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Digital Marketing Expert

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 DIGITAL MARKETING COURSE - BROCHURE

WHAT IS DIGITAL MARKETING ?

Digital marketing is the Marketing Technique for Businesses. It

requires the Internet, Mobile, Computer & any digital platform to reach
consumers.

ABOUT JSR AKADEMY

JSR Akademy is a Leading Educational Training Institute in Chennai

with an excellent panel of trainers who are having 5+ years of industry
working experience. Get trained by industry experts. Our focus is to
inculcate the knowledge in you which would enable you to create a
huge positive impact around the globe.

> Trained : 500+ Students, Professionals, Business Owners and House-Wife.

> Flexibility : Online / Offline Class, Weekdays / Weekend Batches Available.
> Fees : Our Tuition Fees Is Affordable. Instalment Options Are Available.
> Certification : Get Professional / Mastery Course Certification.
> Faculty : Industry Experienced Trainers With Vast Amount Of Knowledge.
> Job Assistance : We Assist You In Resume Building And Job Interview.
> Placement : 90% of Our Students Are Placed In a Reputed Companies.

SIGNED MEMORANDUM OF UNDERSTANDING (MOU) WITH

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DIGITAL MARKETING COURSE - BROCHURE

STUDENTS REVIEW - GOOGLE

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DIGITAL MARKETING COURSE - BROCHURE

OUR STUDENTS PLACEMENT DETAILS

MATHURANJALI M HEMRAJ GIRIJA

Content Writer Social Media Marketer Digital Marketing Manager
- 5 Lakhs per Annum - - 3.5 Lakhs per Annum - - 3.6 Lakhs per Annum -
Success Gyan India LLP, Chennai Compton Enterprises, Chennai Trizions, Chennai & UAE
Previous - Assistant Professor Previous - Short-Term Business Previous - Housewife

SANGEETHA PV VIGNESH MANIKANDAN

Content Writer Social Media Marketer Online Marketing Executive
- 3 Lakhs per Annum - - 2.2 Lakhs per Annum - - 2.4 Lakhs per Annum -
Black Tulip Infotech, Chennai GSquare, Chennai Casa Grand, Thiruvanmiyur
Previous - Housewife Previous - Video Editor Previous - SMM

YOU WILL BE THE

NEXT ONE TO GET HIRED

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DIGITAL MARKETING COURSE - BROCHURE

SYLLABUS

CHAPTER 1 : BASICS OF DIGITAL MARKETING

01. Introduction of Digital Marketing

02. Traditional Marketing vs Digital Marketing
03. Benefits of Digital Marketing
04. Digital Marketing Funnel
05. Elements of DM - USP, Target Audience
06. SWOT Analysis in Business
07. Career in Digital Marketing

CHAPTER 2 : CONTENT DEVELOPMENT & MARKETING

01. Content Writing

Website & Blog Writing
Social Media Writing
Email Content Writing
02. Content Designing
Poster, Banner Designing
Social Media Creatives
Resume, Cover Letter
Promotional Video
03. Content Marketing
04. Lead Generation
05. Bio-Link

CHAPTER 3 : EMAIL MARKETING & AUDIENCE

01. Introduction of Email Marketing

02. Email Marketing Tool - MailChimp
03. Email Audience List Building

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DIGITAL MARKETING COURSE - BROCHURE

SYLLABUS
CHAPTER 4 : SEO - SEARCH ENGINE OPTIMIZATION

01. Introduction to SEO

02. Google Algorithms
03. Keyword Research & Planner

04. On-Page SEO Techniques

Title Tag, Meta Description Tag, URL Structure

Image Tag, Canonical Tag, Heading Tag - H1, H2, H3
Robot Tag Optimization, Language Tag
Keyword Density, LSI Keywords
Anchor Linking - Internal & External
Content, Social Media Buttons
Schema Markup Optimization

Off-Page SEO Techniques

05. Blog Submissions

06. Article Submissions
07. Guest Posting
08. Social Bookmarking
09. PPT Submissions
10. Image Submissions
11. Video Submissions
12. Infographic Submissions
13. Forum Submissions
14. Press Release Submissions
15. Newsletter Submissions
16. Directory Submissions

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DIGITAL MARKETING COURSE - BROCHURE

SYLLABUS

Technical SEO Techniques

17. Google Search Console

18. Google Analytics
19. .htaccess File
20. SSL Certification
21. Permanent Redirect (301)
22. Temporary Redirect (302)
23. Custom 404 Redirection
24. Robots.txt File Setup
25. XML Sitemap Submission
26. Remove Outdated Content in SERP
27. Request New Page for Index
28. Broken Links & How to Fix
29. Duplicate Content & How to Fix
30. Minification Technique
31. Disavow Backlinks
32. Page Speed Test
33. Mobile Friendly Test

34. Local SEO Techniques

Google My Business
Google Maps
How to Increase Local Search Volume
How to Convert Leads using Google Profile

35. Google Reviews

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DIGITAL MARKETING COURSE - BROCHURE

SYLLABUS
CHAPTER 5 : PPC ADS - SEARCH ENGINE MARKETING

01. Introduction to Advertisements

02. Types of Ad Campaigns
Search Campaign
Display Campaign
App Installs Campaign
Shopping Campaign
03. Objectives of Advertisements
04. Google Ads Terms To Know
05. Google Advertisements (PPC Ads)

CHAPTER 6 : SMO - SOCIAL MEDIA OPTIMIZATION

01. Introduction to Social Media

02. Facebook Account
Profile Creation, Setup & Settings
Group / Community
Meta Business Suite
Publishing Tools
Content Upload
Content Planner
Instagram & WhatsApp Integration
Insights
03. Facebook Organic Reach
04. Instagram Account
Profile Creation, Setup & Settings
Content Upload
Reels Concept
05. Hashtag Research
Why Hashtag is Important?
Best Tools for Hashtag Research

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DIGITAL MARKETING COURSE - BROCHURE

SYLLABUS

06. LinkedIn
Profile Creation, Setup & Settings
Job Opening Creation
How to Network and Find Jobs?
07. Twitter
08. YouTube
Profile Creation, Setup & Settings
YouTube Studio
How to Upload Videos?
Channel Customization, Playlist Creation
09. YouTube Analytics

CHAPTER 7 : SMM - SOCIAL MEDIA MARKETING

01. Advantages of Social Media Advertisements

02. Types of Advertisements
Image Ads
Video Ads
Story Ads
Messanger Ads
03. Facebook Ads
Ads Manager Tool - Creation, Setup
Settings - Business Verification & Information
Integrate Instagram Account
Campaign Creation
Budget Planning
Target Audience Research
Campaign Placements
Lead Form Creation
Payment Method & Invoice Generation

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DIGITAL MARKETING COURSE - BROCHURE

SYLLABUS

04. Instagram Ads

05. LinkedIn Ads
Account Creation & Setup
Budget Planning
Target Audience Research
Text Ads
Image Ads
Video Ads
Message Ads
06. YouTube Ads
Types of Ads
Skippable Ads
Non-Skippable Ads

BENEFITS OF LEARNING AT JSR AKADEMY

AFFORDABLE FEES
COURSE CERTIFICATION
ONLINE / OFFLINE CLASSES
WEEKDAY / WEEKEND BATCHES
FLEXIBLE BATCH TIMINGS
RESUME PREPARATION
JOB PLACEMENT ASSISTANCE

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DIGITAL MARKETING COURSE - BROCHURE

25+ TOOLS USED

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DIGITAL MARKETING COURSE - BROCHURE

COURSE DETAILS

COURSE LEVEL Professional

CHAPTERS COVERED 7 Chapters

TOTAL MODULES 70 Modules

COURSE DURATION 40 Hours

COURSE BATCHES Mon - Fri / Sat - Sun

CONTACT DETAILS

Mobile : +91 97915 09915 / 90927 73030

Email ID : jsrakademy@gmail.com
Website : www.jsrakademy.com
Address : 40/19, Balaji Nagar 1st Street, Royapettah, Chennai - 600014.

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DIGITAL MARKETING