BMNG6221w - Module Outline

IIE Learn Module Outline BMNG6221; BMAN6221; ENTR6211
Business Management 2A
BMNG6221/d/p/w
BMAN6221/w
ENTR6211/d
MODULE OUTLINE 2024
(First Edition: 2016)
This guide enjoys copyright under the Berne Convention. In terms of the Copyright Act, no 98 of
1978, no part of this manual may be reproduced or transmitted in any form or by any means,
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and retrieval system without permission in writing from the proprietor.
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Company registration number: 1987/004754/07.
© The Independent Institute of Education (Pty) Ltd 2024 Page 1 of 38

Table of Contents
Introduction.................................................................................................................................. 3
Using this Module Outline ........................................................................................................... 5
This Module on Learn................................................................................................................... 6
Icons Used in this Document and on Learn ................................................................................. 7
Module Resources........................................................................................................................ 8
Module Purpose ......................................................................................................................... 10
Module Outcomes...................................................................................................................... 10
Assessments ............................................................................................................................... 11
Module Pacer ............................................................................................................................. 13

Introduction
Entrepreneurship is an important economic activity and exciting field of study. Small
entrepreneurial businesses employ a large proportion of the South African labour force. It is
quite possible that many students will work for these kinds of companies and hopefully many
will start their own ventures one day. However, we are often confronted with alarmingly high
statistics of small business failure. This module is important as graduates must understand the
potential problems that entrepreneurs need to avoid being successful.
This module covers the most important aspects of entrepreneurship. It builds on your existing
knowledge of business management and goes more in-depth on key entrepreneurial issues.
Before you start the module, you should look through all the topics for the module. We will
explore the fundamental aspects of entrepreneurship and its significance for aspiring
entrepreneurs and business enthusiasts. Throughout this course, we will delve into the diverse
facets of entrepreneurship, from understanding different types of entrepreneurial endeavours
to fostering a strong entrepreneurial mindset. We will also examine the practical application of
the entrepreneurial process and its interaction with the external environment. We will explore
critical concepts such as innovation, the importance of entrepreneurship in driving economic
growth, and the implementation of effective entrepreneurial strategies.
Additionally, we will delve into the creative process and the generation of novel business ideas,
learning how to overcome barriers to creative thinking and effectively screen and assess
promising ideas. The module will also cover the cornerstone of opportunity evaluation,
equipping you with the skills to recognise cognitive biases and evaluate business opportunities
with discernment. We will explore the strategic management process, mission statements,
SWOT analysis, and the practical aspects of strategy implementation and evaluation.
Understanding the legal aspects of entrepreneurship will be a vital component of this module,
providing you with insights into the legal requirements for different business structures and the
importance of compliance. Moreover, we will discuss ethical decision-making in business and
the significance of social responsibility for fostering a positive societal impact through
entrepreneurial ventures.
Throughout this learning journey, you will gain essential skills for effective entrepreneurial
leadership and team management, enabling you to navigate the challenges and opportunities
that arise during the early stages of business initiation and growth.
By the end of this module, you will have a comprehensive understanding of entrepreneurship,
equipped with a transformative knowledge base that empowers you to embark on your
entrepreneurial path with confidence and conviction.

Please note that you are expected to read and research beyond your prescribed textbook and
this module guide. This is necessary to enhance your own learning and understanding. Useful
references are provided to assist you in developing a deeper understanding of the content. In
order to prepare yourself effectively for assessments you should work through all the activities
in this guide and consult the questions at the end of each chapter in your textbook.

Using this Module Outline

This module outline has been developed to support your learning. Please note that the content
of this module is on Learn as well as in the prescribed material. You will not succeed in this
module if you focus on this document alone.
• This document does not reflect all the content on Learn, the links to different resources,
nor the specific instructions for the group and individual activities.
• Your lecturer will decide when activities are available/open for submission and when these
submissions or contributions are due. Ensure that you take note of announcements made
during lectures and/or posted within Learn in this regard.

This Module on Learn

Learn is an online space, designed to support and maximise your learning in an active manner.
Its main purpose is to guide and pace you through the module. In addition to the information
provided in this document, you will find the following when you access Learn:
• A list of prescribed material;
• A variety of additional online resources (articles, videos, audio, interactive graphics, etc.)
in each learning unit that will further help to explain theoretical concepts;
• Critical questions to guide you through the module’s objectives;
• Collaborative and individual activities (all of which are gradable) with time-on-task
estimates to assist you in managing your time around these;
• Revision questions, or references to revision questions, after each learning unit.
Kindly note:
• Unless you are completing this as a distance module, Learn does not replace your
contact time with your lecturers and/or tutors.
• Business Management 2A is a Learn module, and as such, you are required to engage
extensively with the content on the Learn platform. Effective use of this tool will
provide you with opportunities to discuss, debate, and consolidate your understanding
of the content presented in this module.
• You are expected to work through the learning units on Learn in your own time –
especially before class. Any contact sessions will therefore be used to raise and address
any questions or interesting points with your lecturer, and not to cover every aspect
of this module.
• Your lecturer will communicate submission dates for specific activities in class and/or
on Learn.

Icons Used in this Document and on Learn

The following icons are used in all your modules on Learn:
Icon Description
A list of what you should be able to do after working through the learning
unit.
Specific references to sections in the prescribed work.
Questions to help you recognise or think about theoretical concepts to be

covered.
Sections where you get to grapple with the content/ theory. This is mainly
presented in the form of questions that focus your attention and are aimed
at helping you to understand the content better. You will be presented with
online resources to work through (in addition to the textbook or manual
references) and find some of the answers to the questions posed.
Opportunities to make connections between different chunks of theory in

the module or to real life.
Real life or world of work information or examples of application of theory,

using online resources for self-exploration.
REMEMBER:
You need to log onto Learn to:

• Access online resources such as articles, interactive graphics, explanations, video clips,
etc. which will assist you in mastering the content; and
• View instructions and submit or post your contributions to individual or group activities
which are managed and tracked on Learn.

Module Resources
Prescribed Van Aardt, I., Van Aardt, C., Bezuidenhout, S. and Mumba, M. 2019.
Material (PM) Entrepreneurship and new venture management. 6th edition. Cape Town:
for this Module Oxford University Press.
ISBN: 9780190722494
Recommended • Erasmus, BJ, Strydom, JW and Rudansky-Kloppers, S. 2013.
Readings, Introduction to business management. 9th edition. Cape Town:
Digital, and Web Oxford University Press.
Resources • Kotter, JP. 2001. What leaders really do. Harvard Business Review.
79(11).
• Collins, J. 2005. Level 5 Leadership: The Triumph of Humility and
Fierce Resolve. Harvard Business Review. 83 (7/ 8).
• Nieman, G, and Bennett, A. 2006. Business Management: A Value
Chain Approach. 2nd edition. Pretoria, Van Schaik. (Chapter 20)
• Nieman, G and Nieuwenhuizen, C. 2009. Entrepreneurship: a South
African perspective. 2nd edition. Pretoria: Van Schaik Publishers.
(Chapter 6)
• International Business, T. 2013. 'Nigeria’s Economy: GDP Rebasing
To Help Nigeria Overtake South Africa As Africa’s Biggest Economy',
International Business Times, 13 June.
• Gude, P, Rasker, R, Jones, K, Haggerty, J and Greenwood, M. 2012.
The recession and the new economy of the West: the familiar boom
and bust cycle? Growth & Change, 43(3).
• Petty, JW, Palich, LE, Hoy, F and Longenecker, J. 2012. Managing
Small Business: An Entrepreneurial Emphasis. 16th edition, South-
Western. (Chapter 13)
• Nieman, G and Nieuwenhuizen, C. 2009. Entrepreneurship: a South
African perspective. 2nd edition. Pretoria: Van Schaik Publishers.
(Chapter 13 & 16)
Please note that a number of additional resources and links to resources

are provided throughout this module on the Learn platform. You are
encouraged to engage with these as they will assist you in mastering the
various objectives of this module. They may also be useful resources for
completing any assignments. You will not, however, be assessed under
examination conditions on any additional or recommended reading
material.

Module You will find an overview of this module on Learn under the Module
Overview Information link in the Course Menu.
Assessments Find more information on this module’s assessments in this document
and on the Student Portal.

Module Purpose
This module provides students with knowledge and understanding of entrepreneurship and
small business development. Students will develop knowledge of the tools and techniques
necessary to develop ideas, evaluate opportunities and transform these into a new venture.
Module Outcomes
Demonstrate knowledge and understanding of the concepts and principles of
MO1
entrepreneurship and small business development in the business environment.
MO2 Analyse the feasibility of a new business.
MO3 Develop a business plan to start a new business venture.

Assessments
Integrated Curriculum Engagement (ICE)
Minimum number of ICE activities to complete 4
Weighting towards the final module mark 10%
BMNG6221; BMAN6221; ENTR6211
Parts Part 1 Part 2 Part 3

Weighting 20% 20% 10%
Total marks 20 30 30
Open/Closed book Open book Open book Open book
Resources required Additional research Additional research Additional research
required required required
Learning Units covered LU1 – 3 LU4 – 6 LU7 – 9
Portfolio of Evidence POE

Weighting 40%
Total marks 100
Open/Closed book Open book
Resources required Additional research required
Learning Units covered LU1 – 13

Assessment Preparation Guidelines

Format of the Assessment Preparation Hints
(The Focus/ Approach/ (How to Prepare, Resources to Use, etc.)
Objectives)
POE The POE will assess your To prepare effectively for this POE you
ability to integrate, apply can include the following in your
and analyse content in the preparation:
learning units of this • Ensure that you work through all
module to a given brief. the revision questions and
activities in the LUs tested.
• Ensure that you can confidently
answer questions relating to all
the Learning Objectives for the
LUs tested.
• Ensure that you read the brief
carefully and understand what
the requirements are before you
commence with the POE. Consult
with your lecturer if you need
clarity.

Module Pacer
Code Programme Contact Sessions Credits
BMNG6221 BAD2, BBM2, BCC2, BCE2,
BCO2, BIB2, BPH2, BSS2, BML2 48 Contact 15
BMNG6221d BAD2d, BIB2d 24 Contact + 12 Learn 15

BMNG6221p BAD2p, BIB2p 36 Contact 15
BMNG6221w BAD2w, BCO2w, BBM2w
12 Contact 15
BMAN6221 BBR2, BMA2 48 Contact 15

BMAN6221w BBR2w 12 Contact 15
ENTR6211 DIB2, DRP3 48 Contact 15
ENTR6211d DRP3d 24 Contact + 12 Learn 15
Learning Unit 1 Defining Entrepreneurship
Overview:
In this learning unit, we shall look at different types of entrepreneurship and the roles
entrepreneurs play in the growth of organisations. We shall also examine the application of
the entrepreneurial process and how it is impacted by the environment.
Please work through Themes 1 and 2 on Learn, together with the relevant sections of your
prescribed source/s. To ensure that you are working towards mastering the objectives for this
learning unit, please also ensure that you complete the activities on Learn.

Learning Unit 1: Theme Breakdown

BMNG6221 Theme 1: What is an Prescribed Material (PM)
BMAN6221 Entrepreneur?
ENTR6211 LO1: Define the term Chapter 1
Sessions: 1 – 4 ‘entrepreneurship’ and
BMNG6221d differentiate between
ENTR6211d different types of
Sessions: 1 – 2 entrepreneurs.
BMNG6221p LO2: Describe the role of the
Sessions: 1 – 3 entrepreneur with regard
BMNG6221w to the growth of a business
BMAN6221w organisation.
Week 1
Related Outcomes: Theme 2: Innovation versus
MO001 Entrepreneurship
LO3: Differentiate between
Academic Week 1 innovation and
entrepreneurship.
LO4: Explain the importance of
entrepreneurship in the
South African economy.
Theme 3: The Entrepreneurial
Process
LO5: Apply the entrepreneurial
process.
LO6: Evaluate the impact of the
environment on
entrepreneurship.

Learning Unit 2 Entrepreneurial Mindset
Overview:
In this learning unit, we will look at the entrepreneurial mindset. We will explore key themes
within the entrepreneurial mindset. In this learning unit, the five broad personality traits
associated with the entrepreneurial mind-set will be described. Thereafter, we will go into
detail discussing the cultivation of the entrepreneurial mindset as well as characteristics.
Instruments used to measure the entrepreneurial mindset will be outlined. Furthermore, we
will look at the trends, opportunities, and challenges to an entrepreneurial mindset within the
African context. Lastly, the learning unit explores the link between the concept of the
entrepreneurial mindset and the sharing economy.
learning unit, please complete the activities on Learn.


BMNG6221 Theme 1: Entrepreneurial Prescribed Material (PM)
BMAN6221 Mindset
ENTR6211 LO1: Define the Chapter 2
Sessions: 5 – 8 entrepreneurial mindset.
BMNG6221d LO2: Describe the key themes
ENTR6211d of the entrepreneurial
Sessions: 3 – 4 mindset.
BMNG6221p LO3: Describe the five broad
Sessions: 4 – 6 personality traits
BMNG6221w associated with the
BMAN6221w entrepreneurial mindset.
Week 2 LO4: Discuss the cultivation of
Related Outcome: entrepreneurial mindset
MO001 and characteristics of
entrepreneurial mindset.
Academic Week 2 LO5: Discuss the instruments
for measuring
Theme 2: Entrepreneurship in
Africa
LO6: Discuss trends,
opportunities and
challenges to
LO7: Discuss the relationship
between the
entrepreneurial mindset
and the sharing
economy.

Learning Unit 3 Creativity and Generating New Business Ideas
Overview:
In this learning unit, we will examine the role of creativity in generating new business, followed
by a closer look at the creative process as well as the barriers and myths associated with
creativity. We will also consider the sources and methods used to generate new products and
services and to screen those ideas.
Please work through Themes 1, 2 and 3 on Learn, together with the relevant sections of your


BMAN6221 Creativity
ENTR6211 LO1: Define creativity. Chapter 3
Sessions: 9 – 12
BMNG6221d Theme 2: The Creative Process
ENTR6211d LO2: Discuss the entrepreneurial
Sessions: 5 – 6 creative process.
BMNG6221p LO3: Explain the relationship
Sessions: 7 – 9 between creativity and
BMNG6221w market gaps in the context
BMAN6221w of the entrepreneurial
Week 3 process.
Related Outcomes: LO4: Analyse barriers to
MO001 creativity and how they can
MO002 be overcome.
LO5: Analyse myths surrounding
Academic Week 3 creativity and the realities
about these myths.
Theme 3: Generating New Ideas
LO6: Discuss various sources of
product or service ideas.
LO7: Discuss methods for
generating new product or
service ideas.
LO8: Discuss how to conduct an
initial screening of business
ideas and opportunities.
25% of the ICE tasks should be completed at this point

Learning Unit 4 Opportunity Recognition and Evaluation
Overview:
In this learning unit, we will take a closer look at business opportunities and ways in which to
grapple with the foundations of opportunity evaluation. We will also examine the roles of
cognitive biases and heuristics in evaluating opportunities, applying criteria used by venture
capitalists to evaluate new proposals. We will end the unit with the development of a
screening guide.


BMNG6221 Theme 1: Business Idea vs Prescribed Material (PM)
BMAN6221 Business Opportunity
ENTR6211
Sessions: 13 – 17
BMNG6221d LO1: Differentiate between a Chapter 4
ENTR6211d business idea and
Sessions: 7 – 8 business opportunity.
BMNG6221p LO2: Define a viable business
Sessions: 10 – 13 opportunity.
BMNG6221w LO3: Discuss the influence of
BMAN6221w cognitive biases or
Week 4 heuristics on the
evaluation of business
opportunities.
Related Outcomes: Theme 2: The Thinking Behind
MO001 Evaluation
MO002 LO4: Analyse the criteria used
to evaluate new venture
Academic Week 4 propositions.
Theme 3: Screening Guide
LO5: Discuss opportunity
assessment and
screening.
LO6: Evaluate a business
opportunity.
LO7: Develop an idea-screening
guide.

Learning Unit 5 Entrepreneurial Strategy
Overview:
In this learning unit, we will examine the importance of strategic management to the
entrepreneur. The focus will be on the strategic management process, including an evaluation
of the mission statement and business environment, the use of SWOT analysis and the
application of the TOWS matrix, concluding with a look at strategy implementation and
evaluation.


BMNG6221 Theme 1: The Process of Prescribed Material (PM)
BMAN6221 Formulating a Strategy
ENTR6211
Sessions: 18 – 22
BMNG6221d LO1: Explain why strategic Chapter 5
ENTR6211d management is important
Sessions: 9 – 10 to the entrepreneur.
BMNG6221p LO2: Analyse the strategic
Sessions: 14 – 17 management process.
BMNG6221w LO3: Analyse a mission
BMAN6221w statement of a venture.
Week 5 LO4: Discuss the external and
Related Outcome: internal environments of a
MO001 venture.
LO5: Conduct an analysis of the
Academic Week 5 internal and external
environment.
LO6: Discuss the use of a SWOT
analysis.
LO7: Apply the TOWS matrix to a
venture.
Theme 2: Evaluation and
Implementation of a Strategy
LO8: Explain how strategy
evaluation is conducted.
LO9: Discuss the implementation
of strategies.
LO10: Evaluate a strategy.

Learning Unit 6 Business Start-up
Overview:
In this learning unit, we will examine start-ups more closely, including their capacity for
survival. We will explore various forms of ownership, the support structures available to
entrepreneurs in South Africa and the challenges faced by entrepreneurs during start-up.


BMNG6221 Theme 1: Start-Up Prescribed Material (PM)
BMAN6221 Requirements
ENTR6211 LO1: Explain what is meant Chapter 6
Sessions: 23 – 25 by the capacity for
BMNG6221d survival of a start-up
ENTR6211d business.
Sessions: 11 – 12 LO2: Discuss the necessity
BMNG6221p for a market strategy
Sessions: 18 – 20 when starting a new
BMNG6221w venture.
BMAN6221w LO3: Analyse the
Week 6 competition to new
Related Outcome: ventures.
MO001 LO4: Discuss the resources
needed for a start-up.
Academic Week 6 LO5: Analyse the impact of
the size and
geographical location
of the prospective
enterprise.
Theme 2: Types of Ownership
LO6: Discuss the factors
affecting the
entrepreneur’s choice of
the form of ownership of
the new venture.
LO7: Discuss the various
forms of ownership of a
new venture.
LO8: Discuss the main
support structures
available to
entrepreneurs.
LO9: Analyse the challenges
faced by entrepreneurs
during a start-up.

Learning Unit 7 Franchising
Overview:
In this learning unit, we focus on the concept of franchising, examining different types of
franchising and franchising models as well as franchising opportunities and recruitment. We
will look at ways in which to evaluate franchising opportunities and the types of support
available to franchisees. We end the learning unit with a brief look at aspects to be considered
in international franchising.


BMNG6221 Theme 1: Franchising Prescribed Material (PM)
BMAN6221
ENTR6211
Sessions: 26 – 29
BMNG6221d LO1: Discuss the different types Chapter 7
ENTR6211d of franchising and
Sessions: 13 – 14 franchising models.
BMNG6221p
Sessions: 21 – 23
BMNG6221w Theme 2: Franchising a Business
BMAN6221w LO2: Analyse the advantages and
Week 7 disadvantages of
Related Outcome: franchising.
MO001 LO3: Explain where to find the
most suitable franchise.
Academic Week 7 LO4: Evaluate a franchisor and
franchising opportunities.
LO5: Discuss the aspects to be
considered in franchising a
business.
LO6: Evaluate whether a
business is suitable for
franchising.
LO7: Discuss the recruitment of
franchisees.
LO8: Analyse the franchise
package.
Theme 3: Supporting the
Franchisee
LO9: Discuss the support
provided to franchisees.
LO10:Analyse the impact of the
Competition Act (No. 89 of
1998) on franchising
practices.
LO11:Explain the aspects to be
considered in international
franchising.

Learning Unit 8 Business Ethics and Social Responsibility
Overview:
In this learning unit, we will focus on the establishment of ethics and social responsibility in a
business. We will examine ethical dilemmas faced by business and the moral development
phases of a typical business, including the importance and composition of a code of ethics.
Finally, we will look at ways in which the entrepreneur can address the different areas of and
approaches to social responsibility.
learning unit, please complete the following on Learn.


BMNG6221 Theme 1: Ethics in Business Prescribed Material (PM)
BMAN6221 LO1: Differentiate between Chapter 8
ENTR6211 ethics and business ethics.
Sessions: 30 – 32 LO2: Analyse typical ethical
BMNG6221d business dilemmas.
ENTR6211d LO3: Discuss the moral
Sessions: 15 – 16 development phases of a
BMNG6221p typical business.
Sessions: 24 – 25
BMNG6221w
BMAN6221w
Week 8
Related Outcome: Theme 2: Developing a Business
MO001 Code of Ethics
LO4: Explain the importance and
Academic Week 8 composition of a code of
ethics.
LO5: Describe the ethics
resources in an
organisation.
Theme 3: Influence of Social
Responsibility on a Business
LO6: Analyse the different
approaches and the areas
of social responsibility and
how the entrepreneur
could address each of
these.

Learning Unit 9 The Entrepreneurial Management Team
Overview:
The focus of this learning unit is on the entrepreneurial management team and the functional
areas of a business. We will look at the importance of teams in a business, exploring team
performance and different types of teams. We will take a closer look at the entrepreneurial
management phases and the different activities associated with entrepreneurial
management.


BMAN6221 Leadership
ENTR6211 LO1: Discuss the various Chapter 9
Sessions: 33 – 35 business functions that
BMNG6221d exist in a venture.
ENTR6211d LO2: Discuss the practice of
Sessions: 17 – 18 entrepreneurial leadership.
BMNG6221p
Sessions: 26 – 27
BMNG6221w Theme 2: Entrepreneurial Teams
BMAN6221w LO3: Explain the importance of
Week 9 teams in a business.
Related Outcomes: LO4: Discuss team performance
MO001 and team types in a
business.
Academic Week 9
Theme 3: Entrepreneurial
Management
LO5: Discuss the entrepreneurial
management phases.
LO6: Explain the different tasks
and activities involved in
entrepreneurial
management.

Learning Unit 10 The Business Plan
Overview:
The focus of this learning unit is on business plans, including the purpose, benefits, limitations
and problems associated with business plans. We will also look at how to create and evaluate
a business plan.


BMNG6221 Theme 1: What is a Business Prescribed Material (PM)
BMAN6221 Plan?
ENTR6211 LO1: Describe the purpose, Chapter 15
Sessions: 36 – 39 benefits and limitations of
BMNG6221d a business plan.
ENTR6211d LO2: Evaluate whether or not
Sessions: 19 – 20 business planning is
BMNG6221p necessary for success.
Sessions: 28 – 30 LO3: Discuss the preparation of
BMNG6221w a business plan.
BMAN6221w LO4: Discuss in detail the
Week 10 aspects covered in a
Related Outcomes: business plan.
MO001
MO002 Theme 2: Creating a Business
MO003 Plan
LO5: Create a basic business
Academic Week 10
plan.

Learning Unit 11 Legal Aspects
Overview:
The focus of this learning unit is on the legal aspects of establishing sole proprietorships,
partnerships, and companies. We will examine the legal requirements pertaining to each of
these as well as the documentation involved.


BMNG6221 Theme 1: Legal Requirements of Prescribed Material (PM)
BMAN6221 a New Business
ENTR6211
Sessions: 40 – 43
BMNG6221d LO1: Discuss the legal Chapter 16
ENTR6211d requirements of a sole
Sessions: 21 – 22 proprietorship, partnership,
BMNG6221p and company.
Sessions: 31 – 32
BMNG6221w Theme 2: Complying with Legal
BMAN6221w Requirements
Week 11
Related Outcome: LO2: Discuss various tax and
MO001 compliance aspects of a
businesses.
Academic Week 11 LO3: Analyse the aspects of a
binding and legally
enforceable contract.
LO4: Discuss the legal
requirements regarding
personnel.
LO5: Analyse various forms of
insurance available to
entrepreneurs.
LO6: Explain the legal protection
of patents, copyrights and
designs.
LO7: Discuss entrepreneurial
compliance with the Broad-
Based Black Economic
Empowerment Act (No. 53
of 2003).

Learning Unit 12 Business Cycles and the Entrepreneur
Overview:
In this learning unit, we focus on the nature of business cycles and their impact on the survival
and growth of entrepreneurs as well as the ways in which business cycles influence different
businesses.


BMNG6221 Theme 1: Business Cycles Prescribed Material (PM)
BMAN6221 LO1: Discuss a business cycle. Chapter 17
ENTR6211 LO2: Explain the relevance of
Sessions: 44 – 46 business cycles to
BMNG6221d entrepreneurs.
ENTR6211d LO3: Discuss the four
Sessions: 23 distinguishable business
BMNG6221p cycle phases.
Sessions: 33 – 34
BMNG6221w Theme 2: Impact of Business and
BMAN6221w Sector Cycles on Different
Week 12 Industries
Related Outcome: LO4: Analyse the impact of
MO001 business cycles on different
business sectors.
Academic Week 12 LO5: Assess the impact of the
business cycle on
entrepreneurs.

Learning Unit 13 Managing Growth and Harvesting
Overview:
In this final learning unit, we will focus on growth and harvesting. We will look specifically at
the stages and characteristics of the life cycle of a high growth venture, including
entrepreneurial growth and the harvesting options available to entrepreneurs.


BMNG6221 Theme 1: Growing the Business Prescribed Material (PM)
BMAN6221 LO1: Distinguish between the Chapter 18
ENTR6211 various stages in the
Sessions: 47 – 48 business life cycle.
BMNG6221d LO2: Differentiate between
ENTR6211d generic, internal and
Sessions: 24 external growth
BMNG6221p strategies.
Sessions: 35 – 36 LO3: Explore the
BMNG6221w entrepreneurial
BMAN6221w orientation towards
Week 12 growth.
Related Outcome:
MO001 Theme 2: Harvesting a Business
LO4: Discuss growing the
Academic Week 12 business from a
marketing, financial,
management and planning
perspective.
LO5: Evaluate harvesting and
harvesting options.

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IIE Learn Module Outline BMNG6221; BMAN6221; ENTR6211

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© The Independent Institute of Education (Pty) Ltd 2024 Page 1 of 38

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Using this Module Outline

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This Module on Learn

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Icons Used in this Document and on Learn

Specific references to sections in the prescribed work.

Questions to help you recognise or think about theoretical concepts to be

Opportunities to make connections between different chunks of theory in

Real life or world of work information or examples of application of theory,

You need to log onto Learn to:

© The Independent Institute of Education (Pty) Ltd 2024 Page 7 of 38

Please note that a number of additional resources and links to resources

© The Independent Institute of Education (Pty) Ltd 2024 Page 8 of 38

© The Independent Institute of Education (Pty) Ltd 2024 Page 9 of 38

© The Independent Institute of Education (Pty) Ltd 2024 Page 10 of 38

BMNG6221; BMAN6221; ENTR6211

Parts Part 1 Part 2 Part 3

Portfolio of Evidence POE

© The Independent Institute of Education (Pty) Ltd 2024 Page 11 of 38

Assessment Preparation Guidelines

© The Independent Institute of Education (Pty) Ltd 2024 Page 12 of 38

BMNG6221d BAD2d, BIB2d 24 Contact + 12 Learn 15

BMAN6221 BBR2, BMA2 48 Contact 15

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Learning Unit 1: Theme Breakdown

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Learning Unit 2 Entrepreneurial Mindset

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Learning Unit 2: Theme Breakdown

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Learning Unit 3 Creativity and Generating New Business Ideas

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Learning Unit 3: Theme Breakdown

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Learning Unit 4 Opportunity Recognition and Evaluation

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Learning Unit 4: Theme Breakdown

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Learning Unit 5 Entrepreneurial Strategy

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Learning Unit 5: Theme Breakdown

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Learning Unit 6 Business Start-up

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Learning Unit 6: Theme Breakdown

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Learning Unit 7 Franchising

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Learning Unit 7: Theme Breakdown

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Learning Unit 8 Business Ethics and Social Responsibility

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Learning Unit 8: Theme Breakdown

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Learning Unit 9 The Entrepreneurial Management Team

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