Question 1

Question
The Next-Best-Action recommendation for a customer is re-evaluated when
_______________. (Choose Three)
Answer
the service representative completes a task
the service representative is in the middle of completing a task
the marketer retires an offer
a customer responds to an offer
a customer changes the call context
Question 2
Question
In a call-center application, which receives Next-Best-Actions from Pega Customer
Decision Hub, the Customer Service Representative (CSR) is _______________. (Choose
One)
Answer
forced to follow a strict path of recommended steps, which he/she cannot deviate
from
expected to improvise based on some basic customer information displayed on screen
always expected to sell a product or service irrespective of the customer's call
intent
guided on the next important conversation to have with the customer
Question 3
Question
What type of information is used by the Customer Decision Hub™ to determine the
Next-Best-Action recommendations? (Choose Two)
Answer
Service representative’s profile.
Call context.
Customer profile.
Number of customers waiting in the call queue.
Question 4
Question
Which two conditions must be met for the Customer Decision Hub to consider an offer
for a customer? (Choose Two)
Answer
The offer is a service message.
The offer belongs to the top most action defined in the Next-Best-Action decision
hierarchy.
The 'Active' offer attribute is set.
The offer belongs to the first relevant action in the Next-Best-Action decision
hierarchy.
Question 5
Question
Which of the following business requirements should be implemented using the Filter
component?
Answer
Select a proposition with the highest profit
Calculate profit for each proposition
Select propositions with a profit higher than $60
Select a proposition with the lowest profit
Question 6
Question
In the Filter component, which condition should you use to remove anyone who is 18
or over?
Answer
.Age < 18
Primary.Age < 18
RemoveOver18.Age < 18
.Age >= 18
Question 7
Question
What can you do to access a proposition's Interaction History?
Answer
Use a Data Import component to import the Interaction History
Nothing, the Interaction History is always available
Enable the Interaction History strategy porperty
Use the Interaction History component
Question 8
Question
Whats is the purpose of the Interaction History component?
Answer
To determine which propositions are available for selection
To determine if a proposition has been offered before
To verify if the customer is eligible for an offer
Retrieve proposition properties.
Question 9
Question
The output of a scorecard model is either Accepted or Rejected. You want to make an
offer to any customer who has been accepted. Which expression should you use in the
Filter component?
Image:
Printdec (binary/octet-stream)
Answer
CalculateCreditScore.pxSegment = "Accepted"
You cannot, the components are not connected
CalculateCreditScore.Output= "Accepted"
.pxSegment = "Accepted"
Question 10
Question
U+Bank uses a scorecard to calculate customer credit score. Your marketing
department wants to include the exact credit score in their communication with
customers. How can you do this?
Answer
The pxSegment property contains the credit score calculated by the scorecard.
The credit score is always available to a strategy.
Not possible, the scorecard does not return the credit score value.
You need to enable score mapping when configuring the scorecard component
Question 11
Question
You want to use the output of a Scorecard Model component in a strategy. How can
you identify which results are output by the component?
Answer
Examine the values of the pxSegment property
Examine the scorecard model in the results tab
The output of the scorecard model is always Accept or Reject
Examine expression in the filter component
Question 12
Question
Which decision component do you use to import all records from an embedded ‘Page
List’ into the strategy?
Answer
Decision Data
Set Property
Data Join
Data Import
Question 13
Question
The ‘Properties mapping’ tab in a Data Join component is used to ____________
(Choose Two)
Answer
Set default value for a property for all records.
Set value of a property for records that are not joined.
Copy property values from the joined component to source component.
Set value of a property for successfully joined records.
Question 14
Question
MyCo, a mobile company, has purchased Pega Customer Decision Hub. What are the
three real-time channels that MyCo can use to distribute the Next-Best-Actions?
(Choose Three)
Answer
Contact Center
Facebook
Newspaper
LinkedIn
Television
Question 15
Question
Through analysis of customers lifecycles, Next-Best-Action _______________.
Answer
identifies global sales targets
anticipates retention issues
provides fulfillment services
provides future sales reports
Question 16
Question
Which business objective is best suited for the Next-Best-Action approach?
Answer
Change management
Productivity
Employee satisfaction
Growth
Question 17
Question
A company wants to optimize the value of its customers using Pega Decision Hub.
Through analysis of customer lifecycles, Next-Best-Action can
_____________________________.
Answer
report on the interaction history
identify manufacturing defects
upsell offers to customers
determine the root cause of the customer issue
Question 18
Question
In a decision strategy, to use a customer property in an expression, you
_______________.
Answer
define Customer page in Pages and Classes
prefix the property with the keyword Customer
define the property as a strategy property
use the property as defined without any prefix
Question 19
Question
Enrichment decision components provide the ability to ______________________.
Answer
filter propositions based on priority and relevance
set customer properties
set a text value to a strategy property
enrich decision strategy with comments
Question 20
Question
In a Prioritization component, the top proposition can be determined based on the
value of _______________.
Answer
Average Margin of all propositions
Propensity
Customer.Value
Primary.Income
Question 21
Question
What does a dotted line from a Group By component to a Filter component mean?
Answer
Information from the Group By component is copied over to the Filter component.
There is a one-to-one relationship between the Group By and the Filter components.
The Filter component references a property from Group By component.
Evaluate the Filter component first to evaluate the Group By component.
Question 22
Question
As a Strategy Designer, you do not want to offer the same propositions you offered
in the last week to your customers. What do you use in the decision strategy to
implement this requirement?
Answer
Date strategy property
Calendar component
Filter component
Quarter strategy property
Question 23
Question
As a Strategy Designer, you are configuring a decision strategy to offer a special
credit card to customers. The rule is that only the customers who accepted the
platinum card offer are eligible for the new special card. You decide to use the
Interaction History decision component to ________________.
Answer
verify if a customer is eligible for the special card
retrieve all properties of the special card
determine which customers have accepted the platinum card
capture the customers who accept the new special card
Question 24
Question
MyCo, a mobile company, wants you to calculate the total revenue of three new
propositions offered in the first quarter. What do you configure to compute the
total revenue?
Answer
three Set property components
three Group By components
one Set property component
one Group By component
Question 25
Question
U+ Bank has introduced a new credit card: Gold. After launching the new product,
you run a baseline and a simulation run to check the impact of the change. In the
delta mode of the Visual Business Director, you can see _______________.
Answer
a green shape for the Gold card
the volume of the existing cards
the date of the Gold card launch
the volume difference between the Gold card and existing cards
Question 26
Question
As a Strategy Designer, you make a change to the decision strategy to implement a
new prioritization rule. Once you modify the strategy, which property is
automatically recomputed for each proposition?
Answer
Relevancy
Priority
Rank
Propensity
Question 27
Question
You have been asked to configure a decision startegy that chooses between a sales
and a service proposition based on the predicted customer behavior. Which decision
component do you add to the strategy to implement this requirement?
Answer
Data Join
Set Property
Switch
Filter
Question 28
Question
MyCo, a mobile company, uses a scorecard rule in a decision strategy to compute the
postpaid credit limit for a customer. MyCo updated their scorecard to include a new
property in the calculation: customer annual income. As a Startegy Designer, what
changes do you need to make in the decision startegy for the updated scorecard to
take effect?
Answer
Add a Set-Property component to set the annual customer income.
Configure a new proposition filter in the strategy to filter on the annual customer
income.
No change required.
Remap the <Customer.annual customer income> property in the decision strategy.
Question 29
Question
As a Strategy Designer, you configure a decision strategy to include a new product.
However, you do not want to offer the same product to customers who already own it.
You configure a ___________________ and a Data Join component to utilize Product
Holding data in the decision strategy.
Answer
Customer Import
Data Import
Proposition Import
Product Import
Question 30
Question
U+ Bank has introduced a new credit card for which no historical customer behavior
is known. U+ wants to offer this credit card on the customer personalized web
portal. Given the scenario, which is the rule type you must use?
Answer
Adaptive Model
When rule
Predictive Model
Decision table
Question 31
Question
What is the difference between predictive and adaptive analytics?
Answer
Predictive models predict customer behavior.
Predictive models can predict a continuous value.
Predictive models have evidence.
Adaptive models use customer data as predictors.
Question 32
Question
When building a predictive model, the data fields best suited to determining the
desired outcome are called ____________________.
Answer
predictors
outcome fields
value fields
benchmarks
Question 33
Question
An Adaptive Model instance is created when you __________________________.
Answer
import an Adaptive Model definition rule
create an Adaptive Model rule
configure an Adaptive Model decision component
execute the strategy that contains the Adaptive Model component
Question 34
Question
To implement proactive retention, you use a ________________________ decision
component.
Answer
Predictive Model
Prioritize
Churn Model
Retention Model
Question 35
Question
MyCo, a mobile company, has introduced new phones on their website. No historical
information is available, so the company decides to create adaptive models for each
of the phones. As a Strategy Designer, you want to know the adatpive model
performances in various channels. The "Models Overview" page shows you that the
Galaxy phone has poor performance. You want to investigate the root cause of the
issue further. Which task is appropriate for you to perform next?
Answer
Execute a baseline run in Visual Business Director and check when the performance
dropped.
Open the predictors summary report to inspect the use of predictors across all
channels.
Open the Predictors Overview report for the model and examine active and inactive
predictors.
In the InteractionHistory report, check when the performance dropped.
Question 36
Question
The Predictive Model Markup Language (PMML) is a ____________________________.
Answer
collection of terminologies used in predictive analytics
means to share predictive models across applications
Pega proprietary format to store predictive models
language to display Predictive Model results in XML format
Question 37
Question
A company wants to capture the sentiment of relevant Twitter messages that allow
its customer service representatives to concentrate only on the negatives ones.
Sentiment refers to the general attitude of the author towards a subject and can be
_______________.
Answer
Negative
Defensive
Offensive
Absent
Question 38
Question
You are a Decisioning Consultant on an AI-powered one-to-one customer engagement
implementation project. You are asked to design the Next-Best-Action prioritization
expression that balances customer needs with business objectives. What factor do
you consider in the prioritization expression?
Answer
Offer compatibility
Customer contact policy
Offer relevancy
Likelihood of customer accepting an offer
Question 39
Question
As a Strategy Designer for MyCo, you create new propositions to market new phones
on the company website by using a banner. What do you use to define the
characteristics of a proposition?
Answer
Plain text
Banner images
Offer details
Properties
Question 40
Question
MyCo, a mobile company, has launched a new phone offer for all high-value
customers. As a Strategy Designer, you need to create propositions that involve the
full customer lifecycle: marketing, sales, and service. Which two valid
propositions do you create for the customers? (Choose Two)
Answer
Free mobile data
Phone number
Broken screen
Phone delivery status
Question 41
Question
MyCo, a mobile company, has recently started using Pega Marketing, powered by Pega
Customer Decision Hub, to display an offer to its customers on the MyCo website.
The company wants to ensure that Nokia phones are offered to high school students
and iPhone to graduate students. As a Strategy Designer, what do you configure in
the Next-Best-Action designer to implement this requirement?
Answer
Compatibility rules
Relevancy rules
Predictive model
Eligibility rules
Question 42
Question
Results of two simulations can be compared using the ______________.
Answer
Visual Business Director
Interaction History report
Proposition Distribuition report
PredictiveAnalytics
Question 43
Question
Which of the following is a dimension in Visual Business Director?
Answer
Revenue
Channel
Volume
Intent
Question 44
Question
Which is a Key Performance Indicator?
Answer
Action
Outcome
Volume
Channel
Question 45
Question
Visual Business Director can be used to _____________.
Answer
inspect interactions of a single customer
compare two datasets
predict customer behavior
import and inspect and external dataset
Question 46
Question
Which metric is used in the Proposition Distribution report?
Answer
Accept rate
Volume
Target budget
Total revenue
Question 47
Question
To build a predictive model, use ____________.
Answer
Pega Customer Service
Pega Marketing
Pega Decision Management
Pega Platform
Question 48
Question
Next-Best-Action maximizes the customer lifetime value by _____________.
Answer
using consistency rules in the Next-Best-Action decision strategy
building Next-Best-Action on top of each other across every interaction
monitoring the customer interactions in all channels
using arbitration metrics in the Next-Best-Action decision strategy
Question 49
Question
The implementation of Next-Best-Action must involve ______________.
Answer
building a product catalog
defining business issue and group hierarchy
inclusion of third party predictive models
defining a prioritization formula based on marketing weight
Question 50
Question
What is the key characteristic that Next-Best-Action must consider to satisfy
customer needs?
Answer
Services
Consistency
Mobility
Sociability
Question 51
Question
Which business issue is the least suitable for Next-Best-Action?
Answer
Collections
Retention
Service
Accounting
Question 52
Question
Business rules that determine if a customer is eligible for a particular
proposition are also known as ___________.
Answer
Contact rules
Hard rules
Soft rules
Marketing rules
Question 53
Question
One of the flow shapes which allows seamless integration of Pega Decision
Management with Pega Business Process Management is ____________.
Answer
Subprocess
Run Data Flow
Utility
Decision
Question 54
Question
To which types of decisions can Decision Management be applied?
Answer
Determining the cause of a customer’s problem
Determining why response rates for a campaign in one region are below average
Determining which banner to show on a web site to increase click rate
Determining how to optimize the product portfolio to increase market share
Question 55
Question
Which decision component is used to arbitrate between propositions?
Answer
Prioritize
Adjudication
Arbitration
Decision Table
Question 56
Question
In a prioritization expression, to balance the customer needs and business
objectives you adjust ____________.
Answer
customer contact rules
weights and levels
product compatibility rules
product eligibility rules
Question 57
Question
The Next-Best-Action strategies must be _____________.
Answer
secured and modified only by IT
simple and straight forward
easy to be changed by the business
complex and forensically calculated
Question 58
Question
Which decision component is used to implement hard rules?
Answer
Prioritize
Adaptive Model
Decision Table
Eligibility
Question 59
Question
The Predictive Model Markup Language (PMML) allows for predictive models to
___________.
Answer
be developed faster
be easily shared between applications
use the same modelling process
perform better
Question 60
Question
When compared to a Predictive Model, an Adaptive Model is different as it
___________.
Answer
can use strategy properties as predictors
considers both symbolic and numeric predictors
learns from both positive and negative outcomes
uses predictor binning
Question 61
Question
What is the difference between predictive and adaptive analytics?
Answer
Predictive models can predict a continuous value.
Predictive models predict customer behavior.
Adaptive models use the customer data as predictors.
Predictive models have evidence.
Question 62
Question
The likelihood that a proposition will be accepted by the customer is stored in the
strategy property called _______________.
Answer
pyPropensity
pyLikelihood
pyProbability
pyBehavior
Question 63
Question
Two results of an adaptive model are ____________.
Answer
Priority and Propensity
Priority and Evidence
Propensity and Performance
Propensity and Rank
Question 64
Question
Predictive Analytics is a ______________.
Answer
real time predictive dashboard
method of visualizing our data
science concerned with finding repeatable patterns in data
query, reporting and a search tool
Question 65
Question
The mapping of the input fields of a third-party predictive model is done in the
______________.
Answer
Predictive Model decision component
Predictive Model rule
Predictive Analytics Director portal
Customer class definition
Question 66
Question
What format is used to express PMML?
Answer
HTML
SQL
CSVD, XML
XML-Based
Question 67
Question
The performance of an Adaptive Model that has not collected any evidence is
____________.
Answer
1.0
0.0
null
0.5
Question 68
Question
Which of the following is a good candidate for a predictor in a Scoring Model?
Answer
Customer Date of Birth
Mobile Phone Number
Total International Minutes
Customer Name
Question 69
Question
What is Predictive Model Markup Language (PMML)?
Answer
An Industry standard language used to represent predictive models
Pega’s own language used to represent predictive models
A mathematics based language used to represent predictive models
An XML-Based language used to represent predictive models
Question 70
Question
When configuring an Adaptive Model, the property type Integer is automatically
translated to which predictor type?
Answer
Symbolic
Numeric
Alphanumeric
Number
Question 71
Question
Pega Adaptive Models ____________.
Answer
involve a significant human effort to develop
require historical data
learn about customer behavior in real time
can only be used in inbound channels
Question 72
Question
Which value is output by an Adaptive Model?
Answer
Score
Performance
Behavior
Lift
Question 73
Question
The Adaptive Model output that is automatically mapped to a strategy property is
_____________.
Answer
performance
propensity
evidence
score
Question 74
Question
When building a predictive model, the use of testing and validation samples
______________.
Answer
increases the accuracy of models
enables model validation in strategies
is mandatory for segmentation
validates the quality of input data
Question 75
Question
The Adaptive Model instance is created when you ___________.
Answer
execute the strategy containing the Adaptive Model component
create an Adaptive Model rule
configure an Adaptive Model decision component
import an Adaptive Model definition rule
Question 76
Question
What is the most accurate description of proactive retention? Proactive Retention
_____________.
Answer
simplifies the process of retaining customers
enables business to respond to customers when they contact a call center
anticipates potential customer churn
enables the business to reduce the number of credit risk customers
Question 77
Question
Proactive retention is applicable when a customer is _____________.
Answer
initiating contact to churn
in a collections process
likely to churn
a high value customer
Question 78
Question
The action a selling organization undertakes to reduce customer defections is also
known as _____________.
Answer
marketing
upselling
cross-selling
retention
Question 79
Question
When building a predictive model, at what stage do you compare the performance of
predictive models?
Answer
Model Develipment stage
Model Analysis stage
Model Export stage
Model Comparison stage
Question 80
Question
When building a predictive model, the Data Analysis stage is where you
____________.
Answer
create data samples
select the input data
group predictors
determine the output field
Question 81
Question
In an Adaptive Model rule, what is a valid predictor data type?
Answer
Character
Symbolic
Boolean
String
Question 82
Question
In the delta view in Visual Business Director, what does the green colored shape
indicate?
Answer
The Reference data is valid.
The Source data value is larger than the Reference data value.
The Source data is valid.
The Source data value is smaller than the Reference data value.
Question 83
Question
In Pega Decision Management, individual customer behavior is captured by:
Answer
Interaction history
Visual Business Director
Predictive models
Decision strategies
Question 84
Question
When configuring a Data Join component, the source of the join can be of which
type?
Answer
Component
Strategy
Proposition
Property
Question 85
Question
The number of results returned by an Interaction History component can be narrowed
down based on _____________.
Answer
the age of the customer
a time period
the customer lifetime value
the total count of propositions in a given channel
Question 86
Question
To extend a Customer data model with Product Holdings data, we need a
_____________.
Answer
Data Join
Data Import
Compose
Join
Question 87
Question
In a decision strategy, the Switch component can __________.
Answer
be used to test two strategies against each other
make references to Switch decision components in other strategies
be used to calculate the propensity
be used to arbitrate between two decision logic paths
Question 88
Question
In a decision strategy, the Adaptive Model decision component belongs to the
______________.
Answer
Decision Analytics category
Business Rules category
Arbitration category
Predictive Model category
Question 89
Question
In Pega Customer Decision HubTM, the characteristics of a proposition are defined
using ____________.
Answer
properties
banners
logos
plain text
Question 90
Question
The Prioritize component sorts offers in _____________.
Answer
descending order only
ascending or descending order
random order
ascending order only
Question 91
Question
If you would like to ensure that the strategy outputs at most one Proposition, the
best component to achieve this is the ____________.
Answer
It is not possible, unless you only have only one Proposition.
Prioritize
Switch
Filter
Question 92
Question
In a strategy defined in the “Retention” issue and the “X-Sell” group, you can
import ___________.
Answer
all propositions from the system
propositions from “X-Sell” group
propositions from all groups under “Retention” issue
propositions from Sales issue
Question 93
Question
In a decision strategy, which decision component both filters relevant offers and
prioritizes these offers?
Answer
Group By component
Switch component
Prioritize component
Filter component
Question 94
Question
When a customer is offered a proposition he has already accepted, this is because
___________.
Answer
the strategy uses interaction history to exclude previously accepted offers
the customer intent was captured incorrectly
the propositions are filtered based on eligibility
there is no filter for previously accepted offers in the strategy
Question 95
Question
What does a dotted line from a “Group By” component to a “Filter” component mean?
Answer
There is a one-to-one relationship between the “Group By” and the “Filter”
components.
To evaluate the “Group By” component, the “Filter” component is evaluated first.
A property from the “Group By” is referenced by the “Filter” component.
Information from the “Group By” is copied over to the “Filter” component.
Question 96
Question
Aggregation components provide the ability to ____________.
Answer
make calculations based upon a list of propositions
set a text value to a strategy property
filter propositions based on priority and relevance
choose between propositions
Question 97
Question
The Prioritize component always outputs ____________.
Answer
all eligible offers
top 1 offer
top 3 offer
an arbitrary number of offers
Question 98
Question
What is a proposition in Pega Customer Decision HubTM?
Answer
Customer facing action
Treatment
Offers for sales, cross sell, or retention
Service or retention offer
Question 99
Question
To define the relationship between Customer and Product Usage, you must create the
Product Usage property in the ____________.
Answer
Product class
Strategy Result class
Customer class
Product Usage class
Question 100
Question
To use Product Holdings information in your strategy, which of the following
components do you use?
Answer
Data Import
Decision Parameters
Product Holdings
Property Set
Question 101
Question
Which component belongs to the “Business Rules” decision component category?
Answer
Contact policy
Financial calculation
Decision Table
Decision data
Question 102
Question
Which function is available when configuring the Group By component?
Answer
Multiply
True if Some
Divide
Average
Question 103
Question
When executing a decision strategy, the blue dotted line in a decision strategy
means ____________.
Answer
data is referenced by the component the arrow points to
data is copied to the component the arrow points to
data is copied to the component the arrow originates from
data is referenced by the component the arrow originates from
Question 104
Question
What is the key component of a Next-Best-Action strategy?
Answer
Strategy
Work flow
Decision table
Predictive model
Question 105
Question
When implementing a Next-Best-Action project, which step is recommended to be taken
first?
Answer
Define Issue and Group hierarchy
Define propositions
Define business rules
Define prioritization formula
Question 106
Question
When balancing the customer need with the business objective, a possible business
objective is ____________.
Answer
Social media
Consistent communication
Risk mitigation
Timeliness
Question 107
Question
When implementing Next-Best-Action, the Customer Lifetime Value Threshold is
typically used to ____________.
Answer
prioritize high value propositions
prioritize customers
determine if the customer is eligible
calculate the customer’s lifetime value
Question 108
Question
What are the most important aspects taken into consideration when determining the
Next-Best-Action?
Answer
Product discounts and business profitability
Network bandwidth and call duration
Market trends and customer satisfaction
Business objectives and customer needs
Question 109
Question
Pega’s ability to turn data into insight into action is known as:
Answer
business rules
adaptive analytics
big data
Next-Best-Action
Question 110
Question
Through analysis of customer lifecycles, Next-Best-Action ____________.
Answer
anticipates retention issues
provides future sales reports
provides fulfillment services
identifies global sales targets
Question 111
Question
From two churn models with the similar performance, we choose the one with the
____________.
Answer
highest churn rate
highest number of predictors
fewest number of predictors
most evidence
Question 112
Question
Scoring Model allows you to differentiate between ____________.
Answer
Accept, Reject, Maybe Later
Good, Bad
Good, Better, Best
Good, Bad, Unknown
Question 113
Question
The outcome of a scoring model indicates the likely ______________.
Answer
write-off value of an arrears case
claim value of a health insurance
period in which a spare part has to be replaced
response to an offer
Question 114
Question
Adaptive model predictors are selected from the ____________.
Answer
communication channel
similar propositions
customer profile
proposition profile
Question 115
Question
To predict if a customer is likely to churn you use a model of type _____________.
Answer
champion challenger
decision tree
switch
decision table
Question 116
Question
When building a predictive model, in which development step is the regression model
created?
Answer
Model Export
Data Analysis
Model Analysis
Model Development
Question 117
Question
The result of a Predictive Model is stored in a property called _____________.
Answer
pyPrediction
pxResult
pyOutcomeD
pxSegment
Question 118
Question
What happens when you increase the performance threshold setting of an adaptive
model rule?
Answer
The number of active predictors increases.
The number of active predictors may decrease.
The correlation threshold decreases.
The performance of the model is increased.
Question 119
Question
To create channel-specific Adaptive Model instances, you ____________.
Answer
do nothing; Adaptive Model instances are always channel specific
create channel specific Adaptive Model definition
set channel information in the strategy
set the channel option in the Adaptive Model component
Question 120
Question
For an Adaptive Model to react quickly to changes in customer behavior, the
_____________.
Answer
performance threshold should be set to a low number
model must always evaluate all customer responses
strategy must include the calculation for smooth propensity
value of the memory setting should be set to a low number
Question 121
Question
What is the key difference between a predictive model and a human expert?
Answer
Predictive models always outperform human experts.
Humans are better at dealing with structured data and identifying patterns.
Predictive models are more capable of detecting patterns in historical data.
Humans make successful predictions on a large amount of data.
Question 122
Question
Which statement about predictive models is true?
Answer
You need past experience to create a predictive model.
They need unstructured big data.
They are always associated with a proposition.
They need to be specified in a data attribute.
Question 123
Question
Which decision component allows you to use a third-party Credit Risk Model 80% of
the time and a Pega Credit Risk Model 20%?
Answer
Filter
Champion Challenger
Adaptive Model
Switch
Question 124
Question
Which decision component enables you to use a PMML model?
Answer
Predictive Model
PMML Model
Third-party Model
Adaptive Model
Question 125
Question
The point at which smooth propensity and actual propensity converge is when
___________.
Answer
actual evidence is greater than starting evidence
starting evidence is greater than actual evidence
starting propensity is greater than actual propensity
actual propensity is greater than starting propensity
Question 126
Question
One of the purposes of the Interaction History decision component is to
_____________.
Answer
capture all interactions with the customer
verify is a customer is eligible for an offer
determine if a proposition has been offered before
retrieve all proposition properties
Question 127
Question
In a Set Property component, the Rank value is determined by ___________.
Answer
the default value of the Rank
the sequence in which it appears on the canvas
the data transform
the order in which the propositions are received
Question 128
Question
To implement an eligibility criteria you use a ____________.
Answer
Eligibility
Segment
Switch
Proposition Filter
Question 129
Question
To reference a customer property in a strategy, you need to prefix the property
name with the keyword ____________.
Answer
No prefix. Use directly the property name.
“.”
“Data.”
“Customer.”
Question 130
Question
Which category contains the Set Property component?
Answer
Arbitration category
Enrichment category
Data Import category
Business Rules category
Question 131
Question
In a decision strategy, to remove propositions based on the current month, you use
a ____________.
Answer
Calendar component
Filter component
date strategy property
calendar strategy property
Question 132
Question
What information has a 1-to-many relationship with a Customer?
Answer
List of accounts owned
Average monthly product usage
Date of last visit to store
Number of family members
Question 133
Question
In Pega Decision Management, a banner on a website can represent ____________.
Answer
dimension
strategy
channel
proposition
Question 134
Question
In the Next-Best-Action strategy, a Switch component can be used to switch
______________.
Answer
between two customers within the same household
between two different service propositions
between a high value and low value customer
off interaction history
Question 135
Question
In a Decisioning Strategy, which component is required to enable access to primary
Customer properties?
Answer
Set Property
None, properties are available
Data Import
Customer Import
Question 136
Question
In a Decisioning Strategy, which component is required to enable access to Product
Holding properties?
Answer
Data Import
None, properties are available
Set Property
Customer Import
Question 137
Question
To access a property from an unconnected component, you use the ___________.
Answer
customer-dot-property construct
property value
dot-property value directly
component name-dot-property construct
Question 138
Question
When a new component is added to the strategy canvas, its Rank value will be
______________.
Answer
1
One higher than the current highest Rank
Not set
0
Question 139
Question
To run a delta report in the Visual Business Director, a minimum of two
____________ are required.
Answer
data sources
propositions
input definitions
strategies
Question 140
Question
After launching a new product, the delta mode in Visual Business Director could
show ________________.
Answer
the volume difference between the new product and the existing products
the date when the new product was introduced
the volume of the existing products
a green shape for the product added
Question 141
Question
Visual Business Director allows you to perform:
Answer
What-if analysis
Naive Bayesian analysis
Predictive analysis
Monte Carlo simulation
Question 142
Question
Which decision component is used to implement soft rules?
Answer
Prioritize
Adaptive Model
Decision Table
Eligibility
Question 143
Question
Business Rules that ensure that selected propositions have greater relevance to the
customer are also known as?
Answer
Contact Rules
Hard Rules
Marketing Rules
Soft Rules
Question 144
Question
The Pega Customer Decision Hub™, delivers the Next-Best-Action consistently through
multiple channels. To which channel does this apply ?
Answer
Billboard
Television
Mobile
Newspaper
Question 145
Question
One of the flow shapes which allows seamless integration of Pega Decision
Management with Pega Business Process Management is ____________.
Answer
Run Data Flow
Update Status
Assignment
Offer flow
Question 146
Question
Next-Best-Action is a mechanism to _______________.
Answer
increase customer life time value
improve profit margins on the products sold
retain customers at a least cost to the business
balance customer needs and business requirements
Question 147
Question
To which types of decisions can Decision Management be applied?
Answer
Determining how to optimize the product portfolio to increase market share
Determining why response rates for a campaign in one region are below average
Determining the cause of a customer's problem
Determining which banner to show on a web site to increase click rate
Question 148
Question
When during a customer interaction should a Next-Best-Action decision be made?
Answer
First time the customer is shown a banner
When the customer intent is captured
At the beginning of customer call
Every time new information is received
Question 149
Question
When executing a decision strategy, the solid line arrow in a decision strategy
means data is _______________.
Answer
referenced by the component the arrow originates from
copied to the component the arrow points to
copied to the component the arrow originates from
referenced by the component the arrow points to
Question 150
Question
Which of these belong to the same group as the Prioritize component?
Answer
Proposition
Filter
Data Join
Arbitration
Question 151
Question
In a Decisioning Strategy, which component is required to enable access to Product
Holding properties?
Answer
Data Include
Data Import
Property Import
Data Join
Question 152
Question
In a Data Join component, we can configure to join source components of type
_______________.
Answer
Strategy
Property
Pages
Proposition
Question 153
Question
To implement an eligibility criteria you use a ____________ component.
Answer
Switch
Decision table
Group by
Segment
Question 154
Question
Which function is available when configuring the Group By component?
Answer
Divide
Multiply
Sum
True if Some
Question 155
Question
To define a one to many relationship between Student and Courses, you must create
the Courses property in the _______________.
Answer
Strategy Result class
Student class
Propositions class
Courses class
Question 156
Question
To sort propositions in ascending or decending order you use a ____________
component.
Answer
Filter
Sort
Prioritize
Order by
Question 157
Question
Which category contains the Switch component?
Answer
Business rules
Selection
Arbitration
Enrichment
Question 158
Question
The number of results returned by an Interaction History component can be narrowed
down based on ____________ .
Answer
the address of the customer
the customer churn risk flag
the average margine of all sales propositions
outcome of previous interactions
Question 159
Question
The Baseline simulation result refers to the simulation result ________________.
Answer
executed on a subset of the customer population
before the strategy has been changed
executed on the entire customer population
after the strategy has been changed
Question 160
Question
After launching a new product, the delta mode in Visual Business Director could
show ________________.
Answer
no change. The new product will not appear in Visual Business Director
a green shape for the product added
the list of customers for whom the new product is recommended
a red shape for the product added
Question 161
Question
The Proposition Distribution is showing ____________.
Answer
Volume of propositions
Targets set by the company for every Proposition
Revenue generated by each proposition
Accept rate of propositions
Question 162
Question
When developing a predictive model, a valid data type for a predictor is
_______________.
Answer
Character
Integer
Numeric
Number
Question 163
Question
When developing a predictive model, the outcome of a Spectrum Model indicates the
_______________.
Answer
acceptance of an offer
possibility of churn
possibility of a loan default
purchase value of a campaign respondent
Question 164
Question
What is a good predictor candidate for a Spectrum Model?
Answer
Customer Date Of Birth
Total Daily Phone Calls
Customer Name
Mobile Phone Number
Question 165
Question
To optimize the business profit you prioritize propositions by _______________.
Answer
Propensity times Price
Profitability times Volume
Propensity times Margin
Profitability times Count
Question 166
Question
Which PMML model type is supported by Pega?
Answer
PMML Model
Decision Table
Adaptive Model
Regression Model
Question 167
Question
Which rule is used to upload a PMML file that contains a TreeModel model type?
Answer
Decision Tree
PMML Model
Scorecard
Predictive Model
Question 168
Question
When compared to a Predictive Model, an Adaptive Model is different as it
_______________.
Answer
considers both symbolic and numeric predictors
uses predictor binning
cannot perform a spectrum model calculation
uses customer properties as predictors
Question 169
Question
When developing predictive models you must have _______________.
Answer
historical behavior data
product catalog information
real-time behavior data
transactional data
Question 170
Question
When building a predictive model, the Data Analysis stage is where you
_______________.
Answer
determine output field
select customer data
analyse predictor binning
create models
Question 171
Question
The outcome of a scoring model could indicate the ____________.
Answer
call usage information
number of people clicking on a banner
claim value of a life insurance
click/no click action on a banner