Business Plan of El Camión Sabroso

Submitted by:
Allen Dinber N. Juntilla
Roland Benedict Lago
Elisha B. Jumao-as
Rex Son Labuga
Christine Kate Jombed
Shanice Kaye T. Jayme
Alexa O. Larrazzabal

Grade -11 Science, Technology, Engineering, and Mathematics

Ormoc City Senior High School

Mrs. Aileene Hermosilla

Adviser
 TABLE OF CONTENTS

I. Executive Summary

II. Background and Business Concept

III. Description of the Business

IV. Vision and Mission for the Business

V. Marketing Plan

VI. Sales and Production Plan

VII. Business Requirements

VIII. Sales and Costs Plan

IX. Financial Aspect

X. Conclusion

XI. Appendix
 EXECUTIVE SUMMARY

Brief Description of the Project

El Camión Sabroso is a Mexican food truck that aims to bring Mexico's authentic

flavors and vibrant culinary culture to Ormoc City Plaza in the Philippines. We aim to

provide affordable, delicious Mexican cuisine, catering to locals. With a carefully crafted

menu, exceptional customer service, and a convenient location, we aim to become the go-

to destination for Mexican food in Ormoc City.

Company Logo

El Camión Sabroso’s logo represents a Taco showing the Mexican cuisine offered

by the business itself. The meaning of El Camión Sabroso, "El Camión" means "The

Truck" in Spanish, and "Sabroso" means "Delicious". It's a playful and fun name that

captures the essence of the food truck's Mexican cuisine.

Brief Profile of the Entrepreneur

The business is proposed by the Grade 11 STEM- Newton of Ormoc City Senior

High School namely Allen Dinber N. Juntilla, Roland Benedict Lago, Elisha B. Jumao-

as, Rex Son Labuga, Christine Kate Jombed, Shanice Kaye T. Jayme, and Alexa O.

Larrazabal that will add a unique pallet of food in Ormoc City. Mr. Juntilla is from Brgy.
Libertad, Mr. Lago is from Punta Ville, Tambulilid, Ms. Jumao-as is from Lao, Ms.

Jayme is from St. Nino, Ms. Jombed is from Linao, and Ms. Larrazabal is from Tent City.

They came up with this kind of venture because it will be unique in the taste of the

market. It has an interesting name that will leave the customers questioning their selves

“What does it mean?” and would try it and it will be marketable as the result of

conducting a feasibility study.

BACKGROUND AND BUSINESS CONCEPT

El Camión Sabroso is a Mexican food truck that aims to bring Mexico's vibrant

flavors and rich culinary traditions to Ormoc City in the Philippines. The founders of El

Camión Sabroso have a deep passion for Mexican cuisine and a desire to introduce the

authentic taste of Mexico to the local community and visitors alike. With their expertise

in Mexican cooking techniques and a commitment to using high-quality ingredients, they

envision creating a unique dining experience that transports customers to the streets of

Mexico.

El Camión Sabroso offers a mobile dining experience that combines convenience,

authenticity, and exceptional flavors. The food truck is designed to replicate the vibrant

ambiance of Mexican street food culture, where locals and tourists can gather, indulge in

delicious Mexican fare, and immerse themselves in the sights, sounds, and tastes of

Mexico.

DESCRIPTION OF THE BUSINESS

El Camión Sabroso will offer a diverse menu of authentic Mexican dishes,

carefully prepared using fresh and locally sourced ingredients whenever possible. Some

of our signature offerings will include:

Tacos: Soft corn tortillas filled with a variety of options, such as grilled meats (beef,

chicken, pork), vegetables, and flavorful salsas.

Burritos: Large flour tortillas wrapped around savory fillings, including rice, beans,

meat, cheese, and salsa.

Quesadillas: Grilled tortillas stuffed with melted cheese, meat, and/or vegetables, served

with salsa and guacamole.

Nachos: Crispy tortilla chips topped with cheese, beans, meat, salsa, guacamole, and sour

cream.

Objectives
1. Provide Authentic Mexican Cuisine: The food truck aims to offer an authentic culinary

experience by using traditional Mexican ingredients, recipes, and cooking techniques.

The objective is to bring the rich flavors, spices, and cultural elements of Mexican cuisine

to customers.

2. Offer a Diverse Menu: The food truck aims to have a diverse menu that caters to

different preferences and dietary requirements. This includes a variety of options such as

tacos, burritos, quesadillas, and other Mexican specialties, providing customers with a

wide range of delicious choices.

3. Ensure High-Quality Food: The food truck strives to maintain high standards of quality

in its food preparation. This involves using fresh and locally sourced ingredients

whenever possible, ensuring proper food handling and hygiene practices, and consistently

delivering flavorful and well-executed dishes.

4. Deliver Excellent Customer Service: Providing exceptional customer service is a key

objective of the food truck. This includes training the employees to be friendly,

knowledgeable, and efficient, as well as ensuring prompt order fulfillment, addressing

customer inquiries and concerns, and creating a welcoming and enjoyable dining

experience.

5. Reach a Wide Customer Base: The food truck aims to attract and serve locals from

Ormoc City. By strategically choosing locations that have high foot traffic, participating

in local events, and utilizing social media and online platforms, the objective is to reach a

diverse range of customers and build a loyal customer base.

6. Generate Profitability: Running a successful business involves achieving profitability.

The food truck's objective is to carefully manage costs, price its offerings competitively,

and optimize operational efficiency to generate sustainable profits and ensure the long-

term viability and growth of the business.

7. Foster Brand Awareness and Reputation: Building a strong brand image and reputation

is crucial for the food truck’s success. The objective is to establish El Camión Sabroso as

a well-known and respected name in the Mexican food industry in Ormoc City. This

involves effective marketing and branding strategies, positive customer experiences, and

consistently delivering on the promises of quality and authenticity.

8. Explore Expansion Opportunities: Once the food truck has established a strong

presence and a loyal customer base, an objective may be to explore expansion

opportunities. This could involve opening additional food truck locations, establishing a

brick-and-mortar restaurant, or offering franchise opportunities to expand the reach of El

Camión Sabroso and share its authentic Mexican cuisine with a broader audience.
 VISION AND MISSION FOR THE BUSINESS

Our Vision:

El Camión Sabroso envisions being the premier Mexican food truck in Ormoc City,

known for delivering an authentic taste of Mexico and creating memorable dining

experiences that transport customers to the vibrant streets of Mexico.

Our Mission:

To provide authentic Mexican cuisine and create memorable dining experiences to

foster customer satisfaction. Embracing sustainability to further sell more products for

our business to grow. Also, to promote Mexican culture and cuisine, and contribute to the

community.

Through our vision and mission, we aspire to establish El Camión Sabroso as a

beloved culinary destination in Ormoc City, where customers can indulge in the authentic

flavors of Mexico, create cherished memories, and experience the joy of Mexican cuisine

and culture.

MARKETING PLAN

El Camión Sabroso's marketing plan focuses on establishing a strong presence for

the Mexican food truck in Ormoc City. The target audience includes locals who

appreciate authentic Mexican cuisine and cultural experiences. The branding and

positioning efforts aim to convey the vibrancy and quality of Mexican food, while the

online presence, including a professional website and active social media engagement,

helps reach and engage the target audience. Collaborations with local partners and
businesses enhance brand exposure, and the creation of engaging content, such as blog

posts and videos, provides valuable information and entertainment to potential customers.

Customer reviews and testimonials are actively sought and responded to, building

trust and credibility. The food truck's appearance is appealing and well-maintained, and

special promotions, events, and participation in local festivals create excitement and draw

in customers. Word-of-mouth marketing is encouraged, and customer feedback is valued

for continuous improvement. Monitoring and analytics ensure the effectiveness of

marketing efforts, allowing for adjustments and optimization. Through these strategies, El

Camión Sabroso aims to establish itself as the premier Mexican food truck in Ormoc

City, attracting and delighting customers with its authentic cuisine and memorable dining

experiences.

Target Market

The target market for El Camión Sabroso encompasses locals in Ormoc City,

Philippines, who are interested in experiencing authentic Mexican cuisine.

1. Locals:

- Residents of Ormoc City, include individuals and families who reside in Ormoc City

and are seeking new and diverse culinary experiences.

- Mexican Food Fans are people who have an appreciation for Mexican cuisine, its

flavors, and cultural elements. They actively seek out authentic Mexican dishes to satisfy

their cravings.

The business should consider targeting locals through tailored messaging and

communication strategies. This can include emphasizing the authenticity of the cuisine,

highlighting the vibrant Mexican culture, and showcasing the convenience and
accessibility of the food truck's location at Ormoc City Plaza. Additionally, collaborating

with local tourism organizations and leveraging social media platforms can help reach

and engage the target market effectively.

SWOT Analysis
STRENGTHS WEAKNESS
 Excellent employees that are friendly  Crowded
and knowledgeable.  Packaging
 Great Service.
 Location of the business.
 Easily Accessible.
 Good with technology hence having
good internal and external
communications.
 Healthy Products
 Quality and Tasty products.
 Comparatively cheap prices.

OPPORTUNITIES THREATS
 Expansion  Raw Materials shortages
 Location of the business does not  Price wars
have Mexican delicacies offered.  Inflation
 Growing interest in/support for locally  Too many competitions
sourced ingredients

Product

Emphasize authentic Mexican cuisine Highlighting traditional recipes, ingredients,

and flavors to differentiate your establishment from competitors. It is essential to offer

diverse delicious and high-quality options to cater to different tastes and preferences. The

product should include various types of tacos, such as vegetarian, seafood, chicken, and

beef, with an emphasis on using fresh ingredients and authentic recipes. Additionally,

consider offering customizable options where customers can choose their fillings, salsas,

and toppings to create their perfect taco.

Price

We have determined the most appropriate costs for our services taking into account

our target market and available funding to make them affordable for our target market,

which consists mostly of workers and students.

We analyze the market to determine fair and competitive pricing for our products.

We aim to strike a balance between affordability and the quality of ingredients to attract a

wide range of customers. Along with competitive pricing, we will emphasize the value

customers receive by offering generous portion sizes, fresh ingredients, and customizable

options.

Place

Our food stop will be located in the Ormoc city plaza, given that the actual location

is near schools and offices, the target market and suppliers will have easy access to our

location.

Promotion

The product or services are promoted to increase the customers' awareness of the

product or services that you provide. It involves influencing or convincing customers to

buy the products or services being offered, making it one of the most important elements

of the marketing mix.

1. Social media advertising

Utilize platforms like Instagram, Twitter, and Facebook to create visually appealing

posts featuring mouth-watering images of tacos. Encourage your followers to share their

favorite taco experiences and recipes.

 2. Online Delivery and Takeout

If you have a physical location or food truck, consider offering online delivery and

takeout services through platforms like Lahus Delivery, Food Panda, ETC. Ensure your

online presence is well-designed and easy to navigate to attract customers who prefer the

convenience of ordering online.

3. Local events and festival

Local Events and Festivals: Attend local events and food festivals to show off your

tacos to more people. Create a visually appealing exhibit, provide samples, and hand out

marketing collateral like fliers or business cards. Make sure your branding is noticeable

and enduring.
 SALES AND PRODUCTION PLAN

1. Demand

Competitors:

1. Quesadilla Corner - 50%

2. Sabroso (Closing Soon) - 50%

We will try to try to achieve a market share of a 30% of the population.

Computation of the Demand:

The population of Ormoc City 259, 491

Percentage of the population willing to buy Mexican 80%

products

207, 593

Market Share 30%

Total Demand 62, 278

2. Assumptions

a) No increase in price in 5 years.

b) 10% increase in demand for year 2

c) 5% increase in demand for year 3

d) 3.5% increase in demand for year 4

e) 2% increase in demand for year 5

f) All target markets will buy

 3. Production Capacity

Evaluate your production capacity to determine how many tacos you can produce

within a given time frame. Consider factors like kitchen space, equipment, labor

availability, and production efficiency. Calculate the maximum output of tacos your

production process can handle.

4. Ingredient Sourcing:

Identify reliable suppliers for all the necessary taco ingredients, including tortillas,

meat, vegetables, sauces, and other condiments. Establish relationships with suppliers

who can consistently provide high-quality ingredients in the quantities required for your

production plan.

5. Monitoring and Adjustments:

Regularly monitor your sales performance, customer feedback, and production

processes. Adjust your sales and production plan as needed to adapt to changing market

conditions, address customer preferences, or improve operational efficiency.

6. Marketing and Promotion:

Develop a marketing plan to create awareness and generate demand for your tacos.

Utilize various marketing channels such as social media, local advertising, email

marketing, and partnerships with influencers or food bloggers to reach your target

audience.
 BUSINESS REQUIREMENTS

Staffing and Cost

Position Rate per Monthly SSS, Pa- Total Annual

day Salary ibig, Month Salary
Philhealth Salary
(12% basic)
General ₱ 500.00 ₱ 15,000.00 ₱ 1,500.00 ₱ 13,500.00 ₱162,000.00
Manager
(Owner)
Production ₱ 300.00 ₱ 9,000.00 ₱ 1,080.00 ₱ 7,920.00 ₱ 95,040.00
Staff
(Cook)
Salesman ₱ 250.00 ₱ 7,500.00 ₱ 1,000.00 ₱ 6,500.00 ₱ 78,000.00

Equipment Requirements

Equipment Quantity Price

Frying Pan 2 ₱163.00
Knife 2 ₱158.00
Taco Holder 3 ₱300.00
Wooden Cutting Board 2 ₱112.00
Gas Range 1 ₱8,900.00
Containers 8 ₱1,012.00
Refrigerator 1 ₱2,999
Total: ₱13,644.00

Space Requirements

Our food truck will be situated at Ormoc City Plaza. Since Ormoc City Plaza is a

major tourist destination in our city, people congregate there to socialize and dine in

groups, whether they are strolling with friends and families or stopping at various

vendors. Our food truck has adequate room to serve and satisfy our customers.

 Kitchen (1m x 1m)

 A location where the product will be cooked.

 Pantry (1m x 1m)

A location where goods are kept for future use and where we store items while

they are not in use.

 Counter (1m x 1m)

A location where transactions are done and the place where food is provided or
presented.
Other Cost

Rent and Utilities

Gas Cost ₱ 1,010.00

Rent Expenses ₱ 8,000.00
Salary Paid
 General Manager ₱ 13,500.00
 Product Staff ₱ 7,920.00
 Salesman ₱ 6,500.00
Electricity Expenses ₱ 435.00
Water Charges ₱ 170.00
Transportation ₱ 120.00
Sanitary Supplies
Food Gloves/ Kitchenware ₱ 45.00
Spit Guard Mask ₱ 149.00
Kitchen Tissue Roll ₱ 70.00
Fringe Benefits
Health Insurance
 General Manager ₱ 1,500.00
 Production Staff ₱ 1,080.00
 Salesman ₱ 1,000.00
 TOTAL COST ₱41,499.00

SALES AND COST PLAN

62, 278 demand * 1 * 365 days= 22, 731, 470

Since we will try to achieve a 30% of the market:

22, 731, 470 * 30% * ₱39= ₱265, 958, 199

Sales:

2023 2024 2025 2026 2027

PRODUCT ₱265, 958, ₱292, 554, ₱307, 181, ₱317, 933, ₱324, 291,
199.00 019.00 720.00 080.00 742.00

Cost:

2023 2024 2025 2026 2027

Manufacturing Cost:
Direct ₱947,540.00 ₱1,042,294.0 ₱1,094,409.0 ₱1,132,713.0 ₱1,155,367.0
Material
0 0 0 0

Direct Labor 95,040.00 95,040.00 95,040.00 95,040.00 95,040.00

Equipment 10,345.00 10,345.00 10,345.00 10,345.00 10,345.00

Utility 37,535.00 37,535.00 37,535.00 37,535.00 37,535.00

Consumption
s
Repairs and 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
Maintenance
Selling Cost:
Advertising 1,314.00 1,314.00 1,314.00 1,314.00 1,314.00
Dep. 2,150.00 2,150.00 2,150.00 2,150.00 2,150.00
Furniture and
Fixture
 General Costs:
Waste 900.00 900.00 900.00 900.00 900.00
Disposal Cost
Dep. Office 2,008.00 2,008.00 2,008.00 2,008.00 2,008.00
equipment
TOTAL: ₱1,099,832.0 ₱1,194,586.0 ₱1,246,701.0 ₱1,285,005.0 ₱1,307,659.0
0 0 0 0 0

FINANCIAL ASPECT

A. Income Statement

2023 2024 2025 2026 2027

Sales ₱265, 958, ₱292, 554, ₱307, 181, ₱317, 933, ₱324, 291,
199.00 019.00 720.00 080.00 742.00
Less: 170,486,025.0 170,486,025.0 170,486,025.0 170,486,025.00 170,486,025.00
Cost of 0 0 0
Sales
Gross 95,472,174.00 122,067,994.0 136,695,695.0 147,447,055.00 153,805,717.00
profit 0 0
Less: 336,878.00 336,878.00 336,805.00 336,805.00 336,805.00
Operatin
g
Expenses
NI 95,472,174.00 121,731,116.0 136,358,890.0 147,110,250.00 153,468,912.00
before 0 0
TAX
Less: 30,551,095.68 38,953,957.12 43,634,844.80 47,075,280.00 49,110,051.84
32%
NI after ₱64,921,078.3 ₱82,777,158.8 ₱92,724,045.2 ₱100,034,970.0 ₱104,358,860.1
Tax 2 8 0 0 6

Acquisition Estimated Salvage Indirect cost Total Cost DE/year

Cost Useful Life Value and
Transportation
Cost
Gas Range ₱8,900.00 5 yrs. ₱4,500.00 ₱8,900.00 ₱880.00
Kitchen 1,445.00 2 yrs. 800.00 1,445.00 173.00
utensils
Refrigerator 2,999.00 5 yrs. 1,000.00 ₱658.00 3,657.00 532.00
Furniture & 2,150.00 5 yrs. 1,200.00 ₱200.00 2,350.00 230.00
Fixture
 Containers/ 1,012.00 5 yrs. 400.00 1,012.00 123.00
Tupperware
Yearly Depreciation Expenses: ₱1,938.00
 Depreciation Expenses

2023 2024 2025 2026 2027

Gas Range ₱880.00 ₱880.00 ₱880.00 ₱880.00 ₱880.00
Kitchen 173.00 173.00
Utensils
Refrigerator 532.00 532.00 532.00 532.00 532.00
Furniture & 230.00 230.00 230.00 230.00 230.00
Fixture
Containers/ 123.00 123.00 123.00 123.00 123.00
Tupperware
₱1,938.00 ₱1,938.00 ₱1,765.00 ₱1,765.00 ₱1,765.00

B. Cash Flow

C. Balance Sheet

D. Financial Analysis
 CONCLUSION

In conclusion, El Camión Sabroso has a solid business plan in place to establish

itself as the go-to Mexican food truck in Ormoc City. With a focus on authenticity, high-

quality ingredients, and an immersive dining experience, the food truck aims to capture

the hearts and taste buds of both locals and tourists. By implementing effective marketing

strategies such as branding, online presence, partnerships, engaging content, and

customer satisfaction, El Camión Sabroso seeks to create awareness, generate excitement,

and build a loyal customer base. With a commitment to continuous improvement and a

passion for sharing Mexican culture and cuisine, El Camión Sabroso is poised for success

in delivering an authentic taste of Mexico on the streets of Ormoc City.

 APPENDICES
Market Validation
Survey Questions:
1. How does it taste? (Rate from 1-10)

2. Do you think the taste of each ingredient was balanced? (Rate portion control 1-

10)

3. Do you think we should lessen or add more sauce?

4. What do you think of the packaging? (Rate from 1-10)

5. In your opinion what can we do to make the product better?

John Dave Malingin John Edward L. Juntilla

Respondent Respondent
Reimei Von Heart Lingo Zyrah Laurel
Respondent Respondent

Prates Dasig Elphee Aparis

Respondent Respondent
FB page of the Business

Location of the Business