL.
It involved 32 participating countries, Europol, and INTERPOL through Project
Stadia, supporting the coordination of security efforts and ensuring the
safety of travelling fans.
The IPCC received technological support and infrastructure, with Qatari
officers contributing local knowledge and capacity.
Liaison officers from participating countries such as Brazil, France, Mexico,
and Britain joined the IPCC to provide expertise in dealing with fans from
their respective countries.
Europol's crime centres monitored potential threats, including cyber attacks,
counterfeit products, and extremist propaganda, supporting SSOC and
providing 24/7 operations and international liaison support.
IPCC - areas of function:
Logistic support unit Technical equipment
INTERPOL unit Social media monitoring
Information unit “Talaa” program (monitoring
Technical support unit traffic violations via CCTV)
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> Connected Tournament | Technologies Deployed

Real-Time Crowd
and Transportation
Management Solution
RTCTM uses cutting-edge technologies to optimise
crowd and transportation management.

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> Connected Tournament | Technologies Deployed - Real-Time Crowd and Transportation Management

Real Time Crowd and Transport

Management (RTCTM) System Layout

Predictive AI Driven Transportation Sensors and What-If Safety and Vehicle Ticket Pricing Emergency
Crowd Analysis Scheduling Management Video Driven Scenario Evacuation Maintenance Yield Response
Insights Modelling Analysis Scheduling Management

TASMU CENTRAL

Joint Government Services Geographic Information Systems Digital Twin Data Analysis

Surveillance Cameras Sensors Mobile Data

DATA Integration Partners:

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> Connected Tournament | Technologies Deployed - Real-Time Crowd and Transportation
Management
Background
The RTCTM (Real-Time Crowd and Transportation Management) solution was
developed as part of the TASMU digital initiative, aligned with the Qatar National
Vision 2030. TASMU comprises over 100 Smart Solutions serving various sectors in
Qatar. RTCTM specifically addresses the country's growing transport network and
crowd management needs, providing real-time decision-making insights to
efficiently manage operations and make informed decisions.
Technology Used and Services Offered
Cloud computing facilitated real-time data processing, storage, and collaboration
among stakeholders. AI algorithms were employed for data analysis, crowd
movement prediction, and transportation optimization. IoT devices gathered real-
time data from traffic cameras, GPS devices, and public transit schedules for
enhanced insights. The Digital Twin technology was used to enable real-time
analysis and virtual scenario testing, empowering proactive decision-making, and
organisers used sophisticated big data analytics techniques to process and
interpret vast amounts of data.
The RTCTM solution encompassed nine vital services aimed at facilitating crowd
and transportation management throughout FIFA World Cup 2022™. One of the
core offerings involved Predictive Crowd Analytics, which leveraged real-time data
to forecast crowd movements, thus enhancing the optimization of flow dynamics.
In times of emergency, the solution ensured swift and effective Emergency
Response capabilities. Moreover, the system efficiently handled transportation
management, thereby guaranteeing the seamless operation of transportation
networks.
The integration of sensors and video-driven insights enabled the extraction of
valuable information from traffic cameras and sensors, contributing to data-
driven decision-making. To proactively address potential scenarios, the What-if
Scenario Modeling feature simulated various situations, aiding in contingency
planning. Safety and Evacuation Analysis formed another crucial component, as
the solution worked to establish comprehensive safety measures and evacuation
protocols.
By incorporating Vehicle Maintenance Scheduling, the RTCTM solution facilitated
timely maintenance planning, ultimately minimizing the risk of disruptions. Ticket
Pricing Yield Management came into play to optimise ticket pricing strategies,
thereby maximizing revenue generation. Lastly, AI-driven Scheduling enhanced
the efficiency of transport operations through optimised scheduling techniques.
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> Connected Tournament | Technologies Deployed - Real-Time Crowd and Transportation
Management
During its implementation, the RTCTM solution faced a range of challenges
that were effectively addressed through various technical solutions. Qatar's
limited geographical space posed a need for meticulous crowd management
strategies. In response, the solution underwent expedited development to
ensure swift deployment and precision in handling this aspect.
The demand for real-time data processing was met through the integration of
cloud technologies and 5G networks, enabling seamless and instantaneous
data processing and communication. The critical concerns surrounding data
security and privacy were tackled with the incorporation of advanced security
protocols, data encryption techniques, and stringent access controls. These
measures collectively safeguarded sensitive information and ensured strict
adherence to data privacy regulations.
Moreover, the integration of AI, digital twin technology, and extensive big data
analytics played a pivotal role in enabling proactive decision-making
capabilities. This strategic approach empowered the solution to effectively
anticipate and manage the evolving challenges associated with crowd and
transportation dynamics, contributing to a successful outcome for FIFA World
Cup 2022™.
The accomplishment of RTCTM's successful implementation hinged on
collaborative efforts from diverse stakeholders. Government authorities
played a pivotal role in development and deployment. Event organisers
seamlessly integrated RTCTM into operations, while transportation agencies
provided crucial data for management optimization. Leading cloud computing,
AI experts, IoT, and big data analytics specialists contributed their expertise,
shaping the technological and analytical aspects of the solution.
RCTM implementation brought valuable benefits, offering real-time insights for
informed crowd and transportation management decisions. Seamless data
integration through cloud computing and 5G networks improved efficiency, while
predictive analytics enhanced safety measures and emergency responses. AI-
powered scheduling and optimization improved transportation operations,
promoting sustainable traffic flow and minimizing environmental impact.
Integrated Operation Platform (IOP)
This platform was specifically developed to manage transportation during FIFA
World Cup 2022™, integrating data feeds from all major transport providers,
including Mowasalat, Ashghal, Hamad Airport, Uber, Careem, Karwa, and others.
The IOP provided essential intelligence to the Command Centre, enabling
effective transportation management and coordination. Additionally, the IOP was
used to manage and predict crowd movements during the tournament, drawing
upon various data sources such as Mobile Network and Hayya location. Trend
analysis was conducted using the power of Microsoft AI, allowing for a more
informed and responsive approach to crowd management.
Lessons Learned and Future Prospects
The success of RTCTM during FIFA World Cup 2022™ has provided valuable
insights. Continuous improvement and refinement are planned to remain at the
forefront of crowd and transportation management technologies. Collaboration
with stakeholders, authorities, and technology partners will be crucial to enhance
the solution's capabilities and address evolving challenges. The second phase aims
to expand RTCTM's scope nationwide, integrating additional datasets and building
blocks for optimised transportation operations beyond event-focused
implementations, supporting Qatar's smart city development and the Qatar
National Vision 2030.
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> Connected Tournament | Technologies Deployed

Sila Mobile App

On arrival in Qatar, international fans, as well as
locals, were able to use the Sila Mobile app to
navigate public transportation around the country.

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> Connected Tournament | Technologies Deployed - Sila Mobile App
Background
Qatar’s transport sector has reached major achievements in recent years, with
individual public transport operators accomplishing a series of exceptional
milestones. The Ministry of Transport introduced Sila in 2021 with its mission to
connect public transport modes, providing seamless mobility for citizens,
residents, and visitors through sustainable and environmentally friendly public
transport.
Technology Used
On the app front end, the SILA app used Ionic 5, an open-source mobile UI toolkit
for building modern, cross-platform mobile apps using Angular. The app was
developed for both iOS and Android platforms. For the front-end web interface,
Angular 11 was used, offering a component-based framework for scalable web
applications.
On the back end, the app used IBM Mobile First (MFP) for the mobile gateway,
providing a comprehensive development environment, mobile-optimised runtime
middleware, and integrated management tools. Additionally, Node.js was used for
server-side programming, allowing JavaScript to be used for both client-side and
server-side code.
Users and Stakeholders
The SILA app catered to all public and private transport users, including
Mowasalat Karwa, Qatar Rail, Qatar Foundation, Msheireb Properties, Hamad
International Airport, Ashghal, Qatar GISnet, CGIS Qatar, and Google for mapping
information and transport-related data. Stakeholders like the Ministry of Finance
and Qatar National Bank provided payment services and support.
Features of the App
Integrated journey planning was available for a range of modes including metro,
bus, tram, and taxi, incorporating services like Doha Metro, Metrolink, Karwa Bus,
Lusail Tram, Education City Tram, Msheireb Tram, and Karwa Taxi. The app also
provided real-time updates concerning transport modes and schedules. A flight
tracker feature enabled users to conveniently access updates on flight
information, further contributing to seamless travel arrangements.
Usage and Investment
The SILA app was downloaded around 24,900 times from the Apple App Store
between June 1, 2022, and March 5, 2023. The budget allocated for the
development and deployment was QAR 7.5 million over several years, with
continuous updates and enhancements based on user feedback.
Lessons Learned and Future Prospects
Users appreciated the app's usefulness in navigating Qatar's public transport
network and integrating various transport modes. Feedback from users was
considered for continuous improvements. Challenges faced during development
included selecting the appropriate and most advanced technology and dealing
with approval times from app stores.
The SILA app is set to continue operation beyond 2022. Future updates will
include an integrated public transport payment feature to enhance user
convenience and experience. It will add links to MetroExpress, water transport,
and a centralised call centre. As part of the TASMU initiative, the app will
contribute to Qatar's smart city development and support the Qatar National
Vision 2030.
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> Connected Tournament | Technologies Deployed

Smart Parking: Enabling

Efficient Mobility
For fans using their own transport, the Smart Parking app made
it easy to locate and navigate to convenient parking locations
near the Fan Zones, stadiums and accommodation options.

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> Connected Tournament | Technologies Deployed - Smart Parking: Enabling Efficient Mobility
Background
The TASMU program in Qatar aims to drive the digital transformation of key
sectors, including transportation. Part of this initiative involves implementing a
smart parking solution to optimise parking spaces and alleviate traffic congestion.
FIFA World Cup 2022™ accelerated the need for a smart parking system to
efficiently manage parking and enhance the overall event experience. As a result,
the smart parking solution was fast-tracked, and a phase one version was
launched to address the immediate demands of the mega event.
The Smart Parking solution made use of cutting-edge technologies to create an
efficient and scalable parking management system. A central component was
cloud technology, which provided centralised data storage and processing
capabilities. This allowed for real-time updates and smooth integration with
various devices and systems. Additionally, the implementation of Internet of
Things (IoT) devices and sensors enabled continuous monitoring of parking spaces
and the collection of essential occupancy data. To further optimise parking
management, smart signage technologies were employed. These signs displayed
dynamic, real-time information, guiding drivers to available parking spots and
ultimately reducing congestion.
Among the features that the solution offered were real-time parking availability
updates for both on-street and off-street parking areas. This information
empowered users to locate vacant parking spaces promptly. Furthermore, the
system provided turn-by-turn navigation, which aided users in finding their
selected parking spots, minimizing search time and traffic congestion. Language
accessibility was also prioritised, with the application being offered in both Arabic
and English, ensuring a broader reach and usability. Another noteworthy feature
was the "Find My Car" functionality, designed to assist users in locating their
parked vehicles within crowded or unfamiliar parking zones. Lastly, the system
facilitated cashless payments for parking sessions and the option to pre-book
parking spaces, adding an extra layer of convenience for users.
The implementation of the Smart Parking solution yielded numerous benefits. By
offering real-time parking availability information, facilitating navigation to
parking spots, and enabling cashless payment options, the overall user experience
was greatly enhanced. Law enforcement agencies benefited from parking
violation notifications, which facilitated more efficient monitoring and
enforcement of parking regulations. Moreover, the solution optimised parking
management by providing comprehensive insights into parking allocation and
utilization, empowering entities responsible for parking management to make
informed, data-driven decisions and plan for future parking areas.
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> Connected Tournament | Technologies Deployed - Smart Parking: Enabling Efficient Mobility
Various stakeholders and users played pivotal roles in this initiative. The Ministry
of Communications and Information Technology (MCIT) oversaw digital
transformation endeavours and supported technology-driven solutions like Smart
Parking. The Ministry of Transport (MOT), responsible for transportation
infrastructure, also stood to gain from the improved parking management
capabilities. The Ministry of Municipality (MM), responsible for urban planning
and administration, could utilise insights from the system for future parking area
development. The Public Works Authority (Ashghal), engaged in infrastructure
projects, benefited from the more efficient management of parking resources.
The development and deployment of the Smart Parking solution were embedded
within the broader TASMU program, which was allocated a budget of QAR 7.5
million. This investment underscored Qatar's commitment to its digital
transformation journey, aligning with the nation's vision of becoming a smart,
interconnected, and sustainable country.
Notably, during FIFA World Cup 2022™, the Smart Parking solution assumed a
pivotal role in managing parking resources around key locations like stadiums and
event venues. The provision of real-time parking occupancy data facilitated a
comprehensive understanding of the parking situation, thereby enabling event
organisers and authorities to make well-informed decisions pertaining to traffic
flow and parking resource allocation.
The Smart Parking solution relied on data from IoT devices and sensors for real-
time monitoring. To ensure responsible data collection, storage, and utilization,
the solution adhered to robust data governance practices. These practices
protected user privacy and ensured compliance with local regulations.
Lessons Learned and Future Prospects
Effective collaboration among stakeholders emerged as a linchpin, demonstrating
that successful smart city initiatives require coordination among government
agencies, technology providers, private entities, and end-users. A user-centric
approach stood out as crucial; prioritizing user experience and facilitating user
education played pivotal roles in driving the widespread adoption of smart city
solutions. Scalability and adaptability were identified as imperative features for
sustainable success, ensuring the solutions can accommodate growth and
evolving needs. Given the real-time data collection inherent to smart city projects,
stringent data security measures are essential to protect user information and
adhere to regulatory standards. Furthermore, seamless integration with existing
urban and transportation infrastructure emerged as pivotal, optimizing the
efficiency of these solutions.
Integrating the solution with public transportation systems presents the
opportunity for multimodal travel and sustainable transport alternatives. Dynamic
pricing models based on real-time parking demand could revolutionise resource
utilization, incentivizing more efficient use of parking spaces and mitigating
congestion. Incorporating information about electric vehicle (EV) charging stations
into the solution aligns with sustainability goals and promotes the adoption of
EVs. Leveraging data generated by the application to inform urban planning
decisions has the potential to optimise infrastructure development by identifying
areas requiring new parking facilities and enhancing resource allocation. Finally,
employing advanced analytics and predictive modelling techniques on parking
data could revolutionise parking demand forecasting, ultimately leading to more
efficient resource allocation and enhanced parking management.
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> Connected Tournament | Technologies Deployed

Cybersecurity
Landscape
Cybersecurity preparations for the tournament boosted
Qatar’s readiness to handle online threats and created a
foundation for future international collaboration.

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> Connected Tournament | Technologies Deployed - Cybersecurity Landscape
Background
FIFA World Cup 2022™ marked a significant milestone in the deployment of smart
technologies in sports events. Qatar's cybersecurity policy landscape spans several
policies and bodies to protect the nation's critical data and infrastructure from
cyber-attacks.
A comprehensive Cybersecurity Framework was developed by the National Cyber
Security Agency in collaboration with 29 local entities, 100 experts, 22
government and semi-government entities, and 16 entities from the private
sector, including specialised local and international bodies and three scientific
institutes. The resulting cybersecurity systems and policies were applicable to
various stakeholders involved in the tournament, including government
authorities, private sector organizations, and event organisers.
Technical Approach
The cybersecurity framework encompassed 14 areas of cybersecurity,
facilitating authorities in understanding the required guidelines to
safeguard against cyber-attacks during the event. It included:
Raising the state of alert at the state level
Activating the National Cyber Security
Agency (NCSA) control room 24/7
Developing and activating plans
related to securing the tournament
Training in cyber awareness for those
working to secure systems and stadiums
24/7 staffing of communication rooms
Standards developed and enforced, including Qatar 2022
Cybersecurity Framework, MITRE ATTACK, and ISO 270001
The National Cyber Security Agency prepared cyber policies and plans for FIFA
World Cup 2022™, ensuring a standardised approach to cybersecurity between
different entities and deterring cyber threats. The Cybersecurity Framework 2022
addressed IoT security in smart stadiums and buildings, requiring entities to
implement control rooms to monitor systems and detect suspicious activities.
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> Connected Tournament | Technologies Deployed - Cybersecurity Landscape
Preparation for the tournament
Concerned entities conducted periodic scans, tested stadium networks and
assessed cybersecurity risk at over 100 facilities.
Comprehensive Testing
The cyber capabilities of over 100 entities in Qatar were evaluated to determine
their resilience against cyber attacks.
Automated Alerts
During the FIFA World Cup Qatar 2022, there were over 85 million cyber threats.
The National Cybersecurity Agency effectively managed events by monitoring
these threats based on implemented monitoring strategies. This led to the
triggering and investigation of alerts. Based on available data, the agency
determined whether an alert was a false positive or required confirmation. After
this determination, the investigation was escalated through the agency's request
management system.
Smart Monitoring
The National Cybersecurity Agency oversaw numerous entities via the National
Operations Room. Information systems directly or indirectly related to the FIFA
World Cup Qatar 2022 were supervised using a system that logs digital events
from associated state entities. This monitoring system at the National
Cybersecurity Agency records digital events, analyzes unusual activity, and
automatically processes and responds to data. It's noteworthy that the agency's
team was divided to oversee the operating rooms, which function 24/7.
Effective Prevention
The National Cybersecurity Agency implemented numerous preventive measures
targeting entities, individuals, and systems associated with the tournament.
These measures encompassed enhancing the cyber abilities of entities, rolling out
a national training program on cybercrime prevention for staff, and scrutinizing
operational systems related to the tournament and stadiums to stave off cyber-
attacks during the event.
International Cooperation
A thorough action plan was followed, detailing measures to guard against attacks
during the tournament. Communication channels were established with regional
and international entities and organizations. This was done to bolster
international collaboration and furnish the essentials to safeguard cyberspace
throughout the championship period.
Extended Operations
The agency ventured into international collaboration with a selection of strategic
partners from various countries. This includes the International Criminal Police
Organization, "Interpol", which supplied an array of security and statistical
reports concerning cyberspace management during the FIFA World Cup Qatar
2022. Additionally, several friendly nations offered their expertise, and others
actively participated in ensuring the event's security.
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> Connected Tournament | Technologies Deployed - Cybersecurity Landscape
Measures Taken and Benefits
The FIFA World Cup Qatar 2022™ highlighted the importance of cybersecurity in
the digital age, and cooperation between various stakeholders, private sector
participation and extensive training programs contributed to the successful
implementation of cybersecurity systems.
Preventive measures were put in place to protect against cyber threats, such as
intrusion detection, prevention systems, firewalls and security analyses, as
relevant authorities have monitored potential threats including cyber-attacks,
phishing campaigns related to tickets or counterfeit products, and extremist
propaganda.
Continuous and proactive cybersecurity assessment must be strengthened,
involving the intensification of operations and manoeuvring exercises in
cooperation with other parties. This approach effectively contributes to improving
the ability to respond and resist cyber-attacks in a lasting and consistent manner.
Although hackers may not pose a significant threat to robust, hardened systems, it
is essential for host nations and event organisers to ensure their defences are
secure and fully prepared to respond to cyber incidents. Host countries need to
strengthen cooperation with international legal bodies, information sharing and
analysis centres, and cyber threat intelligence partners. This allows early
identification of cyber threats, malware, fake and malicious applications, and
domains, as well as data leaks, exploits of sensitive information and insecure
systems.
Emphasis must be placed on cooperation with countries, international
organizations, and research centres, and benefiting from available international
expertise. This includes enhancing capabilities in cooperation with friendly
countries and encouraging innovation in the field of cybersecurity.
Lessons Learned and Future Prospects
The legacy of FIFA World Cup Qatar 2022™ lies in the establishment of the
National Cybersecurity Agency and the continued development of competencies
and localization of technologies for future mega-events. Lessons learned from the
tournament relating to cybersecurity include:
The need to localise and develop specialised competencies in cybersecurity
and build a culture of cyber awareness. Although there have been significant
efforts to improve the cybersecurity culture in Qatar, it has been observed
that phishing and policy non-compliance events have occurred.
Working to raise the capability of individuals and institutions in cyber risk
management, governance, responsibility, and participation, which was a
challenge to manage before, during and after the tournament.
The importance of centralised ICT governance and an integrated technology
landscape to prevent duplication of effort and spending while ensuring
accountability and simplifying the institutional system.
The importance of setting policies and organizing sound mechanisms for
adopting controlled cloud computing, through clear strategies for adopting
appropriate cloud services and their security.
Reducing third-party risks in the private sector’s contribution to the supply
chain and maintaining the integrity of the legacy data and information of
supporting infrastructure.
The importance of monitoring the continuous flow of information related to
threats, developing investigative procedures and addressing specific
vulnerabilities in institutions.
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> Connected Tournament | Technologies Deployed

Highlight:
Malomatia's Role
in Cybersecurity

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> Connected Tournament | Technologies Deployed - Highlight: Malomatia's Role in Cybersecurity
Malomatia's Role in Enhancing
Cybersecurity and Establishing the
Contact Centre for FIFA World Cup 2022™
Malomatia, a leading provider of technology services and solutions in Qatar,
played a pivotal role in ensuring digital and IT readiness for the event. The
company's primary focus was securing the security operating systems of Qatar
Rail, a critical mode of transportation for football fans, and establishing the crucial
FIFA World Cup 2022™ Contact Centre.
Malomatia partnered with Qatar Rail to establish the new Cyber Security
Operations Centre. The Centre was created in accordance with Qatar Rail's
strategy to bolster its cybersecurity readiness against possible threats and cyber
attacks.
The Centre was a significant addition to Qatar Rail's cybersecurity infrastructure. It
aligned with the compliance requirements of the National Cyber Security Agency
(NCSA) and was essential in ensuring cybersecurity readiness ahead of the
tournament.
Given the heightened risk of cyber attacks during major events the Security
Operation Centre used cutting-edge technology to monitor, respond to, and
resolve any potential cybersecurity threats to the Qatar Rail network in real time.
The Cyber Security Operation Centre held the critical role of monitoring cyber
attacks on the Doha Metro systems and network. By ensuring the safety,
reliability, and availability of its transportation services, the Centre played an
instrumental role in providing a seamless travel experience for fans.
With the coordination of the General Authority of Customs, Malomatia developed
the Sports Events Management System. This system was designed to facilitate
shipment processes at all Qatari ports during the tournament.
Additionally, in association with Siemens and Ooredoo, Malomatia helped deploy
the Crowd Management Application. This application provided the Command
Centre with data on crowd movements, aiding in the management of safety
protocols.
Malomatia also focused on creating a fan-friendly experience for FIFA World Cup
2022™ by establishing and operating the Contact Centre service. This initiative
was anchored by the FIFA hotline (2022), operated by over 1,000 call centre
specialists distributed across four countries. Their role was essential in providing
timely assistance and information to fans during the tournament.
Key results thanks to Malomatia’s involvement included the processing of 1.1
million voice calls, addressing 560,000 emails, and more than a million ChatBot
interactions with fans.
The Security Operation Centre and the FIFA World Cup 2022™ Contact Centre
operated round-the-clock. The Sports Events Management System streamlined
registration and customs approvals, while the Crowd Management Application
was central in ensuring the safety and efficient management of attendees.
The dedicated teams worked tirelessly to monitor threats, respond as efficiently
as possible to ensure the smooth operation of Qatar's railway systems during the
tournament and provide an outstanding experience to the Contact Centre’s users.
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> Connected Tournament | Technologies Deployed

Communications
Infrastructure
Investments in communications infrastructure made it
possible for Qatar to successfully deliver the first FIFA
World Cup™ powered by 5G-enabled networks.

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> Connected Tournament | Technologies Deployed - Communications Infrastructure

Infrastructure, Connectivity and 5G

In preparation for the tournament, Qatar made significant investments in its telecommunications infrastructure, providing reliable high-speed
connectivity to over 3 million residents and 76,700 businesses. Telecom investments have generated a consistent annual revenue of around QAR 10
billion since 2017, making them an important contributor to Qatar's GDP. Over 95.7% of the population in Qatar is now covered by a 5G mobile
network, and for FIFA World Cup 2022™ the network was modernised to ensure full coverage at all stadiums and fan areas.

Phone Number Allocation World-beating Network High-Speed Connectivity

The Communications Regulatory Authority (CRA) CRA's allocation of the mm-Wave band to Qatar hosted a tournament with exceptional
allocated 3 million mobile and fixed line numbers Vodafone Qatar contributed to it being connectivity, providing speeds exceeding 270
to support telecom initiatives for FIFA World Cup recognised as the world's fastest mobile Mbps, low latency, and high-performance
2022™. network in 2022. connectivity to over 2.4 million people.

Personalised Experience Productivity Gains In-Stadium Coverage

Qatar and the CRA demonstrated intelligent 5G technology improved efficiency and Distributed antenna systems (DAS) were deployed
connectivity through the fusion of technologies like productivity in sectors such as media, tourism, in stadiums to provide reliable WiFi coverage to
5G, AI, and IoT, delivering personalised experiences sports, education, transport, healthcare, retail, fans, offering a flexible and high-capacity solution
to users across various sectors. commerce, and energy. for large venues.

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> Connected Tournament | Technologies Deployed - Communications Infrastructure

Network Providers

National Service Providers

Fixed and Mobile Passive Public VSAT

Network Fixed Satellite

Qatar Internet Subsea Cable

Exchange Point Station

International Capacity Providers

(Peer and Upstream)

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> Connected Tournament | Technologies Deployed
Ooredoo's
Contributions to
FIFA World Cup
2022™
Introduction
Ooredoo played a critical role in the successful hosting of FIFA World Cup 2022™.
The FIFA Journey started in 2013 and followed infrastructure readiness plans
closely to complete 4G/5G deployment by Q2-2022. Key technologies including
mobile 2G, 3G, 4G, 5G, M2M, IoT, NB-IoT, TETRA, and Push to Talk over Mobile
were implemented, contributing to seamless communication during the event.
International connectivity upgrades for diversity, capacity, and resiliency were
also put in place.
Technological Features
Ooredoo leveraged advanced technologies such as LTE Advanced, VoLTE, Massive
MIMO, Millimetre Wave, Elastic RAN, UL CoMP, Downlink Carrier Aggregation,
Advanced Single User MIMO feature, Multibeam Antenna, Group Communication
in Tetra, and full redundancy and diversity. More than 1,130 multi-beam
antennas, connecting over 355km of RF cables and over 202km of fibre optic cable
supplied the eight stadiums and immediate surrounding areas with 4G and 5G.
5G Upgrades
A major upgrade of outdoor radio sites with the latest 5G technology was
intended to maximise country-level coverage, including stadiums, airports, rail
networks, fan zones and other FIFA-related facilities. These features enabled high-
speed communication, low latency, and massive capacity playing a key role in
achieving a high-capacity 4G/5G network, peak uplink/downlink data speeds, and
better customer streaming and communications experience during the event.
Spectrum Monitoring
Ooredoo ensured proactive spectrum monitoring during the event to identify
interference (unauthorised or illegal devices) in a timely manner and take
corrective action.
Support to Organisations
TASMU: Ooredoo supported crowd management by providing a real-time crowd
information management system.
Safety and Security Operations Committee (SSOC): Proactive monitoring of
supplier vehicles' movements within stadiums was supported by Ooredoo’s
network.
Social media networks: Network enhancements also included upgrades of
Ooredoo’s National and International Transport IP links capacity, ensuring
abundant bandwidth for internet connectivity with international servers for
popular OTT applications such as Facebook, Instagram, Snapchat, TikTok,
WhatsApp and more.
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> Connected Tournament | Technologies Deployed - Ooredoo's Contributions
Fan Engagement
AR brand engagement programs with Snapchat and TikTok, and the first gamified
AR body tracking lens in the MENA region, were introduced in fan zones and high
visitors’ convergence sites. Fans were also given the opportunity to provide
feedback on the network experience, with the overall response being positive.
Challenges
Ooredoo faced challenges with infrastructure readiness at stadiums, approvals for
Outdoor Distribution Antenna systems at stadiums, fan-zone location and capacity
forecast changes, and last-minute spectrum allocation for 5G -2nd carrier.
However, these were resolved through close coordination with key stakeholders.
Stadium Wi-Fi
The Stadium Authority used the Wi-Fi spectrum to provide Wi-Fi services to public
users, supporting a total of 201 TB of data traffic over all 8 stadiums during the 64
matches.
Data Traffic
Significant data traffic was generated from various locations, fan zones, and
hotspots, with the top 10 locations generating more than 3,000 TB and over 51
million calls during the tournament.
Performance Indicators
The primary KPIs for voice and data technologies were all successfully attained,
contributing to the smooth operation of the event.
Unique Contributions
The event was the first 5G FIFA World Cup™, the first with M-MIMO and mmWave
capabilities for higher speed, and the first where more than 40% of data traffic
was handled by 5G inside stadiums. Fans enjoyed high-speed data throughput
inside stadiums as well as other strategic locations such as the official Fan Zones,
fan villages, metro trains and stations, airports, seaports and hotels.
Investments
Ooredoo made significant Capex investments for Network Modernization and
Readiness leading up to the event, totalling QAR 2.481 billion from 2020 to 2022.
An additional Opex of QAR 150 million was incurred during the tournament in
2022.
Future Prospects
FIFA World Cup 2022™ accelerated the development of networks in Qatar, leading
to faster and more reliable services for consumers and new capabilities such as
virtual and augmented reality applications. There was also a significant increase in
customer awareness about 5G during the tournament, which is expected to
accelerate the adoption of 5G. Proactiveness and preparations, as well as close
coordination among all stakeholders, were identified as critical factors for the
success of future events.
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> Connected Tournament | Technologies Deployed
Vodafone's Role
During FIFA
World Cup 2022™
Introduction
Vodafone played a pivotal role in the successful hosting of FIFA World Cup 2022™.
Catering to visitors from 194 countries and coverage from 618 partner networks,
the company's global reach and interoperability were critical. By providing
unparalleled network coverage and digital solutions, Vodafone enhanced the
experience for over 1.8 million roaming users, participants, and stakeholders. The
tournament saw approximately 15 million calls made, and a staggering 1,188 TB
of data consumed during matches, highlighting Vodafone's crucial role as a
technology enabler in the event's success.
Big Data and Connectivity
Vodafone provided big data services to accommodate the massive influx of fans,
offering free Wi-Fi on buses, taxis, the Doha Metro, and key locations like malls,
Qatar Rail, LRT, exhibition centres, HIA and DIA, hotels, and stadiums. This allowed
2.38 million fans to consume 328 TB of data while using public transport.
Specific services included:
Public Wi-Fi: Enhanced telecom services were provided in various sectors within
Qatar, including hospitality, real estate, fan zones, and parks, to accommodate a
surge in internet use during the tournament.
5G Network: More than 1100 outdoor sites were upgraded to 5G, ensuring
important venues were 5G ready. Vodafone's 5G expansion was evident in the
impressive internet peak throughput of 450+ Gbps.
mmWave: Deployed to support higher data speeds for special use cases such as
media and enterprise customers.
Managed Connectivity: Provided ultra-high bandwidth and low latency dedicated
optical network for transporting uncompressed video feed to be broadcast to the
world.
IoT Logistics and Distribution: Logistics and distribution companies used
Vodafone IoT Asset Tracking to manage, monitor, and track their assets across
different event locations, enhancing end-user experience on the move.
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> Connected Tournament | Technologies Deployed - Vodafone's Role
Fan Engagement
Vodafone launched the 'We Fan Together' campaign, leveraging advanced
technologies and engaging activities to provide an enriched fan experience.
Vodafone employed AI and VR technologies for seamless SIM activation and
customer support, delivered through the AI-powered Labeeb bot. This resulted in
faster, more efficient customer service responses, ensuring a smoother user
experience.
Network Capacity and Infrastructure
To handle the massive network demand, Vodafone invested in a 1.2 Tbps
backbone capacity, ready for AI, Multi-access Edge Computing (MEC), and 5G
Stand-Alone (SA) technologies. Over 400 km of fiber optic cable was laid to
connect main event locations and major tourist attractions, ensuring high-speed
connectivity and reliable network infrastructure across the country.
Performance and IoT Solutions
Vodafone used high-capacity solutions and mmWave 5G technology for seamless
data experiences and superior connectivity. Network speeds reached up to 4.6
Gbps on the downlink and 734 Mbps on the uplink, setting new records in mobile
network performance. As part of its IoT offering, Vodafone launched Qatar's first
IoT tracker and rolled out a Smart SMS service based on passenger data, offering
real-time updates for an enhanced user experience.
Onboarding and Customer Service
Vodafone implemented a process to manage the high demand for services,
enabling online SIM activation without the need for customers to visit a physical
store. Launched in November 2022 under the guidance of the CRA, this feature
allowed fans to purchase and self-activate their SIM or eSIM at their convenience
via the MyVodafone App, resulting in 85% customer satisfaction.
Global Recognition
In addition to the successful execution during the tournament, Vodafone Qatar
was recognised as the "World's Fastest Mobile Network" by Ookla in H2 2022,
further cementing Qatar's position as a global leader in mobile internet
connectivity and coverage.
Key Statistics
Visitors from 194 countries and 618 partner networks used Vodafone's connectivity.
Over 1.8 million fans roamed on Vodafone's network during the tournament.
2.38 million fans used Vodafone's free Wi-Fi on public transport.
Free Wi-Fi was enabled in over 4,000 Mowasalt buses and 1,000 taxis.
328 TB of free data was consumed.
419,487 free Fan SIMs were issued.
Approximately 15 million calls were made, with a call setup success rate of 99.2%.
1,188 TB of data was consumed during matches.
Future Prospects
Vodafone's strategic investments in technology, innovative solutions, and
customer-centric approach ensured that fans, athletes, and officials enjoyed a
seamless digital experience during FIFA World Cup 2022™. The company's
contribution was instrumental in ensuring Qatar's success as a host nation, setting
new standards in digital infrastructure for future global events.
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> Connected Tournament | Technologies Deployed

Government Network
Smart management and monitoring strategies optimised the
Government Network and increased overall performance —
facilitating the smooth running of the tournament and
preparing it for increased future demand.

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> Connected Tournament | Technologies Deployed - Government Network
Introduction
FIFA World Cup 2022™ represented a huge logistical feat, with the government
network playing a significant role in supporting the event's digital infrastructure.
Advanced capabilities, efficient and strategic planning, and interconnectedness of
the network facilitated smooth operations across various domains, contributing
significantly to the event's success.
Technological Development and Infrastructure
Fiber Optics: Fiber optic lines provided high-speed connections for government
entities, stadiums, hotels, and fan zones, ensuring consistent connectivity
throughout the tournament.
Firewalls and Intrusion Prevention Systems (IPS): To safeguard the network
against external threats, robust firewalls were installed across the network.
Additionally, Intrusion Prevention Systems (IPS) were used to detect and prevent
potential security breaches, thus adding an extra layer of protection to the
network.
Network Monitoring Systems: To ensure the smooth operation of the network,
Network Monitoring Systems were deployed. These systems provided real-time
monitoring and reporting of the network's performance, allowing for rapid
identification and resolution of any issues that arose.
Security Information Management Systems (SIEM): Utilizing SIEM technology,
the network was fortified with sophisticated security management capabilities.
This included automated event log management and threat detection, providing
an additional layer of cyber protection.
Modern Systems for Attack Prevention: Collaborating with the National
Cybersecurity Agency, the network applied modern systems to reduce attacks.
These included DNS-Firewalling protection systems to counteract DNS-based
threats and DDoS prevention systems to shield against Distributed Denial of
Service attacks.
Contact Management Systems: To facilitate efficient communication between
government agencies and the call centre, contact management systems were
implemented. This streamlined the communication process and ensured prompt
resolution of queries and issues.
Cloud Computing Services: The network leveraged Microsoft's cloud computing
services in the State of Qatar. These services provided the scalability and agility
required to manage the massive data and application load during the tournament.
Microsoft Azure ExpressRoute: To ensure direct and reliable connectivity with
Azure-Qatar, the network used ExpressRoute. This dedicated connection ensured
high-speed, secure data transfer, boosting the network's overall performance.
Entities Linked to the Government Network
A total of 890 links were distributed among several government agencies and
institutions via SSD links, including security agencies, Ministry of Communications
and Information Technology, National Cybersecurity Agency, Information Systems
Department of the Public Works Authority, Civil Defense, Qatar Airways, and the
Supreme Committee for Projects and Legacy, the Ministry of Municipality, and
Hamad Medical Corporation.
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> Connected Tournament | Technologies Deployed - Government Network

Performance and Lessons Learned

The performance of the government network during FIFA World Cup 2022™ was
exceptional. The network blocked 280,500 attempted attacks and handled a total
of 24.7 Petabytes (PB) of traffic. It managed 12 PB of government-to-government
traffic, 9.5 PB of Internet traffic, and 3.2 PB of Azure traffic.

The network catered to 186 entities, with 95 sites, 87 of which were connected
over fibre optics and 55 over Azure. The network managed 452 connections, with
eight sites connected over MPLS.

The tournament posed several challenges, including an increase in cyber-attacks,

a demand for high-speed connectivity, technical requirements of security
authorities, and the need for private, isolated high-speed networks for
tournament-related facilities.

Additional challenges included providing quick replacement of network devices,

round-the-clock support, continuous updating of network devices, and the
implementation of disaster recovery plans.

Key learnings underscored the importance of a robust disaster recovery and

business continuity plan, efficient network management, and comprehensive
security measures. Regular security audits and penetration tests were critical in
identifying and addressing vulnerabilities.

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> Connected Tournament | Technologies Deployed

Spectrum Allocation
and Monitoring
Careful monitoring and precise allocation of
spectrum frequencies by the CRA made it possible
to successfully deliver a technology-first FIFA
World Cup 2022™ in a geographically small nation.

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> Connected Tournament | Technologies Deployed - Spectrum Allocation and Monitoring

Additional C-band Spectrum Additional Capacity

Early in 2019, regulators authorised Vodafone Qatar and Ooredoo Qatar to access To manage the increased workload required to deliver a connected
100 MHz of C-band spectrum for the deployment of 5G before the end of 2020. and successful tournament, CRA contracted and trained an additional
The move was designed to have an impact in all densely populated areas and to 94 team members in the run-up to FIFA World Cup 2022™.
provide coverage of roads and highways, as well as all of the venues associated
with the World Cup.
Authorizations Issued
Enhanced Accessibility A total of over 25,000 authorisations were issued for radio
applications by the CRA Spectrum Team, which were divided
Exclusive frequency allocations were made for the assistive listening system, between different entities as follows:
wireless communication between referees, and specific technologies such as VAR,
GLT, SAOT, and player tracking.
14,297 496
Testing and Tagging Host Broadcast Commercial
Service Affiliates
Comprehensive testing and tagging of equipment were conducted to comply with
FIFA and Qatar specifications, with spectrum teams present in stadiums, fan 5,029 476
festivals, broadcasting centres, and media centres. Participating
Media Right Holder
Licensees Member
Regulatory Compliance Associations
3,874
Spectrum usage was monitored to ensure compliance and interference-free
operations, with effective communication systems and workflows developed for FIFA Contractors 317
FIFA Fan
coordination.
837 Festival
Visitor Connectivity Football Technology
and Innovation
The CRA authorised prepaid SIM cards, primarily used by international visitors, to
ensure that all fans were able to access voice and data connectivity as soon as
they arrived in Qatar.

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> Connected Tournament | Technologies Deployed - Spectrum Allocation and Monitoring

CRA Monitoring of KPIs Violations

for Quality Assurance detected:
Voice 125
wireless devices were disallowed during field
99.75% 2.27 sec 4.29 inspections at official venues. 48 were unauthorised
Call completion Average call Voice quality - frequency users.
success rate setup time average MOS
47
Data radios were removed from use during the testing
process due to non-compliance.
99.84% 70 Mbps 161 Mbps
Successful uplink Average uplink Max uplink 200
data transfer rate throughput throughput instances of unauthorised drone use were detected
above Al Bayt and Lusail stadiums.
99.83% 309 Mbps 1288 Mbps
Successful downlink Average downlink Max downlink
A limited number of cases of secondary
data transfer rate throughput throughput interference were reported on other
radio services and 60 interference
99.89% 6 ms 48 ms complaints were received.
Successful web page Best (min) Average
download rate latency (Ping) latency (Ping)

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> Connected Tournament | Technologies Deployed - Spectrum Allocation and Monitoring

Key achievements
Thanks to the diligent work of the CRA Spectrum Team, the process of testing and tagging equipment,
allocating frequency bands, and registration of new mobile device connections went ahead seamlessly.

QAR 110 million 3,700+ 85%

spent on projects related to spectrum radio frequencies assigned by CRA to of all radio frequencies were allocated
management. all entities requiring them. to media organisations.

20,000+ 1,274 0
items of radio equipment tested and test and marking appointments cases of radio interference affecting
tagged by CRA. processed through the portal. FIFA operations recorded by CRA.

666,000 117,000 354

entities registered on the portal for
SIM cards registered using the Hayya SIM cards registered using AI to verify spectrum allocation.
Card for identification. identity digitally.

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> Connected Tournament | Technologies Deployed

Cloud Computing
FIFA World Cup 2022™ represented a significant
milestone in the use of advanced cloud computing
infrastructure, furthering the digital innovation
agenda of Qatar towards achieving Vision 2030.

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> Connected Tournament | Technologies Deployed - Cloud Computing

Application of Cloud Technology

Dedicated cloud data centre regions allowed Qatar to achieve fast connectivity and lower
latency, provide a smoother user experience, and enable access to key services.

Innovation Navigation Safety

Technologies used during the Smart Parking provided a seamless An AI-based crowd management
tournament relied heavily on the cloud, experience by offering information on system effectively managed 3.4
including building management available parking spaces and navigation million football fans with an average
systems, parking, and mobile apps. through mobile phones. stadium occupancy of 96%.

Operations Ticketing Streaming

The UNISTAD platform, powered by Cloud infrastructure and big Cloud-based solutions enabled television
Digital Twin technology, managed key data analytics facilitated high- channels, media partners, and web platforms
operations in eight stadiums from a volume online ticket to deliver football moments, highlights, live
central location. purchasing. streaming, and news worldwide.

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> Connected Tournament | Technologies Deployed - Cloud Computing
Key Developments and Strategies
Infrastructure Development: FIFA World Cup 2022™ led to the establishment of a
state-of-the-art cloud computing infrastructure. Leveraging the Azure platform,
the country built a robust digital backbone to support the diverse requirements of
the tournament.
Digital Innovation: Technological advancements were key to the tournament’s
success. The Azure platform enabled improvements in video and broadcast
capabilities, advancements in crowd management, and enhanced security
systems.
Promotion: The event contributed to placing Qatar on the global map as a
technologically advanced country proficient in assimilating and utilizing digital
technology.
Planning and Organization: Effective planning and coordination between various
organizations and government agencies were key in ensuring the availability and
efficiency of required cloud services, thus contributing to the tournament's
success.
Legacy and Sustainability: The tournament led to the development of advanced
applications, with a focus on the provision of development capabilities to ensure
long-term sustainability.
Communication and Engagement: Effective communication and engagement
between stakeholders were crucial to the successful hosting of the event and
enhancing the reputation of the country.
Diversity and Inclusion: Emphasizing diversity and inclusion brought the
necessary competencies in the field of information technology, enhancing the
overall execution of the project.
Community Engagement: Involving the local community in the planning process
ensured the event's benefits extended to residents, thus fostering an inclusive
digital ecosystem.
Sustainability: Consideration of the environmental impact of the event was
essential. Efforts were made to reduce carbon emissions, reflecting the
commitment to sustainability.
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> Connected Tournament | Technologies Deployed - Cloud Computing
CRA Cloud-First Policy Compliance
Cloud services during FIFA World Cup 2022™ adhered to the Cloud-First Policy
issued by the Communications Regulatory Authority (CRA) in June 2022. The
policy provided a guide for cloud usage during the event and streamlined
processes to minimise maintenance overheads while aligning with the 2030
National Vision.
Data Centre Providers
Major data centre providers for the tournament included Microsoft Azure,
Ooredoo, and Meeza. These providers enabled the robust cloud computing
services necessary for the diverse operations necessary during FIFA World Cup
2022™.
Implementation
The Microsoft global data centre empowered entities and users across Qatar and
abroad by enabling them to connect via a resilient and scalable technology, with
unmatched monitoring, and business continuity capability over multiple Azure
data centres such as North Europe, West Europe, and Qatar. This allowed entities
to avoid any interruptions during peak times, reaching more than 45 million page
views per day across more than 200 applications and application services.
Microsoft global data centres ensure compliance with a wide range of policies and
certifications that align with Microsoft Azure's global cybersecurity and privacy
procedures.
Stakeholders
Key stakeholders included the Ministry of Communication and Information
Technology, the Supreme Committee, the National Cyber Security Agency (NCSA),
TASMU, Ooredoo, Malomatia, and Mannai. Microsoft worked closely with these
entities, aligning over a clear governance model, monitoring, and communication
plan, to ensure smooth operations, and timely and proactive reporting of any
issues or concerns prior to as well as throughout the event.
Tournament Statistics
The Azure platform hosted 18 entities directly using the cloud computing
network, with daily traffic reaching 1.5 TB. It provided security monitoring to 45
entities, detecting 5,150 malicious activities from 60,000 computers and servers.
It handled 14.6 million email flows, 635 million authentications, and 4.35 billion
network connections. Additionally, it managed 91 high-risk cases impacting the
tournament and successfully mitigated six DDoS attacks.
Challenges and Lessons Learned
Successful hosting of the event on the Azure platform required early alignment
with stakeholders, particularly the National Cybersecurity Agency. Emphasis was
placed on proactive assessments, cybersecurity reviews, network resilience levels,
performance, load capacities, business continuity, and disaster recovery. Sharing
best practices with customers and partners was instrumental in overcoming
challenges.
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> Connected Tournament | Technologies Deployed - Cloud Computing
Highlight:
Microsoft Azure
at FIFA World Cup
2022™
FIFA World Cup 2022™ was an unprecedented event, requiring a complex
orchestration of technology, people, and services. Microsoft Azure rose to the
occasion, serving as the critical technology platform that enabled seamless
operations across various domains. From scalability to real-time insights, security,
collaboration, compliance, and agile deployment, Azure provided innovative
solutions that transcended traditional boundaries.
The Microsoft global data centres empowered entities by enabling connectivity
through resilient and scalable technology. This was critical to manage over 45
million page views per day across more than 200 applications. Solutions were
developed and deployed in record time, with Azure’s cloud technologies providing
the required scalability, resilience, monitoring, and cybersecurity.
Azure hosted innovative fan engagement tools, like the 1st fully digital Fan ID, the
Hayya Platform, and the FIFA+ augmented reality app. These platforms provided
real-time insights about players and issued over 2.8 million cards. Moreover,
Azure facilitated connectivity beyond terrestrial means through Project Oryx,
ensuring network resiliency via satellite connectivity.
In collaboration with entities such as the Ministry of Communication and
Information Technology, Supreme Committee, and National Cyber Security
Agency, Azure ensured clear governance and smooth operations. Microsoft’s
global reach of experts provided support and empowerment, delivering state-of-
the-art applications within challenging timelines.
The solutions extended beyond traditional boundaries with offerings like UNISTAD
and the Crowd Management solution. UNISTAD enabled the central command
centre to analyze data and trends through subsystems of eight stadiums, while
the Crowd Management solution applied advanced features to ensure smooth
management of crowds.
Azure also hosted platforms that fostered education and recorded Qatar’s legacy
as a tournament host. These included the Learning Platform for Volunteers and
Staff and the Generation Amazing portal.
A total investment of around $40M was made across areas such as digital and
network resiliency, data centre acceleration, hosting applications, and 24/7
support centres. The investment also extended to cybersecurity, demonstrating
Microsoft’s commitment to the success of the event.
Azure's global data centres ensured uninterrupted services even during peak
loads, handling an impressive 45 million daily page views across 200 applications.
It fostered intelligent environments for real-time data analysis, yielding
immediate insights, while maintaining rigorous security through proactive
monitoring and threat detection. Azure also facilitated collaboration among
diverse entities and ensured compliance with global security standards. Its agility
was apparent in rapid application development, deployment, and adaptation, vital
for accommodating last-minute changes and contributing to overall success.
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> Connected Tournament | Technologies Deployed - Highlight: Microsoft Azure

Lessons Learned
Key lessons were learned in governance, collaboration, integration, and
modernization, highlighting the importance of structure and synergy. Clear
timelines and change freeze guidelines helped maintain stability and efficiency,
while the early implementation of a RACI Matrix ensured a clear division of
responsibilities. Aligning the appropriate support model contributed to seamless
execution, and starting the planning well in advance provided clarity on key
milestones, dependencies, and potential risks.

High-level oversight and engagement ensured alignment with strategic objectives,

and proactive evaluations across architecture, security, network, resiliency, and
performance enriched the overall strategy. Rigorous testing ensured readiness for
unforeseen challenges, and continuous support with the right resources provided
reliability. Regular communication and steering committees facilitated alignment,
and the implementation of enhanced security measures bolstered security.

Future Prospects
The event demonstrated the power of innovation, collaboration, and resiliency,
and these lessons are now being translated into a future of exciting possibilities.
Microsoft's experience with the advanced support models and governance
structures required for major events has laid a solid foundation for the future.

The digital resiliency demonstrated by Azure's implementation of satellite

connectivity, extending terrestrial connectivity via Azure Orbital technology,
serves as a blueprint for future large-scale connectivity solutions. Additionally, live
use cases like the rapid repurposing and creation of apps within Microsoft Teams'
global apps repository, such as those used for shifts and volunteers, reflect
Microsoft's agility in adapting technology to meet unique needs. Together, these
accomplishments represent the beginning of a new era in technological
innovation, where Microsoft continues to lead the way in transforming how the
world engages with technology.
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Data-Driven
Tournament
Data management and visualisation
played a key role in connecting the
millions of local and international fans
who visited the stadiums and fan zones.

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> Connected Tournament | Technologies Deployed - Data-Driven Tournament

Data in Action:
How Big Data Improved The Fan Experience
Hayya Card Telecom
Data related to over 2.4 million fans was processed within tight deadlines. This is
Fans experienced uninterrupted 4G/5G connectivity while enjoying the
more than 75% of the total population of Qatar — showing the enormity of the
excitement of the FIFA World Cup 2022™ matches and seamless connectivity
achievement.
while travelling to and from events.

Broadcasting
Crowd Management
New tracking data means fans could get insights about a specific player or team
and see stats and in-depth analysis of their team's performance in real time.
Maintaining the privacy of fans by using edge-computing platforms — allowing
recorded data to be processed closer to the source, as opposed to using cloud
TASMU Platform platforms. Crowd monitoring data was combined with AI for security purposes,
recording the exact headcount in the stadium at all times.
Real-time data collected from multiple sources on crowd density, passenger
numbers, vehicles, and locations were leveraged via the TASMU Platform to FIFA Technologies
generate insights, effectively manage transportation service demand and reduce
congestion.
FIFA's Football Performance Analysis & Insights team developed enhanced
football intelligence metrics using live algorithms and tracking data. The metrics
Government Network offer innovative analysis of the game, including phases of play, line-breaking
events, receiving locations, and player pressure.
Over 24.7 PB (petabytes) of data was transported by the upgraded and enhanced
Government network systems.

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> Connected Tournament | Technologies Deployed

Advanced Drone
Technology
Drones were deployed in a wide range of roles during
FIFA World Cup 2022™ and the technology developed
opens up new commercial opportunities for the future.

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The Role of Drone Technology

Security: Drones were used for crowd management, abnormal event detection,
and threat identification, with anti-drone systems providing early detection and
termination of threatening drones.

Transport: Drones powered by eVTOL technology were used for transportation,

analyzing routes and weather to mobilise people.

Entertainment: A fleet of 500 drones accompanied fireworks and water effects in

a show presented by Balich Wonder Studio in association with SKYMAGIC at Doha
Corniche to welcome visitors to the tournament.

Media: Drones were used for videography and photography to capture high-
quality images and footage of the tournament and fan zone activities.

Impact
While some interference Drone detection systems
from the anti-drone deployed at Lusail Stadium
jamming system was and Al Bayt Stadium
recorded, no major identified 200 drones
incidents were reported. during the tournament.

Stakeholders and partners:

Government bodies and regulators collaborated with private sector partners
including Brooq, Smart Communication Systems (SCS), Barzan Holdings, MOSECO,
Ibtechar, and Qatar University to develop and implement drone technology.

International drone security partners included private sector and government

entities from the USA, France, Germany, Italy, Spain, and China.
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Digital Payment During

FIFA World Cup 2022™
Fans had the opportunity to use VISA’s revolutionary
“Pay with your face” biometric facial recognition
feature to make quick and easy transactions.

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> Connected Tournament | Technologies Deployed - Digital Payment During FIFA World Cup 2022
Digital Payment During FIFA
World Cup 2022™: Qatar Central
Bank and Visa Initiatives
Introduction
FIFA World Cup 2022™ was a showcase for digital transformation in the realm of
payments. Leveraging the robust infrastructure within Qatar's banking system and
international partners like Visa, a wide array of digital payment solutions was
implemented, providing secure, fast, and cost-effective options for fans and
visitors. For the first time, FIFA included crypto.com as a second-tier sponsor
during the tournament.
The rise of digital banking services, catalyzed by the COVID-19 pandemic, provided
a solid foundation for the introduction of various payment innovations during the
tournament.
Key Initiatives
Qatar Central Bank (QCB) introduced the first digital payment service license in
the country via Google Play, accompanied by comprehensive regulatory
guidelines. Visa played a significant role in the ecosystem by deploying over 5,300
payment terminals, a majority of which supported contactless transactions.
Notably, fan expenditure surged by 39% compared to the previous 2018 World
Cup and an astounding 300% in comparison to 2014.
QCB further facilitated seamless cross-border transactions, complemented by
Visa's data revealing substantial spending from international fans, particularly
originating from countries such as KSA, USA, UAE, Mexico, and the United
Kingdom. VISA's "Masters of Movement" captured the interest of more than
120,000 fans, allowing them to create digital artwork influenced by their
movements, with select creations qualifying for minted NFTs.
Additional Innovations
Facial Recognition Technology was facilitated through Qatar National Bank and
POP ID, bolstered by 'Visa via tokenization.' This innovative approach allowed for
seamless and contactless payments via face scans. In line with its licensing
initiatives, Qatar Central Bank (QCB) granted the initial licenses for digital
payments to Vodafone Qatar iPay and Ooredoo Money, with licenses extended to
Google Pay, Apple Pay, Samsung Pay, and virtual MasterCard as well. Visa's
collaborations with local banks supported Small and Medium-sized Businesses
(SMBs) in Qatar, enabling them to accept contactless payments using NFC-
enabled Android phones. Visa collaborated with Qatar's Ministry of Transport to
introduce contactless payment options for taxi trips, accessible through Visa cards
or smartphones. Qatar National Bank's Open Banking Platform facilitated
customer and partner access to core banking systems. Further strategic
collaboration surfaced as Vodafone Qatar's iPay joined forces with Mowasalat
(Karwa), facilitating instant digital payments post-trip completion.
Future Prospects
FIFA World Cup 2022™ showcased the synergy between sports, technology, and
finance. QCB's strategic initiatives, combined with Visa's innovative solutions, enriched
the fan experience, demonstrating a strong consumer preference for digital payments.
This collaboration sets a new benchmark for future sporting events, reinforcing the
potential and effectiveness of digital payment platforms on a global scale.
The wide range of initiatives, from contactless payments to integration with global
payment systems to the deployment of facial recognition technology, indicates a
forward-thinking approach to enhancing the fan experience and promoting secure
and convenient payment methods. The tournament served as a major milestone
in the digital transformation of payment systems and set the stage for continued
innovation in global financial technology.
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> Connected Tournament | Technologies Deployed

Entrepreneurial
Ecosystem
New and emerging technologies were leveraged
by startups, strengthening the ecosystem of
innovation and entrepreneurship in Qatar.

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> Connected Tournament | Technologies Deployed - Entrepreneurial Ecosystem

The Challenge 22 innovation award funded successful

digital startups which will drive economic diversification Challenge 22
and sustainability in line with the 2030 National Vision.
Success Stories
1,400+ US $1.86 million Fanera (Mobile Video Streaming)
applications were received in grant funding has been The first social app for football fans in the Middle East, allowing fans to receive
from various countries in the awarded to 13 start-ups, with videos of goals scored by their preferred teams in real-time.
Arab world. six solutions commercialised.
ViaVii (Travel Experience Discovery)
A platform and mobile app which helps users to discover ready-to-buy travel
Further funding has been provided to four Challenge 22 winning start-ups: experiences in the MENA region, helping to build sustainable tourism businesses.
Fanera, ViaVii, SunPave, and Podeo – to pilot and establish operations in Qatar.
Each of these startups presented solutions related to hosting the first FIFA World SunPave (Energy Generation Construction Materials)
Cup™ in the region. An innovative, locally researched, and designed photovoltaic tile that can replace
traditional outdoor hardscape. As an alternative to concrete, bricks, or other
Other beneficiaries include: ground covers, SunPave tiles are easily installed, can be walked on, and provide
electricity to lights or equipment.
An all-female group of Saudi engineers who used waste from date palm
manufacturing processes to make stadium seating. Podeo (Podcast Curation Platform)
An app that integrates audio content from across the web and then curates this
A physics tutor at the Virginia Commonwealth University in Qatar who content according to a user's preferred podcast topics. Now a leading Arabic
researched a polystyrene composite that could make insulation materials language podcast platform with 2.8 million listeners every month.
used in FIFA World Cup 2022™ construction projects more heat resistant.

Young entrepreneurs from Doha-based start-up Arvex who built 360-degree Bonocle (Braille Entertainment Platform)
VR tours of the Khalifa International Stadium, VR tours of cultural sites and An ingenious, easy-to-use electronic device that uses Bluetooth technology to
workshops for teachers, and 360-degree live-streaming services for local transform digital content into braille messages. It greatly improves visually
conferences, events, and award ceremonies. impaired people's digital access – at a much lower cost than existing devices.

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> Connected Tournament | Technologies Deployed

Highlight:
SponixTech

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> Connected Tournament | Technologies Deployed - Highlight: SponixTech
Based in Doha, Qatar, SponixTech is an innovative tech company that
specialises in the use of AI, machine learning, and cloud computing to create
immersive sports replays and virtual advertisements. Inserted seamlessly into
broadcast footage, they bring a new dimension to the viewer experience.
SponixTech at FIFA World Cup 2022™
SponixTech was chosen from among 500 companies to be part of the Qatar Sports
Technology (QST) program, founded by the Qatar Development Bank. The start-
up was selected as one of the three national winners to represent Qatar at the
Entrepreneurship World Cup 2022.
Sponix's revolutionary software-based technology, "SPov," was used extensively
during FIFA World Cup 2022™, algorithmically generating players' point-of-view
(PoV) shots using only broadcast footage. This cutting-edge solution produces
immersive content that can be used by clubs, federations, and broadcasters.
Sponix's Digital Billboard Replacement (DBR) technology showcased during FIFA
World Cup 2022™ required no additional cameras or sensors to be installed in
stadiums. By creating virtual ads, signage, and sponsor logos solely by adapting
the broadcast footage, this technology is reshaping the fan experience and
ushering in a new era of sponsorship.
The system was deployed using Google Cloud Technology. This innovative
technology was implemented for the first time during the UAE Super Cup in 2020.
SponixTech is also used by UEFA, Mediapro Belgium, beIN Sports, RMC Sport, Al
Kass, UAE Pro League, and football clubs such as S.L. Benfica and FC Köln to
provide fans with an immersive experience.
Game-Changing Sports Tech
The unique PoV immersive content is a game changer for targeted customers like
clubs, leagues, federations, broadcasters, and TV shows. Interest is high because
the solution produces immersive content, increases fan engagement, transforms
the fan experience, and creates new possibilities for finely targeted sponsorship
and advertising.
Within the next two years, SponixTech intends to develop their SPOV technology
to broadcast the entire game through the eyes of the players, not only the
replays.
FIFA World Cup 2022™ has shown that Qatar has demonstrated its ability to
successfully utilise cutting-edge sports technology to enhance broadcasting and
open up new advertising streams.
The global sports tech industry is worth $22 billion, and since winning the bid to
host FIFA World Cup 2022™in 2010, Qatar has been rapidly developing the sports
technology sector as part of its economic diversification plans.
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Building the
Talent Bench
The training and upskilling of both Qatari
and international workers and volunteers —
from over 160 countries were key to the
successful delivery of the tournament.

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> Connected Tournament | Technologies Deployed - Building the Talent Bench

Access to Global Talent Workforce at a Glance

New electronic and digital services introduced by the Ministry of Labour 249,000
to simplify work permit applications will allow Qatar to access global jobs were created in construction, events
talent more easily in future. and tourism (2013-2022)

Improved E-Services 420,000

Work permit-related e-services were implemented, covering requests, renewals,
applications were received for the
cancellations, and labour recruitment approval issuance, extension, and available volunteer roles
amendment. Two e-services were introduced for secondment work permits,
allowing workers already in Qatar to request and renew permits. A service for
submitting recruitment applications for temporary work approvals was
23,000
established to streamline the application process. volunteers were recruited: 17,000 from
Qatar and 6,000 internationals. SCDL used
FIFA Visas the Volunteer App built on Microsoft
Teamsto coordinate volunteer activities.
Temporary Work Permits, also known as "FIFA Visas," were issued to recruit
workers from outside Qatar for specialised projects associated with FIFA World 10,000
Cup 2022™. These permits were valid only for the tournament period and estimated additional staff were recruited
couldn't be converted to residence permits. by Qatar Airways

Special Work Permits 12,000

A number of special work permits were made available to authorise different temporary employees were recruited by Accor
categories of workers, including those under the sponsorship of their families, Hotels to operate 65,000 rooms as fan housing
Gulf citizens, permanent residents of Qatar, investors, newly graduated students,
and others.
US $23.8 million
recruitment fees were reimbursed to
more than 49,000 workers
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> Connected Tournament | Technologies Deployed - Building the Talent Bench

Key Areas of Training

Extensive training in the lead-up to the tournament ensured all personnel were qualified and
prepared for their roles — leaving a legacy of key skills and expertise for Qatar.

Cybersecurity Readiness Accessibility Training

The National Cybersecurity Agency collaborated with international firms to
provide a training program that enhanced cybersecurity competencies and
awareness, attracting over 77,845 registrations.
International Collaboration
International training included the US Secret Service training Qatari personnel to
maintain security at the sporting event, as well as five police officers from South
Korea specializing in counter-terrorism who came to Qatar to exchange security
expertise.
Accessibility and disability etiquette training was provided to staff and volunteers
ahead of the tournament, enabling Qatar to deploy trained specialists and
accessibility volunteers, with over 300 in-person training sessions held at the
Volunteer Hub.
Assistive Technology
The Qatar Assistive Technology Center (Mada) hosted events and workshops on
enhancing digital accessibility at FIFA World Cup 2022™, showcasing electronic
solutions and applications for persons with disabilities.

Spectrum Management Project Stadia

The Communications Regulatory Authority (CRA) organised internal and external Project Stadia facilitated international expert groups, annual meetings, and
training sessions for its team on spectrum management to ensure technical skills certified training to support Interpol member countries in building security
were in place for FIFA World Cup 2022™. capacity for FIFA World Cup 2022™.

Transport E-learning
Staff working on the Doha Metro received specific training from Qatar Rail SCDL provided an innovative virtual learning environment that served as an easy-
experts ahead of the tournament to prepare them for crowd and queue access portal to deliver and assess training for all employees and volunteers
management in high-demand scenarios. supporting the delivery of the tournament.

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> Connected Tournament

DIGITAL ECONOMY
POTENTIAL
The successful conclusion of FIFA World Cup 2022™ has solidified Qatar’s
standing on the global stage - bringing renewed opportunities to capitalise
on its digital prowess. The nation is now poised to move beyond the telecom
and IT sectors and into the dynamic landscape of the digital economy.

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> Connected Tournament | Digital Economy Potential

Economic Growth Qatar's ICT revenue growth rate CAGR : 2019 - 2024

The impact of FIFA World Cup 2022™ on Qatar’s economic outlook is Top Five IT Solution Top Five IT
significant, with impressive growth forecasts for GDP, foreign direct Areas Verticals
investment, ICT revenues and entrepreneurship.
17.8% 9.7%
ICT Sector growth Cloud Computing Construction

FIFA World Cup 2022™ had a major economic impact - fuelling growth and
accelerating the development of Qatar’s ICT sector. Key players in the sector 17.7% 9.4%
are Ooredoo, Vodafone, Wipro, Oracle, IBM and Microsoft. Data and Analytics Manufacturing

Qatar IT Market Value (USD billion) 15.2% 8.8%

GR Storage Retail
5.5% CA
3
11.5% 8.7%
2
2.58 2.66 2.78 2.93 Business Process Outsourcing Healthcare
2.44 2.27 2.40
1
0 10.4% 8.5%
2019 2020 2021 2022 2023 2024 2025
Security Financial Services
Source: Global Data official website.

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> Connected Tournament | Digital Economy Potential

Emerging
Technologies
The successful deployment of emerging technologies
was critical to the success of the tournament and will
power future growth, investment, and diversification
of Qatar's digital economy.

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> Connected Tournament | Digital Economy Potential - Emerging Technologies
AR/VR: Many use cases and applications in the sports, media, gaming, aviation,
healthcare and transportation sectors, which are strategic sectors for Qatar.
Strong regulatory framework, as well as infrastructure (5G rollouts) and expertise
to nurture this sector.
Cloud Computing: The TASMU Smart Qatar program will rely heavily on
harnessing cloud computing technology to translate the creative solutions devised
by the program into reality. Out of the 107 TASMU use cases, 81 use cases will
require cloud technology for their implementation.
Digital Content (Arabic): Digital content is in demand in areas such as digital
advertising that currently have a low market presence as well as areas that have a
high rate of adoption such as e-learning platforms for the education, industrial
and government sectors. Qatar is a leader in the media industry within the region,
with Al Jazeera and beIN as the main broadcasters for the MENA region.
Internet Of Things: The government has committed to spending QAR 6b over five
years to implement the TASMU program. Other smart city initiatives that will
draw heavily on IoT in their development: Lusail, a greenfield smart city with a
target population of 260,000 completed in 2020 (US $45b), and Msheireb, a
regeneration of Doha’s downtown area with a focus on connectivity (US $5.5b).
Ooredoo, a world leader in the drive to launch commercially-ready 5G, is
leveraging 5G to drive IoT innovation in two key areas: network traffic
prioritization based on industry verticals, and lower latency for critical
applications such as smart transportation, retail, energy, healthcare, education,
and entertainment.
Digital Twin: Digital Twin technology has been effectively integrated into
TASMU's Real-Time Crowd and Transport Management system, and will also play
a crucial role in managing smart cities in Qatar in the future.
Payment Gateways: Per its FinTech Strategy, Qatar aims to license 12 FinTechs by
2023, generating 12 million QAR in direct economic value through strategic
initiatives, regulatory enhancements, infrastructure development, ecosystem
collaboration, and local talent growth. In April 2023 Qatar Central Bank launched
a fintech strategy which serves the payment market better, allowing six different
types of local digital wallets as well as international versions like Google Pay and
Apple Wallet.
Systems Integration: Late uptake in Qatar (versus global standards) of systems
integration to support mobility and adoption of cloud solutions creates
opportunities for experienced investors to serve the local market.
Big Data Analytics: Investments in mega projects by the government, and
increasing basic adoption by actors in the wider economy, will drive significant
growth in this segment. The Digital Governance 2020 strategy will rely heavily on
applying big data solutions where 94 of the use cases of TASMU Smart Qatar
require big data solutions.
Drones: There are two main categories of drones; military drones and commercial
drones, with a variety of use cases across security, agriculture, energy,
government, construction, media, entertainment, and transportation.
Cyber Security: Upcoming major infrastructure projects such as Hamad Port,
Lusail City and the Doha Metro will require investments in cyber security. Qatari
businesses show high awareness of the importance of cyber security, yet
adoption is low at 48%.
AI: Common applications of AI include security, financial services, energy and
utilities, retail, healthcare, technology, media, entertainment, transportation, and
logistics.
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> Connected Tournament | Digital Economy Potential - Emerging Technologies

AR/VR Cloud Computing Internet Of Things

2022 Qatar Market Size 2022 Qatar Market Size 2022 Qatar Market Size

13.8% US $37.7M 42% US $119M 31% US $614.6M

2026 Qatar Market Size 2026 Qatar Market Size 2026 Qatar Market Size

Growth Rate
US $63.2M Growth Rate
US $303M Growth Rate
US $1.8B

Digital Twin Systems Integration Big Data Analytics

2022 Global Market Size 2022 Qatar Market Size 2022 Qatar Market Size

36.9% US $8.8B 6% US $176M 12% US $520M

2026 Global Market Size 2026 Qatar Market Size 2026 Qatar Market Size

Growth Rate
US $35.5B Growth Rate
US $221M Growth Rate
US $820M

Drones Cyber Security Artifical Intelligence

2022 Qatar Market Size 2022 Qatar Market Size 2022 Qatar Market Size

13% US $94M 12.7% US $1.01B 17.4% US $31M

2026 Qatar Market Size 2026 Qatar Market Size 2026 Qatar Market Size

US $152M Growth Rate

US $1.6B Growth Rate
US $58.8M
Growth Rate

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> Connected Tournament | Digital Economy Potential

Economic Growth
and Diversification
The digital economy has become the engine of
economic growth and is now a top priority in the
ongoing process of diversifying Qatar’s economy.

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GDP Growth
In the fourth quarter of 2022, Qatar's economy demonstrated robust expansion,
with an impressive 8% growth in real gross domestic product (GDP) on an
annualised basis. Between 2022 and 2030, GDP growth is projected to average
3.2%, further solidifying the tournament's lasting legacy as a catalyst for
economic growth and development.

FDI Growth
Between 2019 and 2022, Qatar experienced a 70% growth in foreign direct
investment in 23 diverse sectors, including information and communications
technologies such as programming, software-as-a-service, operating systems and
apps, and fintech. Among the countries contributing to the FDI growth, the United
States stood out, accounting for 25% of all foreign investment during this period.
This notable share from one of the world's largest economies underscores the
global confidence in Qatar's economic trajectory and potential.

QSE Index Growth

The Qatar Stock Market has outperformed its peers and this is expected to
continue even a year after the tournament. The QSE Index grew by 24% in the
first half of 2022 — reflecting that investor confidence in Qatar remains high,
stemming from the nation's economic stability, strong regulatory frameworks,
and commitment to diversification.

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Diversified Investment
The global sports tech industry is worth $22 billion. At the World Economic
Forum, Qatar Investment Authority CEO Mansoor Al Mahmoud said that global
inflation presents an opportunity for the $450-billion sovereign wealth fund to
rebalance its portfolio and invest in soccer, technology, and financial institutions.
Post-tournament, two-thirds of ICT businesses plan to increase investments,
potentially sparking innovation in sportstech, fintech, edtech, transport tech,
greentech, and tourism tech.
Digital Exports
As part of the drive towards diversification, Qatar is aiming to become a leading
exporter of ICT goods and services. An important element of this strategic shift is
capitalizing on the Free Zones ecosystem. These business-friendly environments
act as a nucleus for the development, testing, and localization of innovative
technologies. The goal is to transform Qatar into a hub for technological
innovation, attracting global tech companies, and facilitating the growth of a
robust digital economy.
Promoting Entrepreneurship
The Challenge 22 initiative has been a resounding success, with 13 selected
startups receiving a total of USD 1.86 million in grant funding to date. This
support has enabled these start-ups to bring innovative new products to market,
with six solutions having already been commercialised. This legacy of innovation
and entrepreneurship will continue to support economic growth and
development in Qatar long after the end of the tournament.
Brand Qatar
The exposure from hosting FIFA World Cup 2022™ significantly boosted the
country’s reputation, expected to drive both tourist and business interest in
Qatar. This will be facilitated by streamlined entry to Qatar and neighbouring GCC
countries due to the planned expansion of the Hayya Card scheme, which proved
a success during the tournament and was well received by visitors to the region.
An impressive 5.2% growth in the hospitality sector is projected for 2023, as Qatar
targets six million international visitors a year by 2030 and aims to increase the
contribution of tourism to the national economy from seven to 12 per cent.
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Leveraging Qatar’s Investment
in FIFA World Cup 2022™
Qatar's Telecom and IT sector has grown substantially over the past decade,
providing the infrastructure bedrock upon which the country can now build a
diversified digital economy. The objective must be to lead a transformative shift
towards a digital economy that permeates across other sectors and contributes
significantly to our nation's growth and prosperity. Qatar’s investment in
emerging technologies in the run-up to FIFA World Cup 2022™ can now be
leveraged to revolutionise growth and development across a range of sectors.
AI and Data Analytics
The Artificial Intelligence (AI) and Data Analytics applications developed by Qatar
in preparation for FIFA World Cup 2022™ have the potential to drastically reshape
business operations across a broad range of industries — offering enhanced
decision-making processes, increased operational efficiency, and greater
personalization of customer experiences.
Cloud Computing
Cloud computing has revolutionised the way businesses operate, providing them
with unmatched scalability, cost-effectiveness, and agility. Qatar has strategically
invested in the localization of data centres and cloud hosting regions — boosting
the nation's digital infrastructure and positioning it as a highly competitive
regional digital hub.
Internet of Things (IoT)
Qatar's prior commitment to building robust telecoms infrastructure provides a
strong foundation for IoT deployment, enabling the interconnectivity necessary
for these advanced technologies to thrive. By allowing devices and systems to
communicate with each other seamlessly, IoT brings to life the concept of smart
cities, smart homes, and industrial automation.
Digital Twin
Digital Twin technology, pioneered by Qatar during the tournament, has the
potential to revolutionise numerous sectors, including manufacturing, logistics,
and construction. By creating virtual replicas of physical systems, Digital Twins
enable real-time monitoring, simulation, and testing, leading to significant
improvements in product design and operational efficiency.
Cybersecurity
As Qatar’s reliance on digital systems continues to deepen, the role of
cybersecurity becomes paramount in ensuring the protection of data, digital
assets, and interconnected systems. Best practices developed during preparations
for FIFA World Cup 2022™ — from securing network perimeters and encrypting
data to training staff on safe online behaviour and constantly updating systems to
guard against the latest threats — will play an important role as Qatar continues
to develop and diversify its digital economy.
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Qatar’s Emerging Role As A
Global Knowledge Provider
As well as leveraging the technical innovations developed in preparation for FIFA
World Cup 2022™, Qatar is also well positioned to capitalise on the invaluable
knowledge gained as the host of the most technically advanced tournament to
date.
The Future of Project Stadia
Project Stadia will continue to support Qatar’s international partners and allies
through training, exchange of knowledge, and data collection - leaving a lasting
legacy for the world’s law enforcement and security communities.
With continued support from Qatar, the project has been extended for a further
two years to bring its expertise to the preparations for the 2023 Rugby World
Cup™ in France and the 2024 Olympic Games™. Digital infrastructure developed
for FIFA World Cup 2022™ gave private companies access to top-level decision-
makers and new clients from leagues and clubs, accelerating growth and
profitability.
This strengthens Qatar’s candidacy for future major sports events — including the
Asian Games in 2030 and the 2036 Olympics.
Expertise in Global Events
Qatar is now well positioned as a source of unique expertise to support the
international community in facing security challenges that arise from hosting
major sporting events — a major strategic strength for the country.
The knowledge gained in crucial areas such as crowd management, cyber
security, crowd management, and abnormal event detection will prove
invaluable for other countries planning major events and cement Qatar’s role as
a global event specialist.
The Security and Safety Operations Committee (SSOC) is in active collaboration
with the countries that will host the FIFA World Cup 2026™ (hosted by Canada,
Mexico, and the US), with the aim of transferring Qatari expertise in security
preparations and strategies used in the 2022 tournament.
Specialists in Spectrum Management
Based on lessons learned from FIFA World Cup 2022™, the CRA will develop a
spectrum plan for upcoming events, such as the Formula 1 Championship and
the 2023 AFC Asian Cup. Qatari experience in spectrum management positions
the country as a knowledge provider for other countries that will host major
tournaments such as the 2024 Olympic Games in Paris, France.
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Focus: Sports Tech

Qatar has recently established the first Sports Business
District in the region, creating private sector
opportunities and attracting foreign investors to
position the country as a global sports business hub.

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To further drive sports tech innovation, Qatar must anticipate

and harness emerging trends. FIFA World Cup 2022™ showcased
this, yet the full impact of hi-tech on sports remains to be seen.
This strategy fortifies Qatar's journey towards its 2030 Visionary
Goals and leadership in global tech.

Smart Stadiums
Consider innovations such as AI-driven sentiment analysis, drone-based delivery,
enhanced connectivity, touchless ticketing, and entry procedures, as well as
virtual and augmented reality experiences.

Web3 Technologies
Cutting-edge technologies like blockchain, cryptocurrency, NFTs, and
decentralised apps have the potential to revolutionise ticketing, merchandising,
contracts, scouting, supply chains, and payment methods in the sports industry.

Data Collection and Distribution

There will be an increased focus on using data in sports, targeting areas such as
athletic performance, betting, and fan engagement. Emphasis will shift towards
zero-party data collection to safeguard user privacy.

Artificial Intelligence (AI)

AI is revolutionizing sports, particularly training. Its use in film study offers faster,
in-depth insights. It can identify players, movements, and patterns, cutting
manual analysis. This development provides a competitive edge, enabling quicker
decisions and tailored training strategies.

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Future Sports Content Rights

Technologies like blockchain, crypto, NFTs, and decentralised apps will transform
ticketing, merchandising, contracts, scouting, supply chains, and payments.

Advanced Streaming:
Technologies like 3D, 4K, OTT platforms, and VR streaming will provide more
immersive viewing experiences and enable earn-to-watch business models.

Mobile TV
Sports organizations may develop their own mobile apps and allow fans to
stream live games and access exclusive content.

3D, Mixed, Virtual and Augmented Reality:

Coaches and athletes will adopt immersive technologies, such as VR and 3D
sensors, to improve training and performance.

New Financial Models

Tokenised crowdfunding and VC models will likely emerge as trends in sports
financing as traditional financing sources like sponsorships and ticket sales
dwindle.

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> Connected Tournament | Digital Economy Potential - Focus: Sports Tech
There are already five
leading sports tech startups
and companies in Qatar:
Yallagoom
An active digital platform connecting sports enthusiasts.
ASAPP
is a mobile application that improves and facilitates stadium services.
Kickwin
A football event management platform organizing matches, teams and events.
eHaris
An intelligent Access Management App for buildings and gated Communities.
sKora
An AI-powered platform that uses data analytics to offer a career path for young
players.
sKora currently has data of over 20,000 traditionally underrepresented players
from the MENA region – including scores, skills, fitness, and experience – and
predicts the total addressable market is closer to US $1 million. This creates an
opportunity for Qatar to become the premier data house of Middle Eastern and
African sporting talent.
Accelerated Innovation
Qatar SportsTech (QST) is a joint venture initiated by Qatar Development Bank,
powered by Startupbootcamp and supported by the Supreme Committee for
Delivery & Legacy, Qatar Financial Centre (QFC), Aspire Zone Foundation, beIN
SPORTS and the Ministry of Commerce and Industry (MOCI).
QST offers accelerator and pre-accelerator programs for global technology start-
ups focused on innovations to improve athlete performance, enhance the fan
experience and transform the way gamers participate in esports.
Participating start-ups have the support of the entire sports and entrepreneurial
ecosystem in Qatar. Through accelerator programs, high-potential candidates
receive intense mentorship in Qatar’s Aspire Zone. Current QST participants
include:
Field of Vision, Come Together, Stable Innovations, The Juego, NSA Tech,
Stretch Skin, LAIFE, Fancision, Yoomedoo, Gym Craft, Armony Sports, FATE,
Golazzos, Gym Story, Class Tap, Sponix Tech, Fridai, Golee, mood-me, Torq
Labs, HiQ Nano, Wisify Tech, and horse analytics.
Potential future areas of focus include:
• Continued refinement of existing technologies.
• Integration of technologies such as VAR, SAOT, GLT
• The Football Data Ecosystem.
• Enhanced fan engagement
•. Deployment of digital technologies in sports events.
•. New opportunities for engagement and analysis.
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Focus: Greentech
Qatar’s investments in green technology in
preparation for FIFA World Cup 2022™ provide a
basis for future diversification and economic growth.

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Smart Transport Solutions

Electrification of public transport and investment into charging infrastructure for
personal electric vehicles, ride-sharing applications, development of the metro
and intelligent mobility solutions will continue to benefit citizens and visitors in
the coming years while protecting the environment and driving inbound
investment.

Net-Zero Future
Vodafone Qatar pioneered the use of SIM cards made from recycled materials,
and introduced digital recharging, reducing the need for paper recharge cards.
The company has also converted sites within its network to run on commercial
power in place of direct fuel use, reducing CO2 emissions, and introduced Power
Cube technology to store energy that would otherwise be wasted. Going forward,
Vodafone’s aim is to switch to renewable energy providers as Qatar works
Micro-Mobility Investments
towards a net-zero future.
Revenue in the e-scooter-sharing segment is projected to reach US$3.43m in
Qatar in 2023, with an annual growth rate (CAGR 2023-2027) of 14.88%,
Internet of Things resulting in a projected market volume of US$5.97m by 2027. Market
penetration is 8.0% in 2023 and is expected to hit 11.9% by 2027.
The development of the 5G network and IoT has made Qatar one of the best-
connected countries in the world. That opens up possibilities for a range of IoT
implementations, including enhanced smart meters and smart grids, better waste
Reduced Emissions
management and reduced solid waste, reduced water leakage, a more efficient
electrical grid to reduce greenhouse emissions, and integration of greater AI and big data-based systems developed for seamless transportation, smart
amounts of renewable energy — all crucial factors for sustainable development. parking, and crowd management will help minimise carbon footprint by reducing
traffic congestion and transit times and boosting usage efficiency. Qatar is
targeting a 25% reduction in greenhouse gas emissions by 2030.

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KEY
TAKEAWAYS
FIFA World Cup 2022™ marked a turning point for Qatar,
providing the impetus to transition from traditional ICT
growth to a more comprehensive, digitally-focused economy.

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> Connected Tournament | Key Takeaways
Leading in Emerging Technologies
Investment in infrastructure enabled a technology-first FIFA World Cup 2022™
and places Qatar as an international leader in many emerging technology fields as
it moves towards the 2030 Vision Goals.
A Global Digital Hub
Promising trends, including cross-sectoral digital transformation, advanced digital
government services, a cloud-first economy, and innovative technologies
empowered by a vibrant youth population, are projected to evolve Qatar into a
digital hub beyond 2030. In this endeavour, the AI Committee and Smart City
strategy will play a pivotal role in upholding Qatar's position at the forefront of AI
and related tech advancements.
Strategy Alignment
Continuing developments in digital infrastructure must be aligned to the
upcoming National Development Strategy (NDS-3), fintech strategy, and other
sector-specific plans to ensure consistency and policy alignment in the digital and
data governance realms.
Attracting Investment
International exposure to rising technological and innovation capabilities has
boosted investor confidence in Qatar, now ranking 21st globally (24th in 2022)
and 2nd regionally in Kearney’s 2023 FDI Confidence Index. Increased foreign
investment will be crucial to continued GDP and Qatar Stock Exchange (QSE)
Index growth.
Greentech Driving Investment
Developments in greentech, sustainability, and recycling as part of the
preparations for FIFA World Cup 2022™ have accelerated Qatar’s progress toward
meeting key Economic, Social, and Governance goals. There is still a need for
policy coherence in some areas, to allow future development and investment —
for example, the infrastructure and access limitations affecting e-mobility
solutions.
Diversification Through SportsTech
Advancements in sports technology have provided Qatar with substantial
knowledge and intellectual property. These critical resources will continuously
generate revenue and attract investment, substantially supporting Qatar's
economic diversification efforts.
Localizing Intellectual Property
To maximise in-country benefits, it is essential to enact legislation that attracts
and retains technology startups and SMEs locally. This approach ensures future
patents and intellectual property are registered in Qatar.
Startup-Friendly Ecosystem
The TASMU Platform, coupled with the open data portal, emerges as a formidable
accelerator for digital startups and SMEs. These resources provide extensive data
access, sparking growth, localizations, and scalability in the digital realm.
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APPENDICES

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APPENDIX i Area of focus Responding Ministry or Organisation

SURVEYS 5G Network, Data Service Vodafone, Ooredoo

Surveys were distributed to Cloud Computing Microsoft, MCIT

Government Ministries and
Crowd Management Microsoft, MCIT
other organisations involved
in the World Cup. Cybersecurity National Cybersecurity Agency, MCIT, Malomatia

FIFA Technologies Supreme Committee for Delivery and Legacy

Surveys: Government Call Centre Ministry of Communciations and Information Technology, Malomatia

14 organisations received Hayya Card and platform Supreme Committee for Delivery and Legacy
surveys, 14 responded.
Legacy & Impact Supreme Committee for Delivery and Legacy

RTCTM (Real Time Crowd & Transport Management) Ministry of Communications and Information Technology

Sila App Ministry of Transport

Smart Parking Ministry of Communications and Information Technology

Spectrum, ICT infrastructure, IBC Communications Regulatory Authority

Technology Infrastructure SCDL, CRA, Service Providers

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APPENDIX ii Area of focus Organisation Interviewee

INTERVIEWS Accessibility SCDL SCDL Team

Stakeholder interviews included Bonocle / Innovation Bonocle Abdelrazek Aly

discussions with senior officials
Challenge 22 / Innovation SCDL SCDL Team
representing government bodies,
regulatory agencies, FIFA, and Cloud Infrastructure Microsoft Microsoft Team
private sector companies.
Cybersecurity EY Omar Sheirn

Digital Government MCIT Mashael Al-Hammadi

Interviews: Drone Technology Ibtechar Nayef Al-Ibrahim

14 Interviews were conducted Falcon Scooters / Micromobility / Innovation Falcon Yusuf Sayyed
with 11 organisations.
ICT Infrastructure SCDL Dr. Amer El-Saigh

Legacy HBKU Dr. Kamilla Swart-Arries

Misinformation / Social Media HBKU Dr. Marc Owen Jones

Sentiment Analysis HBKU Dr. Georgios Mikros

Spectrum, Infrastrucure and IBC CRA CRA Team

Crowd Management, Smart parking, RTCTM MCIT MCIT Team

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APPENDIX iii In addition to the extensive information gathered from the surveys and
DATA SOURCES interviews conducted, the following supporting resources were used.

A Tournament Of Firsts (12-13) Smart Rail & Bus Travel, Efficient Support (37-38)
https://www.qatar2022.qa Wain, App Based Transport (25 - 31) MCIT FIFA 2022 Report
https://www.youtube.com https://www.strategyand.pwc.com https://www.gulf-times.com
https://mobile.twitter.com/QatarRail https://www.qatar2022.qa/en/contact-us
https://thepeninsulaqatar.com
The Best FIFA World Cup™ Ever (14) https://x.com/mowasalatqatar
FIFA World Cup Qatar 2022 Mobile Connectivity Report https://thepeninsulaqatar.com
https://thepeninsulaqatar.com A New Era of Accessibility (39-40)
https://www.fifa.com
Mobile Services Performance (15) https://www.internationalairportreview.com
https://dohanews.co
CRA FIFA 2022 Report, Peninsula Qatar, Vodafone Interview https://www.fifa.com
https://www.railway-technology.com
https://www.meer.com
https://www.gulf-times.com
https://www.euronews.com
The Tournament At A Glance (16) https://www.sustainable-bus.com
https://dohanews.co
https://www.vodafone.qa https://www.facebook.com
https://www.qatar2022.qa
https://www.raya.com https://www.arabianbusiness.com
https://www.qatar2022.qa
https://www.qatar-tribune.com
https://www.accessibleqatar.com
https://www.sustainable-bus.com
Highlight: Navigating
Enhanced Air Travel (32-33) Smart Ticketing (41-42)
Misinformation (19-20) https://www.asisonline.org
https://edition.cnn.com (1) https://www.qna.org.qa
https://amt-lab.org
https://edition.cnn.com (2) https://hukoomi.gov.qa
https://www.gulf-times.com
Jones, M. O. (2022) Digital Authoritarianism in the Middle East: https://www.marhaba.qa Celebrating in Comfort (43 - 44)
Deception, Disinformation, and Social Media (OUP) https://www.qna.org.qa https://www.news18.com
Interview https://dohahamadairport.com https://www.prescouter.com
https://dohahamadairport.com https://www.qatar2022.qa
Hayya Platform (22-24)
https://www.theworldcupguide.com FIFA Fan Zones (34-36)
https://www.gulf-times.com https://thefinancialexpress.com
https://www.gulf-times.com https://www.fifa.com
https://www.similarweb.com https://www.fifa.com
https://saudigazette.com.sa https://www.fifa.com
https://www.gulf-times.com https://www.fifa.com
https://thepeninsulaqatar.com https://blog.wego.com
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APPENDIX iii
DATA SOURCES
Highlight: Sustainability at
FIFA World Cup 2022™ (45-46)
https://www.fifa.com
https://www.fifa.com
https://www.invest.qa
https://www.invest.qa
https://www.qatar-tribune.com
https://www.gulf-times.com
https://www.qatar-tribune.com
https://www.gulf-times.com
https://www.qatar-tribune.com
https://www.thepeninsulaqatar.com
https://www.qna.org.qa
https://www.thepeninsulaqatar.com
https://www.gulf-times.com
https://www.thepeninsulaqatar.com
https://www.trade.gov
https://publications.fifa.com
https://publications.fifa.com
https://m.packaginginsights.com
https://www.frontpagefootball.net
https://thepeninsulaqatar.com
https://www.zawya.com
https://www.ft.com
https://esginvest.co
https://www.privatebankerinternational.com
https://digitalhub.fifa.com
https://www.fifa.com
https://twitter.com/QatarRail
https://twitter.com/Mowasalat
https://www.pwc.com
Global Broadcast Distribution (48-51) Highlight: Project Stadia (65-66)
https://www.fifa.com https://www.interpol.int
https://www.zawya.com https://www.interpol.int
https://www.linkedin.com
https://www.theweek.in
Healthcare Landscape (52-53) https://www.qatar-tribune.com
https://www.hamad.qa https://www.europol.europa.eu
https://www.iloveqatar.net
Aspire Command and
RTCTM (67-70)
Control Centre (54-56) TASMU Interview
FIFA World Cup Qatar 2022™ in numbers | FIFA Publications,
Microsoft Interview, Microsoft News, Sports Business
Journal, Al-Arabiya News, SPF Consoles, Peninsula Qatar Sila Mobile App (71-72)
https://www.mot.gov.qa
Highlight: UNISTAD (57-59)
Microsoft Interview, Microsoft News Cybersecurity Landscape (76-79)
http://bit.ly/3JqXujk
https://www.qatar-tribune.com
Smart In-Stadium Technologies (60-62) https://www.qatar-tribune.com
https://www.biometricupdate.com https://agsiw.org
https://www.vanguardngr.com https://incyber.org
https://www.fifa.com https://www.trade.gov
https://darktrace.com https://tdv.motc.gov.qa
https://www.al-monitor.com Cyber Security Interview, MCIT FIFA 2022 Report
https://news.microsoft.com
Communications Infrastructure (82-84)
State-of-the-Art Crowd https://www.datareportal.com
Management Solution (63-64) Qatar Chamber, CRA Telecom Report Q3 2022
https://www.aljazeera.com
https://thepeninsulaqatar.com
https://publications.fifa.com
TASMU Interview, MCIT FIFA 2022 Report 1
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APPENDIX iii
DATA SOURCES
Ooredoo's Contributions (85-86) Advanced Drone Technology (104-105) Building the Talent Bench (112-114)
https://www.ooredoo.qa https://www.timesaerospace.aero https://www.gulf-times.com
https://www.ooredoo.qa https://www.aerotime.aero https://www.clydeco.com
https://www.telecomreview.com https://theaviationist.com https://www.thenationalnews.com
https://thepeninsulaqatar.com https://thearabweekly.com
Peninsula Qatar, QNA Interview, PR Newswire, Ooredoo Interview https://www.al-monitor.com https://www.arabianbusiness.com
https://www.itp.net https://m.thepeninsulaqatar.com
https://thepeninsulaqatar.com https://www.cirium.com
Vodafone's Contributions (87-88) https://www.cra.gov.qa https://www.qatar2022.qa
Gulf Times, MCIT FIFA 2022 Report, Vodafone Interview https://skymagic.show https://atalayar.com
https://thepeninsulaqatar.com https://www.gulf-times.com
https://ibtechar.com https://www.aljazeera.com
Government Network (89-91) https://www.middleeastmonitor.com
MCIT FIFA 2022 Report https://thepeninsulaqatar.com
Digital Payment (106-107)
https://km.visamiddleeast.com Survey
Spectrum Allocation and https://www.pymnts.com
https://www.zawya.com
Monitoring (92-95) https://www.air-qataria.com Digital Economy Potential (115-116)
CRA FIFA World Cup Report, BCG Report: https://techxmedia.com Fitch Solutions Information Technology Report, Q1 2022;
The Coming Battle for Spectrum, Interviews, Survey https://www.biometricupdate.com Global Data
https://www.insiderintelligence.com
https://www.vodafone.qa
Cloud Computing (96-99) Emerging Technologies (117-119)
https://qfz.gov.qa https://www.globenewswire.com
http://www.tradearabia.com Entrepreneurial Ecosystem (108-109) https://www.prnewswire.com
https://www.iloveqatar.net https://www.qnrf.org
https://www.datacenterdynamics.com
https://www.meeza.net
https://news.microsoft.com Highlight: SponixTech (110-111)
https://www.zawya.com
Microsoft Interview, Microsoft News, Peninsula Qatar, TASMU https://www.gulf-times.com
Digital Valley, PWC Report, M.E Economy https://fastcompanyme.com
https://www.entrepreneur.com

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 Location: Al Nassr Tower B, Opposite to
Qatar Post, Corniche St., Doha, Qatar
www.mcit.gov.qa
Telephone No.: +974 4473 3333
Email: info@mcit.gov.qa

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