RESPONDENTS’ LETTER

A blessed day, dear respondent!

We, the UM Tagum College BS Accountancy Second Year Students, are conducting
a feasibility study entitled “A FEASIBILITY STUDY ON MALUNGAY PANDESAL, A
NUTRITIOUS FUSION OF HEALTH AND TASTE AT MAGUGPO SOUTH, LAPU-
LAPU STREET, TAGUM CITY, DAVAO DEL NORTE.”
This study aims determine the level of interest and demand for Malunggay Bread
among the students of University of Mindanao Tagum College considering factors
such as taste preferences, health consciousness, and willingness to try new food
products.
Following the protocols of the Republic Act 10173 or the Data Privacy Act of 2012, all
personal and/or sensitive information that the respondents that will be disclosed in
this survey questionnaire shall only be used for this specific study alone. The
proponents are reassuring its participants that responses will remain confidential.
For any concerns/ clarifications about this study, please do not hesitate to contact
the proponents. This questionnaire will only take a few minutes. We thank you for
your cooperation.

Respectfully
Austria, Aeron Angelo P.
Buntag, Carlito G.
Lantaya, Fracine Thea M.
Matas, Aubrey
Napigkit, Melanie B.

Proponents

Noted By:
Maria Teresa A. Ozoa, CPA, MBA
Adviser
 Appendix A
Survey Questionnaire

Name(Optional):___________________________Course:____________________

Age: _____ Sex: ☐ Male ☐

Female

Instructions:
Check the box for the choice of your answer.
Malunggay Pandesal
A new healthy food innovation that elevates nutritional richness that coupled with its
appealing flavor that will make you healthier and better.

Bread Consumption Habits

1. Do you eat bread?

☐ Yes ☐ No

2. How often do you consume pandesal in a typical week?

☐ Everyday ☐ Twice ☐ Once

2.5 Average Consumption

☐ 1-5pcs ☐ 6-10 pcs ☐11-15 pcs

3. Are you aware of Malunggay Pandesal?

☐ Yes ☐ No

Perception on Malunggay Pandesal

1. What factors would you influence your decision to try malunggay
pandesal?

☐ Price ☐ Taste ☐ Benefits

Others(specify):___________
Pricing and Purchase Intent
1. How much would you be willing to pay for a piece of malunggay pandesal
compared to regular pandesal?

☐ Same price ☐ Slightly more ☐ Moderately more ☐Significantly more

2. Would you be willing to purchase Malunggay Pandesal if it was priced higher

than regular pandesal?

☐ Yes ☐ No
3. How much are you willing to pay for Malunggay Pandesal?
☐ 6.00 ☐ 8.00 ☐ 12.00

4. Given the availability of malunggay pandesal in your area, what is the

likelihood that you are going to get it?

☐ Very probable ☐ Only mildly possible ☐ Not probable

Health and Nutritional Considerations

1. How important are health benefits when choosing bread products?

☐ Very important ☐ Somewhat important ☐ Not important

2. Are you aware of the health benefits associated with malunggay (moringa)
leaves?

☐ Yes ☐ No