FACULTY

FACULTY OF MANAGEMENT

SUBJECT TITLE/CODE
SBSF4043-01
BRAND MANAGEMENT

PROJECT TITLE
GANDAH REVIVE
(KUALA GANDAH NATIONAL ELEPHANT CONSERVATION CENTRE REBRAND
PROJECT)

LECTURER
EN. AHMAD SHARIFUDDIN BIN SHAMSUDDIN
 Gandah Revive
Program Name (Kuala Gandah National Elephant
Conservation Centre Rebrand
Project)

SBSF4043
Organizer Brand Management
Section 01
In an era characterized by heightened environmental awareness
and consumer consciousness, the symbiotic relationship between
successful brand management and responsible business practices
cannot be overstated. The Brand Management class recognizes the
imperative for the students to transcend theoretical frameworks and
engage with the real-world complexities of brand development in
the context of conservation.

Kuala Gandah, nestled in the heart of Pahang, stands as a beacon

Introduction for wildlife conservation, particularly in its dedication to the
preservation of Asian elephants. This center has not only carved a
niche in the conservation landscape but has also successfully
crafted a brand that resonates with stakeholders globally. By
choosing this location, the students will witness firsthand how the
principles of brand management can be seamlessly interwoven
with the noble cause of wildlife preservation.

This proposal aligns with global trends where businesses are

increasingly expected to operate sustainably and contribute
positively to societal and environmental welfare. It acknowledges
the evolving role of brand managers as stewards of not only a
company’s image but also its impact on the world. The trip is
designed to prepare the students for the challenges and
opportunities inherent in this paradigm shift.

The significance of this 2-day trip lies in its potential to provide a

holistic educational experience. By integrating theoretical concepts
with practical applications, students will gain a nuanced
understanding of how brand narratives can contribute to the
broader discourse of environmental conservation. The immersive
service learning component will foster a sense of responsibility and
empathy, qualities essential for effective brand managers in the
21st century.
 Objectives ● Educational Insight: Delve into the intricacies of
how a conservation center has successfully built
and maintained its brand identity and explore the
intersectionality of messaging, imagery, and
community engagement in promoting a
conservation brand.

● Networking: Connect with professionals from the

conservation and branding sectors to understand
collaborative opportunities and facilitate
interactions that broaden the students'
understanding of diverse perspectives in
sustainable brand management.

● Service Learning: Participate in hands-on activities

that contribute directly to the conservation efforts
of the center and gain insights into the role of
corporate social responsibility in building a brand's
credibility and loyalty.

1st & 2nd December 2023

Date and Venue Kuala Gandah National Elephant
Conservation Centre, Pahang,
Malaysia

Tentative Please refer Attachment I

Committee Please refer Attachment II

Budget Please refer Attachment III

Estimation
 In summary, the proposed 2-day trip to Kuala Gandah serves as a
vital link between theory and real-world application in brand
management, recognizing the integral connection between
successful brand practices and responsible business conduct in
our environmentally conscious era. Kuala Gandah, dedicated to
Asian elephant conservation, exemplifies how brand principles
can align seamlessly with a noble cause. This aligns with the
Conclusion
global trend where businesses are expected to operate
sustainably and contribute positively to society and the
environment. The trip not only readies students for the changing
landscape of brand management but offers a holistic education
by merging theory with practical applications, fostering
responsibility and empathy in future brand managers.

Prepared by …..……………………………….......
(NOR SUHAIZI BINTI MAHDAN)
(011-19309983)
Director of Gandah Revive
 ................................................................
Verified by (AHMAD SHARIFUDDIN BIN
SHAMSUDDIN)
Lecturer of SBSF4043
Brand Management

................................................
Endorsed by
(ASSOC. PROF. DR AHMAD BIN JUSOH)
Dean of Faculty Management,
Universiti Teknologi Malaysia
 PROGRAMME TENTATIVE

1ST DEC 2023 (FRIDAY)

ACTIVITY TIME DESCRIPTION UIC MATERIAL

NEEDED

Students 8.00 am - 13.00 - Before 7.45 students arrive at - Transportation - Attendance

depart to pm & List
Faculty T08.
Kuala Accommodation
Gandah - Registration unit will take - Food &
Beverages
attendance.
- Simple Breakfast will serve
students.
- At 8 am, the journey to Kuala
Gandah begins.

Arrival at 13.00 pm -14.00 - Students check it at the Chalet - Transportation - Needed

Gandah pm that they booked in. & documents by
Forest Park - Students take lunch and will do Accommodation the chalet
Chalet / prayer. - Food &
Lunch / Beverages
Prayer

Departure 14.00 pm - 14.30 - Students will arrive at Kuala - Transportation - Attendance

from Gandah pm Gandah National Elephant & List
Forest Park Conservative Centre from the Accommodation
Chalet to Chalet.
Kuala
Gandah
National
Elephant
Conservative
Centre

Service 14.30 pm - 18.00 - Divide the students into 3 groups Not decided yet -
Learning at pm ● Activity 1 [Group 1]
Kuala - Help feeding the Elephants
Gandah
National ● Activity 2 [Group 2]
Elephant - Help bathing the Elephants
Conservative (activity depends on river water
Centre level and weather)

● Activity 3 [Group 3]
- Help Cleanup the Elephants
Place
Departure 18.00 pm - 18.30 - Students go back to Chalet - Transportation - Attendance
back to pm & List
Gandah Accommodation
Forest Park
Chalet

Freshen 18.30 pm - 20.30 - Students freshen up, do prayers - Food &

Up/Prayer/Di pm and take dinner. Beverages
nner

Any 20.30 pm - 10.30 - Students do video recording (or

Preparation pm Tiktok) e.g sharing what they
feel after one day in Kuala
Gandah or some other ideas
from the Multimedia
department.
- These videos later can use it for
recap video for raise awareness
purposes. Then this video can
be posted in social media to
raise awareness about the
center.
- Other students must cooperate
with the multimedia team in
helping them to record the
videos.

Bedtime 10.30 pm - Students going to bed.

2ND DEC 2023 (SATURDAY)

ACTIVITY TIME DESCRIPTION UIC MATERIAL

NEEDED

Freshen 7.00 am - 8.30 - Students freshen up, do prayers - Food &

Up/Prayer/Br am and take Breakfast. Beverages
eakfast - Students also check out. - Transportation
&
Accommodation

Students 8.30 am - 9.00 - Students will depart and arrive - Transportation - Attendance
depart to am at Kuala Gandah National & List
Kuala Elephant Conservative Centre Accommodation
Gandah again.

Arrival at 9.00 am - 11.00 ❖ Rebranding Project - All the units

Gandah am
Forest Park
Chalet / ● Project Idea 1 [Fund Raising
Lunch / Awareness through social
Prayer media]
- Before 1 month prior to visiting
Kuala Gandah, students will do
a campaign on fundraising
while also educating the social
media audiences about the
importance of donation to this
Elephant Conservative Centre.

- For this awareness campaign,

we need permission from the
authority of Elephant
Conservative Centre for us to
access their social media
account with their supervision.

- If we can not get permission to

access the center’s social
media, maybe we can send the
content we are creating for
them to post in by themselves.

- Students will create marketing

contents related to elephant
conservation with the
importance of donation and
make the SOCMED page more
active.

- Popular hashtags like

#SaveTheElephants,
#ElephantConservation, or
create our own unique one for
this campaign.

- Students as a unit take videos

on these ideas on the second
day:
- Video 1 - History (Interview
staff)
- Video 2 - Activity feeding
- Video 3 - Bathing
- Video 4 - Cleaning
- Video 5 - Interview customer
feedback
- Video 6 - Location View
- Video 7 - Riding Elephant

- Multimedia team takes videos

with the staff there sharing their
success stories on conserving
elephants in this center for
 more than 3 decades in
Malaysia.

- The theme title “"Elephant

Tales: Rescues, Recoveries, and
Resilience"
- It means sharing the inspiring
stories of elephants that have
overcome adversity and are
now living better lives. (Kind
like documentary series)

❖ Fundraising Idea
- We started fundraising for 1
month.
- The target funder for this
fundraising will be our
Lecturers, staff, Dean, students.

Closing 11.15 am - 12.30 - Closing Ceremony to - Protocol -

Ceremony pm appreciate the Kuala Gandah
center in giving us the
opportunity and permission to
conduct our class project.

Back to UTM 12.30 pm - 7.00 - Students depart from Kuala - Transportation

pm Gandah to UTM &
Accommodation
 ADVISORY COMMITTEE

ADVISOR
ENCIK AHMAD SHARIFUDDIN BIN
SHAMSUDDIN

ORGANIZER COMMITTEE

DIRECTOR
NOR SUHAIZI BINTI MAHDAN

DEPUTY DIRECTOR
SYARIFAH FATIMAH BINTI SYED ALI

SECRETARY
ZAHARA TIARA KURNIA

TREASURER
ZULIYANA BINTI ZAKARIYA

ACTIVITY
THARISINI DEVI A/P SUGUMAR (LEADER)
LEN JIA YUAN
PANG SIEW YING
AMELIA CHEN CHWEE WEI
YEO SIN YUAN

EXTERNAL AFFAIR
NUR HANNANI BINTI MOHD HAZLEY
(LEADER)
NUR ATHIRAH BINTI ANWAR
SYARIFAH FATIMAH BINTI SYED ALI
NORWAJIHAH BINTI ZAILANI
 FOOD & BEVERAGES
NOR LAILY (LEADER)
TENGKU KHAIRUNNISA
NUR NADIA NAJIHAH
NURSHAFA
NUR AINA BADRINA
SITI FATIRAH

HEALTH, SAFETY & WELL - BEING

STEPHEN WONG XIN JIAN (LEADER)
YAP SENG KLAT
LIM XIN YUN
JONG SOON TING
TAN SU HAN
LI RUNHAN

MULTIMEDIA
SIA KAI YEE (LEADER)
SOON YI SIAN
PHUA SWEE SHI
USLU
ADHIE
UMI SURAYA

PROTOCOL
GAN WEE SOON (LEADER）
TAM YI TING
LIM MING XUE
LING CHEE YEN
SILJA
JEONGYEON CHOI

TRANSPORT & ACCOMMODATION

TEO KUAN WEI (LEADER)
ENG JIA RUI
LIM SI QI
TAN JIA LE
MUHAMMAD SHAPIE BIN MUSA
WEI YISONG
 BUDGET ESTIMATION

Section A: Income Estimation

Faculty of Management RM1,000

Sponsorship RM1,000

Commitment Fee (RM30 x 43 students) RM1,290

TOTAL RM3,290

Section B: Expenses Estimation

N Expenses Price Per Quantity Total

o Unit (X)
. (RM)

1 Banner (4ft x 6ft) 24 1 24

2 Accommodation 800 800

3 Mineral Water (500ml x 16 5 80

24)

4 Food & Beverages (44

people) 1 88 88
a) Breakfast 10 44 440
b) Lunch 10 44 440
c) Dinner

5 T-shirt 20 43 860

6 Nature Guide Fee 50 4 200

7 Bus University Fund

TOTAL 2,932
 LIST OF PARTICIPANTS (FEMALE)

NO. NAME MATRIC I/C / GENDER CITIZENSHIP

PASSPORT

1. AMELIA CHEN CHWEE WEI A20BS0011 000604-10-1348 FEMALE MALAYSIA

2. ENG JIA RUI A20BS0025 001007-01-1488 FEMALE MALAYSIA

3. JEONGYEON CHOI X23BS0011 202309F10326 FEMALE KOREA

4. JONG SOON TING A20BS0039 000119-13-1076 FEMALE MALAYSIA

5. LEN JIA YUAN A20BS0046 000601-08-1038 FEMALE MALAYSIA

6. LI RUNHAN X23BS0008 202309F10299 FEMALE CHINA

7. LIM MING XUE A20BS0050 000724-01-0862 FEMALE MALAYSIA

8. LIM SI QI A20BS0051 990918-01-5130 FEMALE MALAYSIA

9. LIM XIN YUN A20BS0054 001026-02-0494 FEMALE MALAYSIA

10. LING CHEE YEN A20BS0055 000729-13-0804 FEMALE MALAYSIA

11. NOR LAILY BINTI ABDUL

LATIFF A20BS0080 011128-01-0384 FEMALE MALAYSIA

12. NOR SUHAIZI BINTI MAHDAN A20BS0081 000227-01-1186 FEMALE MALAYSIA

13. NORWAJIHAH BINTI ZAILANI A21BS0077 000926-01-0502 FEMALE MALAYSIA

14. NUR AINA BADRINA BINTI

MOHD RAHIM A20BS0084 000704-11-0460 FEMALE MALAYSIA

15. NUR ATHIRAH BINTI ANWAR A20BS0086 225140902 FEMALE MALAYSIA

16. NUR HANNANI BINTI MOHD

HAZLEY A20BS0091 000917-05-0094 FEMALE MALAYSIA

17. NUR NADIA NAJIHAH BINTI

AZADAN A20BS0094 000412-01-2340 FEMALE MALAYSIA
NO. NAME MATRIC I/C / GENDER CITIZENSHIP
PASSPORT

18. NURSHAFA BINTI ARIS A20BS0102 001014-06-0448 FEMALE MALAYSIA

19. PANG SIEW YING A20BS0110 000411-14-1028 FEMALE MALAYSIA
20. PHUA SWEE SHI A20BS0111 990515-10-7276 FEMALE MALAYSIA

21. SIA KAI YEE A20BS0124 000810-01-0850 FEMALE MALAYSIA

22. SILJA ANNA KRISTIINA

NIKKANEN X23BS0005 202309F10273 FEMALE FINLAND

23. SITI FATIRAH BINTI HARUN A20BS0127 000626-01-0164 FEMALE MALAYSIA

24. SOON YI SIAN A20BS0136 000719-01-1246 FEMALE MALAYSIA

25. SYARIFAH FATIMAH BINTI

SYED ALI A20BS0139 000419-01-1922 FEMALE MALAYSIA

26. TAM YI TING A20BS0141 991018-01-5746 FEMALE MALAYSIA

27. TAN JIA LE A20BS0142 001003-01-0824 FEMALE MALAYSIA

28. TAN SU HAN A20BS0145 000105-01-1612 FEMALE MALAYSIA

29. TENGKU KHAIRUNNISA BINTI

TENGKU MAHMUD MAYIDIN A20BS0147 000111-03-1396 FEMALE MALAYSIA

30. THARISINI DEVI A/P

SUGUMAR A20BS0149 000510-05-0260 FEMALE MALAYSIA

31. UMI SURAYA BINTI MOHD

JAMIL A20BS0151 010219-14-0526 FEMALE MALAYSIA

32. YEO SIN YUAN A20BS0163 000626-01-0068 FEMALE MALAYSIA

33. ZAHARA TIARA KURNIA A20BS0225 202010F10114 FEMALE INDONESIA

34. ZULIYANA BINTI ZAKARIYA A20BS0166 990218-01-6618 FEMALE MALAYSIA

 LIST OF PARTICIPANTS (MALE)

NO. NAME MATRIC I/C / GENDER CITIZENSHIP

PASSPORT

EN. AHMAD SHARIFUDDIN

1. BIN SHAMSUDDIN LECTURER - MALE MALAYSIA
2. GAN WEE SOON A20BS0033 001213-06-0045 MALE MALAYSIA

3. MUHAMMAD KHALIFATWA
ADHIE A19BS3006 202001M10352 MALE INDONESIA

4. MUHAMMAD SHAPIE BIN

MUSA A2PBS0066 010819-01-0047 MALE MALAYSIA

5. MUHAMMED USLU A20BS0226 202010M10531 MALE TURKEY

6. STEPHEN WONG XIN JIAN A20BS0138 000717-01-0055 MALE MALAYSIA

7. TEO KUAN WEI A20BS0148 000430-01-0111 MALE MALAYSIA

8. WEI YISONG X23BS0010 202309M10318 MALE CHINA

9. YAP SENG KLAT A20BS0161 000217-05-0659 MALE MALAYSIA