CCMN 432 - Midterm (AutoSave)

Reference Guide
Student Email Etiquette Guide

for CCMN 432 (Sec 1J0) - W2024
Why do you need this Email Etiquette Guide?
As a student, you’ll be writing emails to your professors and peers on a

daily basis. This guide provides you with tips and techniques on creating
professional emails -- use this guide to (1) create polished, professional
messages to effectively communicate your message the first time and (2)
utilize CCMN 432 best practices.
Note: You can also use this guide to create professional emails for your
other academic courses and/or for your work messages.
Student Email Etiquette Guide Sections
PART ONE Email Structure and Format
PART TWO Be Mindful of the Words You Use
PART THREE Review Your Message Content
Practice Professionalism Daily

Professionalism cannot be simply studied -- rather, it’s
embodied. Create professional messages daily (not just
for assignments) to fully develop your skills.
© 2024 Dianne Nubla All Rights Reserved Email Etiquette Guide - Page 1 of 5
Reference Guide
PART ONE Email Structure and Format.
CCMN 432 (Sec 1J0): Place Your Question Here
Hi Prof. Nubla,
Paragraph (1-3 sentences with a clear purpose/question).
Thank you, Structure for

Name Short Messages
General subject line.

Subject: Hey Provides minimal context.
Tone is
When is the assignment due? Get back to me as soon as possible. demanding.
Subject: CCMN 432 - Assignment

General and informal salutation. Suited
Hey there miss, for a text, not a professional message.
I was wondering if you can tell me when the assignment is due. Let me Tone is
demanding.
know right away.
Specific
Subject: CCMN 432 (Sec 1J0): A1 Due Date Question
subject line.
Hi Prof. Nubla, Courteous salutation.
Hope you’re doing well. Can you please confirm when Assignment #1 is
due at your earliest convenience?
Many thanks, Opens with a goodwill statement. Includes

Name a specific request using a polite tone.
Reference Guide
CCMN 432 (Sec 1J0): Place Your Question Here
Hi Prof. Nubla,
Introduction (1-2 sentences: greeting and purpose).
Body (2-4 sentences per paragraph: explanation -- add a

list if there are three or more points/questions).
Conclusion (1-2 sentences: goodwill closing).
Thank you, Structure for

Name Long Messages
Specific
Subject: CCMN 432 (Sec 1J0): A1 Due Date Question subject line.
Courteous salutation.
Hi Prof. Nubla,
Hope you had a good weekend.
Below are questions I have about Assignment 1. Questions are

1. Is it okay to go over the word count? clearly shown.
2. Can I include external research? They are
concisely written.
3. Do I need to cite screenshots?
A response at your earliest convenience is appreciated.
Many thanks,
Name
Use the Subject Line to Your Advantage

If it’s an urgent message, use the words “Time Sensitive”
in your subject line. Provide your reader with at least
24-hours to respond then follow up as needed.
Reference Guide
PART TWO Be Mindful of the Words You Use
Words are powerful. Use words which elevate,

as opposed to weaken, your personal power.
BEFORE
Impersonal salutation. Hi Miss,
Writer weakens their I’m very confused on what I need to do for Focuses on the
personal power with my A5 submission. I feel stressed with all problem and
labelling themselves with pushes the reader
my courses this semester, and I honestly
limiting wording. to help ease their
don’t have time to find all that is needed for panic and worry.
this assignment. What do I do?
Name
AFTER
Courteous introduction. Shows that
online aids were reviewed.
Customized Hi Prof. Nubla,
salutation to
personalize
message.
Thank you for providing the Week 10 announcement as it showed what to
include for my A5 report.
I’m currently starting the report. To clarify, do I add the required headings
Provides
specific info. from the provided template? Also, can we please schedule a chat during
about question your office hours to discuss report writing techniques?
and uses a
solutions centric Many thanks,
approach by Name
kindly asking for
support.
Reference Guide
PART THREE Review Your Message Content
Specific subject lines.

Clear reference to D2L content.
Respectful greetings.
Use of screenshots.
Request for support.
Formatting questions in a list.
Clear introductions, body, and
conclusion paragraphs.
Goal: to add clarity.
Courteous thank yous.
Subject: Re: CCMN 432 (Sec 1J0) - A1 Due Date Question
Hi Prof. Nubla,
Thank you for your assistance.
Much appreciated, Thanks audience in a concise manner.

Name
Goal: show respect.
Respect Makes Interactions Easier

Showing respect will smoothen the dialogue. If you create
a respectful message, your reader can better “digest” your
information/request as the tone is appetizing.
CCMN 432 (Sec 1J0) - W2024 Lecture 1: Course Introduction
Prof. Nubla
Week 1: January 8 to 14, 2024
Lecture 1: Monday, January 8, 2024
Image Credit: Freepik
AGENDA
Section 1 of 3: Introduction to CCMN 432
Section 2 of 3: Email Etiquette Guide
Section 3 of 3: Introduction to Technical Writing
Preparing for Class 2
© 2023 Dianne Nubla All Rights Reserved.

Section 1 of 3: Introduction to CCMN 432
Image Credit: CCMN 432 D2L Shell
NOTE: Remember our course code and section number.

You will use this information for your email messages.
Read through our

“Words of Welcome”
message carefully.
Image Credit: CCMN 432 D2L Shell

Your “Words of Welcome” message contains answers to three FAQs.
● What should I expect each week?

● What is the difference between CMN 432 and CCMN 432?
● Are there textbooks or additional resources to purchase?
● What do I do to prepare for Class #1?
NOTE: Everything you need to successfully complete our course will be posted. Go through the
announcements and lecture notes carefully as detailed (and specific) instructions will be provided.
Careful reading is required to ensure your success -- you may need review the messages more than
once and make notes. This is normal: learning takes time. It’s part of the process -- for everyone.

Lectures: Synchronous Content and Submissions

Mondays at 6:10 PM D2L is our primary
Approximately 1-1.5 Hours course content portal.
All lectures and tests (midterm and final exam) are virtual;
therefore, there is no in-person requirement.
Aim to attend the weekly lectures as they detail exactly what

you need to know. It also helps you be part of a community to
support your academic success.

NOTE: Our course syllabus is our

course contract. The document
details what to expect for our course
as well as the policies which serves
as a foundation of the delivery model.

NOTE: Email is the best method of

communication. Use the Email Etiquette
Guide to format your messages.
Expect a 1-2 business day response
time (not including weekends).

Class Discussion:
Can you provide examples of the “unique and varied communication challenges” of engineering?
- Sometimes, certain ideas can be complex (articulating questions/ideas can be difficult).

- Presenting Projects to external stakeholders (and different audiences).
- Individuals perfect the idea in different ways.
- Creative conflicts that arise.
- Providing too many details to individuals who don’t specialize or aren’t interested.

Notes:
For Week #1, the main

activity to complete is
your DB activity
(which will be visible
tonight) -- it will be due
on Tuesday, January 16
at 11:59 PM.
Timeframe:
10-20 mins
PART ONE
Your Post
PART TWO
Reply
Image Credit: CCMN 432 Syllabus (p.2)

The Chang School honours

Reading Week for engineering students;
therefore, we will not have class on
Monday, February 19, 2024.

NOTE:
Your Assignment 1 will be
introduced next week.
We will dedicate September
to familizing you to
technical writing best
practices and preparing for
your Assignment 1.
Image Credit: CCMN 432 Syllabus (p.4)

Section 2 of 3: Email Etiquette Guide

Discussion: How would you define email etiquette?
Professional, respectful, polite, professionalism,

straightforward, formal, tone, conciseness, mindful
Image Credit: iStock

Etiquette is essential in message delivery.

It shows that you respect the reader;
therefore, this increases the chances of them
showing you respect in return.
“You get what you give”.
Screenshot Credit: Oxford Languages

NOTE:
Read (and possible
print) the Email
Etiquette Guide. Use
this Guide to create all
course messages --
doing this will help put
theory into practice.

The Transmission Model of Communication
Image Credit: Lumen Learning
Class Discussion:
What are the characteristics of an effective message?

Source: Finimize
Words are powerful. This semester we will honour their

power by learning how to effectively use them to help others.
Section 3 of 3: Introduction to Technical Writing
Writing Clearly = Thinking Clearly
An essential component of the hiring

process. Why? Unclear communication
can be expensive for a company.
Employees are seen as

an investment (asset).

Image Credit: Memes Monkey

Writing Considerations
Mechanics
(Grammar, Spelling, and Punctuation)
Content
Style
(Structure, Usage, and Conciseness)

Activity
Identify the audience type.

Technical
Experts
Technicians
Semi-Technical
Executives
Non-Technical
Image Credit: City of Toronto
Nonspecialists
(General Public)

Technical
Experts
Technicians
Semi-Technical
Executives
Non-Technical
Nonspecialists
Image Credit: Chemistry Europe - Wiley (General Public)

Technical
Experts
Technicians
Semi-Technical
Executives
Non-Technical
Nonspecialists
Image Credit: Science (General Public)

Technical
Experts
Technicians
Semi-Technical
Executives
Non-Technical
Nonspecialists
(General Public)
Image Credit: Science

Technical
Experts
Technicians
Semi-Technical
Executives
Non-Technical
Nonspecialists
(General Public)
Image Credit: MDPI

Technical
Experts
Technicians
Semi-Technical
Executives
Non-Technical
Nonspecialists
(General Public)
Image Credit: Recycle Smart © 2024 Dianne Nubla All Rights Reserved.
Technical
Experts
Technicians
Semi-Technical
Executives
Non-Technical
Nonspecialists
(General Public)
Image Credit: Phys.org

Congratulations on completing our Class 1 lecture.
The following content will be available today to prepare you for our first week:
● Week 1 Discussion Board Activity (due Tuesday, January 16 at 11:59 PM)
● Week 1 Interactive Checklist
● “Tips for CCMN 432” Handout and Video
An email will be sent later tonight to confirm the availability of the materials --
there will also be clear instructions on how to best approach our first week.

Our “Tips for CCMN 432 Success” materials are

available on D2L. Review this video and handout.

Thank you for your time and attention.
See you next Monday at 6:10 PM.


CCMN 432 (Sec 1J0) - W2024 Lecture 2: Communication Model
Prof. Nubla
Image Credit: TMU Pressbook
AGENDA
Section 1 of 4: Class 1 Review
Section 2 of 4: Transactional Model of Communication
Section 3 of 4: Writing Exercises: Back to the Basics
Section 4 of 4: Introduction to Assignment #1

Section 1 of 4: Class 1 Review
Lectures: Synchronous Content and Submissions

Mondays at 6:10 PM D2L is our primary
Approximately 1-1.5 Hours course content portal.
All lectures and tests (midterm and final exam) are virtual;
therefore, there is no in-person requirement.
Aim to attend the weekly lectures as they detail exactly what

you need to know. It also helps you be part of a community to
support your academic success.
Our “Tips for CCMN 432 Success”

handout and video complement will
prepare you for our new semester.

If you haven’t done so already, go

through our Week 1 interactive checklist
as it details exactly what to complete to
prepare for our Week 2.

Note: Click on this

screenshot to learn
more about copyright
on course materials.

Discussion: Why is objectivity (being neutral)

important in technical communication?
Prevents bias, hear both sides, bias can influence others,
helps separate truth from falsehood (or even propaganda),
helps with getting accurate information across, let the reader
form their own opinion and build trust, separate personal
emotions from facts, affects validity of arguments, logical and
level-headed, minimize misinterpretation, helps prevent an
individual from saying something that they will regret later
Image Source: Slide Model

Objective:
Submit the form to info@dnprocom.ca
to process your order by today.
Subjective:
I think it would be great if you can submit the form to
info@dnprocom.ca. I feel that others have benefited
from emailing my forms to this account and feel that
it’s the best option moving forward.
Image Credit: TMU Pressbook © 2024 Dianne Nubla All Rights Reserved.
Let’s work together to define the following terms.
Context: environment/situation
→ when we begin a report, it’s always a good idea to mention
the context as the reader may have forgotten about it
Encoding: “package” the information
Decoding: “unpacking” the information
Noise: barriers to communication

Screenshot Source: Fundamentals of Business Communication Revised (2022)





Image Credit: TMU Pressbook © 2024 Dianne Nubla All Rights Reserved.
KEY FEATURES of TECHNICAL COMMUNICATION

DEFINED TARGET
FIELD-SPECIFIC CONTENT DEFINED PURPOSE
AUDIENCE
What is Technical Communication?
“Technical Writing is a genre of non-fiction writing that encompasses not

only technical materials such as manuals, instructions, specifications, and
software documentation, but it also includes writing produced in day-to-day
business operations such as correspondence, proposals, internal
communications, media releases, and many kinds of reports.”
Source: Technical Writing Essentials

As technical communicators, you will

need to adapt your message to suit
your audience’s needs.
Our target audience will shape how we

communicate our message. Our goal is to
adapt as needed and stay focused on our
message’s goal (purpose).

Class Question:
What are the characteristics of
the target audience of the
video clip? What are they
looking for in this deliverable?
Target Audience: TTC riders,

commuters, tourists
Characteristics:
Curious to see how the
PRESTO system works, imagery
(relatable) actual places,
playfulness to the video
“Buying a PRESTO card” Purpose: education (information)

Video Source: YouTube
Author: Toronto Transit Commission
Class Question:
What are the characteristics of
the target audience of the
video clip? What are they
looking for in this deliverable?
Target audience: travellers,

working class (North America),
tourists, people looking for
vacation
Characteristics: tranquility and

calmness, people looking to
relaxing, peace, adventure
“Wake Up in the Philippines” Purpose: persuasion

Video Source: YouTube
Author: Tourism Philippines
Section 3 of 4: Writing Exercises: Back to the Basics
Independent Clause Dependent Clause
Group of words with a subject and Group of words with a subject and
verb. Expresses a complete idea. verb. Expresses an incomplete idea.
We are on Zoom. Although we are on Zoom.
Phrase
Group of words with a subject or a verb. Expresses an

incomplete idea.
On January 15, we met on Zoom.

Writing Activity
Label the options below as “independent clause”, “dependent clause”, or “phrase”.
My DB post is due by tomorrow. Independent Clause
On Tuesday. Phrase
But the headings are correctly formatted. Independent Clause
Though support can be provided. Dependent Clause
Large screenshots. Phrase
Even if the report is submitted. Dependent Clause

Coordinating Conjunctions Subordinating Conjunctions

Use for compound sentences Use for complex sentences by
when joining two independent joining an independent clause
clauses together. with a dependent clause.
FANBOYS
For
And
Nor
But
Or
Yet
So

Section 4 of 4: Introduction to Assignment #1
Assignment #1 will focus

on 3D food printing.
Image Credit: USAtoday

Assignment #1
Customized guides (handout with a video
complement) and samples will be released.
DB Activity 1 (1.5%)
Due on Tuesday, January 16 at 11:59 PM
Assignment #1 (10%)
due at 11:59 PM


CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture 3: Rhetorical Appeals
Prof. Nubla
Image Credit: Boords
CCMN 432 (Sec 1J0) - W2024 Lecture 3: Rhetorical Appeals
AGENDA
Section 1 of 4: Class 2 and Assignment #1 Review
Section 2 of 4: Rhetorical Appeals
Section 3 of 4: Writing Exercises: Four Sentence Types
Section 4 of 4: Week 3 Discussion Board Activity (for Next Step)

Section 1 of 4: Class 2 and Assignment #1 Review
Remember that
technical writing is all
about perspective.

ACTIVITY
Identify the item.

Image Source: Strategy Online

Image Source: Destination Ontario

Image Source: Oxford Properties

Image Source: rd.com

Image Source: twitter.com

Image Source: BoredPanda.ca

Image Source: Freepik

Image Source: Freeimage

You were likely able to identify the

images because of your previous
experience/exposure.

Image Source: Nestle Image Source: Wikipedia Image Source: Twitter
Notes: Your experience/exposure helps you to identify the object. Likewise,

your experience/exposure helps you to look at situations a specific way which
the audience may not have -- as an engineer, your duty is to allow the
audience to view the situation as you do so you can best help them.

As engineers, you will have exposure and

experience with items/places/ideas which
the public may not share; therefore, you will
need to explain your perspective.
The goal is to find a “sweet spot” between

providing easy-to-understand information without
“dumbing down” the content.

Assignment #1 Materials
Assignment #1 Checklist
Assignment #1 Formal Handout
Assignment #1 Customized Guide
Assignment #1 Video Complement
Five Assignment #1 Samples

Image Source: MsRachelHollis Image Source: InspiredTaste
Notes: Message delivery is connected to audience experience. As you customize your message and edit it for
conciseness and clarity, you are creating a “meal” for them to easily digest (and to enjoy).

Section 2 of 4: Rhetorical Appeals
Image Credit: Boords

Image Source: Oxford Languages

LOGOS → facts, stats, and/or examples

Used heavily in academia and research.
ETHOS → credibility, authority, and visual

Used heavily in politics.
PATHOS → emotions, word choice, images

Used heavily in advertising and marketing.

LOGOS → facts, stats, and/or examples

4:00 PM to 5:30 PM
7+
ETHOS → credibility, authority, and visual

Pokemon card, Pokemon logo
Characters
PATHOS → emotions, word choice, images

“All skill levels welcome”
Characters
Image Source: Derby Neck Library © 2024 Dianne Nubla All Rights Reserved.
SIMPLE INDEPENDENT CLAUSE
COMPLEX DEPENDENT CLAUSE INDEPENDENT CLAUSE
COMPOUND INDEPENDENT CLAUSE INDEPENDENT CLAUSE


-COMPLEX
DEPENDENT CLAUSE
Use the principles for...

Writing Activity
Label the options below as “simple”, “complex”, “compound”, or “compound-complex”.
Assignment #1 (SUB) is (VERB) about 3D Food Printing. SIMPLE
My CCMN 432 course (SUB), which is a required credit for my engineering SIMPLE
degree (PHRASE), is (VERB) scheduled for Monday evenings.
James (SUB), a friend of mine (PHRASE), is (VERB) ready for class as COMPLEX
(SUBORDINATOR) he (SUB) prepared (VERB) his notes yesterday.
COMPLEX
When (SUBORDINATOR) Amy (SUB) arrived (VERB) on campus, she (SUB)
immediately ran (VERB) to the coffee shop.
COMPLEX
As (SUBORDINATOR) there were several individuals in line at the coffee shop,
Amy decided to order her coffee via her app.

Writing is an essential part of everyday as writing is connected to thinking; COMPOUND-

therefore, writing sharpens our critical thinking skills. COMPLEX
Students are advised to go through the posted Assignment #1 materials on D2L SIMPLE
-- specifically the writing guide handout and video.
“Having fun isn’t hard when you have a library card.” COMPLEX
- Arthur
“It is not enough to win a war; it is more important to organize the peace. COMPOUND
- Aristotle
“Of course it is happening inside your head, Harry, but why on earth should that COMPOUND
mean that it is not real?”
- J.K. Rowling

Section 4 of 4:
Assignment #1 Added Guide

An added A1 guide and video tutorial to help
you with APA citations will be released.
Assignment #1 (10%)
due at 11:59 PM


CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
Prof. Nubla
Week 4: January 29 to February 4, 2024
Image Credit: APA Style
CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
AGENDA
Section 1 of 4: Announcements
Section 2 of 4: Research Guide & Assignment #1 Review
Section 3 of 4: Toulmin Argument Model
Section 4 of 4: Writing Exercises: Four Sentence Types & W4 Activity

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
A1 (10%)
Class 4 Extended
Due Date
at 11:59 PM
Class 5
Meet your A2
groups.
Class 6
A2 (10%) Due
DB Activity at 11:59 PM
(1.5%) Due

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
Section 2 of 4: Research Guide & Assignment #1 Review
Assignment #1 Materials
Assignment #1 Checklist
Assignment #1 Formal Handout
Assignment #1 Customized Guide
Assignment #1 Video Complement
Five Assignment #1 Samples
New Addition: A1 Bonus Research

Guide (Customized Handout & Video)
CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
Assignment #1 Customized Handout and Video Guide
Assignment #1 Letter Introduction Technical Des.

Structure
Body Benefits
Conclusion Safety
Considerations
Notes: Be sure to review the customized A1 handout and

video guide to assist you with writing your deliverable.

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
APA American Psychological Association
Citations + References
Place in the paper Place at the end of the

(maker). paper (full information of
the source used).
Three, Four, or Six or More

APA Citations Two Authors
Five Authors Authors

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
Six or More This is research (O’Brien-Pallas et al., 2007).

Citations
Authors
Reference
O’Brien-Pallas, L., Hiroz, J., Cook, A., Mildon, B., Jotts, B.
& Taki, H. (2007). Nurse-physician relationship. Retrieved
from www.deslibris.ca

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
Notes: The number that Turnitin

generates is a similarity number.
Go through the document to see
what’s highlighted.
Image Source: Aalto University Wiki © 2023 Dianne Nubla All Rights Reserved.
CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
Section 3 of 4: Toulmin Argument Model
LOGOS ETHOS PATHOS

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
The three appeals (logos, ethos, and pathos) are

also part of the Toulmin Argument Model.
CLAIM OFTEN THE TOPIC SENTENCE
EVIDENCE LOGOS ETHOS PATHOS
WARRANT EXPLICIT: Write it for your audience.
IMPLICIT: Do not write it.

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
CLAIM Main argument (assertation). Topic sentence (begins paragraph).
EVIDENCE Rhetoric: logos, ethos, and/or pathos.
WARRANT Interpretation (not evidence). Connects claim and evidence together.
REBUTTAL Goes against claim. COUNTER-ARGUMENT Dilutes rebuttal to

support the claim.
Lecture Notes: Consider adding a rebuttal and counter-argument at the end of your benefits list -- BOTH
the rebuttal and counter-argument NEED to be in the same sentence to strengthen their delivery: a
contrastive conjunction is also needed.

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
REBUTTAL
Positive or Negative Emphasis
Complex Dependent Clause + Independent Clause
Although 3D printing has a high initial cost, it has a worthwhile ROI.

Add a contrastive conjunction here.

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
Compound Independent Clause + Independent Clause
3D printing has a high initial cost, but it has a worthwhile ROI. Add a contrastive conjunction (, but) here.
Independent Clause + Independent Clause
Add a semicolon + transitional word or phrase here.
3D printing has a high initial cost; however, it has a worthwhile ROI.

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
POSITIVE NEGATIVE
Contrastive
EMPHASIS EMPHASIS
Conjunction
NEG + CC + POS POS + CC + NEG
CC + NEG + POS Examples: CC + POS + NEG
Although
Though
However
Even though
But
Despite
Use the positive emphasis technique for Assignment #1 to connect...
REBUTTAL + COUNTER-ARGUMENT

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
SIMPLE INDEPENDENT CLAUSE

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin

-COMPLEX
DEPENDENT CLAUSE
Use the principles for...

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
Writing is an essential part of everyday life (IND) as (subordinator) writing is COMPOUND-

connected to thinking (DEP); therefore, (transitional word) writing sharpens our COMPLEX
critical thinking skills (IND).
Students are advised to go through the posted Assignment #1 materials on D2L SIMPLE
(IND) -- specifically the writing guide handout and video (phrase, subject).
“Having fun isn’t hard (IND) when you have a library card (DEP).” COMPLEX
- Arthur
“It is not enough to win a war (IND); it is more important to organize the peace COMPOUND
(IND).
- Aristotle
“Of course it is happening inside your head (IND), Harry (Phrase, Subject), but COMPOUND
why on earth should that mean that it (SUB) is (VERB) not real (IND)?”
- J.K. Rowling
CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
Closing Activity to Prepare for Finalizing Your Assignment #1
5 1 7
6 4 2

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin
Section 4 of 4: Week 3 Discussion Board Activity
Class 4 A1 (10%) Due

at 11:59 PM
Class 5
Meet your A2
groups.
Class 6
A2 (10%) Due
DB Activity at 11:59 PM
(1.5%) Due

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture4:3:APA
Rhetorical
Style &Appeals
Toulmin


CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Lecture5:3:Collaborative
Rhetorical Appeals
Writing
Prof. Nubla
Week 5: February 5 to February 11, 2024
Lecture 5: Monday, February 5, 2024
Image Credit: FreePik
CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
AGENDA
Section 2 of 3: Writing Exercises: Fragments and Run-ons
Section 3 of 3: Introduction to the Major Project

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
Week 4 Participation
Discussion Board Activity
Monday, February 12 at 11:59 PM
A2 Google Doc Form

Tuesday, February 13 at 11:59 PM
Assignment #2 (Group)
Friday, February 23 at 11:59 PM
Assignment #2 (10%)
due at 11:59 PM
CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
Brainstorming session:
Areas of improvement for Canada.
Assignment #2: GROUP PROPOSAL (only group evaluation) - 10%

-------------
Housing (rent), housing (purchasing), food (affordability), public

transportation, inflation, indigenous rights, mental health, health sector,
healthcare (wait times), TTC improvements, health sector, taxes,
homelessness, healthcare (ER), drug usage, financial accountability
Toronto’s soccer team, Leafs, Blue Jays, Raptors

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
APA American Psychological Association
Citations + References
Place in the paper Place at the end of the

(maker). paper (full information of
the source used).

APA Citations Two Authors

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
Image Source: CitationMachine.net

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
Image Source: CitationMachine.net

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing

Citations Two Authors
References Books Journal Articles Govn’t Websites
Refer to Week #4 Handouts

Especially “How to Use APA Full References” (11 Pages)
Figure 1: TMU Campus (Macleans, 2021)

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
Section 2 of 3: Writing Exercises: Fragments and Run-ons
FRAGMENT Incomplete sentence, which does not include an independent clause.
Example: Being an only child.
RUN-ON Two or more independent clauses that are not connected properly
FUSED Two or more sentences, written as one.
Example: The group carefully edited their work Henry

submitted their report later that evening.
COMMA SPLICE Using a comma to join two independent sentences.
Example: The group carefully edited their work, Henry

submitted their report later that evening.
CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
EXERCISES SENTENCE FRAGMENT FUSED COMMA SPLICE
1 The ambulance rushed to the emergency room. FRAGMENT

As the accident victim in the back was cared for
by a medic.
2 FUSED
The march against animal cruelty was both
controversial and exciting protestors poured fake
blood on anyone wearing fur.
3 SENTENCE
The children are learning how to tumble; they
seem to enjoy their acrobatic class which they
attend every Monday.

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
EXERCISES SENTENCE FRAGMENT FUSED COMMA SPLICE
4 SENTENCE
TMU announced that the campus will be closed
during the December holidays, and they advised
that faculty and students should plan ahead.
5 COMMA SPLICE
Several TMU students plan to catch-up on their
assignments during fall Reading Week, the
engineers will need to still go to classes, but they
can have a one-week break from CCMN 432.

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
Select a challenge/concern that our society currently faces.
Specific Researchable Interesting

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
Major Project Explanation
Today (Monday, February 5) → start your Google Doc form (STEPS 1 to 6).
GOAL: Prepare you to write Assignment #2 (proposal).
Assignment #2: Proposal (template, video guide ready for next week)
You select a specific area of concern (e.g. Leafs not winning the Stanley Cup).
You will pretend to work for this organization and propose a research study to help
combat this challenge. Each individual will select a model (in this case, it’ll be a
team with a strong winning streak).
Same concern → different individual models (for each group member).

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
Major Project Explanation

Assignment #2 (10%) → group proposal (same concern, select ONE model)
Assignment #3 (10%) → individual research paper providing more specific

details about your selected model
Assignment #4: Oral Presentation (10%) → visual showcase of your A2 + A3
Assignment #5: Final Report (15%) → enhancing your A2 and A3 then

analyzing the information

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing

Collaboration Time
Image Source: Coding Dojo

CCMN
CCMN 432
432 (Sec
(Sec 1J0)
210) -- W2024
F2023 Lecture
Rhetorical Appeals
Writing
See you next Monday.


CCMN 432 (Sec 1J0) - F2023 Lecture
Lecture
3: 6:
Rhetorical
Reports Appeals
Part I
Prof. Nubla
Week 6: February 13 to 26, 2024
Lecture 6: Tuesday, February 13, 2024
Image Credit: Tremendo
Lecture
3: 6:
Rhetorical
Reports Appeals
Part I
AGENDA
Section 2 of 3: Week 5 Google Doc Form Feedback
Section 3 of 3: Midterm Details (Review 1 of 2)

Major Project Group Collab Time
Lecture
3: 6:
Rhetorical
Reports Appeals
Part I
Week 4 Participation
Discussion Board Activity
Monday, February 12 at 11:59 PM
A2 Google Doc Form

Wednesday, February 14 at 11:59 PM
Note: Complete the entire Google Doc form.
There is no D2L submission required
(the Google Doc saves automatically).
Assignment #2 (Group)
Friday, February 23 at 11:59 PM
Note: Use the template in your group’s
Assignment #2 (10%) Google Drive. A tutorial video will be released
due at 11:59 PM later this week.
Lecture
3: 6:
Rhetorical
Reports Appeals
Part I
Note: Your midterm is

an independent, open
book evaluation. You
will have at least four
Midterm (15%) hours to complete the
6:10 PM to 10:00 PM evaluation.
Once your midterm is

submitted, you're
welcome to logout if
you're finished early.
Lecture
3: 6:
Rhetorical
Reports Appeals
Part I
Note: You can play Alex’s Wired video by clicking on the image above.
Career Chat with Alex Karpazis

Creative Director, Rainbow Siege, Ubisoft
Lecture
3: 6:
Rhetorical
Reports Appeals
Part I
Section 2 of 3: Week 5 Google Doc Form Feedback
Image Credit: Dribble

Lecture
3: 6:
Rhetorical
Reports Appeals
Part I
CCMN 432 (Sec 1J0) Midterm:

Monday, March 4 from 6:10 PM to 10:00 PM
Midterm Instructions
1 Look for a Midterm Google Doc in your TMU inbox by Tuesday, March 5 at 6:10 PM
2 Complete the Midterm independently on the Google Doc. Use the chat to ask questions.
***Use the Google Doc as your main writing document. Complete your answers from start to
finish on this software, as it tracks your edits and inputs for academic integrity.***
Lecture
3: 6:
Rhetorical
Reports Appeals
Part I
Week #1 The Communication Model, Technical Writing, Clauses and Phrases, The
Four Sentence Types, Coordinating Conjunctions
Week #2 Types of Audiences, Conducting an Audience Analysis, The Four Sentence

Types Con’t, Steps of the Writing Process
Week #3 Rhetoric (Logos, Ethos, and Pathos), The Toulmin Argument Model (Tier I
and Tier II), Positive Emphasis and Negative Emphasis
Week #4 Rhetoric Con’t, The Toulmin Argument Model Con’t, Referencing and
Citations, Plagiarism, Academic Misconduct, Semi-Colon
Week #5 Referencing and Citations Con’t, Turnitin, Assignment #1 Checklist, CRAAP,

Fragment, Run-ons, Fallacies
Week #6 Innovation and Project Proposals, Collaborative Work
The midterm is an open-book

independent examination.
Lecture
3: 6:
Rhetorical
Reports Appeals
Part I

Short Answers (25 Points) Mechanical (Rules and Best Practices)

Writing Principles (Punctuation), Four Sentence
Types, Editing
Long Answers (50 Points) Strategic (Planning and Execution)

Conducting an Audience Analysis, Rhetoric,
The Toulmin Model, Citations and References,
Academic Integrity (Policy 60), Innovation
Lecture
3: 6:
Rhetorical
Reports Appeals
Part I
Collaboration Time
Image Source: SeaPoint
Lecture
3: 6:
Rhetorical
Reports Appeals
Part I
See you in two weeks.

CCMN 432 (Sec 1J0) - W2024 Lecture
Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
Prof. Nubla
Week 7: February 26 to March 3, 2024
Lecture 7: Monday, February 26, 2024
Image Credit: WebQuest
Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
AGENDA
Section 2 of 3: Assignment #2 Template Feedback

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
A2 Group
Proposal
(10%)
Assignment #2
Group Proposal (10%)
Saturday, March 2 at 11:59 PM
Note: Assign one person to upload the submission on behalf of the group.

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
A2 Group
Proposal
(10%)
Midterm
(15%)
at 6:10 PM
Alex’s
Career Chat
at 6:10 PM
Guest Speaker for Career Q&A with Alex Karpazis

Creative Director, Rainbow Siege
Monday, March 4 beginning at 6:10 PM

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
Section 2 of 3: Assignment #2 Template Feedback

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II

Midterm Instructions
1 Look for a Midterm Google Doc in your TMU inbox by Monday, March 4 at 6:10 PM
2 Complete the Midterm independently on the Google Doc. Use the chat to ask questions.
***Use the Google Doc as your main writing document. Complete your answers from start to
finish on this software, as it tracks your edits and inputs for academic integrity.***

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II

Short Answers (25 Points) Mechanical (Rules and Best Practices)

Types, Editing
Long Answers (50 Points) Strategic (Planning and Execution)

Conducting an Audience Analysis, Rhetoric,
The Toulmin Model, Citations and References,
Academic Integrity (Policy 60), Innovation

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
Short Answers (25 Points) Mechanical

Types, Editing/Revising
Example Question #1
Edit the following sentence for conciseness and tone. You can delete and add words
to your liking. (2 Marks)
“I shall full heartedly enjoy the balmy, cool spring weather during the upcoming weeks as the
sun is affectionately providing us with more warmth during the spring season.”
I will enjoy the cool and sunny spring weather during the upcoming weeks.
GOAL: Maintain the same/similar message from the original passage.

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
Example Question #2
Discuss the punctuation error in the following sentence. (2 Marks)
“Molly successfully submitted the bid, she informed her group.”
Lecture Notes:
“Molly successfully submitted the bid, and she informed her group.”
There’s a comma splice error. To fix this writing error, we can add one of the FANBOYS -- such as
“and” before the comma.

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
Example Question #3
The following passage contains an informal voice. Rewrite the passage (keeping the
same message) with a technical writing (semi-formal) voice. (3 Marks)
“So, there are very many items that I can place in my paper for my CCMN 432 course. I
decide to put the stuff that is from credible sources because like I want it to be good.”
REVISION:
I decide to place several credible sources into my CCMN 432 paper to strengthen its
credibility.
There are several items I can put into my CCMN 432 paper to enhance the deliverable -- I
decide to put credible sources to strength its credibility.

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
Example Question #4
Create a explicit warrant for the following claim and evidence. (2 Marks)
“Drones are considered safe technologies (claim). According to the Canadian Aviation
Regulation (CARs), pilots operating drones that weigh more than 250 grams must carry a
valid pilot certificate and fly drones which are marked and registered (evidence); therefore,
there are safety policies in place to ensure the safe operations of drones.”
Notes
TOULMIN ARGUMENT:
Claim = Argument
Evidence = logos, ethos, and/or pathos
Warrant = connects the claim and evidence together to allow the audience to interpret the information the
same way that you do.
On the midterm, you’ll add the warrant = interpretation

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
Example Question #5
Rework the following positive emphasis to negative emphasis. You can add/delete
words to your liking. (1.5 Marks)
Transform from Positive Emphasis to Negative Emphasis:
Although [Contrastive conjunction] they submitted the proposal after the deadline [neg], the
company accepted the group’s submission [pos].
The company accepted the group’s submission [pos]; however [contrastive conjunction], the
group submitted the proposal after the deadline [neg],
POSITIVE EMPHASIS
[NEG] + [Contrastive conjunction] + [POS]
Bob was late, but he brought donuts to share.
[Contrastive conjunction] + [NEG]+ [POS]
Although Bob was late, he brought donuts to share.
NEGATIVE EMPHASIS
[POS] + [Contrastive conjunction] + [NEG]
Bob brought donuts to share, but he was late.
[Contrastive conjunction] + [POS]+ [NEG]
Even though Bob brought donuts to share, he was late.

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
Long Answers (50 Points) Strategic

Conducting an Audience Analysis, Rhetoric, The Toulmin
Model, Citations and References, Academic Integrity
Example Question #1
PART A
Find and create a APA full reference for a credible source on machine learning. (2 Marks)
Mosqueira-Rey, E., Hernández-Pereira, E., Alonso-Ríos, D., Bobes-Bascarán, J., &

Fernández-Leal, Á. (2023). Human-in-the-loop machine learning: A state of the art. Artificial
Intelligence Review, 56(4), 3005-3054.

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
PART B
Paraphrase a sentence from PART A’s credible source and include in the portion below with
its corresponding in-text citation. (2 Marks)
Lecture Notes:
This is paraphrased research (Mosqueira-Rey, Hernández-Pereira, Alonso-Ríos,

Bobes-Bascarán, & Fernández-Leal, 2023).

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
PART C
Extract a direct quotation from PART A’s credible source and include in the portion below with
its corresponding in-text citation. (2 Marks)
Lecture Notes:
This is a direct quote (Mosqueira-Rey, Hernández-Pereira, Alonso-Ríos, Bobes-Bascarán, &

Fernández-Leal, para.1, 2023).

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
Example Question #2
You are arranging a town hall meeting for local Toronto residents to inform them about the new
condo building on Yonge and College. Complete your pre-writing analysis below.
PRIMARY AUDIENCE: Toronto residents

Why? They are the target audience for the town hall meeting.
SECONDARY AUDIENCE: Local business owners, students in the area, workers in the
area, construction companies, police, transit system, political leaders
Why? They would be impacted by the new condo building on Yonge and College.
TERTIARY AUDIENCE: Media, researchers, builders/developers in other

cities/provinces/countries, government in other countries
Why? They would be interested but not directly impacted by this condo building

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
Example Question #3
For the table below, fabricate (makeup) content to align with the provided claim. (7 Marks)
Claim: You should apply for a master’s degree after graduation.
Logos-Based Evidence: Pathos-Based Evidence: Ethos-Based Evidence:

Graduates with a master’s As a first generation According to Stats Canada,
degree earn 30% more Canadian, your parents will more than 50% of
compared to graduates with be proud that you earned undergrads directly apply for
just an undergrad degree. your master’s degree. their master’s degree.
Create a sentence that Create a sentence that Create a sentence that

includes facts, stats, and/or includes emotional details mentions an authoritative
examples. (such as a story). source/figure.
Explicit Warrant: Mention the interpretation.

Thus, obtaining your master’s degree is a good financial and personal investment.
Rebuttal and Counter-Argument (Combine into one for positive emphasis):

Although only 15% of applicants are accepted, and it requires a strong monetary and time
investment, dedicating a few extra years of school will have a substantial return on
investment. POSITIVE EMPHASIS FORMULA

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
After uploading your midterm PDF onto D2L, you

will likely receive a high similarity score on your
Turnitin report. This is because the form you
submit includes the questions that other students
have in their files.
There will be upload instructions at the top of

your midterm document.

Lecture
3: 7:
Rhetorical
Reports Appeals
Part II
See you in next Monday on your midterm Google Doc.


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Reference Guide

Student Email Etiquette Guide

Why do you need this Email Etiquette Guide?

As a student, you’ll be writing emails to your professors and peers on a

Student Email Etiquette Guide Sections

PART ONE Email Structure and Format

PART TWO Be Mindful of the Words You Use

PART THREE Review Your Message Content

Practice Professionalism Daily

PART ONE Email Structure and Format.

CCMN 432 (Sec 1J0): Place Your Question Here

Paragraph (1-3 sentences with a clear purpose/question).

Thank you, Structure for

General subject line.

Subject: CCMN 432 - Assignment

Hi Prof. Nubla, Courteous salutation.

Many thanks, Opens with a goodwill statement. Includes

CCMN 432 (Sec 1J0): Place Your Question Here

Introduction (1-2 sentences: greeting and purpose).

Body (2-4 sentences per paragraph: explanation -- add a

Conclusion (1-2 sentences: goodwill closing).

Thank you, Structure for

Hope you had a good weekend.

Below are questions I have about Assignment 1. Questions are

A response at your earliest convenience is appreciated.

Use the Subject Line to Your Advantage

PART TWO Be Mindful of the Words You Use

Words are powerful. Use words which elevate,

Impersonal salutation. Hi Miss,

PART THREE Review Your Message Content

Specific subject lines.

Courteous thank yous.

Subject: Re: CCMN 432 (Sec 1J0) - A1 Due Date Question

Thank you for your assistance.

Much appreciated, Thanks audience in a concise manner.

Goal: show respect.

Respect Makes Interactions Easier

Section 2 of 3: Email Etiquette Guide

Section 3 of 3: Introduction to Technical Writing

Preparing for Class 2

© 2023 Dianne Nubla All Rights Reserved.

Section 1 of 3: Introduction to CCMN 432

Image Credit: CCMN 432 D2L Shell

NOTE: Remember our course code and section number.

Read through our

Image Credit: CCMN 432 D2L Shell

© 2024 Dianne Nubla All Rights Reserved.

Your “Words of Welcome” message contains answers to three FAQs.

● What should I expect each week?

© 2024 Dianne Nubla All Rights Reserved.

Lectures: Synchronous Content and Submissions

Aim to attend the weekly lectures as they detail exactly what

© 2024 Dianne Nubla All Rights Reserved.

NOTE: Our course syllabus is our

© 2024 Dianne Nubla All Rights Reserved.

NOTE: Email is the best method of

© 2024 Dianne Nubla All Rights Reserved.

- Sometimes, certain ideas can be complex (articulating questions/ideas can be difficult).

© 2024 Dianne Nubla All Rights Reserved.

For Week #1, the main

Image Credit: CCMN 432 Syllabus (p.2)

The Chang School honours

© 2024 Dianne Nubla All Rights Reserved.