Optimise Social Media for

Digital Marketing Strategy

In today's digital landscape, social media plays a crucial role in any successful
marketing strategy. Explore key platforms, set SMART objectives, engage your
audience, and analyze your efforts.

Associate Prof Dr Wan Hirwani Wan Hussain wmhwh@ukm.edu.my

Introduction
Importance of Social
Media
Social media is a vital
component of a digital
marketing strategy, providing
a direct line of
communication with your
target audience.
Key Social Media
Platforms
Discover the different
platforms available and
understand their unique
strengths and features for
effective digital marketing.
Setting SMART
Objectives
Define specific, measurable,
achievable, relevant, and
time-bound objectives to
outline your social media
marketing goals.
Identifying Target Audience
1 Defining the Ideal 2 Conducting Market
Target Market
Pinpoint your ideal
customers by creating
detailed buyer personas
based on demographics,
interests, and behaviours.
3 Understanding
Research Audience
Preferences
Explore market trends,
competitors, and Uncover the preferences
consumer insights to gain and behaviours of your
a deeper understanding of target audience to tailor
your target audience. your content and
messaging effectively.
Creating Engaging Content
1 Types of Content

Discover various content formats such as videos, infographics, and articles to

captivate and educate your audience.

2 Compelling Captions and Headlines

Create attention-grabbing captions and headlines that compel your audience to

click, read, and engage with your content.

3 Utilizing Visuals

Enhance engagement with visually appealing images, graphics, and illustrations

that support your brand's storytelling.
Building and Growing a Community

Increasing Social Media Encouraging Audience Leveraging User-

Followers Engagement Generated Content

Implement effective strategies to Learn techniques to foster Showcase user-generated

grow your social media following meaningful interactions with your content to build authenticity,
and expand your reach to a wider audience through comments, trust, and a sense of community
audience. likes, and shares. around your brand.
Analyzing and Optimizing Strategies
Monitoring Social
Media Metrics
Track and analyze key
metrics such as engagement
rates, click-through rates,
and conversion rates to
assess the effectiveness of
your social media campaigns.
Evaluating Success
Assess the success of your
digital marketing efforts by
measuring the impact of your
social media strategy on your
overall business goals.
Making Data-Driven
Adjustments
Use data and insights to
refine your social media
strategy, optimize content,
and make informed decisions
for continuous improvement.
Conclusion
1 Recap of Key Points

Summarize the important takeaways including the significance of social media, audience
targeting, content creation, community building, and data analysis.

2 Importance of Continuous Improvement

Emphasize the need to stay up-to-date with evolving trends, consumer behaviours, and
emerging platforms for an effective digital marketing strategy.

3 Next Steps

Provide actionable steps to optimize your social media strategy and implement new
tactics to stay ahead in the ever-changing digital landscape.