Social Media Marketing

Fundamental 2 - TikTok
(RET-OTO-4007-1.1)

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Introduction to TikTok

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 What is TikTok Marketing?

• An increasingly popular social media platform used to create, share

and discover short videos.

• Practice of leveraging the platform to promote brands and products

to a large engaged audience.

• Requires creative video content, strategic partnerships and a

thorough understanding of the platform’s unique features.

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 TikTok Marketing vs
Traditional Marketing

• Social media platforms like TikTok offer unique opportunities to reach new
audiences that may be accessible through traditional marketing
techniques.

• While traditional marketing costs are typically fixed, TikTok offers the
potential for more cost-effective campaigns due to its low-cost and format.

• Unlike traditional marketing, TikTok offers the ability to produce creative,

entertaining content that resonates with users and can be easily shared
with friends.
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 Aims of TikTok Marketing

• Identify your target audience and tailor content to meet their

interests.

• Leverage TikTok influencers to increase brand awareness and

engagement.

• Utilise TikTok’s analytics to track user engagement and measure

success of campaigns.

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 Consumer Reviews and User-
Generated Content (UGC)

• Any content related to a brand generated and exchanged by users

who are not connected.

• Usually regarded as content found online.

• Content produced by the user that is pertinent to the brand /

business / company.

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 Types of TikTok Account

• Personal

• Business

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 Personal Account

• Watch and interact with others’ content

• Create content for others to enjoy

• Access both Sounds and Commercial Sounds with a Personal Account

• Take advantage of monetization features, the Creator Marketplace

and the Creator Fund

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 Business Account

• Businesses engaging consumers in an entertaining way

• Businesses seeking commercial-focused tools

• Access to pre-cleared sounds for commercial use

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 Creator

• Influencers create content or impressions of viral videos in their niche

• Brands often source influencers for brand deals

• Micro-Influencers are increasingly sought after

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 Host

• Hosts go live to interact with followers

• Popular types of hosts include chatting/lifestyle, travel/event,

teaching, and selling 3

• 'Sleeping live' is a growing trend

• Hosts earn commission from followers' gifts

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 Seller

• Sellers are selling on TikTok

• They may create videos or go live to promote products

• They earn a commission for every product sold

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 Viewers

• Viewers are people who only browser TikTok

• 80% of TikTok users are viewers only

• Viewers may not like or share content

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 Forms of TikTok

• Video
• Video allows users to create short-form videos to cater to audience interested
in their content

• Live
• Live allows creators to chat and perform with followers, boosting engagement

• Shop
• TikTok Shop facilitates product and service promotion and sales, leading to
conversions

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 Your Account Page

Name, Info and BIO 1

1

2
Website, Account description, TT Shop 2

Drafts, Shop, Personal, Favorite, Liked 3

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 Types of Videos

• Introduction
• Introduce yourself, your company and your account

• Secrets, Tips or Advice

• Share some relevant "business secrets", "tips" or "advice" that pertain to your
business or niche (i.e., "3 Tips to Pack Your Orders More Effectively"

• Behind the Scenes

• People love seeing behind-the-scenes videos so show them how you pack
your orders, set up your Shopify store, set up Facebook ads and more

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 Types of Videos

• How To Video
• Share a tutorial of how you do different business tasks
• Examples of this could include how you design your products or ship them out

• Duet or Stitch
• Follow accounts in your niche and interact with their content through a duet or stitch
• Seeing a familiar face will bring in more followers in your niche

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 Types of Videos

• Transition Videos
• Video transitions are a post-production technique used in film or video
editing to connect one shot to another
• Often when a filmmaker wants to join two shots together, they use a basic cut
where the first image is instantly replaced by the next
• Trending Video
• Find trends in your niche and put your own spin on them
• This can be anything from a trending effect, sound, dance and more
• Use the TikTok search and FYP to find these trends quickly and create this
content

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 What is FYP?

• FYP stands for For You Page and is the first page
you see when opening the TikTok app
• It presents you with a personalized selection of
content creators based on what TikTok's algorithm
thinks you might like
• The concept behind this is that when you like
more videos on TikTok, you will become more
involved
• FYP is similar to Instagram's Explore page

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 What is a Trend?

• TikTok has endless examples of what's currently

trending
• Popular audio clips, product recommendations, video
formats, effects, and many more can be seen
• Users can participate by commenting on videos or
making their own content
• The more people buy-in and participate, the more
powerful the trends become

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 Video Analytics

• Accessing analytics

• Checking your analytics

• Interpreting your analytics

• Experiment with your videos

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Understanding TikTok Algorithm
to Grow Your Account

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 TikTok Marketing Campaign

• A marketing campaign where coordinated activities are planned and

executed by a business

• Achieving specific objectives - Developing greater brand awareness

and increasing user interaction between TikTok users and the brand

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 Plan an Effective Campaign

• Broad goals under an overarching social

strategy may be set out first. Considerations - Goal
What said brand/business is hoping to achieve

• SMART objectives SMART

• Business type - Crucial when considering the

appropriate social media marketing campaign Business
Type
• Understand target demographic

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 Key Elements of a TikTok Plan

Identifying the brand’s goals

The needs of the business are considered

holistically, before deciding on how TikTok would
be best used to ensure that such needs are met

Common goals:
- Increase brand awareness
- Engaging customers
- Reducing the marketing expenses
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 Key Elements of a TikTok Plan

Setting out SMART Objectives

• Help to provide a clear direction and path of action

• Objectives should be in line with the businesses’ overall goal and

vision

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 Key Elements of a TikTok Plan

Identify appropriate target audience

• Having the correct model buyer persona can

assist in ensuring that the TikTok marketing
campaign engages the ideal target audience

• Target audience’s age, income, occupation and

interests

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 Key Elements of a TikTok Plan

Set out clearly the most important metrics

• Assist in showing the performance of a TikTok marketing

campaign and possibly its ultimate impact on the overall business

• Reach, likes and engagement

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 Key Elements of a TikTok Plan

Use the ideal platforms and content

• Use information from buyer personas collated to

determine the most appropriate marketing efforts
Considerations - Type of industry

• A constant theme to build own unique brand voice

• Make use of user generated content to build greater trust

and improve on customer engagement

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 Key Elements of a TikTok Plan

Research and analyse the competition

• Eye on competitors - Help to provide some idea to

incorporate into own campaign

• Consider a few main competitors, analysing their

content strategy and its effects on engagement

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 Key Elements of a TikTok Plan

Clear demarcation of roles and responsibilities

• Clearly defined roles helps to ensure a smoother

operation as well as ensuring that each team
member takes ownership of their specific task or
responsibilities

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 Key Elements of a TikTok Plan

Assessing and analysing results

• Records the important KPIs set out - Measuring the relevant metrics

• Consistent review of results - Highlighting areas of improvement and

formulating new strategies to optimize the efforts

• Assists in displaying return on investments

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 How TikTok Pushes the Video

• TikTok is a geolocation app Followers

• It pushes into your country based on watch

time, engagement and views Geo Location

• If the metrics are high, it will be pushed to

other countries
Watchtime and Video Engagement
• It takes 72 hours to determine if a video is
viral
SEO
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 Setting Up and Reading
Analytics

Analyzing your TikTok account is just as significant as posting videos on

it. Through analytics, you can learn about who your viewers are, such
as their gender, age, and location, as well as when they are active.

1. Identify Your Top Territories

2. Know When Your Audience is Most Active

3. Track and Measure Your Content

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 What is Watch Time and
Engagement?

TikTok Engagement Rate is calculated as the sum of likes, comments, shares

and divided by the number of views.
Watch time per video must be at least:
1. 100% for 7 secs or less
2. 80% for 8-15 secs
3. 60% for 15-30 secs
4. 50% for more than 30 secs

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 Why Are My Views Down?

Not every video will be viral. Often many will not have a lot of views
due to following reasons:

1. Wrong or uninteresting contents

2. Wrong post timing

3. Competition in your niche

TikTok now is pushing contents slower but reaching more targeted

audience via SEO
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 Understanding TikTok

• How often should I post?

• For new accounts with a following of 0-1000, post at least 6 times a day
• For accounts with a following of over 1000, post consistently, but the
frequency can vary depending on the niche

• When should I post?

• Determine your target audience to understand when to post

• Do lighting, mic and good camera matter?

• TikTok will push video with good lights, sound and video quality

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 Understanding TikTok
• Writing Description and Hashtag
• Having a description of your video is important as it
helps viewers understand what the video is about
• It also helps with improving the Search Engine
Optimization (SEO) of videos
• Hashtags are categories that TikTok uses to
categorise your video
• You can also search hashtags and view the best
performing videos using that hashtag.
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Writing Description and Hashtag
4 niche specific
4 – 5 broad
3 niche specific and 2 broad
3 broad and 1 – 2 niche specific
• Broad Hashtags:
#FYP #ForYou #Viral #foryoupage
• Post Specific Hashtags:
#Comedy #comedychallenge #funny
#humour #skit #entertainment
#entertain #relatable
 Understanding TikTok

• Using SEO
• TikTok is increasingly resembling Google, making SEO essential for maximizing
visibility
• Optimising SEO on TikTok will improve rank and make content easier to find

• Using Text in Video

• Text in videos can be used to search and categorise videos, similar to using hashtags,
and to improve SEO
• Text in videos can also be used as a hook or call to action to engage viewers

• Transitions
• Transitions between scenes that are timed to the beat of music can be very engaging
for the viewer and help to increase the amount of time they are watching

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 Understanding TikTok

• Trending Sounds • TikTok search: Niche and

• Trending sounds are popular music used to create filter the most liked
videos
• Using trending sound can make your video more likely • Scroll your FYP and
follow the creators in
to go viral your niche
• TikTok can push trending music to people who have
interacted with other creators • TikTok Creative Center
https://ads.tiktok.com/busin
ess/creativecenter/pc/en
• Spotting Trends
• Look for trends in your FYP which will help you identify
popular videos
• Utilise a discovery and search process with filters to
pinpoint the most liked videos
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 Understanding TikTok

Removing Watermark

• Does my location matter? • Easy Way

• Snaptik
• If your target audience need to be in a
certain areas or dynamics • More advance way
• Save as live video

• Should I repost my videos?

• You can repost top performing videos after
at least 72 hours interval

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Considerations When Using TikTok
for Business

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 TikTok Marketing
Opportunities

• Marketers able to reach and influence target consumers through the

use of TikTok

• E.g. Granting a competitive advantage, improving brand awareness

and loyalty

• Allows greater involvement and engagement between the customer

and the brand

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 Evaluate Potential
Opportunities and Suitability

• Businesses hop onto without determining whether it is suitable for them

• Consideration - Effectiveness of the employees (being able to carry out

such campaigns)

• Workforce with lower affinity for social media -> Use traditional means

• Ideal buyer persona less inclined to use social media - leading to wasted
time and resources

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 Privacy Legislation and
Confidentiality Requirements

• Involves the collation and use of an individual’s

personal information

• Internationally, General Data Protection

Regulation (GDPR) implemented in 2018 and
is the main legislation pertaining to date security and privacy

• GDPR regulates how companies are to protect the personal data of

residents from the European Union (EU)

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 Privacy Legislation and
Confidentiality Requirements

• GDPR - not to accumulate or process data from a consumer without

consent

• Scope of the GDPR is extra-territorial

• Two key pillars of GDPR – (1) To be transparency between business

and the user/customer (2) Personal data is to be lawfully processed

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 Privacy Legislation and
Confidentiality Requirements

• Provide information to users, which includes the type of personal

data amassed (identifiers and cookies), source of the data, recipients
of the data received, purposes of processing

• Businesses are encouraged to have clear and explicit privacy notices

• Active opt-ins for visitors on websites or social media platforms,

informing its intention to collect personal data, which requires the
acceptance of the visitor

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 Privacy Legislation and
Confidentiality Requirements

• Provide document upon their request (customer’s right to access).

• Business should delete all data from a specific user upon request
(customer’s right to be forgotten)

• Hire a Data Protection Officer (DPO) to ensure that data privacy and
security in the business is consistently up-to date

• Subscribe to newsletter, under GDPR, visitors have to opt-in twice

• Prior to being able to opt-in for newsletter, the privacy terms are accepted
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 Privacy Legislation and
Confidentiality Requirements

Personal Data Protection Act (PDPA)

9 main personal data obligations:

1. Consent
2. Notification
3. Purpose
4. Access and Correction
5. Protection
6. Retention
7. Accuracy
8. Transfer
9. Accountability

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 Privacy Legislation and
Confidentiality Requirements

1. Consent
Collect, use and/or disclose the personal data of individuals who
have consented. Individuals also given the option to withdraw their consent.
2. Notification
Inform individuals of the purpose(s) for which their personal data is being
collected, used and/or disclosed.
3. Purpose
Collect, use and/or disclose personal data of individuals for
the purpose(s) for which consent have been given by
these individuals.

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 Privacy Legislation and
Confidentiality Requirements

4. Access and Correction

Provide information to individuals, upon request.

5. Protection
Security measures to protect the personal data in its possession or control.
Prevent any unauthorized access, collection, use and/or disclosure of such
data.

6. Retention
Retain the personal data for only as long as is necessary for business or
legal purposes.

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 Privacy Legislation and
Confidentiality Requirements

7. Accuracy
The personal data collected by the organization is accurate and complete.

8. Transfer
Transferring the personal data via cloud, ensure offers a comparable level of
data protection.

9. Accountability
Open to sharing information about its data protection practices, policies and
complaints processes upon request.
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 Copyright and Violations

• Copyright is a legal right that protects original works of authorship

(e.g., music, videos, etc.).
• Generally, copyright protects an original expression of an idea (e.g.,
the specific way a video or music is expressed or created) but does
not protect underlying ideas or facts.

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 Removal of Content; Suspension or
Termination of Account

Any user content that infringes an other person’s copyright may be

removed. The account may be suspended or terminated for multiple
copyright violations in connection with the use of the TikTok site or
app, or other violations of the Terms of Service and Community
Guidelines. We reserve the right to refuse any account holder whose
account was used for improper activities from opening a new account
on TikTok’s site or app, or otherwise hosted by TikTok.

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 Trademark

A trademark is a word, symbol, slogan, design, or combination

of any of the foregoing that identifies the source of a product
or service and distinguishes it from other products or services.

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 Removal of Content; Suspension or
Termination of Account

Any content that violate another’s trademark rights may be taken

down. Repeat violations of trademark rights in connection with the use
of the TikTok site or app, or other violations of the Terms of Service and
Community Guidelines may result in the suspension or termination of
the user account. We reserve the right to refuse any account holder
whose account was used for improper activities from opening a new
account on TikTok’s site or app, or otherwise hosted by TikTok.

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Creation of Viral TikTok
Contents

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 TikTok Vs Other Social Media
Platforms

Content
• TikTok only allows short-form video content, up to a minute in length.
• You can't post text content or still images to TikTok without
workarounds.
• Short-form video content on TikTok is perfect for creating memes or
viral campaigns.
• Other platforms have their own specialities, and TikTok specializes in
Vine-style content.

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 TikTok Vs Other Social Media
Platforms

Audience
• TikTok has predominantly Gen Z users, making them the most likely
demographic to be following you.
• Millennials are the biggest audience on Facebook and Instagram.
• Gen Z can be found on other platforms, but TikTok is the primary
platform for them.
• Although the demographics are growing on TikTok, Gen Z is still the
predominant age group.

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 TikTok Vs Other Social Media
Platforms

Integration
• TikTok encourages users to share their content across other major
social media platforms with just a press of a button.
• Many TikTok videos become popular when shared on other platforms
like YouTube or Twitter.
• Some users even discover TikTok through other social media
platforms.
• Social media plays an important role in the success of TikTok.

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 TikTok Vs Other Social Media
Platforms

Creativity
• TikTok encourages creativity by providing users with an advanced
suite of editing tools.
• These tools enable users to cut, filter, add text, and soundtrack their
videos.
• This sets TikTok apart from other social media platforms, like Twitter
or Facebook.
• By doing so, TikTok creates a unique way to encourage creativity.

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 TikTok Vs Other Social Media
Platforms

Moderation
• There has been much scrutiny on TikTok due to its Gen Z audience
and how it moderates offensive or inappropriate content.
• TikTok has made significant efforts to make its users feel safe while
using it.
• Despite the efforts, there are still bullies or trolls that slip through the
cracks and no solution is entirely foolproof.
• Compared to other platforms such as Twitter and Facebook, TikTok is
considered a relatively safe space for users to express their creativity
without fear of reprisal.
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 TikTok Vs Other Social Media
Platforms

Collaboration
• TikTok has two collaboration tools built into its editor: Duets and
Stitches.
• Duets enable users to add vocal harmonies and instrumental
accompaniments to another user’s song.
• Stitches allow users to edit their videos into another user’s content.
• If users don’t want to use these tools, they can disable them in their
options menu.

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 TikTok Vs Other Social Media
Platforms

For You
• TikTok's algorithm is its secret weapon; it is highly advanced and
accurate.
• Its For You feed provides an endless list of AI-curated content tailored
to each user's preferences.
• Other networks, such as Instagram and Twitter, do have algorithm
feeds, but not as accurate as TikTok's.
• People have commented on how eerily accurate the algorithm is in
knowing their personality and what content they want to watch.

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 TikTok Vs Other Social Media
Platforms

Authenticity
• Authenticity is the most valued quality on TikTok.
• Staying true to your own creative vision is key to success.
• Honesty with your audience is essential for long-term success.
• TikTok stands in contrast to platforms like Facebook, which have been
criticised for dishonest practices.

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 Viral Formula

How to be Viral

• Are people liking and sharing your videos/

• Are you using relevant Hashtags and effective caption?
• Are you using relevant sound for your video?
• Are people watching full videos or stop halfway?
• Are you incorporating trend as part of your video strategy?
• Are you using the right language?

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 Viral Formula

Modelling Your Hook

• "Have You Heard About...."

• "I Did X and You Can Too..."
• "Here's A Secret About How I..."
• "3 Free Ways You Can..."
• "The Exact Steps You Need To Take To..."
• "I Wish Someone Told Me This..."
• "The #1 Reason You Aren't..."
• "Stop Making This Mistake.."
• "Stop (X) and Start (Y)"
• "If You Are ____ Listen Up..."

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 Viral Formula

Be Visible

• Posting 3 – 6 times a day

• Answer all your viewers comments

• Video Answers the comments

• Followers' meetup

• Collaborating videos: Duets, Stitching, Greenscreens

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 Viral Formula

Flopped Videos

• Focus on making more good contents

• Do not delete the post unless necessary

• Repost video (72 hours Later to test)

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 Viral Formula

Viral Videos

• Take a break

• Post only after 72 Hours or when it stop trending

• Comments and engage with viewers

• Create follow up post

• Repost video (72 hours)

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 Video Editing

TikTok App

Pros:
• Easy to use
• Can immediately Use trending filters and sound
• Do not take up phone space

Cons:
• If you want to download there is a watermark
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 Video Editing

CAPCUT App

Pro
• Can easily repost to other platforms
• Link to TikTok account
• Desktop version

Con
• Use phone space
• Sometime downloading music is a hassle
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Understanding Customer
Behaviour to Gain More
Engagement and Followers

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 Characteristics of Customer Behaviour in
Relation to TikTok Use

Five Stages of Consumer Decision

Post-
Purchase
Evaluation Evaluation
Result
Evaluation of
Alternatives
Information
Search
Needs
Recognition

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 Characteristics of Customer Behaviour in
Relation to TikTok Use

• Stage 1: You have a problem or a need.

• Stage 2: They want to do an information search. It used to be ask a
friend, ask a colleague, look at the newspaper - but that’s a little
different now.
• Stage 3: Evaluation of alternatives. “I have this one option I like, but
what about these others?”
• Stage 4: Purchasing decision. “I have to make a decision. Which will I
purchase?”
• Stage 5: Post-purchase evaluation. “Was this the right
decision for me or did I make a mistake?”
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 TikTok Strengthens Customer
Involvement

• Provide conditions for high level of customer involvement and

engagements with the product or the services.

• Level of customer involvement in buying process = Amount of

psychophysical energy spent by consumer in the buying process.

• Highly involved individuals VS Lower involved individuals - More

criteria search for more information, accept fewer alternative,
process relevant information in detail, and will form attitudes that
are more resistant to change.
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 TikTok Strengthens Customer
Involvement

• Lack of proper management of touch points / customer encounters can cause a

churn among the firm’s existing customers.

• Not only increases customer relations but also enhances loyalty, satisfactions.

• Useful for businesses to spread a positive word of mouth through which they
could influence them and exchange information.

• Provide opportunity to clear any misunderstanding.

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 Tools for TikTok Scheduling

• TikTok marketers - Responsible of promoting blog posts, streamlining

workflows, curating content on the fly.

• Collaborate with teams, creating marketing campaigns that perform

with automated social media content, and measuring analytics in a
way that helps them pivot where needed.

• Becoming more prominent, crucial that businesses possess an active

presence.

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 Tools for TikTok Scheduling

• Evolved into a global phenomenon, customers all over the world in

any and every time zone may desire social media engagement -
Necessity for an active presence for businesses.

• Active presence may take up some attention and energy –

Expectation: Always be online and available.

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 Tools for TikTok Scheduling

• Assist in queuing up posts for marketing campaign.

• Assist in general management process, helping to enhance efficiency

so to provide more time to provide better content and cultivate
stronger connections with customers in real time.

• Cover broad areas of interest, with some focused on the analytic

aspect while others are geared towards ensuring that the social
media team is able to ensure a more efficient collaboration
internally.
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 How to Apply TikTok
Scheduling?

• Certain periods in the day receive the most traffic.

• Ensuring marketing done at golden hour – engage with as much consumer base
as possible.

• Schedule to run posts at allocated time slots.

• Use of media scheduling tools allows team to focus on formation and production
of content to be used - focus on value added-work while tools assist in
administrative matters. - Creating posts from scratch would be very inefficient.

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Selling on TikTok and Going Live
on TikTok

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 Evaluate Usage of TikTok

Opportunity to reach
new customers efficiently

Fan
Clubs
Referral

Crazy for your businesses , closer to

Promote through clearly targeting company, creation and spread of
people who prefer to be with your positive word-of-mouth.
company and like your offerings. 83
 New Consumer Perspectives /
Behaviours

Brand Awareness and Image

Actively involved in sharing information for the enhancement of their

brand name and to improve the overall position in market

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New Information

Feedback

Market Intel

Monitoring

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 New Information

Feedback

• Gain information about products/services and take corrective

measures if needed.
• Use a product > share experiences > others revise purchasing
decisions.
• Advantage: Interact with its customers to satisfy their needs by
addressing their issues promptly.

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 New Information

Market Intel

• Collect consumer feedback, establish a brand presence, get insights

about the way its brands are perceived and discussed.

• Continuous interaction with customers, business can address their

needs and build long-term brand relationships.

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 New Information

Monitoring

• Monitor what is going on about them amongst people.

• Provide chance of developing strong basis by inspiring individuals.

• Interacting in real time. Watch out of any incorrect information and

take appropriate actions accordingly

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 Others

• Product Launching:
Plays a pivotal role. A wealth of word-of-mouth information
New channel that has features of search engines, review sites, price
comparison.

• Sites:
Awareness of the upcoming products and services. Great way of
giving details about company, offerings and operations, Creating hype
in the market.

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 Others

• Coverage:
Cover wide range of individuals from various segments of the society.
Open for all and does not restrict any one from anywhere.
Convenient for companies to target wider global market.

• Cost:
Very cost effective as compared to traditional offline marketing
media.

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 Values of Building a Community of
Advocates on TikTok

Cost-effectiveness

• Brand advocates represent the most trusted voice.

• Brand advocate strategy need not be driven by advertising dollars.

• Young people are gravitating toward more niche and private social
media communities.

• These communities boost a brand's retention numbers which are

important in any business.
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 Values of Building a Community of
Advocates on TikTok

Studies show:

• It costs 80% more to gain a new customer than to retain one.

• Profits over long-term can increase up to 95% if a business can

increase customer/client retention by just 5%.

• Revenue increases can correlate to increased engagement on social

media sites.

• Buyers of services and products rely more on the recommendations

of their peers than they do on the advertising of the business.
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 Values of Building a Community of
Advocates on TikTok

Building the community

• Ride the rise of micro-communities.

• Groups are structured much better than Pages when it comes to

sustainably connecting people and fostering discussion.

• Survey the landscape see what micro-communities already exist and

if there is potential for developing a new one.

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 Values of Building a Community of
Advocates on TikTok

Encourage your brand advocates to participate

• Proactively seek out brand advocates asking for feedback and testimonials to
use.
• Potential customers more likely to believe testimonials than sales copy.
• Sharing success stories and demonstrate the value you offer.
• Celebrating your customers builds engagement and promote business by
nurturing relationships. Eg. ‘Fan of the week/month’ - Celebrate the fan who
engaged the page most.
• Do not overwhelm advocates with multiple requests. Make participation process
enjoyable.

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 Values of Building a Community of
Advocates on TikTok

Build and maintain the relationship

• Building brand advocates create long-term relationships with

customers.

• Customer feels valued, more willing to pass positive information.

• Respond to posts, engage in conversation, letting them know their

voice is heard and appreciated. (In a polite and timely manner)

• Great customer service is important part of building brand advocates

and creating relationships.
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 Values of Building a Community of
Advocates on TikTok

Recognise your brand advocates’ value

• Maintain positive relationship by emails/messages to show your appreciation for

their loyalty.

• Reward advocates with special offers or discounts.

Be strategic! Link reward to particular action needed.

• Treat every positive engagement on your pages as though that person could be
the next face of your ad campaign.

• Turn community members into brand advocates by

recognizing and celebrating them.
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 Setting Up TikTok Shop

• You need to create a TikTok shop account and set your account as a
creator or seller. As a creator, you can look for or merchants will look
for you to collaborate to sell their products. Usually they will give you
free sample to promote in your live and videos.

• As a seller, you can upload your own product in the shop and look for
a creator to sell for you.

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 Going Live

Different Types of Live

• Talking

• Classes

• Singing and Music

• Games

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 Going Live

Rules and Violation of Live

No:

• Drinking alcohol

• Smoking

• Driving

• Dangerous Activities

• Nudity

• Young Children without Parents

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 Going Live

• Conditions to go Live
• Min is 1000 followers

• What Equipment to go Live?

• Sound card, mic, lights power bank and Wi-Fi

• Where are the Moderators?

• Moderators are like police, helping you maintain order and create engagement in your Live. Especially
for selling, training live, there might be extra help to engage with your viewers.

• How to Invite Friends to go Live together?

• You can go to co-host session and look for host online or bring anyone from the audience up. However,
if the audience is not over 1000, his or her camera will not be able to turn on.

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 Going Live

• Conditions to go Live
• Min is 1000 followers

• What Equipment to go Live?

• Sound card, mic, lights power bank and Wi-Fi

• Where are the Moderators?

• Moderators are like police, helping you maintain order and create engagement in your Live. Especially
for selling, training live, there might be extra help to engage with your viewers.

• How to Invite Friends to go Live together?

• You can go to co-host session and look for host online or bring anyone from the audience up. However,
if the audience is not over 1000, his or her camera will not be able to turn on.

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 Going Live

• What are the commission rates if someone gives you a gift?

• Each diamond is worth 5 cents. So, the Drama Queen will be worth $125. But TikTok keeps 50% of what
you earn, so when you cash in your 2500 Diamonds, TikTok will pay you $62.50.

• What is a battle?
• A battle or PK is another way to monetise your Live and make it more engaging. Viewers must like,
shower you with gifts to make you win the battle.

• How to win a battle?

• Win by having the most likes and gifts. The battle normally lasts 3 mins each.

• How to use OBS for Live?

• OBS is a streaming software, and it gives you more features than going live via a mobile phone.
However, this feature is only available upon request and not everyone will get it.

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