1.

U+ Bank offers two credit cards to its customers: the Cold Card and the Silver
Card. The bank wants the annual fee property of the credit cards to be dynamic
based on the customer lifetime value property.
That is, customers with customer lifetime value greater than 65 receive a discount
of 20% on the annual fee.
As a Strategy Designer, how do you implement this requirement in the decision
strategy?

A. By using the When rule to set the annual fee

B. By using the When rule to set the customer value
C. By using the If function to set the customer value
D. By using the If function to set the annual fee

2.U+ Bank offers two credit cards to its customers: the Cold Card and the Silver
Card. The bank wants the annual fee property of the credit cards to be dynamic
based on the customer lifetime value property.
That is, customers with customer lifetime value greater than 65 receive a discount
of 20% on the annual fee.
As a Strategy Designer, which component do you use to implement this requirement?

A. Set Property
B. Filter
C. Group By
D. Switch

3.Selection components provide the ability to ________________.

A. import results from other strategies

B. make calculations based upon a list of propositions
C. filter propositions based on priority and relevance
D. choose between a sales and a service proposition

4.After launching a new product, the delta mode in Visual Business Director could
show _______.

A. the volume of the existing products

B. the date when the product was introduced
C. the volume difference between the new product and existing products
D. a green shape for the product added

5.One of the purposes of the Interaction History decision component is to

___________.

A. capture all interactions with the customer

B. verify if a customer is eligible for an offer
C. retrieve all proposition properties
D. determine of a proposition has been offered before

6.When a customer is offered a proposition he has already accepted, this is

because____________.

A. the propositions are filtered based on eligibility

B. there is no filter for previously accepted offers in the strategy
C. the customer intent was captured incorrectly
D. the strategy uses interaction history to exclude previously accepted files

7.In a decision strategy, to remove propositions based on the current month, you
use a _________.

A. Calendar component
B. Filter component
C. date strategy property
D. calendar strategy property

8.What does a solid arrow from a "Set Property" component to a "Filter" component
mean?

A. There is a one-to-one relationship between a "Set Property" and a "Filter"

component.
B. A property from the "Set Property" component is referenced by the "Filter"
component.
C. To evaluate the "Set Property" component, the "Filter" component is evaluated
first.
D. Information from the "Set Property" component is copied over to the "Filter"
component.

9.In a decision strategy, in order to select the proposition with the highest
propensity, you use a _______________.

A. Switch component, and sort propensity from highest to lowest

B. Prioritize component, and sort propensity from lowest to highest
C. Prioritize component, and sort propensity from highest to lowest
D. Switch component, and sort propensity from lowest to highest

10.To run a delta report in the Visual Business Director, a minimum of

two___________ are required.

A. data sources
B. input definitions
C. propositions
D. strategies.

11.U+ Bank uses a Next-Best-Action decision strategy to automatically approve

credit card limit changes requested by customers. A scorecard model determines the
customer credit score. The automatic approval of credit card limits are processed
based on the following criteria set by the bank:

The bank wants to change the threshold value for the USD 2000 credit limit from
"<175" to "<200".
As a Strategy Designer, how do you implement this change?

A. Change in the strategy the condition from ".pxSegment <=175" to ".pxSegment

<=200"
B. Map the score value in the decision strategy to "<=200".
C. Change the cutoff value in the results tab of the scorecard decision component
D. Change the cutoff value in the results tab of the scorecard model

12.To calculate the average margin of four Propositions, you must use
_____________.

A. one Group By component

B. four Group By components
C. four Set Property components
D. one Set Property component

13.In a strategy, how can you check if a customer rejected a proposition?

A. Check if ".pyRejected" value is equal to "True".

B. Check if ".pyOutcome" value is equal to "Rejected".
C. Check if ".pyResponse" value is equal to "Rejected".
D. Check if ".pyResult" value is equal to "Rejected".

14.The Prioritize component sorts offers in _______________.

A. ascending order only

B. descending order only
C. random order
D. ascending or descending order

15.In a strategy, the propositions are imported using a(n) _____________.

A. Data Import component

B. Offer Data component
C. Import Data component
D. Proposition Data component

16.What is the name of the property that is automatically recomputed for each
decision component?

A. Order
B. Propensity
C. Priority
D. Rank

17. Arbitration components provide the ability to _______________.

A. arbitrate between different business issues
B. make calculations based upon a list of propositions
C. filter propositions based on priority and relevance
D. choose between propositions

18.In a decision strategy, which decision component filters relevant offers and
prioritizes these offers?
A. Switch component
B. Prioritize component(A)
C. Filter component
D. Group By component

19.To access a property from an unconnected component, you use the ____________.

A. dot-property value directly

B. component-dot-property construct(A)
C. property value
D. customer dot-property construct

20.U+ Bank a Next-Best-Action decision strategy to determine the credit rating of

its customers. A scorecard model determines the customer credit score.
The business requirement is to determine the credit card rating based on the
following table:

As a Strategy Designer, how do you implement the business requirement?

A. Configure the scorecard model to pass the credit score to the strategy
B. Add a decision table to the strategy and configure it to reference the scorecard
model
C. Add a decision table to the strategy and pass the credit score as the
parameter(A)
D. Add the credit rating rules in the Results tab of the scorecard component

21.To use Product Holdings information in your strategy, which of the following
components do you use?

A. Decision Parameters
B. Property Set
C. Data Import(A)
D. Product Holdings

22.Visual Business Director can be used to __________.

A. import an inspect an external dataset

B. compare two datasets(A)
C. predict customer behavior
D. inspect interactions of a single customer
23.The number of results returned by an Interaction History component can be
narrowed down based on ____________ .

1. the customer churn risk flag

2. outcome of previous interactions(A)
3. the address of the customer
4. the average margine of all sales propositions

24.The number of results returned by an Interaction History component can be

narrowed down based on _______________.

A. the customer lifetime value

B. the age of the customer
C. a time period(A)
D. the total count of propositions in a given channel

25.U+ Bank purchased Pega Customer Decision Hub to enhance the customer experience
in their branches. The new application they have built has a Next-Best-
Action panel to guide the branch advisor.
When does the Next-Best-Action panel for the branch advisor need to be refreshed
during the conversation with the customer?

A. Every time new information about the customer is received(A)

B. Once, after the customer reason to visit the branch is captured in the system
C. Every second to ensure timely recommendations
D. First time, after looking up the customer in the system to ensure consistency
during the visit

26.1. U+ Bank wants to offer credit cards only to low-risk customers. The customers
are divided into various risk segments from Good to Very Poor. The risk
segmentation rules that the business provides use the Average Balance and the
customer Credit Score.

As a decisioning consultant, you decide to use a decision table and a decision

strategy to accomplish this requirement in Pega Customer Decision Hub™.

Which property allows you to use the risk segment computed by the decision table in
the decision strategy?
pxOutcome
pxResu/t
pxSegment
pxRiskSegment
2. A bank wants to automatically pause actions that are shown too often for a
specific time period.

Which rules do you need to define?

Suitability rules
Eligibility rules
Suppression rules
Applicability rules
3. CORRECT TEXT
Reference module: Testing engagement policy conditions using audience simulation

U+ Bank, a retail bank, recently implemented a project in which mortgage offers are
presented to qualified customers when the customers log in to the web self-service
portal. As one of the offers is not performing well, the business wants to
understand how many customers qualify for the offer. As a Decisioning Consultant,
which simulation do you run to check how many customers qualify for an action?
Persona Testing
Ethical Bias Check
Pega Scenario Planner
Audience simulation
4. Which two of these statements are true about creating segments? (Choose Two)
In a segment you can reference customer properties OR another segment, but not both
A segment run can be triggered by the Next-Best-Action outbound schedule
The list of customers in a segment can be viewed from within the segment
When building the segment, if you want to know the count resulting from the
criteria defined so far, the only way to do this is by running the segment
The result of a criteria group can be combined with the result above it using AND
and OR operators
5. A bank is currently displaying a group of mortgage offers to its customers on
their website. The bank wants to suppress the mortgage group for 1 month if a
customer ignores three mortgage offers within that group.

How do you define the suppression rule for this requirement?

Suppress a group of actions for 30 days if there are 3 rejects for any channel
Suppress an action for 30 days if there are 3 impressions for any channel without a
click
Suppress a group of actions for 30 days if there are 3 impressions for the web
channel without a click
Suppress an action for 30 days if there are 3 rejects for web channel
6. U+ Bank, a retail bank, uses Pega Customer Decision Hub™ for their one-to-one
customer engagement. The bank now wants to change its offer prioritization to
consider both business objectives and customer needs.

Which two factors do you configure in the Next-Best-Action Designer to implement

this change? (Choose Two)
Business levers
Engagement policies
Context weighting
Contact policies
7. DRAG DROP

A financial institution wants to add a new tracking period to track its customers'
response over 15 days in various channels. Once the response is tracked, they want
to suppress the credit card actions if customers ignore it three times within 15
days.

Put the steps in the correct order to implement this task.

8. A telco wants to add a contact policy that will suppress an action for 30 days
if it was rejected twice in any channel in the last 15 days.

How do you define the suppression rule for the contact policy?
Suppress a group of actions for 30 days if there are 2 rejects in the web channel
in the last 15 days
Suppress a group of actions for 30 days if there are 2 rejects for any channel in
the last 15 days
Suppress an action for 30 days if there are 2 rejects in the web channel in the
last 15 days
Suppress an action for 30 days if there are 2 rejects for any channel in the last
15 days
9. U+ Bank, a retail bank, wants to begin promoting credit card offers via email to
qualified customers. The business would like to ensure that the outbound run always
uses the latest customer information.

What do you configure to implement this requirement?

Trigger an external ETL (Extract-Transform-Load) process
Select Refresh the audience
Run the starting population segment daily
Select different audience sample with similar profile
10. Suppress the Reward card offer, part of the credit card group, for 7 days if it
is rejected

twice in any channel in the last 7 days

Paul, an existing U+ Bank customer, no longer sees the Reward card offer.

What is the reason that Paul cannot see the offer?

Paul rejected other credit card offers twice on the web channel and once in contact
center
Paul rejected the Reward card offer once on the web channel
Paul rejected the Reward card offer once in contact center
11. Reference module: Creating eligibility rules using customer risk segments.

U+ Bank uses a decision table to return a label for a customer. Examine this
decision table and select which label is returned for a customer with a credit
score of 115 and an average balance of 15000.

C
B
A
D
12. Which two of these statements is true about Value Finder? (Choose Two)
Shows the distribution of under-served customers across different groups
Projects estimated value of the subsequent next-best-action run
Identifies opportunities for improvement
Identifies engagement policy conditions with bias
13. You are the decisioning consultant on an Al-powered one-to-one customer
engagement implementation project. You are asked to design the next-best-action
prioritization expression that balances the customer needs with the business
objectives.

What factor do you consider in the prioritization expression?

Predicted customer behavior
Customer contact policy
Offer eligibility
Offer relevancy
14. For a limited time period, a bank wants to avoid sending promotional emails
related to credit card offers to a customer if they have already received one.

Which rule do you need to define to implement this business requirement?

Applicability rules
Customer contact limits
Suppression policy
Volume constraints
15. Which statement best describes the goal of Next-Best-Action?
Balance customer needs with business objectives
Ensure that every customer receives the same action
Ensure that the customer is always given a desirable offer
Provide insight into business processes
16. In an organization, customer actions are applicable to various business issues.

What is the best way to organize them?

Into a two-level hierarchy: Group > Actions
Into a simple flat list including all actions
Into a three-level hierarchy: Business issue > Group > Actions
The business structure is organized into a three-level hierarchy
Into a two-level hierarchy: Business issue > Actions
17. U+ Bank uses a Next-Best-Action decision strategy to automatically approve
credit card limit changes requested by customers. A scorecard model determines the
customer credit score.

The automatic approval of credit card limits are processed based on the following
criteria set by the bank:

The bank wants to change the threshold value for the USD 2000 credit limit from
“<175” to “<200”.

As a Strategy Designer, how do you implement this change?

Change in the strategy the condition from “.pxSegment <=175” to “.pxSegment <=200”
Map the score value in the decision strategy to “<=200”.
Change the cutoff value in the results tab of the scorecard decision component
Change the cutoff value in the results tab of the scorecard model
18. U+, a retail bank, has recently implemented a project in which credit card
offers are presented to qualified customers when they log in to the web self-
service portal. To show the offers per the bank’s requirements, the bank added all
existing contact policy conditions.

What is the immediate next step they should take?

Go live for all customers and check the performance on a weekly basis
Add unit tests using persona testing before going live
Conduct numerous what-if simulations before going live
Go live for a limited number of customers and check the performance on a daily
basis
19. U+ Bank, a retail bank, wants to include offer related images in the emails
that they send to their qualified customers.

As a decisioning consultant, what best practice must you follow to include images
in the emails?
Provide links to images in the email
Host images on an external server
Embed images in the email directly
Attach images to the email
20. Reference module: Analyzing customer distribution using Pega Value Finder.

As a Decisioning Consultant, you have just implemented a project to present

mortgage offers to customers on their self-service portals. The bank asks you to
pull data on the distribution of the offers to well-engaged, under-engaged, or not-
engaged customers.

Which simulation do you run to get the required information?

Distribution Test
Pega Scenario Planner
Audience simulation
Pega Value Finder
21. An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the
SMS channel.

If the following volume constraint is applied, how many actions are delivered by
the outbound run?
75 emails 25 SMSes
75 SMSes and 25 emails
100
150
22. CORRECT TEXT

Reference module: Testing engagement policy conditions using audience simulation.

As a Decisioning Consultant, you are tasked with running an audience simulation to

test the engagement policy conditions.

Which of following statements is true when the simulation scope is Audience

simulation with engagement policy and arbitration?
The number of customers who receive more than one action is displayed
The number of customers who receive an action more than once is displayed
The number of times that an action is presented to customers is displayed
The results help optimize strategies to meet specific business goals
23. There are two segments: segments A and Segments B. The segments A references
the segment B.

Which configurations is necessary to make sure that segment B is automatically

refreshes when segment A is refreshed?

A)

B)

C)

D)

Option A
Option B
Option C
Option D
24. Through analysis of customer lifecycles, Next-Best-Action ________
provides future sales reports
provides fulfillment services
anticipates retention issues
identifies global sales targets
25. To calculate the total number of customer responses of four actions in a group,
you must use________________.
four Group By components
one Group By component
four Set Property components
one Set Property component
26. Myco, a telco, wants to present their customers with new 5G data plans C the
Unlimited plan, the 500GB plan, and the 100GB plan C on their web portal. As a
Decisioning Consultant, you want to test how the three new offers will be
distributed by running a distribution test that only considers eligibility without
arbitration.

In this scenario, which report will test this requirement?

Channel Report
Bias Report
Action Distribution Report
Action Priority Report
27. As a decisioning consultant, you advise the board on the business issues for
which they must use the Next-Best-Action strategy.

Which three business issues do you recommend? (Choose Three)

Collections
Service
Retention
Resource Planning
Accounting
28. U+ Bank has recently started using Pega Customer Decision Hub™ to display the
first credit card offer, the Standard card, to every customer who logs in to their
website.

Which three tasks do you need to perform to implement this requirement? (Choose
Three)
Set up business structure to Sales/CreditCards
Define customer engagement polices
Create and configure the real-time container
Create the action and its web treatment
Define customer contact policies
29. A bank developed a scorecard to automate the loan approval process. In a
decision strategy, how do you use the raw score value computed by the scorecard?
Use the pxSegment property
Use the PropertyHasValue function
Map a new property in the Score Mapping tab
Use the pyOutcome property
30. U+ Bank has launched a new credit card for all customers with a premium bank
account. As a decisioning consultant, you need to create actions that involve the
full customer life cycle: marketing, sales, and service.

Which two valid actions do you create? (Choose Two)

Credit card status
No annual fee credit card
1% cash back credit card
Credit card number
31. Reference module: Creating and understanding decision strategies

In a decision strategy, to use a customer property in an expression, you _____.

define the property as a strategy property
define the Customer page in Pages and Classes
prefix the property with the keyword Customer
use the property as defined without a prefix
32. U+ Bank wants to leverage Pega Customer Decision Hub's Next Best Action
capability to promote new offers to each customer who visits the website based on
eligibility. For this requirement, the bank needs to define several complex
eligibility criteria.

As a decision consultant, how would you configure this requirement?

Use Prediction Studio to configure the requirement
Make changes to the Next-Best-Action Framework decision strategy
Create new decision strategies
Configure suppression rules in Next-Best-Action Designer
33. Reference module: Creating engagement strategies using customer credit score.

MyCo, a mobile company, uses a scorecard rule in a decision strategy to compute the
postpaid credit limit for a customer. MyCo updated their scorecard to include a new
property in the calculation: customer annual income.

As a Strategy Designer, what changes do you need to make to the decision strategy
for the updated scorecard to take effect?
Remap the <Customer.annual customer income> property in the decision strategy
Add a Set-Property component to set the annual customer income
No change required
Configure a new proposition filter in the strategy to filter on annual customer
income
34. Which statement is true about email treatments?
You must always embed the images in the email
When you use a seed list to test an email, the personalization attributes do not
appear in the received email
You can personalize the email subject, for example, Dear <customer name>
When you design emails using external tools, you cannot include Pega-specific
personalization tags
35. What is best practice for designing an action flow?
Always configure an action with its own flow
Limit the number steps per channel to 3
When creating an action to be used as a flow template, set its availability to
Always
When designing a flow to be reused across multiple actions, use the Specify
Treatment option to configure it with a specific treatment
36. CORRECT TEXT

Reference module: Testing engagement policy conditions using audience simulation U+

Bank, a retail bank, recently implemented a project in which credit card offers are
presented to qualified customers when the customers log in to the web self-service
portal. The bank now plans to amend its engagement policy conditions.

As a Decisioning Consultant, which simulation do you run to check if the conditions

are too broad or narrow for your requirements?
Audience simulation
Pega Scenario Planner
Ethical Bias Check
Persona Testing
37. CORRECT TEXT

As a Decisioning consultant, you are tasked with running an audience simulation to

test the engagement policy conditions.

Which statement is true when the simulation scope is: Audience simulation with
engagement policy and arbitration?
The number of customers who receive more than one action is displayed
The number of customers who receive an action more than once is displayed
The number of customers who receive a particular action as the top action is
displayed
The number of times an action was presented to customers is displayed
38. U+ Bank, a retail bank, presents various credit card offers to its customers on
its website. The bank uses artificial intelligence (AI) to prioritize the offers
based on customer behavior. Since introducing the Gold credit card offer, the offer
click through rate propensity has increased to 0.83.

What does the increase in the propensity value most likely indicate?
Similar customers have ignored the offer.
Similar customers have shown interest in the offer.
Similar customers have rejected the offer.
Similar customers have purchased other offers.
39. U+, a retail bank, does not want to offer a Gold card to customers who already
have a Platinum card.

Which engagement policy condition best suits this requirement?

Eligibility
Applicability
Suitability
40. U + Bank, a retail bank, has applied business weight to their credit card
offers to manually nudge the offers. The bank analyzes the effect of the change in
Scenario Planner. The following image shows the projected reach and responses of
the cards in the comparison mode.

How many customers are likely to accept the Standard card?

21
79 (115-36)
115
14 (21-7)
41. What does a solid arrow from a “Set Property” component to a “Filter” component
mean?
There is a one-to-one relationship between a “Set Property” and a “Filter”
component.
A property from the “Set Property” component is referenced by the “Filter”
component.
To evaluate the “Set Property” component, the “Filter” component is evaluated
first.
Information from the “Set Property” component is copied over to the “Filter”
component.
42. The U+ Bank marketing department currently promotes various home loan offers to
qualified customers. Now, the bank does not want customers to receive more than
four promotional emails per quarter, regardless of past responses to that action by
the customer.

Which option allows you to implement the business requirement?

Volume constraints
Customer contact limits
Suitability rules
Suppression policies
43. The arbitration factor that allows you to assign financial values to actions is
called: _________.
propensity
business levers
action value
context weighting
44. U+ Bank has several eligibility criteria defined using an eligibility strategy.
The eligibility strategy uses a scorecard rule to determine the customer credit
score. The bank wants to update the scorecard to include customer income in the
credit score calculations.

How do you implement this change?

Update only to the existing scorecard
Change only the decision strategy using the scorecard
Change both the scorecard as well as the decision strategy using the scorecard
Recreate the scorecard rule from scratch
45. Reference module: Analyzing customer distribution using Pega Value Finder.

Myco, a telco, is working on implementing a project in which post-paid offers are

presented to qualified customers. In the build stage of the ideation, the business
wants to look for new opportunities to improve marketing.

As a Decisioning Consultant, which simulation do you run to meet the requirement?

Distribution Test
Audience Simulation
Pega Value Finder
Pega Scenario Planner
46. U+ Bank recently introduced a new credit card offer, Platinum Plus, for its
premium customers. As the bank has some financial targets to meet, the business has
decided to boost the Platinum plus card.

As a decisioning consultant, how can you ensure that the Platinum Plus offer is
prioritized over other offers?
Increase the starting propensity of the Platinum Plus card.
Increase the context weight of the Platinum Plus card.
Increase the action value of the Platinum Plus card.
Increase the business weight of the Platinum Plus card.
47. An outbound run identifies 100 Standard Card offers, 50 on email and 50 on the
SMS channel.

If the above volume constraint is applied, how many actions will be delivered by
the outbound run?

100
50 SMSes and 25 emails
75
50 emails and 25 SMSes
48. Using Pega Customer Decision Hub, a mobile company transitions from a one-to-
many to a one-to-one marketing approach. The company is introducing a new data
plan.

Which two channels can the company use to present the new data plan to a customer?
(Choose Two)
Television
Retail store
Chatbot
Billboard
49. U+ Bank, a retail bank, is currently presenting a cashback offer on its
website. Currently, only the customers who satisfy the following engagement policy
conditions receive the cashback offer.

While continuing cross-selling on the web, the bank now wants to present the
cashback offer through a new channel, SMS. The bank also wants to update the
suitability condition by lowering the threshold of the debt-to-income ratio from 48
to 45 As business user, what are the two tasks that you define to update the
cashback offer? (Chose Two)
Add a new treatment
Edit an existing treatment
Remove existing treatment
Edit the action details
Edit the engagement policy
50. A bank has chosen an email service provider to deliver the offer messages
selected by Pega Customer Decision Hub. The service provider prefers that the bank
uploads a file per batch of customers to a cloud storage location, either on
Microsoft Azure or Amazon S3. As a consultant working on the project representing
the bank, what is your response?

A. Action details can be written directly to Amazon S3 but not Microsoft Azure

B. Action details can be directly written to either of those cloud storage

solutions

C. Action details can only be transferred via secure FTP

D. Action details will be written to the local file system by default. But we will
write an external process to transfer them to the cloud

51. Platinum card is suitable for customers with the Credit Score > 500

As a decisioning consultant, how do you implement this requirement? In the Answer

Area, select the correct engagement policy for each criterion.

52. U+ Bank, a retail bank, does not want to annoy customers by offering them a
mortgage refinance option if they have less than 5% to pay off on their loan,
although it would be profitable for the bank.

Which engagement policy condition best suits this requirement?

Applicability
Eligibility
Suitability
53. U+ Bank has decided to nudge the Platinum Plus credit card to customers who
visit their home page.

Which arbitration factor do you configure to implement this requirement?

Propensity
Context weighting
Action value
Business levers
54. Reference module: Creating and understanding decision strategies.

In a Prioritize component, the top action can be determined based on the value of
_______.
the propensity
Primary.Income
average margin of all actions
Customer.Value
55. A bank wants to leverage Pega Customer Decision Hub’s Next-Best-Action
capability to promote new offers to each customer on their website.

What information does Pega Customer Decision Hub send back to the website in
response to the real-time container request?
Only the image location and its type
Only the image location
The treatment details and relevant action attributes
Only the action name and description
56. U+, a retail bank, has recently implemented a project in which credit card
offers are presented to qualified customers when they log in to the web self-
service portal. They have unit-tests in place using persona tests. The bank has
recently added new engagement policy conditions to present credit cards to
qualified customers and re executed the tests. They see failures in the tests.

What do they do next?

Accept that some of the tests are failing because of the changes
Remove the failing tests to ensure everything is green
Analyze test case failures, change them and re execute until everything is green
Revert the engagement policy rules so that the persona tests not failing
57. A strategy designer has created 10 actions in the Sales/Credit Cards group and
10 actions in the Sales/Mortgages group. He would like to import all 10 actions
from the Credit Cards group and only two actions from the Mortgage group into one
decision strategy.

What is the minimum number of Proposition Data components he needs to use in his
strategy?
twelve
two
one
three
58. An outbound run identifies 100 Standard Card offers, 50 on email and 50 on the
SMS channel.

If the above volume constraint is applied, how many actions will be delivered by
the outbound run?

100
50 SMSes and 25 emails
75
50 emails and 25 SMSes
59. U+ Bank promotes credit card offers on its website and uses Pega Customer
Decision Hub to personalize the offer for every customer. Now, the bank wants to
lower the number of customers that leave the bank by showing a proactive retention
offer to high churn risk customers instead. As an NBA analyst, you are tasked with
creating a new applicability setting to comply with the new business rule.

Which business issue or issues do you modify?

The Sales issue
The Retention issue
No modification is required
The Sales issue and the Retention issue