CASE STUDY ANALYSIS FORMAT
(Traditional)
A case study analysis requires you to
investigate a business problem, examine the
alternative solutions, and propose the most
effective solution using supporting
evidence.
These guidelines will help you prepare and
understand the case study:
1. Read and examine the case
thoroughly. Take notes, highlight
relevant facts, and underline key
problems.
2. Focus your analysis on Identifying
two to five key problems Why do
they exist? How do they impact the
organization? Who is responsible
for them?
3. Uncover possible solutions.
Review course readings,
discussions, outside research, and
your experience.
4. Select the best solution. Consider
strong supporting evidence, pros,
and cons: is this solution realistic?
Steps in Case Study Analysis
1. Read the given Case not just once
but twice and understand the details
provided.
2. Clearly identify the main problem
or problems and sub-problems
mentioned in the case.
3. Also make sure you understand the
situation clearly.
4. Note down the facts of the case
separately. This includes things like
factual statements, statistical data,
quotations diagrams, etc.
5. Explore the case and arrive at a
possible solution.
6. Comment on the SWOT on the basis
of the details provided in the case.
7. Decide and recommend, a course of
action to the case not only with the
details provided in the case but also
the depth of knowledge you have
acquired about the other
Management subjects relevant to
the matter discussed in the case.
8. While giving the possible solutions
to the case one of the main points to
be considered is to keep it short and
sweet. Limit your answer. Instead of
paragraphs, if possible, use bullet
point numbering. Your
interpretation of the case should be
unbiased and not a one-sided
argument.
9. Support your decision and
recommendations with your own
exhibits, quantitative analysis,
graphs, tables, charts, etc. to present
the data clearly and precisely.
10. Follow a sequence of Facts,
Observations, Recommendations,
and Conclusions.
11. If there are direct Questions asked,
use the above method only
(preferred) and relate your answers
to the question with respect to your
facts, observations, and
recommendations in short.
Case Study Analysis Format
1. Time context
It is the time when the situation is to
be analyzed. It can also be the last
mentioned date in the case.
2. Statement of the problem information/data, advantages and
disadvantages should be supported
This defines the perceived problem
quantitatively to minimize bias.
in the case which becomes the
subject of the analysis. It may be 7. Conclusion/Recommendation
presented in declarative or question
Based on the analysis of the ACAs,
form.
the conclusion,
3. Point of view recommendation/decision can be
made. There is no need to repeat the
Who will solve the given problem?
analysis done in the ACA section of
Is it the CEO? Manager? Ordinary
the analysis.
employee? It depends on the
situation of the case. It is like 8. Plan of Action
putting your shoe in the person
The plan of action delineates the
responsible for solving the problem
series of actions to be undertaken to
of the given case.
operationalize the adopted ACA. To
4. Statement of the objectives ensure that the analysis is done
comprehensively, it would be best
These are the goals that the case
to program the plan according to the
analysis hopes to achieve. They
basic functional areas and to present
basically satisfy the test of SMART
the plan by having column headings
(Specific, Measurable, Attainable,
for activity, person/unit responsible/
Realistic, and Time-bound)
time frame, and budget.
5. Areas of consideration
State the internal and external
environment of the company/firm
through SWOT (Strengths,
Weaknesses, Opportunities, and
Threats) Analysis.
6. Alternative courses of action
These are the possible solutions to
the problem identified. Each ACA
must stand alone and must be able
to solve the stated problem and
achieve the objectives.
Each ACA must be mutually
exclusive, I.e., the student must
choose an ACA to the exclusion of
the others. Each ACA must be
analyzed in light of the SWOT
analysis and assumptions, if any.
The advantages and disadvantages
of each ACA should be clearly
stated. If the case contains enough
BANA101 – INTRODUCTION TO - shareholder return
BUSINESS ANALYTICS
• BA enhances understanding of data
Data
• BA is vital for businesses to remain
It is information that has been translated competitive
into a form that is efficient for movement or
• BA enables the creation of
processing.
informative reports
Analytics
It is the use of data, i.t., statistical analysis,
Scope of Business Analytics
and quantitative methods to help managers
gain improved insight about their business • Descriptive analytics
operation.
• Predictive analytics
Data Analytics
• Prescriptive analytics
It is a process of examining datasets to draw
conclusions about the information they
contain. • Descriptive analytics
Business Analytics It encompasses a set of techniques that
Used for data-driven or fact-based decision describe what has happened in the past.
making, which is often seen as more • Predictive analytics
objective than other alternatives for
decision making. Consists of techniques that use models
constructed from past data to predict the
Application of business analytics future or ascertain the impact of one
• Management of customer variable on another.
relationships • Prescriptive analytics
• Financial and marketing activities Indicates the best course of action to
• Supply chain management take.

• Human resource planning

• Pricing decisions
• Sport team game strategies
• Decision making

Importance of business analytics

• There is a strong relationship of BA
with:
- profitability of businesses
- revenue of businesses
Business Model
Describes the rationale of how an
organization creates, delivers and captures
value.

Customer Relationships
The types of relationships a company
establishes with specific Customer
Segments

Customer Segments
Different groups of people or organizations
an enterprise aims to reach and serve

Revenue Streams
The cash a company generates from each
Customer Segment

Value Propositions
The bundle of products and services that
create value for a specific Customer
Segment

Key Resources
The most important assets required to make
your business model work.
Types of Key Resources
1. Physical
2. Intellectual Property
Channels
3. Human
How a company communicates with and
reaches its Customer Segments to deliver a 4. Financial
Value Proposition
Key Activities
most important things a company must do
to make its business model work.

Key Partnership
network of suppliers and partners
that make the business model work.

Four types of Partnership

1. Strategic alliances between non-
competitors.
2. Competition
3. Joint ventures
4. Buyer and supplier relationship

Three motivations for applying are

1. Optimization and economy of scale
2. Reduction of risk and uncertainty
3. Acquisition of particular resources
and activities.

Cost Structure
All cost incurred to operate a business
model.